Marketing Program Specialist

Marketing Program Specialist Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Marketing Program Specialist job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Astrodynamics
  • Demand Generation
  • Marketo
  • Email Marketing
  • Digital Marketing
  • Lead Generation
  •  Find out what your resume's missing
  • Marketing Strategy
  • Marketing
  • Google Analytics
  • Market Research
  • Customer Relationship Management (CRM)
  • Social Media Marketing
  • Online Marketing
  • Event Management
  • Program Management
  • Strategy
  • Event Planning
  • Sales
  • Social Media

  •   Show full list

Resume Skills: Marketing Tools

  • Google Analytics
  • Adobe Experience Cloud
  • Salesforce CRM
  • SEMrush
  • Moz
  • Hootsuite
  • HubSpot
  • Marketo
  • Salesforce
  • SEO Tools (SEMrush, Ahrefs, Moz)
  • Social Media Advertising (Facebook, LinkedIn, Twitter)
  •  Match your resume to these skills

Resume Skills: Digital & Social Media Marketing

Resume Skills: Project Management

Resume Skills: Data Analysis

Resume Skills: Design & Creative

Resume Skills: Languages

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Marketing Program Specialist Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Marketing Program Specialist Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Marketing Program Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded June 2020 - Present
Marketing Program Specialist
Spearheaded the creation of a comprehensive demand generation strategy, increasing lead generation by 48%.
Designed and implemented a Marketo-based email marketing campaign, boosting customer engagement by 38%.
Overhauled company's digital marketing approach, using Google Analytics to optimize targeting and increase website traffic by 29%.
Initiated utilization, automating sales processes and improving customer relationship management effectiveness by 25%.
Developed robust event management program, resulting in a 50% increase in brand exposure.
Johnson & Johnson May 2017 - June 2020
Marketing Project Lead
Managed a team of 10 marketing professionals, achieving a team efficiency increase of 30%.
Launched successful social media marketing campaign, gaining 200k new followers on company platforms.
Implemented online marketing strategies, leading to a 35% increase in ecommerce sales.
Microsoft March 2015 - April 2017
Marketing Associate
Evaluated market research data, informing adjustments that improved marketing strategy efficacy by 18%.
Implemented customer relationship management (CRM) strategies, bolstering customer retention by 20%.
Resume Worded Institute May 2017
Master's in Business Administration - Marketing
Specialized in Strategic Marketing and Brand Management
Resume Worded University May 2015
Bachelor of Commerce - Marketing
Minors in Advertising and Consumer Behavior
Awards: Dean's List 2014 (Top 10%), Resume Worded Merit Scholarship
Marketing Technologies: HubSpot, Google Analytics, Marketo, Salesforce, SEO Tools (SEMrush, Ahrefs, Moz), Social Media Advertising (Facebook, LinkedIn, Twitter)
Design & Creative: Adobe Creative Suite (Photoshop, Illustrator), Canva, Piktochart, Video Editing (Premiere Pro, After Effects)
Project Management: Trello, Asana, JIRA, Slack, Microsoft Teams, Google Workspace
Languages: English (Native), Spanish (Conversational), French (Basic)
Certifications: Google Ads Certification, Facebook Blueprint Certified Planner
Leadership & Volunteering: Marketing Director - Resume Worded Community Outreach Program, Mentor - University Marketing Club
Honor & Awards: Johnson & Johnson Marketer of the Year (2019), Microsoft's Annual Marketing Excellence Award (2016)
Professional Development: Attended annual marketing conferences, including INBOUND, SMX, Social Media Week, MozCon
Your Name
Marketing Programs Manager
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE December 2018 - Present
Marketing Programs Manager
Directed the marketing of multiple programs, reaching a lead generation increase of 58%.
Utilized Google Analytics to streamline digital marketing campaigns, driving a 41% increase in website traffic.
Led a team of 12 in executing an innovative marketing strategy, boosting sales by 37%.
Managed customer relationship management (CRM) systems, resulting in a 29% improvement in customer engagement and retention.
Achieved a 55% increase in brand visibility through expert event planning and management.
Procter & Gamble August 2015 - November 2018
Senior Marketing Analyst
Utilized astrodynamics principles to develop a unique marketing approach, leading to a 22% increase in market share.
Boosted social media marketing effectiveness by 32% through comprehensive data analysis and strategy modification.
Unilever June 2013 - July 2015
Marketing Associate
Improved lead generation by 18% through implementation of targeted email marketing campaigns.
Assisted in the development and implementation of an effective online marketing strategy, increasing online sales by 25%.
Resume Worded Academic Center December 2018
Master of Business Administration (Marketing)
Emphasis on Strategic Marketing and Consumer Behavior
Resume Worded University June 2013
Bachelor of Arts - Advertising & Communications
Minors in Psychology and Graphic Design
Award: Dean's List (Top 5% of class)
Software: Salesforce, Adobe Creative Suite, Google Analytics, Hootsuite, Mailchimp, Tableau
Technical Marketing Skills: SEO/SEM, Conversion Rate Optimization, User Experience Design, CRM Management, Email Marketing, Content Development
Market Research Tools: Nielsen Software Suite, Kantar, Qualtrics, SurveyMonkey, SPSS Statistics
Languages: English (Native), Spanish (Conversational)
Certifications: Certified Project Management Professional (PMP), Google Analytics Individual Qualification
Leadership & Volunteering: President, Local Chapter of American Marketing Association
Awards: Awarded 'Innovative Marketer of the Year' by Resume Worded Institute in 2020
Projects: Led the successful branding and marketing campaign for the launch of a niche beauty product at Procter & Gamble
Your Name
Marketing Program Lead
City, Country  •  (123) 456-789  •  [email protected]  •
Enhancv. July 2019 - Present
Marketing Program Lead
Led the development and execution of a demand generation strategy, leading to a 52% increase in qualified leads.
Implemented for improved sales tracking and customer relationship management, increasing customer engagement by 33%.
Developed comprehensive digital marketing campaign, resulting in a 39% increase in online conversions.
Utilized Marketo to optimize email marketing, boosting open rates by 45%.
Led a marketing team of 15, improving overall team efficiency by 37%.
Staples February 2016 - June 2019
Marketing Strategist
Executed an innovative marketing strategy, leading to a 28% increase in overall sales.
Utilized Google Analytics to improve targeting and segmentation of digital marketing campaigns, resulting in a 35% increase in website traffic.
Conducted market research to inform marketing approaches, leading to a 25% boost in lead qualification.
Walmart August 2013 - January 2016
Marketing Coordinator
Coordinated marketing activities across multiple channels, boosting brand awareness by 30%.
Assisted in the development of sales and marketing strategies, resulting in a 18% increase in quarterly sales.
Resume Worded Institute May 2019
Certified Professional Marketer (CPM) - American Marketing Association
Obtained this certification while working full-time at Enhancv
Resume Worded University June 2011
Master of Business Administration - Marketing
Specialization in Marketing Analytics
Awards: Dean's List (Top 5% of the class)
Marketing Tools: Google Analytics, Adobe Experience Cloud, Salesforce CRM, SEMrush, Moz, Hootsuite
Digital & Social Media Marketing: SEO, SEM, SMM, PPC, Content Marketing, Email Marketing, Mobile Marketing
Project Management: MS Teams, Slack, Asana, Trello, Agile Methodologies, Scrum, Genuine Team Player
Data Analysis: Tableau, SQL, Power BI, MS Excel (Advanced), Data-Driven Decision Making
Certifications: Google Ads Certification (2020), HubSpot Content Marketing Certification (2021)
Leadership & Volunteering: President of the Marketing Club - Resume Worded University, Volunteer for Food Drives - Staples Corporate Responsibility Program
Projects: Developed comprehensive marketing strategies resulting in 30% growth in customer base for Staples e-commerce
Professional Development: Attended annual AMA Marketing Management Bootcamp (2018 - Present)

