Head Of Marketing

Head Of Marketing Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Head Of Marketing job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Marketing Strategy
  • Digital Marketing
  • Marketing
  • Social Media Marketing
  • Strategy
  • Marketing Management
  • Brand Management
  • Advertising
  • Business Strategy
  • Brand Development
  • Social Media
  • Business Development
  • Integrated Marketing
  • Online Marketing
  • Market Research
  • Digital Strategy
  • Strategic Planning
  • Email Marketing
  • Product Marketing
  • Management
  • Public Relations
  • B2B Marketing
  • Sales
  • Event Management
  • Content Marketing
  • Project Management
  • Search Engine Optimization (SEO)
  •   Show full list

Resume Skills: Email Marketing

  • Google Analytics
  • Tableau
  • Salesforce
  • Marketo
  • Lead Generation
  • Social Media Metrics
  • Google Ads
  • MOZ
  • Adobe Marketing Cloud
  • MailChimp
  • Hootsuite
  • Asana
  • HubSpot
  • SEMRush
  • Ahrefs
  • SEO Profiler
  • SEMrush
  • Salesforce CRM
  • Canva
  • Constant Contact
  • GetResponse
  • SendGrid
  • AWeber

Resume Skills: Data Analytics

  • Google Analytics
  • Tableau
  • Salesforce
  • Marketo
  • Lead Generation
  • Social Media Metrics
  • SEMrush
  • MOZ
  • Salesforce CRM
  • Hootsuite
  • HubSpot
  • Canva
  • Excel
  • SPSS

Resume Skills: SEO/SEM

  • Keyword Research
  • Search Engine Algorithms
  • Technical SEO
  • On-Page SEO
  • Off-Page SEO
  • PPC
  • Link Building
  • Site Audit
  • Google Adwords
  • Bing Ads
  • Yahoo Ads

Resume Skills: Campaign Management Tools

  • HubSpot
  • MailChimp
  • Hootsuite
  • Buffer

Resume Skills: Web and Graphic Design

  • Adobe Creative Suite (Photoshop, InDesign)
  • Wordpress

Resume Skills: Languages

  • English
  • Spanish (Fluent)
  • French
  • Spanish
  • English (Fluent)

Resume Skills: Data Analysis

  • Tableau
  • Google Analytics
  • Excel
  • SPSS
  • SQL
  • SAS
  • Google Data Studio
  • A/B testing
  • Customer Segmentation
  • Conversion Rate Optimization

Resume Skills: Social Media Platforms

  • Facebook (Ads, Insights)
  • LinkedIn (Ads, Talent Solutions)
  • Twitter (Ads)
  • Instagram (Ads)
  • Snapchat (Ads)

Resume Skills: CRM Platforms

  • Salesforce
  • HubSpot
  • Pipedrive
  • Zoho CRM
  • MS Dynamics

Resume Skills: Content Creation

  • Adobe Photoshop
  • Adobe Premiere
  • WordPress
  • Canva

Resume Skills: Digital Marketing

  • SEO
  • SEM
  • Email Marketing
  • Content Marketing
  • Social Media Marketing
  • Web Analytics
  • Pay Per Click (PPC)
  • Analytics
  • Conversion Optimization

Resume Skills: Advanced IT

  • Microsoft Office Suite
  • CRM Systems
  • CMS Platforms

Resume Skills: Web Development

  • HTML
  • CSS
  • WordPress
  • Bootstrap
  • Squarespace
  • Content Management Systems (CMS)

Resume Skills: Social Media

  • LinkedIn Advertising
  • Facebook Ads
  • Instagram Marketing
  • Twitter Ads
  • Pinterest Ads
  • Youtube Marketing

