Public Relations Specialist

Public Relations Specialist Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Public Relations Specialist job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Public Relations
  • Social Media
  • Marketing
  • Adobe Photoshop
  • Microsoft Access
  • Event Management
  • Adobe InDesign
  •  Find out what your resume's missing
  • Copywriting
  • Research
  • Social Media Marketing
  • Corporate Communications
  • Editing
  • Writing
  • Online Marketing
  • Photography
  • WordPress
  • Creative Writing
  • Media Relations
  • Web Content Writing
  • Press Releases
  • Journalism
  • C (Programming Language)
  • Digital Marketing
  • C++

  •   Show full list

Resume Skills: Digital Media

  • Cision
  • Meltwater
  • BuzzSumo
  • Google Analytics
  • Social Mention
  • Keyhole
  • Hootsuite
  • Buzzsumo
  • PR Newswire
  • Sprout Social
  • HubSpot
  • Marketo
  • Canva
  • MyMediaInfo
  • Brandwatch
  • Hootsuite Pro
  • Muck Rack
  • Burrelles Luce
  • Trendkite
  • Twitter
  • Instagram
  • Facebook
  • LinkedIn
  • Pinterest
  • Snapchat
  • TikTok
  • Clubhouse
  • YouTube
  • Vimeo
  • SEO
  • Social Media Optimization
  • Content Strategy
  •  Match your resume to these skills

Resume Skills: Content Creation

  • Canva
  • Adobe Illustrator
  • Photoshop
  • InDesign
  • Hootsuite
  • MailChimp
  • Adobe Creative Suite (InDesign, Illustrator, Photoshop)
  • Piktochart
  • Infogram
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • PowerPoint
  • WordPress
  • Adobe InDesign
  • Adobe Photoshop
  • Final Cut Pro
  • QuarkXPress
  • Slack
  •  Match your resume to these skills

Resume Skills: Software

  • Adobe Creative Suite (InDesign, Illustrator, Photoshop)
  • Canva
  • Piktochart
  • Infogram
  • Microsoft Office (Excel, Word, PowerPoint)
  • Adobe Creative Suite (Photoshop, Illustrator)
  •  Match your resume to these skills

Resume Skills: Public Relations

  • Media Relations
  • Crisis Management
  • Brand Management
  • Event Planning
  • Press Release Writing
  • Content Presentation
  • Crisis Communication
  • Reputation Management
  •  Match your resume to these skills

Resume Skills: Languages

Resume Skills: Writing and Editing Tools

Resume Skills: Presentation Tools

Resume Skills: Communication Channels

Resume Skills: Project Management

Resume Skills: Other Technical

Resume Skills: Writing and Editing

  • APA Style
  • MLA Style
  • Chicago Style
  • Copyediting
  • Proofreading
  • Grants and Proposal Writing
  • AP style
  • News Writing
  • Technical Writing
  • Grant Writing
  • Copy Editing
  •  Match your resume to these skills

