What do creative directors do?
The main job of a creative director is to oversee the creation of marketing and advertising campaigns. These campaigns can include film, print, animation, digital media, and apps. Creative directors are responsible for leading a team of artists, designers, and copywriters to conceive and run ad campaigns and ensure the ultimate success of a product. They work in a variety of sectors, including sales, marketing, public relations, advertising, design, digital media, retail, and publishing.
The day-to-day work of a creative director varies wildly according to the needs of the job and depends heavily on the industry — for example, a creative director of a book publisher may have a very different job to that of a public relations firm. Creative directors might do anything from pitching ideas to running meetings to approving print layouts. Other responsibilities can include designing product packaging, scouting locations, approving artwork, and creating style guides.
Ultimately, the most important function of a creative director is to translate their client’s vision into a practical campaign, which can necessitate an understanding of the client’s brand, product, customer base, goals, and company ethos.
Job Description Template
If you’re a marketing genius with a head for ideas, we want you on our team. We’re looking for an enthusiastic team player with a proven track record of landing projects and guiding their creative team to success. As a creative director, you’ll have a personal stake in building our company’s brand and reputation. This is a fast-paced, client-facing role perfect for a confident leader who can adapt quickly, think outside the box, and remain calm under pressure. Our ideal candidate is a brand-focused innovator and big-picture thinker with an impressive portfolio and a handful of industry awards under their belt. In return, we offer the opportunity to develop high-profile campaigns from start to finish and see your work brought to life around the globe.
What do you need to be a creative director?
- At least a bachelor’s degree in a design-related field
- Experience on a creative team
- Familiarity with design software and industry best practices
- Leadership experience
- High-level communication and presentation skills
What’s the role of a creative director?
The role of a creative director is to manage a team of artists, designers, and writers responsible for bringing an advertising campaign to life. This is a client-facing leadership role where the success of the product is the ultimate measure of performance.