Consumer Insights Manager

Consumer Insights Manager Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Consumer Insights Manager job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Customer Insight
  • Consumer Insight
  • Segmentation
  • Consumer Behavior
  • Competitive Analysis
  • Brand Equity
  • Market Research
  • Quantitative Research
  • Analytics
  • Focus Groups
  • Market Analysis
  • Consumer Products
  • Qualitative Research
  • Marketing Strategy
  • Strategy
  • Fast-Moving Consumer Goods (FMCG)
  • Survey Design
  • Product Innovation
  • Advertising Research
  • Competitive Intelligence
  •   Show full list

Resume Skills: Research Techniques

  • Market Segmentation
  • Customer Profiling
  • Trend Forecasting
  • Competitor Analysis
  • Brand Tracking
  • Strategic Planning
  • A/B Testing
  • Online Surveys
  • User Interviews
  • Focus Groups
  • Ethnographic Research
  • Qualitative Research
  • Quantitative Research

Resume Skills: Data Analysis

  • R
  • Python
  • Linear Regression
  • Logistic Regression
  • ANOVA
  • Machine Learning (Random Forest, Neural Networks)
  • SPSS
  • Tableau
  • Google Analytics
  • SAS
  • Advanced Excel
  • Quantum
  • Microsoft Excel

Resume Skills: Research Tools

  • Nielsen software
  • Google Analytics
  • SPSS
  • Qualtrics
  • Tableau
  • Microsoft Excel
  • Nielsen
  • Kantar
  • Social Bakers

Resume Skills: Communication

  • Presentation Skills
  • Report Writing
  • Data Visualization
  • Stakeholder Management
  • Cross-Functional Teamwork

Resume Skills: Languages

  • English
  • Spanish (Fluent)
  • German
  • French
  • Spanish

Resume Skills: Software Proficiency

  • Microsoft Office Suite
  • Adobe Creative Cloud
  • CRM Systems

Resume Skills: Strategy Tools

  • SWOT Analysis
  • PESTEL Analysis
  • Scenario Planning
  • Balanced Scorecard
  • Value Chain Analysis

Resume Skills: Research Methodologies

  • Qualitative & Quantitative Research
  • Focus Group Analysis
  • Surveys
  • Field Interviews
  • Ethnography
  • Shop-alongs

