Marketing Copywriter

Marketing Copywriter Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Marketing Copywriter job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Copywriting
  • SEO Copywriting
  • Web Content Writing
  • Blogging
  • Search Engine Optimization (SEO)
  • Email Marketing
  • Marketing Copy
  •  Find out what your resume's missing
  • Copy Editing
  • Content Marketing
  • Digital Marketing
  • Social Media Marketing
  • Content Strategy
  • Writing
  • Editing
  • Digital Copywriting
  • Creative Writing
  • Advertising
  • Proofreading
  • Storytelling
  • Newsletters

  •   Show full list

Resume Skills: Marketing Tools

  • SEO
  • SEM
  • Google Analytics
  • Keyword Research
  • Google Adwords
  • Content Management Systems
  • HubSpot
  • MailChimp
  • HootSuite
  • Buffer
  • SEMRush
  • Ahrefs
  • Canva
  • ConvertKit
  • AWeber
  • Constant Contact
  •  Match your resume to these skills

Resume Skills: Copywriting Tools

Resume Skills: Graphics & Video

Resume Skills: Languages

Resume Skills: Copywriting

Resume Skills: Content Strategy

Resume Skills: Writing and Editing

Resume Skills: Analytics

Resume Skills: Content Development Tools

Resume Skills: Content Management Systems (CMS)

Resume Skills: SEO Tools

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Marketing Copywriter Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Marketing Copywriter Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Marketing Copywriter
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2022 - Present
Senior Marketing Copywriter
Spearheaded a dynamic email marketing campaign that resulted in a 27% increase in customer engagement
Created compelling SEO copywriting content for over 50 blogs, driving organic traffic by 34%
Implemented creative copywriting strategies that enhanced brand storytelling and improved customer retention by 11%
Led the content strategy process, ensuring alignment with overall digital marketing goals and achieving a 15% engagement increase on company website
Managed a dedicated content team, providing in-depth editing and proofreading to uphold the brand's high quality standards June 2018 - December 2021
Marketing Copywriter
Executed digital marketing campaigns that led to a 20% increase in brand visibility
Employed SEO techniques in web content writing, contributing to a 30% boost in organic search engine rankings
Played a key role in the content marketing strategy, resulting in 1.5M+ online visitors monthly and a 50% increase in customer conversion rates
Facilitated online workshops on the effective use of creative writing in advertising
Led the development of email newsletters, resulting in 25% more subscriptions
Ogilvy January 2016 - May 2018
Junior Copywriter
Worked closely with the creative team to produce engaging digital copy, contributing to a 10% increase in website visitors
Carried out market research to inform SEO Copywriting, improving organic search results by 15%
Assisted in the development of blog content, resulting in a 7% hike in organic engagements
Resume Worded Academic Center July 2019
Master of Business Administration - Marketing
Specialization in Digital Marketing
Resume Worded University May 2016
Bachelor of Arts - English Literature
Minors in Creative Writing and Business Administration
Awards: Dean's List 2014-2016
Writing & Editing Software: Microsoft Word, Google Docs, Adobe InDesign, Adobe Acrobat, QuarkXPress
Content Management Systems: WordPress, Drupal, Joomla
SEO and Analytics Tools: Google Analytics, Yoast SEO, SEMrush, Moz, Ahrefs
Other Skills: Email Marketing, Social Media Optimization, A/B Testing, Conversion Rate Optimization, Content Strategy
Certifications: Google Content Marketing Certification (2022), Copyblogger Certified Content Marketer (2019)
Professional Memberships: Professional Writers of America, Marketing Professionals Network
Projects: Contributor to 'The Copywriting Bible' - Published Business Book (2018)
Volunteering: Mentor, MarketingCopy.Me ProBono Project (2022 - Present)
Your Name
Senior Content Writer
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE February 2023 - Present
Head Content Writer
Supervised a team of content writers and strategized campaigns that boosted brand awareness by 35%
Masterminded SEO initiatives that drove a 25% growth in organic traffic
Championed an email marketing strategy that augmented subscription base by 33%
Determined the standard for proofreading and editing, ensuring the delivery of high-quality content
Formulated social media marketing copy which amplified follower count by 30%
Resume Worded January 2018 - January 2023
Senior Content Writer
Created magnetic web content that garnered an average of 2M+ unique page views each month
Directed SEO strategies that increased the blog's readership by 40%
Played an essential role in the digital marketing strategy, resulting in a 50% boost in online sales
Spearheaded special newsletter project which improved email open rates by 20%
Buzzfeed June 2015 - December 2017
Content Writer
Developed engaging content that contributed to a 10% increase in website clicks
Participated actively in SEO efforts that improved the site's search engine ranking by 15%
Authored compelling newsletter articles that amplified subscriptions by 12%
Resume Worded University April 2015
Master of Business Administration - Marketing
Concentration in Digital Marketing
Resume Worded University May 2012
Bachelor of Arts - English Literature
Graduated with Honors
Minor in Creative Writing
Content Creation Tools: WordPress, HubSpot, Drupal, Adobe InDesign, Google Analytics
SEO Tools: SEMRush, MOZ, Google Search Console, Ahrefs, Keywords Everywhere
Languages: English (native), French (conversational), Spanish (intermediate)
Other Skills: Project Management, Content Strategy, Information Architecture, User Experience, Brand Development
Certifications: Google Analytics Certification, HubSpot Content Marketing Certification
Courses: Advanced Content Strategy - Coursera (2022), SEO Fundamentals - Udemy (2021)
Projects: Lead editor for annual 'Resume Worded Digest', managing a team of 10 writers and designers
Volunteering: Content Creation Volunteer at Local Animal Shelter (2018-Present), Blogging Mentor at High School Journalism Club (2016-2018)
Your Name
SEO Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2021 - Present
Senior SEO Specialist
Orchestrated SEO strategies that enhanced site visibility in google search results by 45%
Leveraged keyword research to improve blog's organic traffic by 30%
Collaborated with the content team to optimize web content, successfully increasing page views by 50%
Participated in the design and execution of email marketing campaigns, resulting in a 20% higher click-through rate
Monitored and adjusted site’s SEO efforts based on reporting data, contributing to a consistent 15% growth rate quarter over quarter June 2017 - December 2020
SEO Specialist
Utilized search engine optimization techniques to grow organic traffic by 40%
Developed SEO-focused content strategies that improved customer conversion rates by 25%
Enhanced user experience through on-site SEO techniques, reducing bounce rates by 20%
Buzzfeed January 2014 - May 2017
SEO Associate
Conducted keyword research in line with company marketing goals, leading to an improvement in organic search by 20%
Contributed to creative brainstorming sessions leading to high ranking articles that brought 100k+ unique visitors to the site
Assisted in backend optimizations and provided reports using Google Analytics, resulting in site improvements that increased traffic by 15%
Resume Worded Academic Center December 2013
Master's Degree in Digital Marketing & Search Engine Optimization
Specialized in Search Engine algorithms, ranking factors, and core web vitals
Resume Worded University June 2010
Bachelor of Science - Information Technology
Major in Web Technologies and Database Management
Awards: University Gold Medalist, Dean's List 2010 (Top 5%)
SEO Tools: Google Analytics, Moz, SEMrush, Ahrefs, Screaming Frog, Google Search Console
Programming & Markup Languages: HTML, CSS, JavaScript, jQuery, Python, SQL
Content Management Systems: WordPress, Drupal, Joomla, Webflow, Squarespace
DESIGNING TOOLS: Adobe Photoshop, Adobe XD, Canva, Figma, Sketch
Certifications: Google Analytics Individual Qualification, Google Digital Garage Certification
Projects: Developed and implemented an SEO strategy for eCommerce business, resulting in 200% Traffic growth in 6 months
Volunteering: Mentor, CodeNewbie, Assisting beginners in learning HTML and CSS basics
Publications: Authored 'Demystifying SEO: A Beginner's Guide', available on Amazon and Barnes and Noble

