Marketing Strategist

Marketing Strategist Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Marketing Strategist job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Digital Marketing
  • Google Analytics
  • Google Ads
  • Marketing Strategy
  • Marketing
  • Online Marketing
  • Content Marketing
  •  Find out what your resume's missing
  • Social Media
  • Social Media Marketing
  • Digital Strategy
  • Strategy
  • Facebook Marketing
  • Copywriting
  • Search Engine Optimization (SEO)
  • Email Marketing
  • Online Advertising
  • Marketing Management
  • Inbound Marketing
  • Strategic Planning
  • Business Strategy
  • Advertising
  • Content Strategy
  • Search Engine Marketing (SEM)
  • Business Development
  • Integrated Marketing

  •   Show full list

Resume Skills: Marketing Tools

  • Google Analytics
  • Google AdWords
  • SEMrush
  • MOZ
  • Buffer
  • MailChimp
  • HubSpot
  • Google Ads
  • Bing Ads
  • Adobe Marketing Cloud
  • Marketo
  • Hubspot
  • Mailchimp
  • Salesforce Marketing Cloud
  • Tableau
  • Adobe Analytics
  • Salesforce
  • Kissmetrics
  • SEMRush
  • Buzzsumo
  • WordPress
  • Hootsuite
  • Moz SEO
  • SEO
  • SEM
  • SMM
  • PPC Campaigns
  • Email Marketing
  • Content Marketing
  • Social Media Marketing
  • Digital Analytics
  • PPC
  • B2B Marketing
  • Social Media Advertising
  • Influencer Marketing
  • Affiliate Marketing
  • Google Adwords
  • Facebook Ads Manager
  •  Match your resume to these skills

Resume Skills: Graphic Design

  • JavaScript
  • PHP
  • WordPress
  • Adobe Dreamweaver
  • Adobe Photoshop
  • Adobe Illustrator
  • HTML
  • CSS
  • Magento
  • Drupal
  • MailChimp
  • Adobe Suite (Photoshop, Illustrator, InDesign)
  • Final Cut Pro
  • Adobe Creative Cloud (Photoshop, InDesign, Illustrator)
  • Canva
  • Wordpress
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Video Editing with Final Cut Pro
  •  Match your resume to these skills

