Social Media Marketing Specialist

Social Media Marketing Specialist Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Social Media Marketing Specialist job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Social Media Marketing
  • Social Media
  • Digital Marketing
  • Instagram
  • Marketing
  • Facebook
  • Adobe Photoshop
  •  Find out what your resume's missing
  • Social Media Advertising
  • Advertising
  • Twitter
  • Blogging
  • Hootsuite
  • Google Analytics
  • Marketing Strategy
  • Search Engine Optimization (SEO)
  • Facebook Marketing
  • Copywriting
  • Social Media Communications
  • Online Marketing
  • Photography
  • Public Relations
  • Content Strategy
  • Digital Media
  • Writing

  •   Show full list

Resume Skills: Social Media Platform

Resume Skills: Marketing Tools

Resume Skills: Content Creation Software

Resume Skills: Technical

Resume Skills: Languages

Resume Skills: SEO Techniques

Resume Skills: Analytics & SEO Tools

Resume Skills: Content Creation Tools

Resume Skills: Project Management Tools

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Social Media Marketing Specialist Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Social Media Marketing Specialist Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Social Media Marketing Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE January 2020 - Present
Social Media Marketing Specialist
Led cross-functional team in creating and implementing a comprehensive social media strategy, contributing to a 35% increase in brand recognition
Developed and executed innovative social media campaigns, leading to a 40% increase in follower growth and 25% increase in user engagement
Leveraged Google Analytics to drive data informed decisions, identifying popular content and optimizing future posts, which increased blog traffic by 30%
Nike July 2018 - December 2019
Social Media Coordinator
Championed the optimization of social media profiles, increasing followers by 50% on Instagram, Twitter, and Facebook
Led the creation of regular content calendars, contributing to a 20% increase in content efficiency
Used Hootsuite to schedule posts and monitor engagement metrics, creating a more responsive and engaged online community
Resume Worded May 2016 - June 2018
Marketing Assistant
Implemented SEO strategy, resulting in a 30% improvement in website search ranking
Contributed in the development and execution of email campaigns, increasing click-through rates by 15%
Assisted in the development of marketing strategies, leading to a 10% increase in lead conversions
Resume Worded University December 2019
Master's in Business Administration - Marketing Concentration
Relevant Coursework: Digital Marketing, Social Media Strategies, Consumer Behaviour
Resume Worded Academic Center May 2016
Bachelor of Business Administration - Marketing
Relevant Coursework: Product Management, Business Analytics, Marketing Research
Social Media Platforms: Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, Snapchat
Marketing Tools: Google Analytics, Hootsuite, Sprout Social, Canva, Buffer, HubSpot
Technical Skills: SEO/SEM, HTML, CSS, CRM, Microsoft Office Suite
Languages: English (Native), Spanish (Conversational)
Certifications: Google Digital Garage: Fundamentals of Digital Marketing
Leadership & Volunteering: Marketing Advisor at nonprofit Job Hunt Help (August 2020 - Present)
Projects: Established and curated 'Marketing Minds,' a LinkedIn group of 5k+ members, sharing industry insights and news
Awards: Winner, 'Social Media Star' award - 2021
Your Name
Social Media Consultant
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE March 2019 - Present
Social Media Consultant
Delivered effective social media consulting, resulting in an increase of organic traffic by 40% over a six month period
Utilized Adobe Photoshop to create visually compelling content, improving user engagement by 50%
Implemented successful Facebook Advertising campaigns, delivering 20% more conversions
Starbucks August 2016 - February 2019
Social Media Strategist
Developed and executed social media strategies, leading to a 45% increase in brand awareness and 20% increase in sales
Managed public relations campaigns on social platforms, reducing negative comments by 20%
Created engaging blog content, attracting over 5000 new visitors each month
Resume Worded June 2015 - July 2016
Marketing Associate
Boosted email marketing campaigns, increasing open rates by 25%
Conducted market research to inform social media strategies, increasing targeted reach by 30%
Resume Worded Institute February 2019
Certified Social Media Professional
Part-time certification earned while working at Starbucks
Resume Worded University May 2015
Bachelor of Arts in Communications
Top 10% of Class
Recipient of the Digital Marketing Award
Social Media Platforms: Facebook, Instagram, LinkedIn, Twitter, Snapchat, YouTube, Pinterest
Marketing Tools: Google Analytics, Sprout Social, Hootsuite, MailChimp, Buffer, Canva
Content Management Systems: WordPress, Joomla, Drupal, Magento
Languages: English (Native), Spanish (Conversational)
Certifications: Google Analytics Individual Qualification (2018), HootSuite Social Marketing Certification (2017)
Projects: Built a brand's social media presence from scratch, gaining 10k+ followers in 6 months
Leadership & Volunteering: Social Media Consultant for Non-Profit Organization (2018-Present)
Awards: Starbucks' Social Media Strategist of the Year (2018)
Your Name
Digital Marketing Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded October 2021 - Present
Digital Marketing Specialist
Engineered digital marketing campaigns that resulted in a consistent 20% YOY increase in sales
Launched new website using SEO best practices, resulting in first page Google rankings for key industry terms
Leveraged social media advertising platforms to reach key audience demographic, resulting in a 25% increase in qualified leads
Adidas June 2019 - September 2021
Social Media Analyst
Analyzed and reported social media performance using Google Analytics, leading to 15% increase in campaign ROI
Created and managed viral campaigns on Instagram and Facebook, resulting in a 50% growth in follower count
Utilized Hootsuite to automate social media posts, saving 10 hours per week in manual updating time May 2018 - May 2019
Marketing Intern
Assisted in executing marketing promotional activities, increasing company exposure by 20%
Supported email marketing campaigns, resulting in a 10% increase in subscription rate
Resume Worded Institute September 2019
Certified Digital Marketing Professional (CDMP)
Completed with a focus on Search Engine Optimization (SEO) and Pay-Per-Click (PPC) techniques
Resume Worded University April 2018
Bachelor of Business Administration - Marketing
Minored in Digital Marketing
Recognized with Deans' List Honor for three consecutive years
Digital Marketing Tools: Google Analytics, Google AdWords, Moz, SEMrush, HubSpot, Hootsuite
SEO Techniques: Keyword Research, On-page SEO, Off-page SEO, SEO Auditing
Social Media Platforms: Facebook, LinkedIn, Twitter, Instagram, Pinterest, Snapchat
Technical: HTML, CSS, Adobe Creative Suite, CRM Systems (Salesforce, Zoho CRM)
Certifications: Google Ads Search Certification (2021), Facebook Blueprint Certification (2022)
Leadership & Volunteering: Social Media Coordinator for Charity XYZ (2020 - Present), Event Organizer for Local Digital Marketing Meetup
Projects: Established and manage a Practical SEO blog focusing on marketing strategies for small businesses
Courses: Harvard University's Online Course on Content Marketing Essentials (2020)

