Director Brand Strategy

Director Brand Strategy Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Director Brand Strategy job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Brand Strategy
  • Integrated Marketing
  • Brand Development
  • Brand Management
  • Brand Architecture
  • Digital Marketing
  • Digital Strategy
  •  Find out what your resume's missing
  • Creative Strategy
  • Marketing Strategy
  • Branding
  • Content Strategy
  • Branding & Identity
  • Strategy
  • Advertising
  • Social Media Marketing
  • Online Advertising
  • Market Research
  • Brand Awareness
  • Strategic Partnerships
  • Competitive Analysis

  •   Show full list

Resume Skills: Marketing Tools

  • Google Analytics
  • SEMRush
  • MozPro
  • MailChimp
  • Hubspot CRM
  • Hootsuite
  • SEMrush
  • Canva
  • HubSpot CRM
  • Google AdWords
  • HubSpot
  • Microsoft Dynamics
  • Tableau
  • Salesforce
  •  Match your resume to these skills

Resume Skills: Project Management

Resume Skills: Design & Content Creation

Resume Skills: Research

Resume Skills: Branding

Resume Skills: Market Research

Resume Skills: Digital Marketing

Resume Skills: Brand Management & Strategy

Resume Skills: Product Development

Resume Skills: Languages

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Director Brand Strategy Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Director Brand Strategy Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Director Brand Strategy
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE January 2019 - Present
Director Brand Strategy
Reformed Brand Strategy, boosting site engagement by 35% with the implementation of custom on-site user journeys based on users' prior interactions.
Spearheaded Brand Architecture, resulting in a refreshed brand voice that increased brand social media following by 25% within a year.
Established strategic partnerships with industry influencers to enhance brand awareness and visibility, driving a 40% increase in new user sign-ups.
Directed a comprehensive market research study, leading to insights that informed a successful revamp of the company's advertising strategy, increasing online ad engagement rates by 20%.
Formulated an integrated marketing campaign, tying together email, social media, and content marketing, achieving a 10% increase in conversion rates.
Resume Worded May 2015 - December 2018
Senior Brand Manager
Led the creation and implementation of a new content strategy, resulting in a 30% boost in organic website traffic within six months.
Managed a portfolio of 7+ brands, ensuring brand development and strategies were in line with company goals, enhancing overall brand performance by 18%.
Employed data-driven digital marketing tactics which increased customer engagement by 25% and sales by 15% during my tenure.
PepsiCo March 2010 - April 2015
Marketing Strategist
Coordinated the launch of 3 new product lines targeted at millennial consumers, leading to a market share increase of 12%.
Conducted competitive analysis that provided actionable insights into marketing strategy, driving a 10% increase in product sales.
Developed a creative strategy that led to a successful viral marketing campaign, resulting in a 20% boost in brand visibility.
Resume Worded Institute January 2018
Master of Business Administration - Global Luxury Brand Management
Focus on consumer behavior and brand management strategy
Resume Worded University May 2009
Bachelor of Arts - Marketing
Minor in Business Administration
Awards: Volta Prize for Business Innovation, Top 5% in class
Marketing Software: Google AdWords, Google Analytics, HubSpot, Microsoft Dynamics, Tableau, Salesforce
Brand Management & Strategy: Brand Development, Brand Management, Marketing Strategy, Market Analysis, Positioning, Integrated Marketing Communications
Product Development: Product Development, Product management, Product Launch, Product Marketing
Languages: English (Native), Spanish (Professional Fluency), French (Conversational)
Awards: Attrio Award for outstanding Brand Management (2016, 2019), Branford Award for Marketing Excellence (2017)
Certifications: Certificate in Digital Marketing Strategy, Resume Worded Institute (2021), Certified Brand Strategist, Brand Strategy Institute (2020)
Leadership & Volunteering: Co-Founder and Board Member, Resume Worded Nonprofit to promote education equity (2016-Present), Mentor, Resume Worded Mentorship Program (2016-Present)
Professional Development: Attended annual Brand Strategy, Product Management and Business Innovation Conferences
Your Name
Head of Brand Strategy
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded February 2020 - Present
Head of Brand Strategy
Orchestrated a total rebrand, including a brand architecture reshape, leading to a 20% increase in brand loyalty scores within 18 months.
Spearheaded a digital strategy resulting in a 30% growth in user base over the course of the campaign.
Championed development of an Integrated Marketing strategy that drove up leads by 25% in a quarter.
Initiated a robust content strategy, transforming blog into a top industry resource, resulting in a 15% increase in site traffic.
Partnered with key industry influencers, enhancing brand awareness and increasing social media engagement rates by 40%. August 2016 - January 2020
Senior Brand Manager
Conducted comprehensive market research that informed a significant shift in the company's advertising strategy, leading to a 25% increase in online ad engagement.
Implemented a fresh branding & identity strategy, causing a boost in customer satisfaction by 20%
Carried out a digital marketing approach which resulted in a 15% improvement in customer engagement.
Procter & Gamble July 2011 - July 2016
Marketing Strategist
Constructed and executed product launch strategies, achieving an 8% increase in overall sales.
Successfully created and managed a unique marketing strategy for 4+ brands, leading to a 10% boost in brand equity.
Initiated and led a viral marketing campaign, resulting in a 30% increase in brand visibility.
Resume Worded Academic Center May 2011
Master's degree - Strategic Marketing
Graduated with honors, ranked in the top 10% of the class
Resume Worded University June 2009
Bachelor's degree - Business Administration with a Concentration in Marketing
President of the university Marketing Association, Winner of the Inter-University Marketing Competition, Dean's list for Academic Excellence (3.7 GPA)
Marketing Tools: Google Analytics, SEMRush, MozPro, MailChimp, Hubspot CRM, Hootsuite
Project Management: Trello, Asana, JIRA, MS Project, Notion, Basecamp
Design & Content Creation: Adobe Creative Suite, Canva, Sketch, InVision, Figma, WordPress
Research: SPSS, Qualtrics, SurveyMonkey, Tableau, Data Studio
Certifications: Google Ads Certificate, Facebook BluePrint Certification, Certified Content Marketing Specialist
Leadership & Volunteering: Board member of the local chamber of commerce, Volunteer for the annual Marketing Insight conference
Projects: Developed and executed a marketing strategy for a local business, increasing their online sales by 30% within 6 months
Awards: Marketing Leader of the Year Award by the National Marketing Institute, Featured in the Top Marketers' list by MarketingNews magazine
Your Name
VP of Brand Strategy
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE March 2017 - Present
VP of Brand Strategy
Formulated and executed extensive brand strategies which led to a 20% surge in customer base in the first year.
Built a digital strategy from ground up that delivered 40% YTD growth in web traffic.
Defined and managed brand development for 5+ products, resulting in an uplift of 15% in sales.
Ensured synergy between brand architecture and business objectives, increasing brand relevancy and performance by 28%
Crafted, executed, and supervised an integrated marketing plan which resulted in 35% YOY growth in global market share.
Resume Worded November 2012 - February 2017
Head of Brand Strategy
Strategically led a team of 8 and developed creative strategies to market the services to a new demography resulting in a 15% rise in total sales
Effectively channeled advertising and content strategies, resulting in a 20% increase in customer inquiries.
Implemented an innovative digital marketing campaign leading to a 25% increase in social media followers within six months.
Johnson & Johnson June 2008 - October 2012
Marketing Strategist
Developed and implemented multifaceted marketing strategies that contributed to a 10% company's annual growth rate.
Led market research and competitive analysis, unveiling new business opportunities and increasing profits by 12%
Successfully planned and executed a rebranding campaign that improved brand image and increased market share by 12%.
Resume Worded Academic Center February 2008
Master of Business Administration (Marketing Specialty)
Graduated Magna Cum Laude
Resume Worded University June 2006
Bachelor's Degree in Communications
Minors in Business Administration and Graphic Design
Branding: Developing and executing branding strategies, Positioning, Messaging, Competitive differentiation
Marketing Tools: SEMrush, Google Analytics, MailChimp, Hootsuite, Canva, HubSpot CRM
Market Research: Conducting market segments studies, Consumer behavior analysis, Surveys, Focus groups
Digital Marketing: SEO, SEM, PPC campaigning, Social media marketing, Email marketing
Certifications: Brand Management Certificate from Harvard Extension School (2017)
Publications: Published guest articles about brand and marketing strategies in 'Forbes' and 'Fast Company'
Speaking Engagements: Regular speaker at global marketing and branding conferences including SXSW and Marketing Week Live
Professional Associations: Active member of the American Marketing Association and the Association of National Advertisers