Resume Skills: Data Analysis

Resume Skills: SEO/SEM

Resume Skills: Social Media Platforms

Resume Skills: Languages

Resume Skills: Marketing Management & Strategy

Resume Skills: Communication & Collaboration Tools

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Marketing Strategist Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Marketing Strategist Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Select a free resume example
Your Name
Marketing Strategist
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2021 - Present
Senior Marketing Strategist
Spearheaded digital marketing campaigns that increased website traffic by 65% using SEO strategies in collaboration with the content creation team
Revitalized email marketing strategy leading to an engagement increase of 35% and a conversion increase of 15%
Leveraged Google Analytics to drive targeted online advertising efforts, resulting in a 20% increase in customer retention
Developed and executed a strategic inbound marketing plan which boosted lead generation by 30% in the first quarter
Utilized social media marketing efforts, specifically focusing on Facebook marketing, to reach new, strategic demographics and improved sales by 25% June 2018 - December 2020
Marketing Manager
Directed the development of marketing strategy for key products, resulting in 20% sales increase
Implemented a new content marketing strategy which improved brand engagement by 70% across all digital platforms
Applied Google Ads to increase online visibility, contributing to a 30% improvement in organic web traffic
Enabled a 25% increase in customer base by leveraging strategic planning and business strategy techniques
Amazon May 2016 - May 2018
Assistant Marketing Strategist
Contributed to the development and implementation of online marketing strategies which boosted site engagement by 45%
Assisted in creating SEO-friendly content for blogs and other digital platforms, contributing to a 25% increase in organic traffic
Supported the marketing team in strategizing and rolling out email campaigns which improved open rates by 20%
Resume Worded Academic Center May 2016
Master of Business Administration - Marketing
Specialization in Digital Marketing & Brand Strategy
Resume Worded University May 2014
Bachelor of Science - Marketing
Minor in Business Administration and Web Analytics
Awards: Dean's List 2013 (Top 10%)
Marketing Tools: Google Analytics, SEMRush, Buzzsumo, MailChimp, Salesforce, WordPress
Marketing Techniques: SEO/SEM, PPC, Content Marketing, Email Marketing, Social Media Marketing, B2B Marketing
Design & Editing: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Video Editing with Final Cut Pro
Languages: English (Native), Spanish (Conversational), German (Basic)
Certifications: HubSpot Content Marketing Certification (2020), Google Ads Display Certification (2019)
Leadership & Volunteering: Resume Worded Marketing Council (Committee Member 2019 - Present), Coach at Toastmasters International (Volunteer, 2017 - Present)
Projects: Led a collaborative team on a successful rebranding project for local non-profit organization (2018)
Awards: American Marketing Association - Marketer of the Year (2018)
Your Name
Marketing Analyst
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded March 2021 - Present
Senior Marketing Analyst
Achieved a 30% increase in ROI by leveraging Google Analytics to capture and analyze marketing data
Boosted customer acquisition by 40% through strategic planning and execution of data-driven online advertising strategies
Implemented an improved digital strategy using a combination of SEO techniques and content marketing, resulting in a 55% increase in website traffic
Identified key customer segments through detailed analysis, informing targeted email marketing efforts which improved click-through rates by 25% August 2018 - February 2021
Marketing Analyst
Managed data-driven Google Ads strategy resulting in 10% increase in conversions while maintaining a consistent ad spend
Optimized website landing pages using A/B testing and Google Analytics, leading to a 20% increase in site interactions
Expanded market share by 25% through effective analysis and segmentation of social media channels
Apple June 2016 - July 2018
Junior Marketing Analyst
Assisted in the creation of Facebook marketing campaigns, contributing to 15% growth in brand visibility on the platform
Contributed to the enhancement of SEO efforts resulting in a11% increase in organic website traffic
Resume Worded Institute March 2022
Certified Digital Marketing Professional
Focus: Strategic Social Media Marketing
Resume Worded University May 2016
Master of Business Administration (MBA) - Marketing
Concentration in Strategy and Data Analysis
Graduated Magna Cum Laude
Marketing Software: Google Ads, Bing Ads, Adobe Marketing Cloud, Marketo, Hubspot, Mailchimp
Data Analysis Tools: Google Analytics, Tableau, Excel (Advanced), SQL, R
SEO/SEM Tools: SEMRush, Moz, Ahrefs, Screaming Frog, Google Search Console
Graphic Design: Adobe Photoshop (Conversational), Adobe Dreamweaver (Conversational), Adobe Illustrator (Basic)
Certifications: Google Analytics IQ Certification, Certification in SEO from eMarketing Institute
Projects: Developed and executed marketing campaign for a local startup, increasing their web presence by 250%
Volunteering: Provided Pro-Bono marketing consultation for local non-profits
Awards: Resume Worded Employee of the Year (2022),'s Marketing Maverick (2019)
Your Name
Digital Marketing Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded February 2022 - Present
Senior Digital Marketing Manager
Steered comprehensive digital marketing campaigns, resulting in 60% increase in client base and 40% ROI
Optimized existing email marketing sequences using consumer behavior data, lifting click-through-rates by 35%
Spearheaded SEO efforts in the creation of digital content, inflating organic reach by 40% and boosting site visibility
Launched social media marketing initiatives that grew followings by 120% on key channels, vastly improving online brand presence September 2018 - January 2022
Digital Marketing Manager
Increased web traffic by 45% through strategic Google Ads campaigns
Utilized data analysis techniques to optimize marketing strategy, resulting in a 30% growth in sales
Implemented targeted social media marketing campaigns that increased brand visibility by 40%
Google July 2016 - August 2018
Digital Marketing Specialist
Collaborated with the SEO team to improve website ranking, resulting in a 20% increase in organic traffic
Helped implement effective Google Ads campaigns, contributing to a 15% increase in online conversions
Resume Worded Academic Center August 2018
Master of Business Administration - Digital Marketing
Concentration in Search Engine Marketing and Social Media Analytics
Resume Worded University June 2016
Bachelor of Science - Marketing
Minors in Computer Science and Business Analytics
Awards: Dean's List 2014 - 2016 (Top 10%), Online Marketing Certified Professional (OMCP)
Digital Marketing Tools: Google Analytics, Google AdWords, SEMrush, MOZ, Buffer, MailChimp, HubSpot
Programming and Web Design: HTML/CSS, JavaScript, PHP, WordPress, Adobe Dreamweaver, Adobe Photoshop
Social Media Platforms: Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest
Data Analysis: Excel, Tableau, SQL, SPSS, Google Data Studio, PowerBI
Certifications: HubSpot Inbound Marketing Certification (2022), Google Analytics Certification (2020), Facebook Blueprint Certification (2019)
Leadership & Volunteering: American Marketing Association (Vice President, 2020 - 2021), Volunteer Digital Marketer for A Hope for Children Foundation (2018 - Present)
Projects: Designed and executed a comprehensive digital marketing campaign for a local restaurant increasing online sales by 45%, Managed the SEO strategy for a start-up leading to a 30% increase in organic traffic
Your Name
Media Strategist
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2020 - Present
Senior Media Strategist
Designed and implemented an innovative media buying strategy that boosted digital ad effectiveness by 30%
Leveraged Google Analytics and advanced metrics to assess the performance of online advertising campaigns, leading to a 40% increase in ROI
Implemented a successful digital strategy that increased the reach of social media marketing initiatives by 50%
Managed an integrated marketing campaign incorporating SEO and SEM techniques that boosted website traffic by 60%
Created and executed a comprehensive digital media plan which improved brand visibility and resulted in a 35% increase in conversions June 2016 - December 2019
Media Strategist
Delivered a 25% sales lift through targeted programmatic media buying, enhancing the company's digital marketing effectiveness
Streamlined the media planning process leading to a savings of 15 hours per week
Utilized Display Advertising to optimize online marketing efforts, resulting in a 20% boost in ad visibility
Leveraged Google Ads and Facebook marketing strategies to increase sales by $500,000 annually
Google January 2014 - May 2016
Digital Marketing Specialist
Supported SEO and SEM strategies leading to a 10% increase in organic search rankings
Assisted in the creation of a digital media strategy that increased user engagement by 15%
Resume Worded Institute December 2019
Certified Digital Marketing Professional (CDMP)
Specialized in Advanced Searching and Reporting Modules
Resume Worded University May 2016
Master of Business Administration - Marketing
Specialization in Digital Marketing and Media Strategy
Campaign Management: Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Marketo
SEO/SEM Tools: Google Analytics, Ahrefs, SEMRush, Keyword Planner
Project Management: Trello, Asana, Slack, MS Project
Content Management: HubSpot, WordPress, Hootsuite, Mailchimp
Certifications: Google Ads Search Certification, Facebook Blueprint Certified Planning Professional
Leadership & Volunteering: Founded and led the digital marketing networking group 'Stratagem Connections'
Awards: Awarded 'Top SEO Campaign Manager' at the 2018 Digital Marketing Awards
Projects: Managed 'Project Insight', an innovative marketing campaign that achieved 30% better ROI
Your Name
Digital Media Director
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded March 2021 - Present
Senior Digital Media Director
Implemented a data-driven media strategy that improved campaign ROI by 30%
Championed a new online advertising campaign that increased target audience engagement by 35%
Used Google Ads to drive digital marketing initiatives, resulting in a 25% increase in leads
Defined the social media marketing strategy to reach new audience segments, resulting in a 40% increase in followers
Developed and managed integrated marketing initiatives, boosting company presence across multiple platforms by 45% July 2015 - February 2021
Digital Media Director
Executed a comprehensive digital strategy that bolstered the effectiveness of paid media by 20%
Utilized Google Analytics for a data-driven approach in media planning and decision making, causing a 15% rise in website traffic
Launched an online marketing campaign that improved our search engine ranking position by 30%
Amazon January 2012 - June 2015
Online Marketing Manager
Managed social media marketing projects that increased brand awareness by 20%
Constructed a digital marketing strategy to optimize SEO and SEM performance, increasing web traffic by 10%
Resume Worded University December 2014
Master of Business Administration - Digital Media
Focused studies in Digital Media and Online Marketing
Resume Worded Academic Center May 2010
Bachelor of Arts in New Media
Awards: Resume Worded Excellence in Media Scholarship 2008
Media Production Tools: Adobe Creative Suite, Final Cut Pro, Motion 5, Pro Tools, Digital Rapids, Sonic Foundry
Digital Marketing Techniques: SEO/SEM, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Affiliate Marketing
Analytic Tools: Google Analytics, Tableau, Facebook Analytics, Twitter Analytics, YouTube analytics
Programming & Markup Languages: HTML5, CSS3, Python, JavaScript, Java, XML, SQL
Certifications: Google Ads certification, Hootsuite Social Marketing Certification, Adobe Certified Expert (ACE)
Projects: Developed and implemented comprehensive digital media strategy for a major retail brand; increased web traffic by 78%
Awards: Winner, 'Best Social Media Campaign' at the Digital Marketing Awards 2017
Professional Organizations: Member, Digital Marketing Association; Member, American Marketing Association

