Insights Manager

Insights Manager Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Insights Manager job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Customer Insight
  • Analytics
  • Segmentation
  • Consumer Insight
  • Competitive Analysis
  • Market Research
  • Tableau
  •  Find out what your resume's missing
  • Consumer Behavior
  • Business Insights
  • Strategy
  • Strategic Insights
  • Nielsen
  • Shopper Marketing
  • Market Analysis
  • Consumer Products
  • Data Visualization
  • IRI
  • Marketing Strategy
  • Category Insights
  • Data Analytics
  • Data Analysis
  • Quantitative Research
  • Qualitative Research
  • Insight Generation
  • Fast-Moving Consumer Goods (FMCG)
  • Microsoft Power BI

  •   Show full list

Resume Skills: Project Management

Resume Skills: Market Research Tools

Resume Skills: Data Analysis

Resume Skills: Qualitative & Quantitative Research

Resume Skills: Market Research

Resume Skills: Statistical Modeling

Resume Skills: Business Intelligence Tools

Resume Skills: Programming

Resume Skills: Data Analysis & Modeling

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Insights Manager Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Insights Manager Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Insights Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2022 - Present
Senior Insights Manager
Developed a strategic insights playbook that improved the decision-making process and led to a 10% increase in project success rate
Devised new customer segmentation models that enhanced marketing strategy, contributing directly to a 20% uptick in customer retention
Transformed the handling of consumer behavior data, optimizing data visualization methods resulting in a 30% reduction in report creation time
Conducted comprehensive market research, illuminating overlooked market opportunities and sparking a company-wide pivot which increased revenue by 15%
Leveraged Nielsen data analytics tools to analyze consumer products performance, driving a 18% increase in sales through informed decision making
Procter and Gamble May 2019 - December 2021
Insights Manager
Pioneered the use of IRI market analysis tools within the insights department, reducing time to insight by 25%
Implemented a new competitive analysis framework which significantly contributed to a 12% increase in market share
Championed a shift towards data-driven decision-making culture, training over 50 team members on effective data analysis strategies
Unilever April 2016 - April 2019
Associate Insights Analyst
Conducted ongoing customer insight studies, positioning the organization towards a more customer-centric approach
Transformed the way shopper marketing strategies are devised, contributing to an 8% rise in customer engagement
Resume Worded University September 2019
Master of Business Administration (MBA) - Market Research
Dissertation on 'Expanding Digital Reach through Insight Tracking'
Resume Worded Academic Center May 2016
Bachelor's in Marketing and Business Analytics
Major in Business Analytics
Awards: Merit Scholarship, Deans Honours
Market Research Tools: Nielsen, Mintel, IBIS World, Statista, SPSS
Data Analysis: Tableau, PowerBI, Excel (Pivot Tables, VLOOKUP, Macros), R
Qualitative & Quantitative Research: Survey design, Focus groups, A/B Testing, Regression Analysis
CRM and Project Management: Salesforce, Jira, Asana
Certifications: Certified Market Research Professional (CMRP)
Professional Development: Attended Market Research Society Annual Conference (2021)
Leadership & Volunteering: Pro Bono Consultant, Small Businesses Recovery Program (2020)
Publications: Contributor to InsightPro magazine; published article on 'The Influence of Consumer Behaviour in Product Development'
Your Name
Market Insights Analyst
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE March 2020 - Present
Insights Manager
Transformed the use of plotly for data visualization, improving interpretability and accessibility of insights reports
Applied advanced business insights and analytics to drive a 20% improvement in campaign effectiveness
Devised new brand health trackers leading to a 15% increase in brand sentiment
Redirected shopper marketing strategy based on customer insights, resulting in a 13% increase in basket size
Implemented a category insights protocol that resulted in a 22% faster time to market for new products
Nestle July 2017 - February 2020
Senior Market Analyst
Utilized Tableau for deep-dive data analysis, optimizing product placement strategies and enhancing shelf appeal
Improved efficiency of the analytics team by 25% through developing and implementing new data management systems
Achieved a 30% reduction in market research time, by streamlining processes and adopting advanced analytics methodologies
Coca-Cola June 2015 - June 2017
Market Analyst
Devised market segmentation strategies that led to more effective targeting of marketing budgets, reducing wastage by 15%
Conducted competitive analysis which identified an untapped market, leading to the launch of a successful new product line
Resume Worded University June 2015
Master's degree in Business Administration
Specialized in Market Research & Analytics
Resume Worded Academic Center May 2013
Bachelor of Business Management - Marketing
Distinction in Market Data Analysis and Consumer Behavior Studies
Award: Dean's List 2011 (Top 10%)
Data Analysis: Tableau, Excel (Advanced), SQL, Python, R, SPSS
Market Research: Competitive Intelligence, Qualitative Research, Quantitative Research, Consumer Behavior
Statistical Modeling: Regression Analysis, Hypothesis Testing, Exploratory Data Analysis, Predictive Modelling
Project Management: Microsoft Project, Basecamp, Asana, JIRA
Certifications: Certified Market Research Professional (CMRP) - Insights Association, Data Analysis Certification - Coursera (2019)
Leadership & Volunteering: Social Media Chair - American Marketing Association (Local Chapter) 2019-2020, Volunteer Marketing consultant - Nonprofit organizations
Awards: Recognized as 'Employee of the Year' at Nestle for robust market insights (2019)
Conferences & Trainings: Attended 'Predictive Analytics World for Business' (2017), Completed 'Advanced Courses in Qualitative & Quantitative Market Research' (2016)
Your Name
Business Analyst
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded August 2021 - Present
Insights Manager
Created a new standard for consumer insight-driven product development, increasing product acceptance by 35%
Integrated advanced customer insight strategies in the product design process, improving customer satisfaction by 25%
Increased team efficiency by 15% by encouraging a culture of strategic insights and data-driven decision making
Utilized Tableau to improve data visualization, enhancing data clarity and resulting in better informed strategic decisions by management
Negotiated a new contract with an external research agency, reducing research costs by 20% while maintaining quality and timeliness of insights
Johnson & Johnson February 2017 - July 2021
Senior Business Analyst
Led the adoption of Nielsen for performance measurement, enabling more accurate evaluation of marketing campaigns
Formulated a new strategy for consumer behavior analysis, leading to more precise market positioning
Streamlined data collection processes, saving the team over 10 hours per week
Microsoft October 2013 - January 2017
Business Analyst
Performed comprehensive market research that guided entry into a new market, leading to 5M additional units sold in the first year
Improved consumer products categorization protocols, resulting in a more customer-friendly website layout and a 15% increase in on-site time
Resume Worded University February 2013
Master of Business Administration - Business Analytics
Concentration in Business Intelligence & Analytics
Resume Worded Academic Center June 2011
Bachelor of Science - Computer Science
Minor in Data Science
Awards: Dean's List 2011 (Top 10%)
Business Intelligence Tools: Tableau, PowerBI, Looker, SAP BI, Oracle BI, QlikView
Programming: Python (advanced), R (intermediate), Java (intermediate), SQL (advanced)
Data Analysis & Modeling: Statistical Modeling, Predictive analysis, Monte Carlo simulation, Regression analysis, Time-series
Project Management Tools: Jira, Trello, Asana, Smartsheet, Microsoft Project, Slack
Certifications: Certified Business Analysis Professional (CBAP), Certified in the Governance of Enterprise IT (CGEIT)
Leadership & Volunteering: Teach For America - STEM Tutor (2011-2013), Big Brother Big Sister Program - Volunteer (2013-Present)
Projects: Developed a predictive model to forecast sales trends, resulting in a 15% increase in accuracy compared to previous models
Publications: Authored an article titled 'Harnessing the Power of Business Analytics' in the Business Analysis Journal

