Public Information Officer

Public Information Officer Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Public Information Officer job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Media Relations
  • Press Releases
  • Public Relations
  • Crisis Communications
  • Strategic Communications
  • Speech Writing
  • Government
  • Newsletters
  • Journalism
  • Public Safety
  • Public Affairs
  • News Writing
  • Emergency Management
  • Editing
  • Public Policy
  • Community Outreach
  • Internal Communications
  • Spokesperson
  • Law Enforcement
  • Web Content Writing
  •   Show full list

Resume Skills: Media Tools

  • Hootsuite
  • Sprout Social
  • Adobe Creative Suite
  • Mailchimp
  • Canva
  • Google Analytics
  • SEMrush
  • Twitter
  • LinkedIn
  • Facebook
  • Instagram
  • Buffer

Resume Skills: Communication

  • Press Release Writing
  • Public Speaking
  • Crisis Communications

Resume Skills: Content Creation

  • Blogging
  • Video Production
  • Podcasting
  • Infographic Design

Resume Skills: Languages

  • English
  • Spanish (Fluent)
  • French

Resume Skills: Project Management

  • Strategic Planning
  • Budgeting
  • Stakeholder Management
  • Conflict Resolution
  • Risk Management

Resume Skills: Communications

  • Copywriting
  • Speech Writing
  • Press Release Development
  • Media Planning
  • Social Media Strategy

Resume Skills: Software

  • MS Office Suite
  • Salesforce
  • Sysomos
  • Cision
  • Meltwater
  • Microsoft Office Suite
  • Adobe Creative Cloud
  • Canva
  • Slack
  • Zoom

Resume Skills: PR Tools

  • Cision Point
  • PR Newswire
  • Meltwater
  • TrendKite
  • Google Analytics

Resume Skills: Content Management

  • WordPress
  • Joomla
  • Drupal
  • HubSpot
  • Constant Contact
  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Sample Public Information Officer Resume: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Public Information Officer
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE March 2020 - Present
Public Information Officer
Orchestrated a highly successful strategic communications initiative, increasing engagement metrics by 30% via carefully targeted digital newsletters.
Elevated brand perception by expertly managing a media relations campaign, securing high-profile coverage on 6 major networks.
Showcased exceptional crisis communications skills during potential PR challenges, reducing negative coverage by 70%.
Wrote and edited convincing speeches for the CEO, praised for enhancing the company's public presence.
Collaborated with internal teams to create web content, resulting in an impressive 40% increase in organic traffic.
Resume Worded February 2016 - February 2020
Press Secretary
Leveraged strong public relations skills to boost company's image, resulting in a 20% increase in new customer acquisition.
Cultivated strong relationships with journalists, effectively raising company exposure.
Utilized news writing capabilities to produce compelling press releases, driving a 35% increase in coverage.
Publicity Powerhouse August 2012 - January 2016
Communications Coordinator
Led a team of 6 in the strategic planning and execution of public affairs campaigns, resulting in significant positive media attention.
Utilized strong editing skills to refine and enhance company communications, leading to a 15% increase in audience engagement.
Established an efficient community outreach program, successfully enhancing the company's public reputation.
Resume Worded Academic Center December 2011
Master of Arts - Mass Communications
Graduated with Distinction
Resume Worded University May 2008
Bachelor of Arts - Journalism
Minored in Public Relations
Awards: Dean's List 2007 and 2008 (Top 10%)
Media Tools: Hootsuite, Sprout Social, Adobe Creative Suite, Mailchimp, Canva, Google Analytics, SEMrush
Communication: Press Release Writing, Public Speaking, Crisis Communications
Content Creation: Blogging, Video Production, Podcasting, Infographic Design
Languages: English (Native), Spanish (Fluent), French (Basic)
Certifications: Google Analytics Advanced Certification (2019), Crisis Communication Certification from PRSA (2017)
Awards: Best Communication Campaign Award - PRSA (2018,2019)
Volunteering: Public Relations Advisory Board - Local High School, Mentor for Journalism Students - Resume Worded University
Projects: Launched and hosted a PR podcast, gaining 10k+ listeners in the first 6 months
Your Name
Public Affairs Manager
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE November 2019 - Present
Public Affairs Manager
Implemented an effective public policy strategy, garnering support from influential stakeholders.
Enhanced internal communications structure, driving a 28% increase in employee engagement and productivity.
Acted as a company spokesperson, expertly navigating media interviews and public events.
Guided the communications team in achieving a 30% increase in positive media attention through proficient news writing techniques.
Conducted frontline emergency management, mitigating potential PR crises.
Resume Worded October 2015 - October 2019
Government Relations Specialist
Leveraged government expertise to navigate regulatory landscapes, securing key permits in record time.
Designed and produced effective newsletters, resulting in a 25% increase in outreach participation.
Developed strong communications strategy that garnered consistent positive press attention.
National Network June 2011 - September 2015
Public Relations Associate
Boosted press release efficiency, leading to a 50% increase in response rate.
Aided in the design and implementation of high-impact public safety campaigns.
Improved the tone of public affairs content to generate a more engaged and responsive audience.
Resume Worded Institute September 2013
Master's in Public Policy
Dissertation on Public Affairs Communication
Resume Worded University June 2011
Bachelor of Arts in Political Science
Involved in Student Government, Majored in International Politics
Project Management: Strategic Planning, Budgeting, Stakeholder Management, Conflict Resolution, Risk Management
Communications: Copywriting, Speech Writing, Press Release Development, Media Planning, Social Media Strategy
Software: MS Office Suite, Salesforce, Sysomos, Cision, Meltwater
Certifications: Certified in Crisis Communications by PRSA
Professional Development: Completed advanced courses in legislative advocacy and public speaking
Leadership & Volunteering: Public Relations Society of America (Board Member)
Your Name
Crisis Communications Manager
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE April 2021 - Present
Crisis Communications Manager
Developed crisis communications plans that minimized PR damage during potential crises, reducing negative coverage by 80%.
Improved public safety reputation by coordinating a successful community outreach initiative.
Delivered comprehensive training in public affairs and public policy to over 50 staff members.
Served as the primary spokesperson during press conferences, promoting the company's viewpoint effectively.
Managed media relations, securing 20+ features in major publications within the first 6 months.
Resume Worded January 2016 - March 2021
Public Affairs Specialist
Directed comprehensive public relations campaigns, realizing an increase in brand popularity metrics by 45%.
Coordinated public policy community meetings, improving public engagement by 35%.
Leveraged expertise in editing and web content writing to enhance online presence and engagement.
News Network August 2010 - December 2015
Media Relations Coordinator
Managed press release distribution, achieving a 70% pick-up rate from local and national media outlets.
Implemented a successful journalist relationship management system, boosting media coverage by 30%.
Exercised news writing skills to revamp company newsletter, leading to a 20% increase in readership.
Resume Worded Institute June 2013
Master of Strategic Communications
Graduated with honors ranking top 5% of the graduating class
Resume Worded University May 2010
Bachelor of Arts in Journalism
Minors in Public Relations and Media Studies
Awards: Dean's List 2008 (Top 10% graduating class), University Scholar
PR Tools: Cision Point, PR Newswire, Meltwater, TrendKite, Google Analytics
Software: Microsoft Office Suite, Adobe Creative Cloud, Canva, Slack, Zoom
Social Media: Twitter, LinkedIn, Facebook, Instagram, Hootsuite, Buffer
Content Management: WordPress, Joomla, Drupal, HubSpot, Constant Contact
Certifications: Certified Crisis Communications Planner, Institute of Crisis Management; Certified Public Relations Specialist, Public Relations Society of America
Leadership & Volunteering: American Red Cross (Disaster Public Affairs volunteer), Girls Who Code (Mentor)
Projects: Created a crisis communications plan for local non-profit organization, Organized a Public Affairs webinar series featuring industry experts
Awards & Honors: Received 'Communicator of the Year' award from the Public Relations Society of America (PRSA)

