Marketing Communications Specialist

Marketing Communications Specialist Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Marketing Communications Specialist job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Social Media
  • Digital Marketing
  • Marketing
  • Adobe Illustrator
  • Adobe Photoshop
  • Advertising
  • Social Media Marketing
  • Marketing Strategy
  • Photography
  • Graphic Design
  • Adobe Premiere Pro
  • Internal Communications
  • Google Ads
  • Adobe InDesign
  • Journalism
  • Google Analytics
  • Event Planning
  • Corporate Communications
  • Email Marketing
  • Writing
  • Copywriting
  • Press Releases
  • Public Relations
  • Content Marketing
  • Newsletters
  • Adobe Creative Suite
  • Search Engine Optimization (SEO)
  • Strategic Communications
  • Blogging
  •   Show full list

Resume Skills: Marketing Tools

  • Google AdWords
  • Google Analytics
  • Hootsuite
  • Canva
  • MailChimp
  • Facebook Ads Manager
  • SurveyMonkey
  • Adobe Photoshop
  • Salesforce

Resume Skills: SEO/SEM Tools

  • SEMrush
  • MOZ
  • Google Webmaster Tools
  • Ahrefs
  • Yoast SEO plugin
  • Screaming Frog SEO Spider

Resume Skills: Programming

  • HTML
  • CSS
  • WordPress
  • JavaScript
  • SQL
  • Python

Resume Skills: Languages

  • English
  • Spanish
  • French

Resume Skills: Social Media Platforms

  • Twitter
  • Facebook
  • Instagram
  • LinkedIn
  • Snapchat
  • Pinterest
  • YouTube

Resume Skills: Analytical Tools

  • Google Analytics
  • Hootsuite
  • Buffer
  • Social Sprout
  • Keyhole

Resume Skills: Content Creation

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Canva
  • Microsoft Office Suite

Resume Skills: Channels & Techniques

  • SEO
  • SEM
  • Email Marketing
  • Content Marketing
  • Influencer Marketing
  • Blogging

Resume Skills: Communications

  • Brand Strategizing
  • Market Research
  • Content Development
  • Social Media Management
  • Product Launches
  • Campaign Management

