Professor Of Marketing

Professor Of Marketing Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Professor Of Marketing job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Higher Education
  • Market Research
  • Qualitative Research
  • Marketing Strategy
  • IBM SPSS
  • Statistics
  • Consumer Behavior
  • Digital Marketing
  • Strategy
  • Integrated Marketing
  • Marketing
  • Marketing Management
  • Social Media Marketing
  • Business Strategy
  • Advertising
  • Data Analysis
  • Quantitative Research
  • Entrepreneurship
  • Social Media
  • Brand Management
  • Teaching
  • E-Learning
  • Management Consulting
  • Research
  • Business Development
  • Leadership Development
  • Curriculum Development
  • Mentoring
  • Educational Leadership
  • Competitive Analysis
  •   Show full list

Resume Skills: Digital Marketing Tools

  • Nielsen
  • SPSS
  • Google Analytics
  • SAS
  • MarketSight
  • SurveyMonkey
  • HubSpot
  • Salesforce
  • Hootsuite
  • SEMRush
  • MailChimp
  • Google Adwords
  • AdWords
  • SEMrush
  • Moz

Resume Skills: Methods & Techniques

  • Qualitative & Quantitative Research
  • SWOT Analysis
  • Market Segmentation
  • Brand Management
  • SEO/SEM Strategies
  • PESTLE Analysis
  • Porter’s Five Forces
  • Conjoint Analysis

Resume Skills: Languages

  • English
  • Spanish
  • Mandarin

Resume Skills: Project Management Software

  • MS Office
  • G Suite
  • Asana
  • Trello

Resume Skills: Content Management Systems

  • WordPress
  • Shopify (Beginner)
  • Wix (Beginner)

Resume Skills: Marketing Research

  • Qualitative & Quantitative Research
  • Market Segmentation
  • Competitive Analysis
  • Consumer Behavior
  • CRM
  • Brand Equity
  • Trend Analysis

Resume Skills: Software

  • Tableau
  • SPSS
  • Excel
  • Google Analytics
  • Qualtrics
  • Power BI
  • Salesforce