Resume Skills: Technical Tools

Resume Skills: Graphic Design Tools

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Public Relations Specialist Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Public Relations Specialist Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Select a free resume example
Your Name
Public Relations Specialist
New York City, USA  •  (123) 456-789  •  yourname@resumeworded.com  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded  - London, UKJune 2020 - Present
Public Relations Specialist
Revamped the company's media strategy, securing valuable placements in top-tier publications that increased brand exposure by 80%
Executed a successful social media campaign, boosting online engagement by 45% and enhancing company's digital presence
Spearheaded the coordination of 6 large-scale events, generating extensive publicity and resulting in a 20% increase in new business
Utilized Adobe Photoshop and InDesign skills to craft compelling visual assets, helping to elevate brand message and increase press engagement by 30%
Conducted thorough media relations research, expanding the company’s media database by 50%+, ensuring more targeted outreach
Coached.com  - Seattle, USAMay 2017 - June 2020
Senior Public Relations Associate
Developed and distributed 100+ press releases, improving the company's media visibility and contributing to a 15% increase in web traffic
Played vital role in team that won prestigious industry award, proving recognized proficiency in corporate communications
Managed 10+ client accounts that increased company revenue by 25% with a successful, strategic PR plan
Skilled use of WordPress and Online Marketing to optimize company's web content, resulting in improved SEO and increased monthly visitors by 35%
Publicis Groupe  - London, UKDecember 2014 – April 2017
PR Coordinator
Crafted compelling, creative writing for PR pitches, driving a 25% increase in positive media responses
Facilitated cross-functional collaboration between PR and Marketing teams, contributing to cohesive, successful campaigns
Enhanced social media marketing plan which led to a 20% uptick in audience engagement across all platforms
EDUCATION
Resume Worded Institute  - Fort Worth, USAJune 2014
Master of Communication - Public Relations
Focus on Corporate Communication Studies
Recipient of Resume Worded Institute PR Excellence Award (Top 5%)
Resume Worded University  - Denver, USAMay 2012
Bachelor of Arts - English Literature
Minor in Journalism
Awards: Resume Worded Scholar (Top 10%), Dean's List 2010-2012
SKILLS
Public Relations Tools: Cision, Meltwater, BuzzSumo, Google Analytics, Social Mention, Keyhole
Social Media Platforms: Twitter, Instagram, Facebook, LinkedIn, Pinterest, Snapchat
Content Creation Tools: Canva, Adobe Illustrator, Photoshop, InDesign, Hootsuite, MailChimp
Languages: English (Native), Spanish (Conversational), French (Basic)
OTHER
Certifications: Accredited in Public Relations (APR) - PRSA
Projects: Planned and executed a successful Charity Gala Event, raising over $100,000 for Breast Cancer Awareness
Professional Affiliations: Member, Public Relations Society of America (PRSA)
Volunteering: Communications Director, Annual Charity Marathon Event, Healthy Hearts Foundation
Public Relations Specialist

How do I add skills to a Public Relations Specialist resume?

1
Review the job posting closely.

Go through the Public Relations Specialist posting you're applying to, and identify hard skills the company is looking for. For example, skills like Social Media, Event Management and Copywriting are possible skills. These are skills you should try to include on your resume.

2
Add industry skills like Adobe Photoshop and Public Relations.

Add other common skills from your industry - such as Adobe InDesign, Microsoft Access and Marketing - into your resume if they're relevant.

3
Add skills into your work experience.

Incorporate skills - like Digital Marketing, Journalism and WordPress - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

4
Show how you have strong attention to detail.

A good Public Relations Specialist has strong attention to detail, so try to include examples of where you handled complex projects or processes.

5
Use the exact job title.

Try to add the exact job title, Public Relations Specialist, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Public Relations Specialist Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Public Relations Specialist job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Public Relations Specialist Skills and Keywords to Include On Your Resume

Public Relations Specialist Soft Skills

Here are common soft skills that appear on Public Relations Specialist job postings. Unlike hard skills, which refer to tools, software or techniques, soft skills focus on character traits and interpersonal skills. Instead of listing these phrases on your resume, try to show them through your bullet points like in the examples below.

  • Public Speaking

Tip: Do not list these words or phrases on your resume, and instead focus on the hard skills we described above.

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Public Relations Specialist Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Public Relations Manager


Resume Example
Director of Public Policy


Resume Example
Professional


Resume Example
Highlights (Free)


Resume Example
Modern Two-Column


Resume Example
Clean Modern


Browse Skills from Similar Jobs

Frequently Asked Questions

What skills should you add to a Public Relations Specialist resume?

On top Public Relations Specialist resumes, skills like Public Relations, Social Media, Marketing, Adobe Photoshop, Microsoft Access, Event Management, Adobe InDesign and Copywriting appear most often.

Depending on the exact role you're applying to, skills like WordPress, Journalism, Digital Marketing, Press Releases and Writing can also be effective keywords to include on your resume.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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