Here are the keywords and skills that appear most frequently on recent Social Media Marketing Specialist job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.
Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.
Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.
Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.
Go through the Social Media Marketing Specialist posting you're applying to, and identify hard skills the company is looking for. For example, skills like Social Media Advertising, Social Media Marketing and Adobe Photoshop are possible skills. These are skills you should try to include on your resume.
The following word cloud highlights the most popular keywords that appear on Social Media Marketing Specialist job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.
Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.
The marketing and product management field is filled with job applicants who lack significant experience. This resume, by contrast, illustrates the marketing background of the product manager and does an excellent job at conveying a sense of continuous accomplishments at a variety of tasks.
When applying for a social media manager role, it’s important to showcase demonstrated success and knowledge through relevant experience. In your work experience section, make sure to quantify your impact with numbers and timelines. Phrases such as “Increased digital reach from 75,000 to 350,000 in one calendar year” are more powerful than “Worked on increasing digital reach”.
Notice that each bullet in the experience section starts with strong action verbs such as “generated”, “tripled”, and “increased”. While all resumes should use strong action verbs, it is particularly important for social media manager resumes to quantify their accomplishments and provide proof of your experience.
Social media managers must know how to communicate clearly and succinctly. This resume shows that the applicant has studied communication, with a Bachelor’s degree in English, Journalism and Business Studies, and that they continued to build on their knowledge with a Masters in Journalism. They also highlight key social media management skills such as marketing strategy and data analysis.
As a senior social media manager, you’ll likely be leading and managing a team of employees on top of your social media projects. The applicant notes that they “Improved employee retention by 87%” while managing both contractors and full-time employees. This shows the hiring manager that the applicant has expertise in both social media and management.
If you’re looking for a senior level role, most other applicants will have plenty of experience in the social media space, just like you. This template sets the applicant apart by focusing on select projects where their skills stand out. In this example, the template details their leadership in boosting online sales with SEO and highlights a successful product launch. When selecting project experience, we suggest you choose projects where your skills and experience align closely with key words and responsibilities outlined in the job posting.
Managing social media campaigns at the senior level requires deep expertise and technical skills. This resume lists the applicant’s skills and certifications in various social media academies and analytics software, demonstrating their extensive knowledge in this area.
While social media management focuses more on the management and use of social media accounts, social media marketing management emphasizes generating leads to those accounts, or even the company’s website, through paid or organic channels. When applying for a social media marketing manager role, your work history and skills section should show evidence of your experience in such areas.
The bullet points in this template utilize strong action verbs such as “launched”, “lead”, and “promoted” to emphasize their role in the highlighted activities. The bullets also clearly quantify the results achieved, such as “engagement growth 45% higher than average” and “increased conversions by 145%”. Due to the quantitative nature of marketing and social media, it is important to highlight such accomplishments on your resume to show the hiring manager that you have experience with effectively increasing sales and engagement.
This resume effectively displays the applicants’ blend of expertise in both social media and marketing. Their work history and skills in advertising, market research, and in content marketing clearly demonstrate their competency and ability to succeed in a social media marketing manager role.
Many students seeking their first entry level job may feel like they have little to no experience in their desired industry, or that they don’t stand a chance among the sea of applicants. If you feel that way, don’t worry -- everyone starts somewhere. Having a strong academic history or experience in relevant projects can effectively demonstrate your strong analytical skills, or even just an interest in social media that many recruiters often look for at the entry level.
Even though this template doesn’t detail an extensive work history, the applicant demonstrates their interest in social media with their previous work as a social media manager intern. Additionally, their other activities and experience, such as their social media work in their community project, showcase their ability and understanding of organic social media growth.
When applying to your first entry level position, leading with your educational history and highlighting relevant coursework, such as data analysis, can communicate those abilities you’ve developed outside of your work history to your recruiter.
A social media strategist is a social media expert who focuses more on big picture strategy than the day-to-day management of social media accounts. This template includes a clear elevator pitch and lays out relevant work experience, education, and skills/certifications that are tailored specifically for such a strategic role.
With a quick skim of the elevator pitch at the top of this resume, the recruiter for this position can obtain a high-level picture of the applicant. They know that the applicant has worked in social media strategy for over 10 years, and has expertise in developing and executing campaigns to increase sales volume and market share.
Because of the specific expertise that social media strategy often requires, it’s important to showcase your experience in these areas. This applicant highlights their technical ability with specific platforms such Facebook Ads Manager, Social Report, and Wordpress.
On top Social Media Marketing Specialist resumes, skills like Social Media Marketing, Social Media, Digital Marketing, Instagram, Marketing, Facebook, Adobe Photoshop and Social Media Advertising appear most often.
Depending on the exact role you're applying to, skills like Facebook Marketing, Public Relations, Digital Media, Photography and Google Analytics can also be effective keywords to include on your resume.
While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.
It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.
Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.