Resume Skills: Programming

  • SQL
  • Python (basic level)
  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Professor Of Marketing Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Professor Of Marketing Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Professor Of Marketing
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded January 2021 - Present
Professor of Marketing
Developed a comprehensive marketing curriculum, employing an integrated marketing approach, leading to a 20% uptick in student engagement and interest
Championed the inclusion of Digital Marketing and Social Media Marketing courses that resulted in a 25% increase in course enrollment
Advised marketing graduate students on innovative market research strategies, boosting their papers publication rate by 60%
Led an initiative to incorporate consumer behavior and branding in the marketing coursework, driving up course reviews by 30%
Delivered impactful lectures using combination of qualitative and quantitative research data, improving student comprehension by 35%
Harvard Business School May 2015 - December 2020
Associate Professor Of Marketing
Elevated students' competency in using IBM SPSS and data analysis through interactive workshops, seeing a 70% improvement in their test scores
Established new marketing strategy courses, drawing in 30% more students to the marketing department
Supervised the annual marketing case study competition, garnering a 50% increase in cross-faculty participation
Coached.com January 2006 - April 2015
Assistant Professor Of Marketing
Utilized real-life business strategy cases in teaching, enhancing students' applied knowledge of marketing management
Implemented a series of entrepreneurship-centered projects which boosted student enterprise startup rates by 40%
EDUCATION
Resume Worded Academic Center May 2004
Doctor of Philosophy (PhD) - Marketing
Specialization in Consumer Behavior and Market Research
Resume Worded University June 2001
Master of Business Administration (MBA) - Marketing
Graduated with honors, Concentration in Brand Management and Digital Marketing
SKILLS
Marketing Research Tools: Nielsen, SPSS, Google Analytics, SAS, MarketSight, SurveyMonkey
Digital Marketing Tools: HubSpot, Salesforce, Hootsuite, SEMRush, MailChimp, Google Adwords
Languages: English (Native), Spanish (Conversational)
Methods & Techniques: Qualitative & Quantitative Research, SWOT Analysis, Market Segmentation, Brand Management, SEO/SEM Strategies
OTHER
Certifications: Certified Professional Researcher (CPR - 2015), Google Analytics (2020)
Publications: Authored 15+ articles published in 'Journal of Marketing' and 'Harvard Business Review'
Awards & Recognition: Resume Worded 'Outstanding Teaching Award' (2021), Harvard Business School 'Excellence in Research' Award (2018)
Professional Memberships: Member, American Marketing Association; Member, The Marketing Research Association
Your Name
Marketing Researcher
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded June 2018 - Present
Marketing Researcher
Conducted in-depth market research that influenced course content and format, leading to a 15% rise in student satisfaction
Deployed both qualitative and quantitative research methodologies contributing to a well-rounded curriculum
Managed and analyzed large sets of data, increasing the use of statistics in the marketing coursework
Formulated new research methodologies, resulting in publishing 5 papers in renowned academic journals
Catalyzed the integration of advanced digital tools for better market analysis, which boosted the employability rate of students by 28%
Facebook, Inc. January 2014 - May 2018
Senior Marketing Analyst
Led advert performance forecast team, improving ad revenue by 34%
Conducted in-depth consumer behavior research that aided in tailoring ad campaigns, yielding a 40% better response rate
Utilized advanced data analysis tools to optimize marketing strategies, leading to a 20% increase in company market share
Coached.com May 2010 - December 2013
Marketing Analyst
Developed an in-depth understanding of market trends and consumer behavior, resulting in tailor-made marketing campaign strategies
EDUCATION
Resume Worded Institute May 2018
Certified Professional Researcher (CPR)
This certification covers ethical considerations in market research along with technical competencies in managing and interpreting research information.
Resume Worded University April 2010
Master's in Business Administration - Marketing
Specialized in Market Analysis & Strategies
SKILLS
Marketing Research: Qualitative & Quantitative Research, Market Segmentation, Competitive Analysis, Consumer Behavior, CRM, Brand Equity, Trend Analysis
Software: Tableau, SPSS, Excel, Google Analytics, Qualtrics, Power BI, Salesforce
Programming: SQL, Python (basic level)
Methodologies and Techniques: SWOT Analysis, PESTLE Analysis, Porter’s Five Forces, Conjoint Analysis
OTHER
Certifications: Google Data Analytics Certificate (2020)
Professional Affiliations: Member - American Marketing Association, Market Research Society
Projects: Initiated and conducted a large-scale customer retention and engagement program at Resume Worded, resulting in a 15% increase in customer retention rate
Awards: Recognized as Facebook’s 'Best Innovator' for the year 2016 and 'Best Performer' for 2015
Your Name
Marketing Consultant
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded February 2019 - Present
Marketing Consultant
Devised and implemented marketing strategies that increased student enrollment by 18%
Guided the organization on conducting impactful market research, leading to data driven curriculum decisions
Initiated the incorporation of advanced analytics software into coursework, improving students' grasp of market data analysis
Facilitated content for online coursework, driving a 25% increase in remote learners
Managed strategic plans for interdepartmental integration of marketing topics, resulting in holistic learning experience
Unilever August 2013 - January 2019
Senior Brand Strategist
Steered the Brand Management team that led to a 15% increase in brand recognition
Defined and implemented key marketing strategies that led to a 30% boost in key product line sales
Oversaw the use of qualitative and quantitative analytics to drive marketing decisions, resulting in a 35% upturn in brand perception
Coached.com July 2008 - July 2013
Brand Strategist
Spearheaded branding team, increasing firm's marketing influence by 30% and customer recall by 20%
EDUCATION
Resume Worded University June 2013
Master of Business Administration (MBA) - Marketing
Specialized in Brand Management
Resume Worded Institute May 2008
Bachelor of Commerce - Marketing
Graduated with First Class Honors
Awarded 'Marketing Student of the Year' in 2007 & 2008
SKILLS
Project Management Software: MS Office (Advanced), G Suite (Advanced), Asana (Intermediate), Trello (Intermediate)
Digital Marketing Tools: Google Analytics (Expert), AdWords (Expert), SEMrush (Expert), Moz (Intermediate)
Content Management Systems: WordPress (Advanced), Shopify (Beginner), Wix (Beginner)
Languages: English (Native), Spanish (Conversational), Mandarin (Basic)
OTHER
Certifications: Google Analytics Certified, Hootsuite Social Marketing Certified (2019)
Leadership & Volunteering: Co-founder of the 'Online Marketing For Nonprofits' initiative, Mentor at 'Resume Worded Entrepreneur Program'
Awards: Unilever’s 'Game Changer' award for innovating marketing strategies (2017), 'Brand Strategist of the Year' by Marketer’s Magazine (2014)
Courses: Completed 'Advanced SEO: Tactics and Strategy' course from Moz (2021), 'Copywriting Secrets – How to write copy that sells' course from Udemy (2020)

How do I add skills to a Professor Of Marketing resume?

1
Review the job posting closely.

Go through the Professor Of Marketing posting you're applying to, and identify hard skills the company is looking for. For example, skills like Statistics, Market Research and Higher Education are possible skills. These are skills you should try to include on your resume.

2
Add industry skills like IBM SPSS and Qualitative Research.

Add other common skills from your industry - such as Marketing Strategy, Consumer Behavior and Digital Marketing - into your resume if they're relevant.

3
Add skills into your work experience.

Incorporate skills - like Advertising, Teaching and E-Learning - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

4
Emphasize your communication skills.

Communication is often an important component of the role of a Professor Of Marketing, so when writing your resume, include examples of how you communicated with stakeholders, team members or customers, or produced content.

5
Emphasize your marketing experience.

In your Professor Of Marketing resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

6
Use the exact job title.

Try to add the exact job title, Professor Of Marketing, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Professor Of Marketing Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Professor Of Marketing job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Professor Of Marketing Skills and Keywords to Include On Your Resume

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Professor Of Marketing Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

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Frequently Asked Questions

What are the top skills you should add to your Professor Of Marketing resume?

Here are some of the most popular skills we see on Professor Of Marketing resumes:

  • Higher Education
  • Market Research
  • Qualitative Research
  • Marketing Strategy
  • IBM SPSS
  • Statistics
  • Consumer Behavior
  • Digital Marketing

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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