How do I add skills to a Marketing Copywriter resume?

Review the job posting closely.

Go through the Marketing Copywriter posting you're applying to, and identify hard skills the company is looking for. For example, skills like SEO Copywriting, Copywriting and Copy Editing are possible skills. These are skills you should try to include on your resume.

Add industry skills like Email Marketing and Web Content Writing.

Add other common skills from your industry - such as Marketing Copy, Search Engine Optimization (SEO) and Blogging - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Storytelling, Advertising and Content Marketing - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Emphasize your communication skills.

Communication is often an important component of the role of a Marketing Copywriter, so when writing your resume, include examples of how you communicated with stakeholders, team members or customers, or produced content.

Emphasize your marketing experience.

In your Marketing Copywriter resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

Use the exact job title.

Try to add the exact job title, Marketing Copywriter, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Marketing Copywriter Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Marketing Copywriter job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Marketing Copywriter Skills and Keywords to Include On Your Resume

Get your Resume Instantly Checked, For Free

Upload your resume and we'll spot the issues in it before an actual Marketing Copywriter recruiter sees it. For free.

Marketing Copywriter Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Creative Marketing Director

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Digital Marketing Manager

Browse Skills from Similar Jobs

Frequently Asked Questions

What skills should you put on a Marketing Copywriter resume?

Some effective Marketing Copywriter skills you can add to your resume include:

  • Copywriting
  • SEO Copywriting
  • Web Content Writing
  • Blogging
  • Search Engine Optimization (SEO)
  • Email Marketing
  • Marketing Copy
  • Copy Editing

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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