Consumer Marketing Manager

Consumer Marketing Manager Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Consumer Marketing Manager job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Digital Marketing
  • Mobile Banking
  • Gap Analysis
  • Diversity Recruitment
  • Email Marketing
  • Integrated Marketing
  • Mortgage Lending
  •  Find out what your resume's missing
  • Market Research
  • Marketing Strategy
  • Brand Management
  • Merchant Services
  • Paid Media
  • Advertising
  • Brand Awareness
  • Loan Servicing
  • Marketing Management
  • Strategy
  • Direct Marketing
  • Project Management Office (PMO)
  • Digital Media

  •   Show full list

Resume Skills: Marketing Tools

Resume Skills: Digital Marketing

  • Content Marketing
  • Brand Management
  • Cross-Functional Communication
  • Campaign Planning
  • PPC Advertising
  • ROI Analysis
  • SEO
  • SEM
  • Social Media Advertising
  • Email Marketing
  • Affiliate Marketing
  •  Match your resume to these skills

Resume Skills: Languages

Resume Skills: Digital Media

Resume Skills: Strategy & Analytics

Resume Skills: Marketing Platforms

Resume Skills: Tool Expertise

Resume Skills: Strategies & Methods

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Consumer Marketing Manager Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Consumer Marketing Manager Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Consumer Marketing Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2019 - Present
Senior Consumer Marketing Manager
Led the digital marketing campaign that boosted web traffic by 34% within six months
Maximized brand awareness by spearheading innovative integrated marketing strategies, resulting in a 40% increase in market share
Managed a diverse marketing team, implementing a diversity recruitment strategy that increased staff productivity by 18% April 2015 - December 2018
Consumer Marketing Specialist
Created and implemented effective email marketing campaigns which grew customer engagement by 27%
Developed innovative paid media and digital media strategies that increased brand presence, generating a 25% increase in site visits
Conducted detailed gap analysis to understand customer needs and tailored marketing strategies accordingly, improving customer satisfaction by 30%
Resume Worded Academic Center May 2014
Master of Business Administration (MBA) - Marketing
Specialization: Consumer Behavior Analysis, Market Research
Resume Worded University June 2012
Bachelor of Science - Business Administration
Minors in Advertisement and Sales Promotion, Brand Management and Communication
Awards: Resume Worded Academic Excellence (Top 5% of class)
Marketing Platforms: Google Adwords, Bing Advertising, Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads
Tool Expertise: Salesforce, Marketo, Hubspot, Google Analytics, Tableau, SEMRush
Strategies & Methods: Consumer Engagement, Influencer Marketing, SEO Strategies, Content Marketing, Email Campaigns
Languages: English (Native), Spanish (Conversational), French (Basic)
Certifications: Certified in Content Marketing by Resume Worded Institute (2018), Google Certification in Digital Marketing (2017)
Leadership & Volunteering: Volunteer for Resume Worded Community Outreach program (2018-present)
Projects: Developed and executed a successful influencer marketing strategy leading to 20% increase in sales for a consumer startup
Awards: Recipient of ‘Marketing Excellence Award’ at (2018)
Your Name
Marketing Strategy Manager
City, Country  •  (123) 456-789  •  [email protected]  •
American Express February 2020 - Present
Marketing Strategy Manager
Headed the marketing strategy team that optimized marketing investments, delivering increased advertisement reach by 50%
Conceived and executed a comprehensive merchant services project which improved client retention rates by 38%
Streamlined the Project Management Office (PMO) procedures to cut project delivery timelines by 20%
Resume Worded October 2016 - January 2020
Senior Consumer Marketing Manager
Analyzed customer behaviors to navigate direct marketing campaigns, resulting in an increase in conversions by 34%
Revamped the marketing management system, enhancing resource allocation efficiency by 22%
Led the brand management team, implementing innovations that boosted brand loyalty by 33%
Resume Worded Institute February 2020
Certified Digital Marketing Professional
Completed alongside full-time role at American Express
Resume Worded University September 2016
Master of Business Administration - Marketing Specialization
Concentration in Consumer Behavior and Market Research
Marketing Software: HubSpot, Marketo, Google Analytics, Salesforce, Microsoft Dynamics, Adobe Photoshop
Strategy & Analytics: Consumer Segmentation, Market Research, Competitive Analysis, Marketing Analytics, Brand Strategy, Pricing Strategy
Digital Marketing: SEO, SEM, Social Media Advertising, Content Marketing, Email Marketing, Affiliate Marketing
Certifications: HubSpot Content Marketing Certification, Salesforce Marketing Cloud Consultant Certification
Publications & Articles: Authored 'The Future of Digital Marketing: Trends to Watch' in Resume Worded Digital Marketing Quarterly
Speaking Engagements: Presented 'Marketing Strategies in Times of Uncertainty' at the 2021 Global Marketing Summit
Professional Affiliations: Member of the American Marketing Association
Your Name
Integrated Marketing Director
City, Country  •  (123) 456-789  •  [email protected]  •
Bank of America May 2018 - Present
Integrated Marketing Director
Devised and executed an integrated marketing plan for mobile banking products that grew user base by 45%
Directed a loan servicing campaign that substantially increased prompt repayments by 38%
Improved marketing team efficiency by introducing advanced project management techniques, reducing project turnaround time by 25%
American Express January 2014 - April 2018
Marketing Strategy Manager
Carried out extensive market research to deploy targeted advertising, drawing in a 30% larger audience
Pioneered a marketing strategy to enhance mortgage lending services, resulting in a 20% revenue increase
Coordinated with diverse teams to develop a comprehensive digital marketing strategy, leading to a 33% growth in online presence
Resume Worded Academic Center December 2013
Master of Business Administration - Marketing
Concentration in Integrated Marketing Strategies
Resume Worded University May 2010
Bachelor of Arts - Business Administration
Minor in Communications
Awards: Dean's List (Top 10% of class)
Marketing Tools: Google Analytics, Salesforce, Marketo, SEMRush, Adobe Marketing Cloud, SEO Tools
Languages: English (Native), Spanish (Conversational)
Integrated Marketing Skills: Content Marketing, Brand Management, Cross-Functional Communication, Campaign Planning, PPC Advertising, ROI Analysis
Digital Media: Social Media Strategy, Email marketing, Online Advertisement, Video Marketing, Mobile Marketing, E-commerce
Certifications: Google Ads Certification, Certified Management Consultant (CMC)
Project Management: Managed high-profile product launches, Organized international marketing events, Created marketing campaigns across multiple channels with proven success
Leadership & Volunteering: Leadership roles for marketing industry events, Volunteer for community outreach programs, Mentor - Resume Worded Career Program
Awards: Bank of America Director of the Year (2020), American Express Innovation Award (2016, 2017)

