Insights Director

Insights Director Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Insights Director job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Customer Insight
  • Competitive Analysis
  • Consumer Insight
  • Analytics
  • Segmentation
  • Market Research
  • Strategy
  •  Find out what your resume's missing
  • Consumer Behavior
  • Marketing Strategy
  • Competitive Intelligence
  • Market Analysis
  • Strategic Insights
  • Quantitative Research
  • Integrated Marketing
  • Business Insights
  • Digital Strategy
  • Primary Research
  • Shopper Marketing
  • Fast-Moving Consumer Goods (FMCG)
  • Marketing Analytics
  • Business Strategy
  • Brand Management
  • Advertising
  • Digital Marketing
  • Qualitative Research
  • Data Analysis
  • Consulting
  • Customer Relationship Management (CRM)

  •   Show full list

Resume Skills: Software & Platforms

Resume Skills: Research

Resume Skills: Marketing

Resume Skills: Market Research

Resume Skills: Analytical Tools

Resume Skills: Brand Management

Resume Skills: Consulting

Resume Skills: Consumer Insight Tools

Resume Skills: Data Analysis

Resume Skills: Marketing Principles

Resume Skills: Project Management

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Insights Director Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Insights Director Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Insights Director
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE October 2018 - Present
Insights Director
Led the execution of a Digital Strategy increasing online course sales by 42% through deep Consumer Insight and Competitive Analysis
Revamped Marketing Strategy based on Analytics, leading to a 38% increase in customer engagement metrics
Designed a Business Strategy based on Market Research and Consumer Behavior studies, increasing company margin by 28%
Built and trained an insights team to revolutionize data-driven decision making and achieved a 52% increase in customer retention
Formulated Integrated Marketing campaigns based on Quantitative Research resulting in 47% uplift in brand awareness leading to higher sales
Used Primary Research to project current consumer trends resulting in a shift of product focus and a market share increase by 15%
Resume Worded January 2016 - September 2018
Senior Insights Manager
Employed Analytics to identify customer usage patterns and drove a 20% increase in premium subscriptions
Developed a new segmentation model based on Consumer Behavior studies that improved targeted marketing by 35%
Generated Strategic Insights from Market Analysis which boosted the conversion rate by 22%
Nielsen July 2012 - December 2015
Consumer Insights Associate
Created a Competitive Intelligence report that led to critical marketing strategy revisions, improving campaign performance by 24%
Managed Shopper Marketing analytics project for a Fast-Moving Consumer Goods (FMCG) client, resulting in a sales boost by 30%
Resume Worded University May 2012
Master of Business Administration - Market Insights
Concentration in Data Analysis
Resume Worded Institute June 2008
Bachelor of Science - Business Administration
Emphasis in Marketing Research
Graduated Magna Cum Laude
Market Research: Qualitative Research, Quantitative Research, Focus Groups, Survey Design, Data Interpretation, Report Writing
Analytical Tools: Google Analytics, Tableau, SPSS, Quark, MS Excel (Advanced), Salesforce
Brand Management: Brand Strategy, Brand Positioning, Competitive Analysis, SWOT Analysis, Market Segmentation, Trend Analysis
Consulting: Client Relationship Management, Workflow Planning, Staff Supervision, Panel Development, Business Modeling, Commercial Acumen
Certifications: Professional Researcher Certification - Marketing Research Association, Certified Market Research Analyst - International Institute of Market Research and Analytics
Leadership & Volunteering: Vice President - Local Chapter of American Marketing Association (2017-2018), Marketing Mentor - Big Brothers Big Sisters (2016-Present)
Projects: Headed market insight project for major FMCG company that led to a 15% increase in their market share within 2 quarters
Continuing Education: Completed market research courses from Coursera - Market Research and Consumer Behavior, Brand Management: Aligning Business, Brand and Behavior
Your Name
Head of Consumer Insights
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded March 2019 - Present
Head of Consumer Insights
Implemented a data-driven Marketing Analytics approach that increased customer lifetime value by 26%
Spearheaded Customer Insight program, resulting in a brand advocacy growth by 34%
Orchestrated cross-functional teams towards a unified Marketing Strategy, escalating organic user base by 40%
Pioneered a Consumer Insight driven culture, leading to a 50% improvement in decision making process
Used Market Research to streamline the product portfolio, generating a 16% reduction in operational costs
Procter & Gamble August 2014 - February 2019
Consumer Insights Manager
Leveraged Segmentation strategies to drive targeted marketing, increasing market share by 18%
Managed Primary Research to identify areas of product improvement, resulting in 25% uplift in customer satisfaction ratings
Collaborated with Business Strategy team to foster a Consumer Behavior-centric approach, boosting sales by 30%
Unilever June 2011 - July 2014
Market Research Analyst
Performed Competitor Analysis, aggregating Strategic Insights for a new product launch leading to 14% higher sales
Conducted Quantitative Research, providing data-backed insights for a 20% increase in marketing efficiency
Resume Worded Academic Center June 2014
Executive Master of Business Administration (MBA)
Courses focused on business insights, market analysis and strategic marketing decision-making
Resume Worded University May 2011
Bachelor of Sciences - Marketing
Minor in Consumer Behavior Analysis, Regression Analysis
Awards: Dean's List 2011 (Top 10%)
Consumer Insight Tools: Nielsen Tools, Consumer Insight Software, First insights, NPD Group Reports, YouGov Profiles,
Data Analysis: SPSS, R, Tableau, SAS, Big Data Analytics, Statistical Analysis
Marketing Principles: Product Positioning, Brand Management, Market Segmentation, Market Penetration Strategies, Pricing Strategies
Project Management: Agile Methods, SCRUM, PRINCE2, Critical Path Method, Risk Management
Certifications: Certified Market Research Analyst (CMRA), Certified Professional Researcher (CPR)
Professional Development: Consumer Insights Innovation Conference, Quirk's Event, Attending yearly since 2012
Publications: Authored various articles on market research trends in 'The Market Research Bulletin'
Your Name
Director of Market Insights
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE April 2017 - Present
Director of Market Insights
Oversaw the development of an innovative Segmentation methodology, improving targeting accuracy by 37%
Revitalized Digital Strategy using Market Analysis, enhancing online presence and boosting web traffic by 45%
Implemented a new Competitive Intelligence program, increasing competitive advantage by 32%
Directed a cross-functional team to integrate Consumer Insight into Business Strategy, achieving a 28% growth in revenue
Spearheaded a Fast-Moving Consumer Goods (FMCG) project using Shopper Marketing data, resulting in a profit margin increase by 22%
Pfizer June 2010 - March 2017
Insights Manager
Championed the use of Analytics to increase effectiveness of marketing campaigns by 23%
Employed data-driven Consumer Insight to augment product development strategy, leading to a 25% faster time-to-market
Devised an Integrated Marketing strategy, strengthening customer loyalty and boosting recurring sales by 17%
Johnson & Johnson July 2006 - May 2010
Market Researcher
Performed Quantitative Research to optimize pricing strategy, boosting profit margin by 14%
Utilized Market Research to guide the development of strategic marketing materials, increasing user engagement by 19%
Resume Worded Institute April 2016
Executive Leadership Certificate in Marketing
Obtained concurrently while working full-time
Resume Worded University June 2006
Master of Business Administration (MBA) - Emphasis on Marketing
Early Career Reward for top 1% of class
Software & Platforms: Google Analytics, Tableau, HubSpot, Salesforce, Adobe Suite, Microsoft Office Suite, Facebook Business Manager
Research: Quantitative Techniques, Qualitative Techniques, Market Segmentation, Competitive Analysis, Customer Insights
Marketing Skills: Marketing Strategy, Product Marketing, Brand Development, SEO and SEM, Social Media Marketing
Certifications: Google Analytics IQ Certification, Certified Market Research Professional (CMRP)
Leadership & Volunteering: Effective Leadership Foundations Program - Resume Worded Institute, Marketing Advisory Board - Local Non-profit Organization
Projects: Integrated maiden 'Omni-Channel Marketing Strategy' initiative at leading to 25% increase in customer engagement

