Head Of Product Marketing

Head Of Product Marketing Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Head Of Product Marketing job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

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  • Product Marketing
  • Sales Enablement
  • Go-to-market Strategy
  • Demand Generation
  • B2B Marketing
  • Competitive Analysis
  • Content Marketing
  •  Find out what your resume's missing
  • Product Management
  • Digital Marketing
  • Analytics
  • Start-ups
  • Product Launch
  • Strategic Partnerships
  • Software as a Service (SaaS)
  • Marketing Strategy
  • Business Strategy
  • Strategy
  • E-commerce
  • Business Development
  • Product Development

  •   Show full list

Resume Skills: Marketing

Resume Skills: Product Management

Resume Skills: Software

Resume Skills: Languages

Resume Skills: Product Management Tools

Resume Skills: Analysis & Reporting

Resume Skills: Programming & Design

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Head Of Product Marketing Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Head Of Product Marketing Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Head Of Product Marketing
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
Resume Worded January 2022 - Present
Head of Product Marketing
Revitalized a previously unfocused go-to-market strategy, resulting in a 60% increase in product visibility and a 45% boost in sales.
Directed the product management team in devising innovative products, contributing to a 30% expansion in our product portfolio.
Implemented a competitive analysis framework, setting the stage for a more robust and data-driven marketing approach.
Spearheaded the launch of 3 high-profile products, securing a 35% increase in company revenue.
Utilized analytics to drive content marketing and demand generation, yielding a 50% improvement in lead conversion.
Coached.com January 2018 - December 2021
Senior Product Marketing Manager
Constructed a dynamic marketing strategy, resulting in a 40% surge in customer acquisition and revenue.
Developed a sales enablement program, bolstering sales efficiency by 30%.
Aligned cross-functional teams in launching a key SaaS product, which captured 20% of the market share within six months.
Formed strategic partnerships with prominent e-commerce platforms, resulting in a 2-fold increase in product availability and sales.
Boosted social media engagements by 50%, through a targeted digital marketing campaign.
Microsoft July 2014 - December 2017
Product Marketing Manager
Leveraged B2B marketing techniques to secure 15% increase in business clients.
Managed a product development team, successfully launching 5 cutting-edge products.
Applied data-driven strategies to optimize product launch and promotion, resulting in a 25% increase in product awareness.
Google June 2012 - June 2014
Associate Product Manager
Formulated and executed business development plans leading to a 20% increase in annual revenue.
Revamped the product marketing approach for 3 major product lines, boosting sales by 30%.
Resume Worded Institute July 2013 - June 2015
Master of Business Administration (MBA) – Major in Marketing
Emphasis on product marketing and branding strategies
Resume Worded University September 2007 - June 2011
Bachelor of Science in Business Administration - Major in Marketing
GPA: 3.7 / 4.0
Minors in Economics and Consumer Psychology
Marketing Software: HubSpot, Marketo, Hootsuite, Canva, Yoast SEO, Google Analytics
Product Marketing: Product Launch, Branding, Go-to-market Strategy, Content Creation, Demonstrations, Pricing Strategy
Methodologies: Agile, SCRUM, Waterfall, Lean Six Sigma
Technical Proficiency: MS Office Suite (Advanced), Salesforce (Advanced), Jira, Asana, Trello, Slack
Certifications: Google Analytics Certified (2020), Pragmatic Marketing Certified (Product Management 2019)
Awards: Best Product Launch Strategy 2020 at Coached.com
Leadership & Volunteering: Mentor - Resume Worded Leadership Program (2022 - Present)
Projects: Managed the launch of Resume Worded flagship software, resulting in a User base increase by 200% within first year
Your Name
Senior Product Marketing Manager
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
Coached.com March 2019 - Present
Senior Product Marketing Manager
Orchestrated the successful launch of 2 top-tier products, driving a 40% increase in overall sales.
Nurtured strategic partnerships with industry leaders, catalyzing a 100% increase in product reach and visibility.
Leveraged demand generation and digital marketing strategies to exponentially grow the customer base by 60%.
Instrumental in devising a compelling go-to-market strategy, resulting in a 30% boost in our market position.
Incorporated analytics in our content marketing endeavors, enhancing lead conversion by 50%.
Adobe August 2015 - February 2019
Product Marketing Manager
Played a key role in developing a robust marketing strategy, fueling a 35% increase in customer acquisition.
Designed a sales enablement system which enhanced sales productivity by 25%.
Successfully launched a significant SaaS product, capturing 15% market share in a competitive landscape.
Facebook June 2013 - July 2015
Associate Product Manager
Initiated and executed business strategy plans leading to a 15% growth in annual revenue.
Overhauled the marketing strategies of 2 major product lines, allowing a 20% increase in sales.
Resume Worded University June 2013
Master of Business Administration (MBA) - Marketing
Focus on Digital Marketing Strategies
Resume Worded Academic Center June 2011
Bachelor of Commerce - Marketing
Minor in Computer Science
Awards: Dean's List 2011 (Top 10%)
Marketing Software: HubSpot, Marketo, Hoot-suite, Google Analytics, SEMRush, Salesforce CRM
Digital Marketing: SEO, SEM, PPC, Google AdWords, Social Media, Content Marketing
Technical Skills: HTML, CSS, Javascript, WordPress, Microsoft Office Suite, Google Workspace
Certifications: Google Certified Professional Marketer (2020), Certified Product Manager - Distinguish Level (CIL) from AIPMM (2021)
Leadership & Volunteering: American Marketing Association - Chapter President (2016 - 2017)
Projects: Launched a successful Product Marketing blog with average 6K views per month
Your Name
Director of Product Marketing
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
Resume Worded April 2020 - Present
Director of Product Marketing
Revamped go-to-market strategy propelling a 55% increase in product visibility and a 40% surge in sales.
Led product management team, delivering a 25% increase in company’s product range.
Implemented a streamlined competitive analysis process, fueling a data-centric approach to marketing.
Directed the acclaimed launch of 3 products, resulting in a 33% growth in company revenue.
Used analytics to optimize content marketing and demand generation strategies, increasing lead conversions by 45%.
Apple Inc. August 2016 - March 2020
Senior Product Marketing Manager
Developed a sophisticated marketing strategy that drove a 50% surge in customer acquisitions.
Established a sales enablement infrastructure, increasing sales efficiency by 40%.
Delivered a successful product launch that garnered 25% of the market share within the first quarter.
Forged strategic partnerships with major B2B players, doubling product sales and visibility.
IBM June 2011 - July 2016
Product Marketing Manager
Masterminded B2B marketing strategies that secured a 20% increase in business clients.
Conceptualized and directed the launch of 4 innovative products.
Created data-oriented strategies for product launch and promotion, causing a 30% surge in product recognition.
Amazon May 2009 - May 2011
Associate Product Manager
Spearheaded business development initiatives resulting in 18% annual revenue growth.
Overhauled marketing strategy for high-profile product lines, leading to a 25% increase in sales.
Resume Worded Institute May 2011
MBA - Marketing Strategy
Selected as part of Executive Leadership Program
Resume Worded University May 2007
BBA in Marketing Management
Honors: Distinction in Marketing Strategy and Analysis
Member of University Marketing Association
Product Marketing: Product Development, Competitive Analysis, Market Research, Brand Management, Product Launches, Cross-Functional Teams Collaboration
Technical Skills: Google Analytics, Microsoft Office Suite, Adobe Photoshop, Illustrator, SQL, HTML, CRM software
Languages: English (Native), Spanish (Fluent), French (Conversational)
Certifications: Product Management Certified (PMC), Chartered Institute of Marketing (CIM) - Marketing Leadership Programme
Awards & Recognitions: Marketing Manager of the Year, Apple Inc. (2018), Marketing Excellence Award, IBM (2015)
Professional Associations: Member, Product Marketing Alliance; Member, American Marketing Association

