Director Of Product Marketing

Director Of Product Marketing Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Director Of Product Marketing job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Product Marketing
  • Go-to-market Strategy
  • Strategic Partnerships
  • Sales Enablement
  • Product Management
  • Competitive Analysis
  • Software as a Service (SaaS)
  •  Find out what your resume's missing
  • Strategy
  • Product Launch
  • Demand Generation
  • Marketing Strategy
  • Start-ups
  • Cross-functional Team Leadership
  • Digital Marketing
  • Enterprise Software
  • Lead Generation
  • Cloud Computing
  • Integrated Marketing
  • Messaging
  • B2B Marketing

  •   Show full list

Resume Skills: Marketing Tools

  • Marketo
  • Google Analytics
  • HubSpot
  • MailChimp
  • Hotjar
  • Qualaroo
  • Salesforce
  • Hootsuite
  • Buffer
  • Salesforce Pardot
  • Adobe Creative Cloud
  • Adobe Marketing Cloud
  • Intercom
  • Trello
  • JIRA
  • Asana
  • Salesforce CRM
  •  Match your resume to these skills

Resume Skills: Project Management

  • JIRA
  • Asana
  • Trello
  • Risk Management
  • Scheduling
  • Quality Management
  • Resource Allocation
  • Agile methodologies
  • Stakeholder management
  • SCRUM framework
  • Jira
  • MS Project
  •  Match your resume to these skills

Resume Skills: Marketing Techniques

  • Brand Development
  • Product Positioning
  • Competitive Analysis
  • Market Research
  • SEO
  • SEM
  • Go-to-Market Strategy
  • Pricing Strategy
  • Segmentation
  • Positioning
  •  Match your resume to these skills

Resume Skills: CRM Software

Resume Skills: Content Management System (CMS)

Resume Skills: Communication

  • Public Speaking (Professional)
  • Presentation Skills (Professional)
  • Press Releases
  • Public Speaking
  • Cross-functional Team Leadership
  • Business Writing
  • Stakeholder Management
  • Negotiation
  •  Match your resume to these skills