How do I add skills to an Insights Director resume?

Review the job posting closely.

Go through the Insights Director posting you're applying to, and identify hard skills the company is looking for. For example, skills like Consumer Behavior, Consumer Insight and Market Research are possible skills. These are skills you should try to include on your resume.

Add industry skills like Competitive Analysis and Segmentation.

Add other common skills from your industry - such as Strategy, Customer Insight and Analytics - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Marketing Strategy, Customer Relationship Management (CRM) and Data Analysis - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on an Insights Director resume, so try to include any examples of where you led a project or managed other people.

Use the exact job title.

Try to add the exact job title, Insights Director, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Insights Director Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Insights Director job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Insights Director Skills and Keywords to Include On Your Resume

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Insights Director Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example

Resume Example
Highlights (Free)

Resume Example
Modern Two-Column

Resume Example
Clean Modern

Resume Example
Entry-Level (Free)

Resume Example

Browse Skills from Similar Jobs

Frequently Asked Questions

What hard skills should you include on an Insights Director resume?

The most common skills and keywords we found on Insights Director resumes and job postings were Customer Insight, Competitive Analysis, Consumer Insight, Analytics, Segmentation, Market Research, Strategy and Consumer Behavior.

Skills like Customer Relationship Management (CRM), Marketing Strategy, Advertising, Data Analysis and Fast-Moving Consumer Goods (FMCG) also appeared on related job postings.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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