Consumer Marketing Director

Consumer Marketing Director Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Consumer Marketing Director job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Integrated Marketing
  • Digital Marketing
  • Consumer Marketing
  • Digital Strategy
  • Brand Management
  • Marketing Strategy
  • Multi-channel Marketing
  •  Find out what your resume's missing
  • Brand Development
  • Strategy
  • Strategic Partnerships
  • Competitive Analysis
  • Online Advertising
  • Advertising
  • Digital Media
  • Product Launch
  • Art Direction
  • Social Media Marketing
  • Product Marketing
  • Email Marketing
  • Cross-functional Team Leadership

  •   Show full list

Resume Skills: Tools & Software

Resume Skills: Marketing Tools

Resume Skills: Marketing Techniques

Resume Skills: Digital Marketing

Resume Skills: Languages

Resume Skills: Brand Development Techniques

Resume Skills: Content Management Systems

Resume Skills: Marketing Strategy

Resume Skills: Adobe Products

Resume Skills: Other

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Consumer Marketing Director Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Consumer Marketing Director Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Consumer Marketing Director
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2020 - Present
Consumer Marketing Director
Implemented integrated marketing techniques to rebrand the company image, leading to a 30% increase in brand recognition
Developed a multi-channel marketing strategy that increased customer engagement by 50%
Led the launch of three new products, which generated a 25% increase in annual revenues
Spearheaded cross-functional teams to optimize the digital marketing strategy, reducing the CPA by 20%
Formulating strategic partnerships that yielded a 15% increase in market share June 2016 - December 2019
Senior Brand Manager
Devised a new brand management strategy, leading to a 35% increase in brand loyalty
Created innovative online advertising campaigns that increased website traffic by 60%
Used competitor analysis to refine marketing strategies, yielding a 40% increase in sales
Unilever May 2011 - June 2016
Brand Manager
Led product marketing initiative that increased market share by 5%
Orchestrated an effective email marketing campaign, resulting in a 20% surge in click-through rates
Spearheaded a successful product launch which fortuitously debuted into top 10 in the market.
Resume Worded University May 2011
Master of Business Administration (MBA) - Marketing
Recipient of the Marlin Marketing Excellence Scholarship, awarded for outstanding academic achievement in the field of marketing
Resume Worded Academic Center April 2010
Consumer Insights and Analysis Certification
Part-time certification program emphasizing on consumer behavior, big data analytics and predictive modeling
Tools & Software: Google Analytics, Tableau, Google Ads, Salesforce, Adobe Creative Suite, CRM Systems
Marketing Techniques: Product Positioning, Competitive Analysis, Brand Development, Market Research, Consumer Psychology, Price Analysis
Digital Marketing: SEO/SEM, Email Marketing, Content Strategy, Social Media Marketing, E-commerce, Google AdWords
Languages: English (Native), Spanish (Fluent), German (Basic)
Certifications: Certified Professional Marketer - American Marketing Association
Projects: Led and executed the successful marketing campaign for 'Product X', resulting in a 25% increase in sales within the first quarter
Professional Development: Regular participant of Advertising Week - a global gathering of marketing and communications leaders
Volunteering: Active volunteer at the 'Community Kitchen', a local food bank, handling their PR and raising funds
Your Name
Brand Management Director
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE March 2018 - Present
Brand Management Director
Implemented digital strategy and supervised a team of brand marketers, subsequently exhibited a 65% growth in brand’s market penetration
Executed strategic partnerships that broadened reach and improved brand image, resulting in a 35% increase in organic growth
Developed digital media efforts that led to a 25% increase in digital ad revenue
Orchestrated a comprehensive product launch, leading to 35% growth in product sales in first quarter
Negotiated and planned the advertising contracts leading to a 20% reduction in advertising budgetary expense
Resume Worded January 2013 - February 2018
Senior Brand Manager
Instrumented brand development initiatives that achieved a 40% increase in brand value
Directed the execution of marketing strategies, resulting in a 30% increase in market share
Managed a cross-functional team to deliver a multi-channel marketing campaign, increasing engagement by 50%
Procter & Gamble July 2009 - December 2012
Brand Manager
Oversaw art direction for advertising campaigns, resulting in 15% increase in audience engagement
Managed social media marketing efforts, driving organic reach and engagement, and enhancing brand perception
Implemented integrated marketing plans driving a 25% increase in brand awareness
Resume Worded Institute January 2013 - December 2015
Executive Masters of Business Administration (MBA)
Specialization in Strategic Brand Management
Resume Worded University September 2005 - June 2009
Bachelor of Commerce (Hons) - Marketing
Overall GPA: 3.7/4, Recipient of the Marketing Excellence Scholarship (2007)
Brand Development Techniques: Customer Profiling, Market Analysis, Competitive benchmarking, SWOT Analysis, Brand Perception analysis, Multichannel Marketing
CRM & Marketing software: Zoho CRM, Salesforce, Google Analytics, Marketo, MailChimp
Content Management Systems: WordPress, Joomla, Drupal, Squarespace, Wix
Languages: English (Native), Spanish (Fluent), French (Intermediate)
Certifications: Google Analytics Certified, HubSpot Content Marketing Certified, Facebook BluePrint Certified
Leadership & Volunteering: Founder and President of the Digital Marketing Association (2018- Current), Volunteer Marketing Advisor at Help for Heroes Charity (2015 - Present)
Courses: Advanced Course in Strategic Brand Management – Coursera (2022)
Awards: Received the 'Outstanding Professional Achievement award' at (2021), Awarded 'Manager of the Year' at Resume Worded (2016)
Your Name
Integrated Marketing Director
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded May 2014 - Present
Integrated Marketing Director
Directed the implementation of an innovative digital marketing campaign, leading to a 45% increase in customer conversion
Managed cross-functional teams to launch new products, resulting in a sales growth of 35%
Instituted an SEO strategy that raised website traffic by a whopping 70%
Developed strategic partnerships with influencers, enhancing outreach by 50%
Streamlined marketing strategy that led to a 30% cost efficiency. April 2009 - April 2014
Marketing Strategy Manager
Managed a high-performance team to execute a slew of marketing strategies, causing a 25% increase in annual sales
Optimized online advertising, leading to a 40% surge in web traffic
Administered comprehensive competitive analysis, resulting in a 20% improvement in market positioning
Coca Cola June 2005 - March 2009
Brand Manager
Delivered consumer marketing strategy that boosted product visibility and sales by 15%
Implemented a successful product launch strategy, leading to product ranking at top in its category within first 6 months
Supervised successful email marketing strategy leading to 18% improvement in lead generation
Resume Worded University June 2014
Master of Business Administration - Marketing
Specialization in Marketing and Data Analytics
Resume Worded University May 2005
Bachelor of Business Administration
Majored in Marketing, Minors in Economics and International Business
Marketing Tools: HubSpot, Google Analytics, MailChimp, Hootsuite, Salesforce, SEMrush
Marketing Strategy: Market Segmentation, Customer targeting, Brand Positioning, Online Advertising
Adobe Products: Adobe Dreamweaver, Illustrator, Photoshop, InDesign, Premiere Pro, After Effects
Other Skills: SEO/SEM, WordPress, CSS, HTML, JavaScript
Certifications: HubSpot Inbound Certification, Google Analytics Individual Qualification, Facebook Blueprint Certification
Projects: Implementing SEO strategies for a nonprofit organization, contributing to a 300% increase in organic traffic over one year
Speaking Engagements: Keynote Speaker at Digital Marketing Conference 2019, Panelist at 'Future of MarTech' event, 2020
Volunteering: Social Media Consultant for United Way, Designed marketing campaign for local animal shelter