How do I add skills to a Director Brand Strategy resume?

Review the job posting closely.

Go through the Director Brand Strategy posting you're applying to, and identify hard skills the company is looking for. For example, skills like Digital Strategy, Integrated Marketing and Creative Strategy are possible skills. These are skills you should try to include on your resume.

Add industry skills like Digital Marketing and Brand Development.

Add other common skills from your industry - such as Brand Strategy, Brand Architecture and Brand Management - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Online Advertising, Content Strategy and Strategic Partnerships - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Show how you have strong attention to detail.

A good Director Brand Strategy has strong attention to detail, so try to include examples of where you handled complex projects or processes.

Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Director Brand Strategy resume, so try to include any examples of where you led a project or managed other people.

Use the exact job title.

Try to add the exact job title, Director Brand Strategy, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Director Brand Strategy Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Director Brand Strategy job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Director Brand Strategy Skills and Keywords to Include On Your Resume

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Director Brand Strategy Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Assistant Brand Manager

Resume Example
Digital Brand Manager

Resume Example
Entry Level Brand Ambassador

Resume Example
Creative Brand Manager

Resume Example
Retail Brand Manager

Resume Example
Associate Brand Manager

Browse Skills from Similar Jobs

Frequently Asked Questions

What are the top skills you should add to your Director Brand Strategy resume?

Some effective Director Brand Strategy skills you can add to your resume include:

  • Brand Strategy
  • Integrated Marketing
  • Brand Development
  • Brand Management
  • Brand Architecture
  • Digital Marketing
  • Digital Strategy
  • Creative Strategy

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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