How do I add skills to a Marketing Program Specialist resume?

Review the job posting closely.

Go through the Marketing Program Specialist posting you're applying to, and identify hard skills the company is looking for. For example, skills like Email Marketing, Astrodynamics and Lead Generation are possible skills. These are skills you should try to include on your resume.

Add industry skills like Marketing Strategy and Digital Marketing.

Add other common skills from your industry - such as Marketo, and Demand Generation - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Market Research, Sales and Marketing - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Show how you have strong attention to detail.

A good Marketing Program Specialist has strong attention to detail, so try to include examples of where you handled complex projects or processes.

Emphasize your marketing experience.

In your Marketing Program Specialist resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

Use the exact job title.

Try to add the exact job title, Marketing Program Specialist, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Marketing Program Specialist Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Marketing Program Specialist job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Marketing Program Specialist Skills and Keywords to Include On Your Resume

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Marketing Program Specialist Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Marketing Program Manager

Resume Example
Entry-Level Program Manager

Resume Example
Senior Program Manager

Resume Example
Technical Program Manager

Resume Example
Operations Program Manager

Resume Example
Product Marketing Manager

Browse Skills from Similar Jobs

Frequently Asked Questions

What are the top skills you should add to your Marketing Program Specialist resume?

Some effective Marketing Program Specialist skills you can add to your resume include:

  • Astrodynamics
  • Demand Generation
  • Marketo
  • Email Marketing
  • Digital Marketing
  • Lead Generation
  • Marketing Strategy

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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