How do I add skills to a Consumer Marketing Director resume?

Review the job posting closely.

Go through the Consumer Marketing Director posting you're applying to, and identify hard skills the company is looking for. For example, skills like Marketing Strategy, Consumer Marketing and Digital Marketing are possible skills. These are skills you should try to include on your resume.

Add industry skills like Integrated Marketing and Brand Management.

Add other common skills from your industry - such as Digital Strategy, Brand Development and Multi-channel Marketing - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Art Direction, Strategy and Email Marketing - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Consumer Marketing Director resume, so try to include any examples of where you led a project or managed other people.

Emphasize your marketing experience.

In your Consumer Marketing Director resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

Use the exact job title.

Try to add the exact job title, Consumer Marketing Director, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Consumer Marketing Director Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Consumer Marketing Director job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Consumer Marketing Director Skills and Keywords to Include On Your Resume

Get your Resume Instantly Checked, For Free

Upload your resume and we'll spot the issues in it before an actual Consumer Marketing Director recruiter sees it. For free.

Consumer Marketing Director Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Creative Marketing Director

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Digital Marketing Manager

Browse Skills from Similar Jobs

Frequently Asked Questions

What are the top skills you should add to your Consumer Marketing Director resume?

The most common skills and keywords we found on Consumer Marketing Director resumes and job postings were Integrated Marketing, Digital Marketing, Consumer Marketing, Digital Strategy, Brand Management, Marketing Strategy, Multi-channel Marketing and Brand Development.

Skills like Competitive Analysis, Social Media Marketing, Email Marketing, Art Direction and Strategy also appeared on related job postings.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

© 2024 Resume Worded. All rights reserved.

Get expert insights from hiring managers