Here are the keywords and skills that appear most frequently on recent Vice President Product Marketing job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.
Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.
Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.
Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.
Go through the Vice President Product Marketing posting you're applying to, and identify hard skills the company is looking for. For example, skills like Demand Generation, Strategy and Product Marketing are possible skills. These are skills you should try to include on your resume.
The following word cloud highlights the most popular keywords that appear on Vice President Product Marketing job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.
Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.
Companies seeking experienced product managers will be looking for demonstrations of effective leadership, and this resume works for that purpose. If your past accomplishments speak for themselves, this format will help you illustrate that you have navigated the field for a while - and that you are prepared for and willing to take on even greater challenges.
The 10-year experience of this product manager is the main thing that this resume focuses on, and with the results it outlines, it should be. The jobs that are detailed demonstrate responsibilities and productivity that scale appropriately with the applicant’s increased knowledge, indicating that they can bring even better results to their next company.
Having a solid list of bullet-pointed technical skills at the bottom of the page gives the sensation that this product manager has mastered a range of relevant, data-centric abilities that have enabled them to succeed thus far (and will enable them to handle any future assignments).
Product managers who have less experience but sufficient education can remain in the running if they can incorporate their affinity for product manager skills in their resume. If you have similarly taken on related responsibilities (such as management of civic projects), or have relevant skills (which could lend well to international companies), make sure to include these in your resume.
Applicants who can show that they have a capacity for worldliness may rise to the top through their affinity and ability to work with people from international backgrounds. This resume not only includes additional educational training in London, it also references the applicant’s fluency in other languages - a great asset for global companies.
If your background is in technical skills, IT work, and working with data, you can relate this using a similar format that emphasizes your ability to put technical skills to use for a range of purposes. The clear use of organizational ability and numerical affinity are present in this resume, highlighting a data-based background.
Product managers who have a technical-based skill set and background should employ a focus on numerical results to best indicate what they are capable of. With data clearly driving this product manager’s work, the hiring company can expect measurable quantitative results.
While the resume contains a lot of relevant content, the product manager breaks it down into digestible pieces by using bullet points and sub-levels. This prevents the hiring manager from being overwhelmed and enables each valuable section to stand out on its own.
The marketing and product management field is filled with job applicants who lack significant experience. This resume, by contrast, illustrates the marketing background of the product manager and does an excellent job at conveying a sense of continuous accomplishments at a variety of tasks.
While social media management focuses more on the management and use of social media accounts, social media marketing management emphasizes generating leads to those accounts, or even the company’s website, through paid or organic channels. When applying for a social media marketing manager role, your work history and skills section should show evidence of your experience in such areas.
The bullet points in this template utilize strong action verbs such as “launched”, “lead”, and “promoted” to emphasize their role in the highlighted activities. The bullets also clearly quantify the results achieved, such as “engagement growth 45% higher than average” and “increased conversions by 145%”. Due to the quantitative nature of marketing and social media, it is important to highlight such accomplishments on your resume to show the hiring manager that you have experience with effectively increasing sales and engagement.
This resume effectively displays the applicants’ blend of expertise in both social media and marketing. Their work history and skills in advertising, market research, and in content marketing clearly demonstrate their competency and ability to succeed in a social media marketing manager role.
Creative directors can have niches, but a specialized one for marketing makes the most sense since creativity is often used for various marketing strategies. You’ll want to use specific projects that you’ve accomplished while showcasing your marketing prowess and leadership abilities. This resume template will help you stand out when applying for a senior-level marketing role with creative marketing experience.
You want to make sure that you talk about what you did in your role, rather than the responsibilities of the job that anyone might be able to do. This resume uses verbs like “applied,” “established, “directed,” and “researched.” These action verbs highlight things like leadership, initiative and technical acumen with one word.
Completed projects are important, especially when successful and within deadlines. The resume template specifically offers two successful projects of marketing plan development and social media campaigns, such as “developed 5+ videos and unique promotions, generating over 1,000 views.” You should include examples of marketing projects like these to demonstrate concrete accomplishments and show what you could do at the company.
The most common skills and keywords we found on Vice President Product Marketing resumes and job postings were Product Marketing, Go-to-market Strategy, Strategic Partnerships, Product Management, Demand Generation, Sales Enablement, Strategy and Marketing Strategy.
Skills like Software as a Service (SaaS), Analytics, Brand Management, Solution Selling and Lead Generation also appeared on related job postings.
While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.
It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.
Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.
