Search Engine Marketing Specialist

Search Engine Marketing Specialist Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Search Engine Marketing Specialist job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Search Engine Marketing (SEM)
  • Pay Per Click (PPC)
  • Google Ads
  • Google Analytics
  • Bing Ads
  • Digital Marketing
  • Search Engine Optimization (SEO)
  •  Find out what your resume's missing
  • Online Marketing
  • Paid Search Campaigns
  • Online Advertising
  • Social Media Marketing
  • Google Adwords Professional
  • Facebook Marketing
  • PPC Bid Management
  • Paid Search Strategy
  • Keyword Research
  • Search Advertising
  • Web Analytics
  • Email Marketing
  • Social Media Optimization (SMO)
  • Conversion Optimization
  • Advertising
  • DoubleClick
  • Display Advertising
  • Lead Generation

  •   Show full list

Resume Skills: PPC Platforms

  • Google AdWords
  • Bing Ads
  • Google Analytics
  • Facebook Ads Manager
  • Google AdServer Solutions
  • Google Ads
  • Facebook Ads
  • Instagram Ads
  • Twitter Ads
  • LinkedIn Ads
  • SEMrush
  • SpyFu
  • AdEspresso
  • Hootsuite
  • Canva
  •  Match your resume to these skills

Resume Skills: Marketing Automation

Resume Skills: SEM Tools

Resume Skills: SEO Tools

Resume Skills: Other

Resume Skills: Other Relevant Tools

Resume Skills: Digital Tools

Resume Skills: Social Media

Resume Skills: Programming Language

Resume Skills: Other Tools

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Search Engine Marketing Specialist Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Search Engine Marketing Specialist Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Search Engine Marketing Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2022 - Present
Senior Search Engine Marketing Specialist
Orchestrated a complete revamp of the company's PPC bid management strategy, resulting in a 40% increase in click-through rates over a six-month period.
Initiated in-depth keyword research that comprehensively improved the SEO and SEM strategies, increasing site traffic by 30%.
Optimized paid search campaigns, leading to a 25% reduction in cost per acquisition.
Implemented a SEM strategy that increased ad relevancy and quality score, growing overall conversions by 35%
Elevated the use of Google Analytics, delivering better Web Analytics and improved ROI. August 2018 - December 2021
Search Engine Marketing Specialist
Spearheaded the development of the paid search strategy, earning a 20% increase in new user acquisition.
Overhauled the company's Google Ads strategies resulting in a 15% boost in online advertising efficiency.
Analysed and optimized Bing Ads, resulting in a 30% increase in click rates.
Leveraged Google Analytics, efficiently tracking KPI metrics and improved social media marketing performance by 25%.
Google May 2016 - July 2018
Junior Search Engine Marketer
Played a key role in Analysing and modifying Google Adwords schemes, which improved PPC performance by 20%.
Applied SEO best practices that increased website visibility by 35% on all major search engines.
Assisted in managing dynamic SEM campaigns which increased customer engagement by 30%.
Resume Worded Institute February 2022
Certification in Advanced AdWords
Completed with Distinction
Areas of study: Ad creation, Keyword optimization, Performance monitoring
Resume Worded University April 2018
Master's Degree - Marketing
Concentration in Digital Marketing
Recipient of the Dean’s Award for Academic Excellence
SEM Tools: Google AdWords, Bing Ads, Yahoo Gemini, DoubleClick Bid Manager
SEO Tools: SEMRush, Google Analytics, Moz, Ahrefs, Screaming Frog
Programming Language: HTML, CSS, Python (Basic)
Other Tools: Tableau, Salesforce, MS Excel (Advanced), Google Docs
Certifications: Google Ads Certification, Bing Ads Accredited Professional
Volunteering: Provided free digital marketing consultation for non-profit organizations through the Google Ad Grants program
Interests: Blogging about digital marketing trends and strategies on personal website, Running
Your Name
Pay Per Click Analyst
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded February 2022 - Present
Senior Pay Per Click Analyst
Led the Email Marketing campaigns leading to a 20% increase in subscription base within a quarter.
Pioneered and executed robust PPC bid management strategies, growing the click-through rates by 40% within six months.
Leveraged Google Analytics to glean insights, increasing site traffic by 50%.
Optimised paid search campaigns, resulting in a whopping 45% increase in return on ad spend.
Performed conversion optimization tests, which improved the conversion rates by 15%. September 2017 - February 2022
Pay Per Click Analyst
Managed paid search strategies independently, growing the number of new users by 20%.
Conducted keyword research to help streamline SEM, which contributed to a 10% increase in online advertising.
Utilized social media optimization (SMO) techniques to increase the customer base by 18%.
Used Bing Ads and Google Ads proficiently, increasing the click rates by 25%.
Gleaned actionable insights using web analytics to improve marketing campaigns and grew overall conversions by 17%.
Facebook April 2015 - August 2017
Junior Pay Per Click Analyst
Assisted in setting up PPC campaigns, achieving a notable 20% improvement in marketing performance.
Monitored and adjusted Google Adwords, contributing to a 15% boost in PPC performance.
Supported the SEO and SEM teams, resulting in a 10% enhancement in website visibility on all major search engines.
Resume Worded Academic Center December 2022
Certification in Advanced Digital Marketing Strategies
Certification included special focus on Pay Per Click strategies.
Resume Worded University May 2015
Master's in Business Administration - Marketing and Data Analysis
Thesis on 'Aligning Pay Per Click Strategies with Business Goals'
PPC Platforms: Google Ads, Bing Ads, Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads
PPC Tools & Analytics: SEMrush, SpyFu, Google Analytics, AdEspresso, Hootsuite, Canva
Other Relevant Tools: MS Excel (Advanced), SQL, HTML/CSS (Basic), Tableau
Marketing & CRM Tools: HubSpot, Zoho CRM, MailChimp, WordPress
Certifications: Google Ads Search Certification (2022), Microsoft Advertising Certified Professional (2021)
Leadership & Volunteering: Rotary Club (Member), volunteered in various community service initiatives.
Projects: Developed PPC strategies for a local non-profit, leading to a 25% increase in donations.
Awards: ‘Digital Marketer of the Year’ - Resume Worded (2022)
Your Name
Digital Marketing Analyst
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded March 2022 - Present
Senior Digital Marketing Analyst
Conceptualized and rolled-out a comprehensive Social Media Marketing strategy, skyrocketing user engagement by 40%
Employed advanced keyword research that enhanced the SEO effectiveness, increasing page views by 25%.
Realigned paid search campaigns, which lowered cost per acquisition by 30%
Oversaw Google Adwords strategies, achieving a 35% increase in PPC performance.
Introduced a user-friendly interface, that instigated web analytics and increased site traffic by 50%. June 2019 - February 2022
Digital Marketing Analyst
Led multifaceted digital marketing campaigns, resulting in a 20% increase in outreach.
Tapped into the Google Analytics platform, to improve ROI by 15%
Overhauled the start-ups SEO strategy, leading to a 30% surge in organic website traffic.
Innovatively optimized Bing Ads, increasing click rates by 20%
Conducted competitive market analysis and identified opportunities, which in turn increased overall conversions by 10%.
Amazon July 2017 - May 2019
Junior Digital Marketing Analyst
Assisted in crafting email marketing campaigns, which brought about a 15% rise in the subscription base.
Aided in Google Adwords setup and tracking, leading to a 10% boost in PPC performance.
Provided support in SEO best practices which increased website visibility by 20% on all major search engines.
Resume Worded University May 2018
Master of Business Administration - Digital Marketing Specialist
Emphasized in Social Media Strategy
Resume Worded Institute June 2017
Bachelor of Business Administration - Marketing Management
Minors in Market Research and Behavioral Economics
Awards: Dean's List 2016 (Top 10%), Resume Worded Marketing Strategist of the Year 2017
Digital Tools: Google Analytics, Tableau, Adobe Illustrator, Photoshop, Power BI, Excel
SEO & SEM: Link-building, Keyword research, Technical SEO, Google Ads, AdSense, Bing Ads
Social Media: LinkedIn ads, Facebook Ad Manager, Twitter Advertising, YouTube SEO, Instagram Marketing
Marketing Automation: HubSpot, ActiveCampaign, Pardot, Constant Contact, Django
Certifications: Google Ads Certification (2023), Facebook Blueprint Certified Planner (2022)
Projects: Developed comprehensive social media strategy for 10+ SME clients, increasing overall following by an average of 70%
Awards: Employee of The Year 2020
Conferences: Speaker at Digital Marketing Analysts Conference 2021, Participant in AMA's Marketing Week 2019