How do I add skills to a Consumer Marketing Manager resume?

Review the job posting closely.

Go through the Consumer Marketing Manager posting you're applying to, and identify hard skills the company is looking for. For example, skills like Diversity Recruitment, Gap Analysis and Integrated Marketing are possible skills. These are skills you should try to include on your resume.

Add industry skills like Mobile Banking and Mortgage Lending.

Add other common skills from your industry - such as Market Research, Email Marketing and Digital Marketing - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Marketing Management, Merchant Services and Strategy - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Consumer Marketing Manager resume, so try to include any examples of where you led a project or managed other people.

Emphasize your marketing experience.

In your Consumer Marketing Manager resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

Use the exact job title.

Try to add the exact job title, Consumer Marketing Manager, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Consumer Marketing Manager Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Consumer Marketing Manager job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Consumer Marketing Manager Skills and Keywords to Include On Your Resume

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Consumer Marketing Manager Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

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Creative Marketing Director

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Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Digital Marketing Manager

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Frequently Asked Questions

What hard skills should you include on a Consumer Marketing Manager resume?

Some popular Consumer Marketing Manager hard skills are Digital Marketing, Mobile Banking, Gap Analysis, Diversity Recruitment, Email Marketing, Integrated Marketing, Mortgage Lending and Market Research.

Depending on the job you apply to, skills like Merchant Services, Strategy, Project Management Office (PMO), Marketing Management and Marketing Strategy can also be good to include on your resume.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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