Resume Skills: Technical

  • Microsoft Office Suite
  • CRM Software
  • SEO/SEM
  • CMS Platforms
  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Marketing Communications Specialist Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Marketing Communications Specialist Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Marketing Communications Specialist
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded January 2022 - Present
Senior Marketing Communications Specialist
Designed and implemented comprehensive marketing strategies to increase Resume Worded's social media presence by 30%, using cutting-edge digital marketing tools.
Conducted successful email marketing campaigns, improving open rates by 20% through A/B testing and advanced segmentation.
Managed the visual content strategy, utilising Adobe Photoshop and Illustrator skills, resulting in an increase in user engagement by 45%.
Worked closely with the graphic design team to effectively leverage Adobe Premiere Pro for video production, boosting video engagement by 25%.
Analysed digital campaign performance using Google Analytics, leading to a 15% reduction in cost per acquisition.
Coached.com June 2018 - December 2021
Marketing Communications Specialist
Revamped our social media marketing strategy, leading to a 25% increase in followers and a 20% increase in site traffic.
Coordinated corporate communication projects, improving internal communication efficiency by 30%.
Improved ad performance by implementing Google Ads optimization strategies, resulting in a 15% increase in click-through rate.
Leveraged writing skills and advertising expertise to develop compelling ad copies, increasing conversion rates by 18%.
Managed event planning for key marketing events, driving brand exposure and resulting in a significant increase in leads.
Amazon January 2016 - May 2018
Marketing Communications Associate
Played a key role in the design and execution of email marketing campaigns, leading to a 15% increase in subscriber count.
Assisted in managing social media and digital marketing avenues, which resulted in a 20% increase in qualified leads.
Enhanced brand visibility through effective copywriting and graphic design strategies.
EDUCATION
Resume Worded University May 2020
Master of Business Administration - Marketing
Graduated with Honors, focus on Marketing Strategies
Resume Worded Academic Center June 2018
Certified Marketing Communications Professional
Part-time certification co-aligned with professional stint at Amazon
SKILLS
Marketing Tools: Google Analytics, MailChimp, SurveyMonkey, Canva, Adobe Photoshop, Salesforce
Communications: Brand Strategizing, Market Research, Content Development, Social Media Management, Product Launches, Campaign Management
Technical: Microsoft Office Suite, CRM Software, SEO/SEM, CMS Platforms
Languages: English (Native), Spanish (Conversational), French (Basic)
OTHER
Certifications: Google Analytics IQ Certified, Advanced Email Marketing Certification
Awards: ‘Outstanding Marketer’ Award – Coached.com, ‘Creative Mind’ Award – Amazon
Volunteer Experience: Marketing Consultant for non-profit organizations under ProBono Partnership Program
Projects: Revamped Coached.com’s brand strategy increasing website traffic by 30%
Your Name
Digital Marketing Specialist
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Coached.com April 2022 - Present
Senior Digital Marketing Specialist
Led SEO optimization initiatives that improved website ranking by 65% on Google and boosted organic traffic by 35%.
Spearheaded Google Ad campaigns and analyzed performance with Google Analytics, resulting in a 22% increase in lead conversion.
Employed advanced email marketing techniques to expand digital subscriber base by 25% within one year.
Utilized Adobe Premiere Pro and Adobe InDesign to design and edit video content and visuals, driving a 30% increase in social media engagement.
Collaborated with the sales team to co-develop and execute digital marketing strategies that increased revenues by 17%.
Resume Worded June 2018 - April 2022
Digital Marketing Specialist
Developed and managed top-performing social media and online marketing campaigns resulting in a 20% increase in inbound leads.
Designed and executed successful PPC campaigns using Google Ads, leading to a 15% increase in click-through rates.
Implemented effective email marketing strategies, enhancing open rates by 18%.
Created high-impact visuals using Adobe Photoshop and Illustrator, improving website engagement by 20%.
Facebook February 2015 - May 2018
Digital Marketing Associate
Assisted with the management of SEO efforts, boosting organic website visits by 15%.
Helped implement email marketing campaigns, contributing to a 10% growth in subscriber count.
Contributed to the development of social media marketing strategies, leading to increased brand reach.
EDUCATION
Resume Worded University Dec 2017
Master in Business Administration - Digital Marketing
Specialization in Social Media Marketing
Resume Worded Institute May 2014
Bachelor of Business Administration - Marketing
Advertising strategy coursework
Awards: Dean's List 2012 - 2013 (Top 10%)
SKILLS
Marketing Tools: Google AdWords, Google Analytics, Hootsuite, Canva, MailChimp, Facebook Ads Manager
SEO/SEM Tools: SEMrush, MOZ, Google Webmaster Tools, Ahrefs, Yoast SEO plugin, Screaming Frog SEO Spider
Programming: HTML, CSS, WordPress, JavaScript, SQL, Python
Languages: English (Native), Spanish (Conversational), French (Basic)
OTHER
Certifications: HubSpot Content Marketing Certification (2021), Google Analytics Certification (2020)
Projects: Successfully launched digital marketing campaign that increased website traffic by 40%
Volunteering: Social Media Manager at local charity organization (2019-2020)
Awards: Recipient of 'Outstanding Digital Marketer' award at Resume Worded (2021)
Your Name
Social Media Specialist
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded May 2021 - Present
Senior Social Media Specialist
Spearheaded comprehensive social media marketing campaigns, boosting total followers by 30% and increasing interactions by 27%.
Established a dynamic content calendar that enhanced social media content distribution, leading to a 20% increase in engagement.
Incorporated Adobe Premiere Pro into the creation of monthly promotional videos, resulting in significantly increased viewer retention.
Led cross-functional teams to create advertising content and manage promotions, resulting in a 15% increase in sales.
Utilized Google Analytics to measure social media campaign effectiveness, fueling data-driven strategy adjustments to optimize ROI.
Coached.com January 2019 - April 2021
Social Media Specialist
Managed and grew corporate social media accounts, resulting in a 25% increase in followers and 20% spike in user engagement.
Developed and rolled out an influencer marketing plan, contributing to a 15% upswing in brand awareness.
Employed photography and Adobe Photoshop skills to create compelling visual content, generating a consistent 18% increase in post engagement.
Twitter June 2017 - December 2018
Social Media Coordinator
Conducted regular competitive analysis and market research to guide social media strategies, leading to improved brand positioning.
Coordinated with the marketing department to support product launches and campaigns on social platforms, resulting in a 10% boost in event attendance.
Monitored and reported on social media metrics using Google Analytics, providing insights for future campaigns.
EDUCATION
Resume Worded Institute September 2016 - May 2018
Master of Arts in Communication
Focused on Digital Communication and Media/Multimedia
Resume Worded University September 2013 - May 2017
Bachelor of Arts in Journalism
Major in Advertising and Public Relations
Dean's List 2015 (Top 10%)
SKILLS
Social Media Platforms: Twitter, Facebook, Instagram, LinkedIn, Snapchat, Pinterest, YouTube
Analytical Tools: Google Analytics, Hootsuite, Buffer, Social Sprout, Keyhole
Content Creation: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Microsoft Office Suite
Channels & Techniques: SEO, SEM, Email Marketing, Content Marketing, Influencer Marketing, Blogging
OTHER
Certifications: Hootsuite Social Marketing Certification, Google Analytics Individual Qualification
Volunteering: Social Media Strategist for Local Charity - Double Rainbows (2019-Present)
Projects: Developed and executed full-scale social media campaign for University Event, 2015
Awards: Winner, Best Social Media Campaign, City Advertising Awards 2019