Resume Skills: Project Management

  • Agile/Scrum Methodologies
  • Kanban
  • JIRA
  • Trello
  • Asana
  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Consumer Insights Manager Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Consumer Insights Manager Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Consumer Insights Manager
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Unilever January 2021 - Present
Senior Consumer Insights Analyst
Executed extensive market research using quantitative and qualitative techniques, yielding actionable insights to drive a 25% increase in product sales.
Led a cross-functional team to interpret consumer behavior, improving targeted advertising and increasing customer engagement by 45%.
Deployed analytics tools to dissect the competitive landscape, shaping the development of 5 high-performing consumer products.
Implemented segmentation strategies, leading to customized marketing campaigns that increased brand equity.
Pioneer in utilizing FMCG data to optimize product innovation, boosting market share by 15%.
Resume Worded January 2018 - December 2020
Market Research Associate
Spearheaded a competitive analysis initiative that highlighted key opportunities, resulting in a 20% increase in market penetration.
Conducted focus groups to gauge consumer response to new products, contributing significantly to a successful 30% increase in sales.
Generated comprehensive survey designs that drew insightful consumer feedback, inciting critical improvements to 4 main products.
Coached.com June 2015 - December 2017
Marketing Coordinator
Devised a marketing strategy that garnered robust competitive intelligence, bolstering brand reputation in the marketplace.
Implemented advertising research methodologies that boosted campaign success rate by 35%.
Engaged in strategic planning that pioneered the use of consumer insights in decision-making, improving business performance by 10%.
EDUCATION
Resume Worded Institute December 2020
Master in Business Administration - Marketing Specialization
Awards: Resume Worded Excellence Scholar (Top 5% of class)
Resume Worded University May 2015
Bachelor of Business Administration - Marketing
Minors in Market Research and Consumer Psychology
Part-time while working with Coached.com
SKILLS
Research Tools: Nielsen software, Google Analytics, SPSS, Qualtrics, Tableau, Microsoft Excel
Research Techniques: Market Segmentation, Customer Profiling, Trend Forecasting, Competitor Analysis, Brand Tracking, Strategic Planning
Communication: Presentation Skills, Report Writing, Data Visualization, Stakeholder Management, Cross-Functional Teamwork
Languages: English (Native), Spanish (Fluent), German (Basic)
OTHER
Certifications: Certified Market Research Analyst (CMRA), American Marketing Association Professional Certified Marketer
Leadership & Volunteering: Led team for 'Resume Worded for Education' initiative which raised funds for education of 200 underprivileged children, Member of the Marketing Club at Resume Worded University
Projects: Launched a personal blog to share insights about latest marketing trends and consumer behavior, reaching over 5k views in 6 months
Awards & Achievements: Received 'Best Employee Award' in 2020 at Resume Worded, Secured 1st position in 'Marketing Maverick', a national level marketing strategy competition
Your Name
Market Research Manager
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Coached.com February 2019 - Present
Market Research Supervisor
Oversaw a team that conducted comprehensive market research, generating insights that led to a 25% increase in product usability
Established a segmentation strategy that successfully catered to diverse consumer behaviors, bolstering client satisfaction ratings by 40%
Pioneered a novel consumer products strategy influenced by FMCG dynamics, increasing the company's market stake by 15%.
Employed advanced analytics to analyze market trends, leading to enhanced competitive positioning and a 20% increase in revenue
Engaged in customer insights driven product development, leading to innovative new products with a solid revenue increase of 35% within their first year.
Resume Worded May 2016 - January 2019
Research Analyst
Played a key role in using analytics to dissect the competitive landscape, contributing to a 50% improvement in the selection of key areas for business investment
Leveraged consumer insights to impact the development of marketing collateral, resulting in a 30% increase in customer conversions.
Implemented a comprehensive survey design strategy which effectively gathered pivotal consumer feedback.
EDUCATION
Resume Worded Institute July 2018
Master of Business Administration - Market Research
Focus on Advanced Quantitative Techniques, Predictive Analytics
Resume Worded University May 2016
Bachelor of Science - Marketing
Major in Marketing Analytics
Awards: Top 5% Dean's List from 2014 until Graduation
SKILLS
Research Tools: SPSS, Google Analytics, Nielsen, Kantar, Social Bakers, Tableau
Data Analysis: R, Python, Linear Regression, Logistic Regression, ANOVA, Machine Learning (Random Forest, Neural Networks)
Market Research Techniques: Qualitative Research, Quantitative Research, Focus Groups, Online Surveys
Software Proficiency: Microsoft Office Suite (Expert), Adobe Creative Cloud (Proficient), CRM Systems
OTHER
Certifications: Advanced Market Research Methods Certification, AMA PCM (Professional Certified Marketer) – Marketing Management
Leadership & Volunteering: Think-Lab Marketing Research Bootcamp (Co-Founder), DECA Alumni Mentorship Program (Volunteer Mentor)
Awards: Best Innovative Solution Award – P&G Signal Conference 2021
Professional Associations: Active member of American Marketing Association, Market Research Institute International
Your Name
Strategy & Consumer Insights Manager
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Procter & Gamble March 2020 - Present
Consumer Insights and Strategy Lead
Spearheaded a customer insight-driven strategy that improved product design, thereby boosting customer approval ratings by 30%
Used a combination of primary and secondary research to draw actionable consumer insights, resulting in a 20% increase in business intelligence quality.
Designed and applied quantitative research techniques to monitor brand equity, leading to effective changes in marketing strategy that increased brand awareness by 40%.
Directed a team to use advanced analytics techniques, resulting in the identification of key market trends and an improved competitive position.
Leveraged consumer behavior analysis to guide the implementation of 5 successful marketing campaigns, resulting in a 50% increase in leads.
Coached.com July 2016 - February 2020
Market Intelligence Analyst
Managed the implementation of competitive analysis methodologies which improved strategic planning, resulting in a 15% increase in efficiency.
Applied advanced survey design techniques, leading to more accurate customer feedback and a 10% improvement in product specifications.
Led the utilization of FMCG data in market analysis, leading to 3 profitable product innovations.
EDUCATION
Resume Worded Institute March 2020
Certified Market Research Analyst (CMRA)
Awarded after an intensive 12-week course focused on advanced market research techniques and tools
Resume Worded University June 2015
Master of Business Administration (MBA) - Marketing
Specialised in Consumer Understanding & Strategy
Graduated with Honours
SKILLS
Data Analysis: SPSS, Tableau, Google Analytics, SAS, Python, Advanced Excel
Research Techniques: A/B Testing, Online Surveys, User Interviews, Focus Groups, Ethnographic Research
Strategy Tools: SWOT Analysis, PESTEL Analysis, Scenario Planning, Balanced Scorecard, Value Chain Analysis
Languages: English (Native), French (Conversational), Spanish (Basic)
OTHER
Certifications: Google Analytics IQ Certification, Certified in Strategy and Strategic Planning by the Association for Strategic Planning (ASP)
Projects: Led a team to develop an innovative consumer segmentation model at Coached.com
Leadership & Volunteering: Mentor at the Institute of Market Intelligence & Analysis, Volunteer Coordinator for local Consumer Research Charity Event

How do I add skills to a Consumer Insights Manager resume?

1
Review the job posting closely.

Go through the Consumer Insights Manager posting you're applying to, and identify hard skills the company is looking for. For example, skills like Segmentation, Competitive Analysis and Customer Insight are possible skills. These are skills you should try to include on your resume.

2
Add industry skills like Consumer Behavior and Consumer Insight.

Add other common skills from your industry - such as Quantitative Research, Market Research and Brand Equity - into your resume if they're relevant.

3
Add skills into your work experience.

Incorporate skills - like Fast-Moving Consumer Goods (FMCG), Analytics and Market Analysis - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

4
Show examples of where you trained people.

On Consumer Insights Manager resumes, you should give specific accomplishments that involve you training others, whether that's in your team or other stakeholders.

5
Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Consumer Insights Manager resume, so try to include any examples of where you led a project or managed other people.

6
Use the exact job title.

Try to add the exact job title, Consumer Insights Manager, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Consumer Insights Manager Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Consumer Insights Manager job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Consumer Insights Manager Skills and Keywords to Include On Your Resume

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Consumer Insights Manager Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Professional


Resume Example
Highlights (Free)


Resume Example
Modern Two-Column


Resume Example
Clean Modern


Resume Example
Entry-Level (Free)


Resume Example
Concise


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Frequently Asked Questions

What are the top skills you should add to your Consumer Insights Manager resume?

The most common skills and keywords we found on Consumer Insights Manager resumes and job postings were Customer Insight, Consumer Insight, Segmentation, Consumer Behavior, Competitive Analysis, Brand Equity, Market Research and Quantitative Research.

Skills like Market Analysis, Survey Design, Advertising Research, Fast-Moving Consumer Goods (FMCG) and Analytics also appeared on related job postings.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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