How do I add skills to a Social Media Marketing Specialist resume?

Review the job posting closely.

Go through the Social Media Marketing Specialist posting you're applying to, and identify hard skills the company is looking for. For example, skills like Social Media Advertising, Social Media Marketing and Adobe Photoshop are possible skills. These are skills you should try to include on your resume.

Add industry skills like Social Media and Digital Marketing.

Add other common skills from your industry - such as Facebook, Marketing and Instagram - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Photography, Digital Media and Facebook Marketing - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Emphasize your marketing experience.

In your Social Media Marketing Specialist resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

Showcase your design and creative skills.

A popular skill set for a Social Media Marketing Specialist is creativity and design, so try to include evidence of them on your resume.

Use the exact job title.

Try to add the exact job title, Social Media Marketing Specialist, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Social Media Marketing Specialist Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Social Media Marketing Specialist job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Social Media Marketing Specialist Skills and Keywords to Include On Your Resume

Get your Resume Instantly Checked, For Free

Upload your resume and we'll spot the issues in it before an actual Social Media Marketing Specialist recruiter sees it. For free.

Social Media Marketing Specialist Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Product Marketing Manager

Resume Example
Social Media Manager

Resume Example
Senior Social Media Manager

Resume Example
Social Media Marketing Manager

Resume Example
Entry Level Social Media Manager

Resume Example
Social Media Strategist

Browse Skills from Similar Jobs

Frequently Asked Questions

What are the top skills you should add to your Social Media Marketing Specialist resume?

On top Social Media Marketing Specialist resumes, skills like Social Media Marketing, Social Media, Digital Marketing, Instagram, Marketing, Facebook, Adobe Photoshop and Social Media Advertising appear most often.

Depending on the exact role you're applying to, skills like Facebook Marketing, Public Relations, Digital Media, Photography and Google Analytics can also be effective keywords to include on your resume.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

© 2024 Resume Worded. All rights reserved.

Get expert insights from hiring managers