Resume Skills: Communication & Collaboration

  • MS Teams
  • Slack
  • Zoom
  • Trello
  • MS Office Suite
  • Confluence

Resume Skills: Other

  • Budgeting & Forecasting
  • Market Research & Analysis
  • Strategic Planning & Execution
  • Multichannel Campaigns
  • Sales Collaboration
  • Team Leadership & Training
  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Head Of Marketing Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Head Of Marketing Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Head Of Marketing
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
Resume Worded June 2018 - Present
Head Of Marketing
Conceptualized an integrated marketing strategy that increased brand engagement by 35% utilizing a blend of online marketing, social media campaigns, and customer relationship management
Spearheaded brand development strategies resulting in a 20% increase in market share, enhancing brand recognition in a saturated market
Implemented an innovative digital strategy, generating a 25% revenue growth by devising an SEO-friendly content marketing approach
Negotiated key partnerships to enhance marketing effectiveness, resulting in a 40% increase in product visibility as well as a 30% boost in sales
Managed a multidisciplinary team of 20, fostering a creative environment which increased team efficiency by 50% and contributed to business development
Procter & Gamble January 2013 - May 2018
Senior Marketing Manager
Revamped product marketing approach, leading to a 70% increase in product trials within the first quarter
Developed market research methodologies to inform business strategy, uncovering new opportunities to expand the customer base by 15%
Directed a successful email marketing campaign, achieving a 60% open rate and a 25% click-through rate
Launched strategic planning initiatives to streamline the marketing process, cutting costs by 30% annually
Johnson & Johnson June 2009 - December 2012
Marketing Manager
Revitalized advertising campaigns which led to a 30% boost in revenue within the first year
Championed the implementation of customer relationship management software, bolstering customer satisfaction by 45%
Oversaw a team of 10, mentoring junior members and promoting a culture of transparency and collaboration
Resume Worded Institute January 2009 - December 2010
Master of Business Administration (MBA) - Marketing
Graduated Magna Cum Laude, Dean's list 2010
Resume Worded University September 2005 - June 2008
Bachelor of Business Administration (BBA) - Marketing
Concentration in Digital Marketing
Recipient of the Outstanding Student Award in 2008
Marketing Analytics: Google Analytics, Tableau, Salesforce, Marketo, Lead Generation, Social Media Metrics
Campaign Management Tools: HubSpot, MailChimp, Hootsuite, Buffer, SEO/SEM
Web and Graphic Design: Adobe Creative Suite (Photoshop, InDesign), HTML/CSS, Wordpress
Languages: English (Native), Spanish (Fluent), French (Intermediate)
Certifications: Certified Digital Marketing Professional (CDMP), Google AdWords Certified
Awards & Honors: P&G Market Leadership Award 2015, Johnson & Johnson Innovation Champion 2010
Volunteering: Board Member at the Resume Worded Non-Profit Society, Volunteer with the Local Animal Shelter
Continued Education: Attended Annual Marketing Leaders Conference, 2020-2021
Your Name
Director Of Marketing
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
Coached.com August 2019 - Present
Director Of Marketing
Formulated business strategies, driving a comprehensive marketing agenda that propelled market expansion by 40%
Utilized social media marketing and influencer collaboration to enhance brand image, increasing followers by 50% and driving web traffic by 45%
Led a cross-functional team of 15, optimizing team dynamics and increasing productivity by 35%
Developed an email marketing campaign which resulted in a 25% increase in conversion rates
Carried out comprehensive market research, resulting in refined product positioning and a 25% surge in product sales
Unilever March 2015 - July 2019
Marketing Director
Established strategic partnerships which expanded market reach by 30% and increased customer retention by 20%
Implemented robust digital strategies which drove a 40% increase in organic web traffic
Squared a team of 12, fostering a culture of innovation and accountability
Executed integrated marketing campaigns that boosted product visibility and drove sales up by 20% annually
Microsoft October 2010 - February 2015
Senior Marketing Specialist
Introduced a unique product marketing strategy, escalating sales by 20% within the first quarter
Enhanced social media presence, contributing to a 15% growth in audience engagement
Implemented an automated email marketing system that increased efficiency and boosted click-through rates by 30%
Resume Worded University June 2010
Masters in Business Administration (with an emphasis on Marketing)
Specialization in Digital Marketing Strategy
Resume Worded Academic Center May 2008
Bachelor of Commerce - Marketing
Received Dean’s Award for Academic Excellence
Minored in Consumer Behavior Analysis
Marketing Tools: Google Ads, MOZ, Adobe Marketing Cloud, MailChimp, Hootsuite, Asana
Data Analysis: Tableau, Google Analytics, Excel, SPSS, SQL, SAS
Social Media Platforms: Facebook (Ads, Insights), LinkedIn (Ads, Talent Solutions), Twitter (Ads), Instagram (Ads), Snapchat (Ads)
CRM Platforms: Salesforce, HubSpot, Pipedrive, Zoho CRM, MS Dynamics
Certifications: Google Ads Certification, Certified Professional Marketer (CPM) - Asia Marketing Federation, HubSpot Inbound Marketing Certification
Leadership & Volunteering: Marketing Mentor at Startup Accelerator Program, Board Member - Non-Profit Organization for Education
Awards: Best Marketing Campaign Award - Unilever 2018, Emerging Marketing Leader Award - Coached.com 2020
Conferences & Events: Regular Speaker at Annual Digital Marketing Conclave, Panelist at 'Future of Marketing' Summit
Your Name
Marketing Director
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
Resume Worded May 2017 - Present
Marketing Director
Played a crucial role in business development, driving a 40% increase in new business through strategic marketing and PR initiatives
Developed and executed marketing strategy, reducing customer acquisition cost by 25% and increasing retention by 30%
Boosted online visibility by 70% through advanced SEO strategies and digital marketing initiatives
Spearheaded a marketing management team of 10 members, promoting team development and productivity
Initiated and led strategic partnership negotiations resulting in a 30% increase in affiliate marketing sales
Coca-Cola January 2010 - April 2017
Marketing Manager
Led market research initiative to inform business strategy, identifying key market segments that led to a 35% increase in market share
Successful implementation of brand management strategies resulted in a 20% growth in brand equity year on year
Maximized ROI by managing an advertising budget of $2M, enhancing the campaign's efficiency by 40%
Coached.com August 2006 - December 2009
Marketing Analyst
Devised an integrated marketing strategy which led to a 10% increase in online sales
Effective use of digital strategy in social media and online marketing boosted web traffic by 20%
Successful conversion of market research data into impactful marketing strategies that increased customer satisfaction by 15%
Resume Worded University May 2008
Master of Business Administration - Marketing
Specialized in Digital Marketing and Brand Management
Resume Worded Academic Center May 2006
Bachelor of Commerce - Marketing
Member of the University Marketing Association
Awards: Dean's List 2005 (Top 10%)
Marketing Software: HubSpot, Marketo, Hootsuite, Google Analytics, SEO Profiler, MailChimp
Content Creation: Adobe Photoshop, Adobe Premiere, WordPress, Canva
Data Analytics: Excel, SPSS, Tableau
Languages: English (Native), French (Conversational), Spanish (Basic)
Certifications: Google Digital Garage Certification, Certified Brand Strategist
Projects: Led a successful rebranding project at Coca-Cola, driving a 40% increase in brand visibility
Volunteering: Co-founder, Marketing for Good – Utilizes marketing strategies to support local non-profit organizations
Awards: Marketing Professional of the Year (2019), Leadership Excellence Award (2020)