Resume Skills: Analysis & Reporting

Resume Skills: Programming & Design

Resume Skills: Languages

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Director Of Product Marketing Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Director Of Product Marketing Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Director Of Product Marketing
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded June 2019 - Present
Director Of Product Marketing
Developed a go-to-market strategy that resulted in 30% revenue increase within the fiscal year
Formulated several successful strategic partnerships, boosting sales by 25%
Applied B2B marketing strategies effectively, improving lead generation by 40%
Enabled sales team with strong messaging and positioning skills, which resulted in a 20% increase in YOY sales
Led a cross-functional team, successfully launching two products in the SaaS space within deadline, leading to a 35% growth in market share January 2015 - May 2019
Lead Product Marketing Manager
Implemented effective demand generation strategies, leading to a 45% increase in customer reach
Executed digital marketing strategies, resulting in a 30% boost in online sales
Led team in the launch of a new enterprise software product, achieving 20% above expected profits within the first quarter of launch
Adobe December 2011 - January 2015
Product Marketing Manager
Implemented a successful integrated marketing campaign for a new product which led to a 15% increase in customer acquisition
Managed product positioning in a competitive SaaS market, gaining a 10% market share increase
Built and managed relationships with key start-ups, contributing to a 3X growth in strategic partnerships
Microsoft June 2008 - December 2011
Product Marketing Specialist
Developed and updated monthly sales forecasts, leading to more accurate predictability and allocation of resources
Contributed to the successful launch of a cloud computing product in a competitive market, resulting in a 15% increase in sales within the first six months
Resume Worded Academic Center June 2011
Master of Business Administration (Marketing)
Specialized in Product Marketing and Management
Resume Worded University June 2009
Bachelor of Business Administration (Marketing)
Minors in Management and Communication
Awards: Dean's List 2007 - 2009
Product Marketing Techniques: Competitive Analysis, Go-to-Market Strategy, Pricing Strategy, Segmentation, Positioning
Marketing Software: HubSpot, Marketo, Hootsuite, Google Analytics, Salesforce Pardot, Adobe Creative Cloud
Project Management: Agile methodologies, SCRUM framework, Jira, Trello, MS Project
Communication: Public Speaking, Cross-functional Team Leadership, Business Writing, Stakeholder Management, Negotiation
Certifications: Certified Product Marketing Manager (CPMM), Project Management Professional (PMP)
Leadership & Volunteering: Resume Worded Marketing Association (Board Member), Mentor - Aspiring Marketers Program
Projects: Designed and executed 30+ successful product launches, Hosted 10+ webinars on Product Marketing strategies
Awards: Resume Worded Best Performance Award (2020), Marketing Excellence Award at Adobe (2014)
Your Name
Senior Product Marketing Manager
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE July 2017 - Present
Senior Product Marketing Manager
Drafted a comprehensive product marketing strategy that led to a 20% increase in annual revenues
Successfully led a start-up product launch which exceeded sales targets by 15%
Collaborated with sales and marketing teams, increasing lead generation by 35% with effective go-to-market strategies
Spearheaded strategic partnerships with 5 industry key players, boosting product visibility and user base by 40%
Coordinated a cross-functional team, successfully implementing a digital marketing campaign achieving a 25% increase in web traffic
Resume Worded January 2013 - June 2017
Product Marketing Manager
Initiated enterprise software launch that resulted in 30% YOY sales increase
Improved product positioning leading to a 15% increase in market share
Managed B2B marketing strategies, resulting in a 10% increase in new partnerships
Facebook May 2009 - January 2013
Product Marketing Analyst
Developed integrated marketing campaigns which increased brand visibility by 20%
Contributed to demand generation efforts, resulting in a 15% increase in leads
Assisted in strategic partnerships, resulting in an expanded user base and a 25% increase in revenues
Resume Worded University May 2009
Master of Business Administration (MBA) - Marketing
Specialization: Digital Marketing and Customer Experience Management
Resume Worded University May 2007
Bachelor of Business Administration (BBA) - Marketing
Relevant Coursework: Product Development, Consumer Behavior, Strategic Marketing Management
Awards: Dean's List 2005-2006
Product Marketing Tools: Marketo, Google Analytics, HubSpot, MailChimp, Hotjar, Qualaroo
Product Management Software: JIRA, Asana, Trello,
CRM Software: Salesforce, Zoho, Microsoft Dynamics 365, Oracle Siebel CRM
Content Management System (CMS): WordPress, Joomla, Drupal, Magento
Certifications: Certified Product Marketing Manager (CPMM) - AIPMM, Digital Marketing Certification - Google (2020)
Leadership & Volunteering: Mentor - Association of International Product Marketing and Management (AIPMM)
Projects: Launched successful advertising campaign for Resume Worded’s new product targeting Millennials, significantly increasing site traffic in Q1 2020
Your Name
Head Of Product Marketing
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded August 2020 - Present
Head Of Product Marketing
Devised a sound product strategy that led to a 35% increase in market share
Pioneered B2B marketing initiatives that led to a 50% increase in new clients in the first month
Formed strategic alliances with 10 major players in the industry, leading to a 30% increase in users
Led demand generation strategies, resulting in a 40% increase in quality leads in Q2 2021
Tripled the revenue growth rate by creating and implementing rigorous go-to-market strategies
Google May 2011 - July 2020
Director Of Product Marketing
Managed severally successful product launches, resulting in a 75% increase in annual revenue
Spearheaded cross-functional teams to devise strategies, improving customer base by 30%
Successfully built and managed relationships with partners, resulting in an increased market reach and sales by 40%
LinkedIn April 2007 - May 2011
Senior Product Marketing Manager
Created and implemented an integrated marketing strategy leading to a 20% increase in customer engagements
Led the execution of a enterprise software product launch achieving 15% above expected sales
Enhanced the company's brand perception delivering a 25% growth in market share over a period of two years
Resume Worded Institute June 2007
Master of Business Administration (MBA) - Marketing
Cumulative GPA: 3.9/4.0, Recipient of Resume Worded Leadership Award
Resume Worded University June 2005
Bachelor of Science - Computer Science
Minor in Business Administration
Awards: Dean's List 2004 (Top 10%)
Product Management Tools: Adobe Marketing Cloud, Intercom, Trello, JIRA, Asana, Salesforce CRM, Marketo
Analysis & Reporting: Google Analytics, Tableau, HubSpot, SEMrush, Hotjar, Google Data Studio
Programming & Design: HTML/CSS, Javascript, Python, Adobe Photoshop, Adobe InDesign
Languages: English (Native), Spanish (Conversational), Mandarin (Basic)
Certifications: Google Squared Online (2018), Facebook Blueprint Certification (2016)
Leadership & Volunteering: Mentor at Google's Business and Marketing Strategy Mentor Program, Volunteer at LinkedIn's Talent Connect event (2010 - 2011)
Projects: Launched successful product campaign resulting in 30% uplift in sales, Led in-depth market research to gain insights into consumer behavior
Publications: Authored several articles on advanced marketing strategies for renowned marketing blogs such as 'Marketing Land' and 'Digiday'

How do I add skills to a Director Of Product Marketing resume?

Review the job posting closely.

Go through the Director Of Product Marketing posting you're applying to, and identify hard skills the company is looking for. For example, skills like Competitive Analysis, Software as a Service (SaaS) and Strategy are possible skills. These are skills you should try to include on your resume.

Add industry skills like Product Management and Sales Enablement.

Add other common skills from your industry - such as Strategic Partnerships, Product Marketing and Go-to-market Strategy - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Lead Generation, Messaging and Cloud Computing - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Director Of Product Marketing resume, so try to include any examples of where you led a project or managed other people.

Emphasize your marketing experience.

In your Director Of Product Marketing resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

Use the exact job title.

Try to add the exact job title, Director Of Product Marketing, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Director Of Product Marketing Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Director Of Product Marketing job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Director Of Product Marketing Skills and Keywords to Include On Your Resume

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Director Of Product Marketing Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

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Frequently Asked Questions

What skills should you add to a Director Of Product Marketing resume?

The most common skills and keywords we found on Director Of Product Marketing resumes and job postings were Product Marketing, Go-to-market Strategy, Strategic Partnerships, Sales Enablement, Product Management, Competitive Analysis, Software as a Service (SaaS) and Strategy.

Skills like Marketing Strategy, Cloud Computing, Messaging, Lead Generation and Product Launch also appeared on related job postings.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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