How do I add skills to a Marketing Strategist resume?

Review the job posting closely.

Go through the Marketing Strategist posting you're applying to, and identify hard skills the company is looking for. For example, skills like Content Marketing, Marketing Strategy and Google Ads are possible skills. These are skills you should try to include on your resume.

Add industry skills like Social Media and Online Marketing.

Add other common skills from your industry - such as Marketing, Google Analytics and Digital Marketing - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Strategy, Facebook Marketing and Social Media Marketing - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Show how you have strong attention to detail.

A good Marketing Strategist has strong attention to detail, so try to include examples of where you handled complex projects or processes.

Emphasize your marketing experience.

In your Marketing Strategist resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

Use the exact job title.

Try to add the exact job title, Marketing Strategist, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Marketing Strategist Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Marketing Strategist job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Marketing Strategist Skills and Keywords to Include On Your Resume

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Marketing Strategist Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Product Marketing Manager

Resume Example
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Creative Marketing Director

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
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Browse Skills from Similar Jobs

Frequently Asked Questions

What skills should you put on a Marketing Strategist resume?

On top Marketing Strategist resumes, skills like Digital Marketing, Google Analytics, Google Ads, Marketing Strategy, Marketing, Online Marketing, Content Marketing and Social Media appear most often.

Depending on the exact role you're applying to, skills like Business Development, Digital Strategy, Strategy, Social Media Marketing and Facebook Marketing can also be effective keywords to include on your resume.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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