Vice President Product Marketing

Vice President Product Marketing Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Vice President Product Marketing job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Product Marketing
  • Go-to-market Strategy
  • Strategic Partnerships
  • Product Management
  • Demand Generation
  • Sales Enablement
  • Strategy
  •  Find out what your resume's missing
  • Marketing Strategy
  • Lead Generation
  • Competitive Analysis
  • Software as a Service (SaaS)
  • Start-ups
  • Digital Marketing
  • Product Development
  • Product Launch
  • Solution Selling
  • Analytics
  • Business Development
  • Brand Management
  • Business Strategy

  •   Show full list

Resume Skills: Technical

Resume Skills: Digital Marketing

Resume Skills: Marketing Tools

Resume Skills: Business & Marketing Strategies

Resume Skills: Languages

Resume Skills: Product Management Tools

Resume Skills: Project Management Techniques

Resume Skills: Marketing Strategy

Resume Skills: Product Management

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Vice President Product Marketing Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Vice President Product Marketing Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Vice President Product Marketing
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE June 2020 - Present
Vice President Product Marketing
Devised and implemented a brand-specific Go-To-Market strategy, increasing product visibility by 60% and driving up revenue by over $8M within 12 months.
Oversaw seamless Product Development and Product Launch of 3 key products, resulting in a 15% increase in portfolio revenue.
Led strategic partnerships, securing deals with 5 key global partners leading to a 20% increase in customer base.
Managed a team of 20, fostering an environment of cross-functional collaboration, leading to 30% improvement of team efficiency.
Carried out sharp Competitive Analysis, enabling the company to devise a more robust business strategy and market presence.
Resume Worded April 2016 - May 2020
Director of Product Management
Leveraged Analytics in market research to identify customer needs and segment markets; led to a re-developed Software as a Service (SaaS) product receiving 25% more subscriptions.
Increased Lead Generation by 30% through Digital Marketing initiatives that targeted prospective consumers with precision.
Improved Demand Generation and Sales Enablement by implementing a new CRM platform, resulting in 20% growth in potential buyers.
Built and managed a team of 12 Product Managers, enhancing product management processes and speeding up time to market.
Adobe June 2011 - March 2016
Senior Product Marketing Manager
Launched 4 major Product Marketing campaigns, increasing year over year growth by 30%.
Initiated a Market Strategy to penetrate new markets; this resulted in a 15% increase in market share.
Established a Solution Selling model, increasing profitability by 20% within a year.
Resume Worded University June 2011
Master's in Business Administration
Emphasis in Strategic Marketing
Resume Worded Academic Center May 2006
Bachelor of Science in Business Administration
Specialization in Product Marketing
Award: Voted most Innovative Marketing Strategy (class of 2006)
Marketing Strategy: Product Positioning, Brand Management, Market Research, Competitor Analysis, Strategic Planning, Customer Segmentation
Product Management: Product Lifecycle Management, Change Management, Cross-Functional Collaboration, Agile & Scrum Methodologies, Risk Optimization, Budgeting
Technical Proficiency: JIRA, Adobe Creative Suite, Google Analytics, SQL, HTML/CSS, Microsoft Office Suite
Languages: English (Native), Spanish (Conversational), French (Basic)
Certifications: PMC Level III - Advanced Certified Product Manager, Certified Agile Product Manager (IC Agile)
Leadership & Volunteering: Beta Gamma Sigma Honor Society (President), Corporate Social Responsibility Committee (Member)
Projects: Led company-wide Product Launch, resulting in a 20% increase in year-on-year revenue
Awards: Adobe Marketing Excellence Award (2015), Resume Worded Director's Award (2017, 2019)
Your Name
VP of Product Strategy
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE February 2021 - Present
VP of Product Strategy
Spearheaded a fresh business strategy, instigating the company’s growth by $10M in reviewed annual revenue.
Guided team of 18 product managers in various start-ups initiatives leading to phenomenal 70% success rate in new launches.
Adopted analytics-based approach in refining go-to-market strategies, leading to 33% surge in product adoption rate.
Revamped brand management approach, bolstering company’s brand value by 25% within a year.
Successfully coordinated strategic partnerships with 7 major industry players, contributing to a 30% expansion in company’s consumer base in new territories.
Resume Worded October 2018 - January 2021
Senior Director, Strategic Product Marketing
Spearheaded a unique Marketing Strategy that gained product traction in highly competitive markets leading to a 35% market share increase.
Implemented advanced analytics tools on the company’s SaaS products to derive valuable insights, improving product performance by 15%.
Managed strategic partnerships, contributing to a 40% increment in strategic value for the company.
Launched innovative digital marketing campaigns that led to a 45% increase in consumer engagement with the brand’s platforms.
Microsoft August 2013 - September 2018
Lead Product Manager
Played a key role in product development, launching two successful products that brought in $3M in first year sales.
Launched a novel Solution Selling Model leading to a 22% increase in cross-sell opportunities.
Boosted customer retention by 30% through effective customer demand generation strategies.
Resume Worded University February 2018
Master of Business Administration - MBA
Specialized in Strategic Product Management
Resume Worded Academic Center May 2013
Bachelor of Engineering - Computer Science
Awards: Resume Worded Merit Scholar (Top 5% of class)
Product Management Tools: JIRA, Confluence, Aha!, Prodpad, Roadmunk, Trello
Technical Skills: Javascript, HTML/CSS, C++, SQL, Microsoft Office Suite, Google Analytics
Project Management Techniques: Agile Scrum, Waterfall, Lean/Kanban, Risk Management, Stakeholder Management
Languages: English (Native), Spanish (Fluent), French (Intermediate)
Certifications: Certified Product Manager - Association of International Product Marketing & Management, Scrum Certified Product Owner
Leadership & Volunteering: Product Talks - Community Lead and organizer, Women in Tech - Mentor
Publications: Published several articles on 'Strategic Product Management' in renowned tech magazines
Projects: Developed a strategic growth plan for a startup resulting in a 45% increase in annual revenue
Your Name
VP of Marketing
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded March 2021 - Present
VP of Marketing
Launched a new marketing strategy which returned a 45% growth in lead generation within 6 months.
Managed a diverse team of 15, driving the implementation of digital marketing tactics which increased website traffic by 60%.
Directed the complete revamp of company’s brand image, resulting in a 30% increase in brand recall.
Drove the integration of a robust SaaS tool into the company’s operations, improving business efficiency by 20%.
Expanded the company’s customer base by 25% through the establishment of 2 major strategic partnerships. June 2016 - February 2021
Senior Director of Marketing Strategies
Launched a company-wide Go-to-Market strategy, boosting product sales by 35% industry-wide.
Led a competitive analysis that identified industry opportunities, leading to a 12% increase in market share.
Carved out demand generation strategies that led to 25% increase in qualified leads within one year.
Established a sales enablement program, leading to 20% more franchisees adopting our solution selling methodology.
Unilever November 2008 - May 2016
Brand Manager
Facilitated growth and management of a flagship brand by 40% over 5 years.
Designed marketing campaigns that boosted product category growth by over 20%.
Led a strategic partnership with a major retailer leading to 10% increase in product shelf space and influence in purchasing decisions.
Resume Worded University May 2008
Master of Business Administration - Marketing Management
Graduated With Distinction
Resume Worded Academic Center May 2006
Bachelor of Business Administration - Marketing
Minors in Communication Studies
Dean’s list 2003-2006
Digital Marketing: SEO, SEM, SMM, Email Marketing, Affiliate Marketing, Content Marketing
Marketing Tools: Google Analytics, Tableau, Salesforce, MailChimp, Excel, Hootsuite
Business & Marketing Strategies: Sales Enablement, Demand Generation, Product Marketing, Pricing Strategy, B2B Marketing, Customer Retention
Languages: English (Native), Spanish (Fluent)
Certifications: Google Digital Marketing Certification (2020), Chartered Marketer Status (CIM, 2019)
Award & Achievements: Resume Worded’s Best Performer of the Year (2017, 2019, 2020)
Leadership & Volunteering: Mentor at Professional Marketing Association (2018-Present), Marketing Advisor at Local Startups (2016-Present)
Conferences & Courses: Attended 'Future of Marketing' conference, Seattle (2019), Completed Advanced Marketing Strategy course from HarvardX (2018)