Compare Your Resume To These Public Information Officer Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

How do I add skills to a Public Information Officer resume?

Review the job posting closely.

Go through the Public Information Officer posting you're applying to, and identify hard skills the company is looking for. For example, skills like Public Relations, Speech Writing and Crisis Communications are possible skills. These are skills you should try to include on your resume.

Add industry skills like Government and Press Releases.

Add other common skills from your industry - such as Strategic Communications, Media Relations and Newsletters - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Law Enforcement, Community Outreach and Internal Communications - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Emphasize accomplishments that involved a team.

Teamwork is a common competency hiring managers look for, particularly for Public Information Officer roles, so include at least 1-2 examples of accomplishments that involved leading a team, or collaborating with others to complete a project.

Emphasize your administrative skills.

Recruiters look for administrative skills on your Public Information Officer, so highlight your experience with key administrative functions, like organizing workshops or communicating with customers and employees.

Use the exact job title.

Try to add the exact job title, Public Information Officer, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Public Information Officer Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Public Information Officer job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Public Information Officer Skills and Keywords to Include On Your Resume

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Public Information Officer Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Chief Information Officer (CIO) - 1

Resume Example
Chief Information Officer (CIO) - 2

Resume Example
Director of Information Technology

Resume Example
Director of Public Policy

Resume Example
Chief Information Officer (CIO)

Resume Example

Browse Skills from Similar Jobs

Frequently Asked Questions

What skills should you put on a Public Information Officer resume?

On top Public Information Officer resumes, skills like Media Relations, Press Releases, Public Relations, Crisis Communications, Strategic Communications, Speech Writing, Government and Newsletters appear most often.

Depending on the exact role you're applying to, skills like Public Affairs, Internal Communications, Law Enforcement, Community Outreach and Journalism can also be effective keywords to include on your resume.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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