Marketing Director

Marketing Director Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Marketing Director job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Marketing Strategy
  • Digital Marketing
  • Marketing
  • Social Media Marketing
  • Online Marketing
  • Marketing Management
  • Business Strategy
  •  Find out what your resume's missing
  • Strategy
  • Advertising
  • Brand Development
  • Email Marketing
  • Integrated Marketing
  • Brand Management
  • Business Development
  • Online Advertising
  • Social Media
  • Digital Strategy
  • Public Relations
  • Product Marketing
  • Direct Marketing
  • Strategic Planning
  • Sales
  • Management

  •   Show full list

Resume Skills: Software

  • HubSpot
  • Marketo
  • Hootsuite
  • Google Analytics
  • SEO Profiler
  • MailChimp
  • SEMrush
  • Salesforce
  • Canva
  • Buzzsumo
  • Tableau
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Mailchimp
  • Zoho CRM
  •  Match your resume to these skills

Resume Skills: Marketing Tools

  • HubSpot
  • Marketo
  • Hootsuite
  • Google Analytics
  • SEO Profiler
  • MailChimp
  • SEMrush
  • Salesforce
  • Canva
  • Buzzsumo
  • SEO
  • SEM
  • Content Marketing
  • Social Media Marketing
  • Email Marketing
  • Mobile Marketing
  • PPC campaigns
  • Content marketing
  • Google AdWords
  • PPC
  • A/B Testing
  • Conversion Rate Optimization
  • Ahrefs
  • Moz
  • Adobe Illustrator
  • Adobe Photoshop
  • SEMRush
  •  Match your resume to these skills

Resume Skills: Marketing

  • Brand Development
  • Product Positioning
  • Market Research
  • Marketing Analytics
  • Competitive Analysis
  • Trends Forecasting
  • Consumer Segmentation
  • Influence Marketing
  • Insights Development
  • SWOT Analysis
  • Funnel Analytics
  • Target Market Analysis
  • Marketing Plans
  • ROI Analysis
  •  Match your resume to these skills

Resume Skills: Strategic Planning

  • Brand Development
  • Product Positioning
  • Market Research
  • Marketing Analytics
  • Competitive Analysis
  • Trends Forecasting
  • Target Market Analysis
  • SWOT Analysis
  • Marketing Plans
  • ROI Analysis
  • Market Analysis
  • Client Profiling
  • Competitor Analysis
  • Sales Forecasting
  •  Match your resume to these skills

Resume Skills: Content Creation

Resume Skills: Data Analytics

Resume Skills: Languages

Resume Skills: Campaign Management

Resume Skills: Technical

Resume Skills: Communication

Resume Skills: Platforms

Resume Skills: Data Analysis

Resume Skills: Other

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Marketing Director Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Marketing Director Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Select a free resume example
Your Name
Marketing Director
London, UK  •  (123) 456-789  •  yourname@resumeworded.com  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded  - Berlin, GermanyJanuary 2022 - Present
Senior Marketing Manager
Pioneered an integrated online marketing strategy that increased website traffic by 60%, leading to a 25% boost in sales
Elevated brand visibility by leveraging social media marketing, resulting in a 45% increase in followers and improved customer engagement
Devised and implemented an email marketing campaign that successfully retained our client base, ultimately increasing annual revenue by 15%
Led a team of Marketing Associates and guided their career growth, resulting in two promotions within the team
Directed the development of a digital marketing strategy that streamlined customer acquisition, reducing costs by 30%
Coached.com  - Boston, USAAugust 2017 - December 2021
Digital Marketing Manager
Implemented a dynamic advertising strategy that boosted product sales by 40%, outputting a significant increase in company's quarterly profit
Managed online advertising initiatives resulting in a 20% jump in brand reputation and visibility
Formulated a strategic business development approach that incorporated modern techniques, resulting in a marked growth of partnerships by 35%
Achieved cost-effective direct marketing by efficiently targeting the potential customer base, saving up to $20000 annual budget
Amazon  - Columbus, USAApril 2014 - July 2017
Marketing Specialist
Successfully operated a product marketing campaign that pushed our new product line into the spotlight, generating an unexpected rise in sales by 30%
Implemented effective SEO strategies that resulted in a 50% increase in organic traffic
Decreased customer inquiries by 20% by optimizing FAQ section and product descriptions
EDUCATION
Resume Worded Academic Center  - San Antonio, USAJanuary 2014
Master of Business Administration (MBA) - Marketing and Strategy
Top 15% of graduating class, Specialized in Digital Marketing
Resume Worded University  - Charlotte, USAMay 2012
Bachelor of Science - Business Administration
Concentrated in Marketing, Received Resume Worded Scholar Award
SKILLS
Digital Marketing: SEO, SEM, Content Marketing, Social Media Marketing, Email Marketing, Mobile Marketing
Marketing Tools: Google Analytics, Ahrefs, SEMrush, Moz, Hootsuite, MailChimp
Marketing Strategy & Analysis: Market Research, Target Market Analysis, SWOT Analysis, Marketing Plans, ROI Analysis
Platforms: WordPress, Wix, Shopify, Salesforce
OTHER
Certifications: HubSpot Inbound Marketing Certification (2022), Google Analytics Individual Qualification (2020)
Projects: Leading a multi-channel marketing campaign for a startup (increased traffic by 300%)
Leadership & Volunteering: Marketing Director for Local Non-Profit Organization, Mentor for Young Marketing Professionals
Professional Development: Attended Marketing Profs B2B Marketing Forum, Regularly attend webinars and workshops related to digital marketing trends
Marketing Director