How do I add skills to a Search Engine Marketing Specialist resume?

Review the job posting closely.

Go through the Search Engine Marketing Specialist posting you're applying to, and identify hard skills the company is looking for. For example, skills like Digital Marketing, Google Ads and Pay Per Click (PPC) are possible skills. These are skills you should try to include on your resume.

Add industry skills like Bing Ads and Online Marketing.

Add other common skills from your industry - such as Google Analytics, Search Engine Marketing (SEM) and Search Engine Optimization (SEO) - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Social Media Marketing, Display Advertising and Paid Search Campaigns - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Show how you have strong attention to detail.

A good Search Engine Marketing Specialist has strong attention to detail, so try to include examples of where you handled complex projects or processes.

Emphasize your marketing experience.

In your Search Engine Marketing Specialist resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

Use the exact job title.

Try to add the exact job title, Search Engine Marketing Specialist, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Search Engine Marketing Specialist Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Search Engine Marketing Specialist job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Search Engine Marketing Specialist Skills and Keywords to Include On Your Resume

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Search Engine Marketing Specialist Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
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Frequently Asked Questions

What are the top skills you should add to your Search Engine Marketing Specialist resume?

On top Search Engine Marketing Specialist resumes, skills like Search Engine Marketing (SEM), Pay Per Click (PPC), Google Ads, Google Analytics, Bing Ads, Digital Marketing, Search Engine Optimization (SEO) and Online Marketing appear most often.

Depending on the exact role you're applying to, skills like Display Advertising, Online Advertising, Social Media Marketing, Paid Search Campaigns and Google Adwords Professional can also be effective keywords to include on your resume.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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