⭐️   Some employers care about cover letters a lot, while some ask for them but don't primarily use them for consideration. In all cases, however, a cover letter that shows enthusiasm and passion for the specific job can move an applicant from the maybe to the yes pile.

⭐️   Avoid fancy templates. A simple Word document is the standard format.

⭐️   The number one rule of cover letters is that if you decide to send one, it needs to say something your resume doesn't. For example, you can write about how your interests/passion relate to the role - this is something that won't be on a resume.

⭐️   You can describe accomplishments you stated in your resume, as long as you use a unique angle. For example, if on your resume you wrote about running a workshop, you can use your cover letter to describe how running workshops have helped you developed specific skill sets that the job requires.

⭐️   If you have an usual background or you're changing careers, use the cover letter to explain how your current skills will translate into the new role.

⭐️   Personality is important when it comes to cover letters. Employers, particularly smaller companies, want to know if you're a good fit in terms of culture.

⭐️   Don't assume a hiring manager's gender, so avoid using, "Dear Sir".

⭐️   Even "Dear Sir/Madam" or "To whom it may concern" are considered unnecessarily formal and outdated; stick to "Dear Hiring Manager" if you can't find a name.

⭐️   Don't overthink the opening line, it doesn't need to be that creative!

⭐️   Don't say, "My name is…" - your name is already at the bottom of your resume!

⭐️   Use the job title that was used in the job posting

⭐️   If you found out about the posting on Indeed or while mass applying to jobs, that's fine too! You don't always have to have a creative story for applying to a company - just say you were excited to come across the opening.

⭐️   Try to show personality in your cover letter by using phrases like, "I'm excited" or "I was thrilled"

⭐️   This structure is just for guidance of areas you can cover.

⭐️   Example of how to tie in the company to your experiences: I am especially drawn by X's commitment to [something they're known for, e.g. working in small teams] which would ensure [why it's important to you, e.g. significant responsibility and exposure to senior professionals early in my career. This commitment to ... is my central reason for applying.]

⭐️   Where possible, use numbers and metrics to make your accomplishments more impressive. Did you increase revenue? Decrease costs? Improve % efficiency?

⭐️   Avoid arrogant hyperboles, like "thought leader" or "expert"!

⭐️   Our Targeted Resume tool helps you identify keywords from the job description. It's built for resumes but the technology works equally well for cover letters too if you just need to enter the job description.

⭐️   Example: Resume Worded is a company that attains diversity at all levels – whether it is through its diverse clientele from a number of industries or through the global nature of its employees. My experiences in London, New York and Tokyo have increased my appreciation for such diversity reinforcing my belief that a career at Resume Worded will provide both the knowledge in a wide variety of fields and the opportunity to interact and work with people even more diverse than myself.

⭐️   Describe specific projects you worked on that require similar skill sets to the one this job requires.

⭐️   You can also briefly restate why you're a good fit for the role with an additional sentence (e.g. I'm confident that my passion for X and Y will make me a great addition to the Z team, or I'm confident my X and Y skills will allow me positively contribute to a project team at Z)

⭐️   A link to your LinkedIn profile is optional, but recommended

⭐️   In terms of page length, keep it to 3/4 of a page to one page. Two pages is often too long (unless a longer cover letter is explicitly asked for)

⭐️   Also ensure you have correctly spelled industry standard terminology.

⭐️   Here are two tests to figure out if your cover letter is sufficiently personalized: 1) Can you swap out just the company's name for a totally different company and everything still fits? If so, it's probably too generic. And 2) Can you imagine other applicants sending the same letter? If so, it's likely not personalized enough to you.