How do I add skills to a Marketing Director resume?

1
Review the job posting closely.

Go through the Marketing Director posting you're applying to, and identify hard skills the company is looking for. For example, skills like Social Media Marketing, Digital Marketing and Marketing are possible skills. These are skills you should try to include on your resume.

2
Add industry skills like Business Strategy and Marketing Management.

Add other common skills from your industry - such as Strategy, Online Marketing and Marketing Strategy - into your resume if they're relevant.

3
Add skills into your work experience.

Incorporate skills - like Digital Strategy, Business Development and Email Marketing - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

4
Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Marketing Director resume, so try to include any examples of where you led a project or managed other people.

5
Emphasize your marketing experience.

In your Marketing Director resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

6
Use the exact job title.

Try to add the exact job title, Marketing Director, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Marketing Director Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Marketing Director job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Marketing Director Skills and Keywords to Include On Your Resume

Resume Skills and Keywords from Related Jobs

We also found variations and further specializations to your job title. Browse through the related job titles to find additional keywords that you can include into your resume.

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Marketing Director Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Product Marketing Manager


Resume Example
Social Media Marketing Manager


Resume Example
Creative Marketing Director


Resume Example
Product Marketing Manager


Resume Example
Social Media Marketing Manager


Resume Example
Digital Marketing Manager


Browse Skills from Similar Jobs

Frequently Asked Questions

What are the top skills you should add to your Marketing Director resume?

Some popular Marketing Director hard skills are Marketing Strategy, Digital Marketing, Marketing, Social Media Marketing, Online Marketing, Marketing Management, Business Strategy and Strategy.

Depending on the job you apply to, skills like Email Marketing, Advertising, Direct Marketing, Business Development and Digital Strategy can also be good to include on your resume.

How do resume skills compare between a Consumer Marketing Director and a Creative Marketing Director?

Popular skills we often see on resumes for Consumer Marketing Director positions include:

  • Integrated Marketing
  • Digital Marketing
  • Consumer Marketing
  • Digital Strategy
  • Brand Management
  • Marketing Strategy
  • Multi-channel Marketing
  • Brand Development

In comparison, skills we see on Creative Marketing Director resumes include:

  • Graphic Design
  • Creative Strategy
  • Branding & Identity
  • Adobe Illustrator
  • Adobe Creative Suite
  • Photography
  • Web Design
  • Adobe Photoshop

What are good resume skills to include for different Marketing Director roles and job titles?

Depending on the specific role you apply to, you may need to emphasize different skill sets. Here are a few examples:

  • Digital Marketing Director: Digital Marketing, Search Engine Optimization (SEO), Digital Strategy, Search Engine Marketing (SEM) and Email Marketing
  • Creative Marketing Director: Art Direction, Brand Development, Social Media Marketing, Graphic Design and Creative Strategy
  • Consumer Marketing Director: Integrated Marketing, Consumer Marketing, Brand Management, Marketing Strategy and Multi-channel Marketing
  • Global Marketing Director: International Marketing, Core Analysis, Excavation Safety, Missiology and Marketing Management

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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