How do I add skills to a Vice President Product Marketing resume?

Review the job posting closely.

Go through the Vice President Product Marketing posting you're applying to, and identify hard skills the company is looking for. For example, skills like Demand Generation, Strategy and Product Marketing are possible skills. These are skills you should try to include on your resume.

Add industry skills like Marketing Strategy and Sales Enablement.

Add other common skills from your industry - such as Product Management, Go-to-market Strategy and Strategic Partnerships - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Analytics, Software as a Service (SaaS) and Lead Generation - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Emphasize your communication skills.

Communication is often an important component of the role of a Vice President Product Marketing, so when writing your resume, include examples of how you communicated with stakeholders, team members or customers, or produced content.

Emphasize your marketing experience.

In your Vice President Product Marketing resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

Use the exact job title.

Try to add the exact job title, Vice President Product Marketing, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Vice President Product Marketing Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Vice President Product Marketing job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Vice President Product Marketing Skills and Keywords to Include On Your Resume

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Vice President Product Marketing Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Senior Product Manager

Resume Example
Entry Level Product Manager

Resume Example
Technical Product Manager

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Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Creative Marketing Director

Browse Skills from Similar Jobs

Frequently Asked Questions

What hard skills should you include on a Vice President Product Marketing resume?

The most common skills and keywords we found on Vice President Product Marketing resumes and job postings were Product Marketing, Go-to-market Strategy, Strategic Partnerships, Product Management, Demand Generation, Sales Enablement, Strategy and Marketing Strategy.

Skills like Software as a Service (SaaS), Analytics, Brand Management, Solution Selling and Lead Generation also appeared on related job postings.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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