How do I add skills to an Insights Manager resume?

Review the job posting closely.

Go through the Insights Manager posting you're applying to, and identify hard skills the company is looking for. For example, skills like Consumer Insight, Analytics and Market Research are possible skills. These are skills you should try to include on your resume.

Add industry skills like Segmentation and Consumer Behavior.

Add other common skills from your industry - such as Competitive Analysis, Tableau and Customer Insight - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Qualitative Research, Category Insights and Data Analytics - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Show examples of where you trained people.

On Insights Manager resumes, you should give specific accomplishments that involve you training others, whether that's in your team or other stakeholders.

Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on an Insights Manager resume, so try to include any examples of where you led a project or managed other people.

Use the exact job title.

Try to add the exact job title, Insights Manager, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Insights Manager Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Insights Manager job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Insights Manager Skills and Keywords to Include On Your Resume

Resume Skills and Keywords from Related Jobs

We also found variations and further specializations to your job title. Browse through the related job titles to find additional keywords that you can include into your resume.

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Insights Manager Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example

Resume Example
Highlights (Free)

Resume Example
Modern Two-Column

Resume Example
Clean Modern

Resume Example
Entry-Level (Free)

Resume Example

Browse Skills from Similar Jobs

Frequently Asked Questions

What skills do hiring managers want to see on an Insights Manager resume?

Here are some of the most popular skills we see on Insights Manager resumes:

  • Customer Insight
  • Analytics
  • Segmentation
  • Consumer Insight
  • Competitive Analysis
  • Market Research
  • Tableau
  • Consumer Behavior

What are the differences in resume skills between a Consumer Insights Manager and a Customer Insights Manager?

If you are writing a Consumer Insights Manager resume, try to emphasize skills like Customer Insight, Consumer Insight, Segmentation, Consumer Behavior, Competitive Analysis, Brand Equity, Market Research and Quantitative Research.

Similarly, if you are writing a Customer Insights Manager resume, emphasize skills like Shopper Marketing, Cross-functional Team Leadership, Marketing Management, Customer Experience, Pricing Strategy, Forecasting and Data Analysis.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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