How do I add skills to a Marketing Communications Specialist resume?

1
Review the job posting closely.

Go through the Marketing Communications Specialist posting you're applying to, and identify hard skills the company is looking for. For example, skills like Social Media, Digital Marketing and Advertising are possible skills. These are skills you should try to include on your resume.

2
Add industry skills like Marketing Strategy and Adobe Photoshop.

Add other common skills from your industry - such as Adobe Illustrator, Social Media Marketing and Marketing - into your resume if they're relevant.

3
Add skills into your work experience.

Incorporate skills - like Adobe Premiere Pro, Search Engine Optimization (SEO) and Copywriting - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

4
Show how you have strong attention to detail.

A good Marketing Communications Specialist has strong attention to detail, so try to include examples of where you handled complex projects or processes.

5
Emphasize your marketing experience.

In your Marketing Communications Specialist resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

6
Use the exact job title.

Try to add the exact job title, Marketing Communications Specialist, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Marketing Communications Specialist Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Marketing Communications Specialist job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Marketing Communications Specialist Skills and Keywords to Include On Your Resume

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Marketing Communications Specialist Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
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Resume Example
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Resume Example
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Resume Example
Product Marketing Manager


Resume Example
Social Media Marketing Manager


Resume Example
Digital Marketing Manager


Browse Skills from Similar Jobs

Frequently Asked Questions

What hard skills should you include on a Marketing Communications Specialist resume?

The most common skills and keywords we found on Marketing Communications Specialist resumes and job postings were Social Media, Digital Marketing, Marketing, Adobe Illustrator, Adobe Photoshop, Advertising, Social Media Marketing and Marketing Strategy.

Skills like Search Engine Optimization (SEO), Adobe InDesign, Journalism, Copywriting and Adobe Premiere Pro also appeared on related job postings.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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