How do I add skills to a Head Of Marketing resume?

Review the job posting closely.

Go through the Head Of Marketing posting you're applying to, and identify hard skills the company is looking for. For example, skills like Social Media Marketing, Marketing Strategy and Brand Management are possible skills. These are skills you should try to include on your resume.

Add industry skills like Marketing and Marketing Management.

Add other common skills from your industry - such as Digital Marketing, Strategy and Advertising - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Content Marketing, Market Research and Business Strategy - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Emphasize your communication skills.

Communication is often an important component of the role of a Head Of Marketing, so when writing your resume, include examples of how you communicated with stakeholders, team members or customers, or produced content.

Emphasize your marketing experience.

In your Head Of Marketing resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

Use the exact job title.

Try to add the exact job title, Head Of Marketing, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Head Of Marketing Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Head Of Marketing job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Head Of Marketing Skills and Keywords to Include On Your Resume

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Head Of Marketing Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Creative Marketing Director

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Digital Marketing Manager

Browse Skills from Similar Jobs

Frequently Asked Questions

What skills do hiring managers want to see on a Head Of Marketing resume?

The most common skills and keywords we found on Head Of Marketing resumes and job postings were Marketing Strategy, Digital Marketing, Marketing, Social Media Marketing, Strategy, Marketing Management, Brand Management and Advertising.

Skills like Business Strategy, Market Research, Search Engine Optimization (SEO), Management and Content Marketing also appeared on related job postings.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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