How do I add skills to a Head Of Product Marketing resume?

Review the job posting closely.

Go through the Head Of Product Marketing posting you're applying to, and identify hard skills the company is looking for. For example, skills like B2B Marketing, Competitive Analysis and Content Marketing are possible skills. These are skills you should try to include on your resume.

Add industry skills like Demand Generation and Sales Enablement.

Add other common skills from your industry - such as Product Management, Go-to-market Strategy and Product Marketing - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Digital Marketing, Business Strategy and Start-ups - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Emphasize your communication skills.

Communication is often an important component of the role of a Head Of Product Marketing, so when writing your resume, include examples of how you communicated with stakeholders, team members or customers, or produced content.

Emphasize your marketing experience.

In your Head Of Product Marketing resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

Use the exact job title.

Try to add the exact job title, Head Of Product Marketing, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Head Of Product Marketing Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Head Of Product Marketing job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Head Of Product Marketing Skills and Keywords to Include On Your Resume

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Head Of Product Marketing Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
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Frequently Asked Questions

What are the top skills you should add to your Head Of Product Marketing resume?

On top Head Of Product Marketing resumes, skills like Product Marketing, Sales Enablement, Go-to-market Strategy, Demand Generation, B2B Marketing, Competitive Analysis, Content Marketing and Product Management appear most often.

Depending on the exact role you're applying to, skills like Start-ups, Strategy, Business Development, Business Strategy and Digital Marketing can also be effective keywords to include on your resume.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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