Marketing Communications Writer

Marketing Communications Writer Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Marketing Communications Writer job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Principal Investments
  • Web Content Writing
  • Copywriting
  • Newsletters
  • Writing
  • Press Releases
  • Storytelling
  •  Find out what your resume's missing
  • Copy Editing
  • Content Management
  • Feature Writing
  • Blogging
  • Publications
  • Editing
  • Public Relations
  • Proofreading
  • Strategic Communications
  • Media Relations
  • Email Marketing
  • Digital Marketing
  • Advertising

  •   Show full list

Resume Skills: Digital Marketing

  • HubSpot
  • Google Analytics
  • Hootsuite
  • MailChimp
  • WordPress
  • Yoast SEO
  • Salesforce Marketing Cloud
  • SEO
  • SEM
  • Keyword Research
  • Google Adwords
  • Content Management Systems
  •  Match your resume to these skills

Resume Skills: Content Development

Resume Skills: Miscellaneous

Resume Skills: Copywriting Tools

Resume Skills: Graphics & Video

Resume Skills: Languages

Resume Skills: Writing & Editing Tools

Resume Skills: Content Management Systems

Resume Skills: SEO & SEM Tools

Resume Skills: Social Media Platforms

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Marketing Communications Writer Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Marketing Communications Writer Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Marketing Communications Writer
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded October 2020 - Present
Senior Marketing Communications Writer
Revamped company's content strategy, resulting in a 35% increase in website traffic and a 25% increase in conversion rates
Crafted persuasive digital marketing copy for email campaigns, leading to a 40% rise in customer engagement
Implemented a diversified content management system, enhancing content accessibility by 60%
Orchestrated effective public relations strategies, securing 20+ media features in top-tier publications
Utilized storytelling techniques for compelling press releases, garnering a 50% pickup rate
Procter & Gamble May 2018 - October 2020
Marketing Communications Writer
Developed engaging content for product descriptions, resulting in a 20% increase in online sales
Authored bimonthly company newsletters, boosting employee engagement by 30%
Collaborated with the digital marketing team on SEO content, lifting website visibility by 25% January 2016 - May 2018
Junior Communications Writer
Created compelling blog entries on career development, most of which ranked on Google's first search page
Proofread marketing materials for accuracy and consistency, leading to a 15% reduction in errors
Contributed to the development of email marketing content, which led to a 10% increase in subscription rates
Resume Worded Institute Oct 2018
Master of Business Administration - Marketing
Specialization in Corporate Communication; GPA: 3.8/4
Resume Worded University May 2016
Bachelor of Arts in English Literature
Minor in Media Studies
Awards: Dean's List 2015 - 2016 (Top 10% of the class)
Writing & Editing Tools: MS Office Suite, Google Docs, Adobe Acrobat Professional, Google Analytics
Content Management Systems: WordPress, Joomla, Drupal, Squarespace
SEO & SEM Tools: SEMrush, Moz, Google Keyword Planner, Ahrefs, Google AdWords
Social Media Platforms: Facebook, Twitter, Instagram, LinkedIn, Hootsuite
Certifications: Google Analytics Individual Qualification, HubSpot Content Marketing Certification
Professional Affiliations: Member, American Marketing Association (AMA)
Volunteering: Monthly volunteering writer for non-profit organization - 'Feed the Mind'
Your Name
Marketing Content Writer
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2020 - Present
Marketing Content Manager
Spearheaded a new feature-writing strategy, bolstering the company's readership by 45%
Produced high-impact advertising copy, propelling a 80% increase in product inquiries
Directed the content for company's media relations, leading to increased brand exposure in 5 major publications
Championed the editorial team, delivering polished copies that improved customer retention by 30%
Managed the company's email marketing campaigns, resulting in 15% higher click-through rates
IBM August 2017 - December 2019
Senior Marketing Content Writer
Propelled strategic communications efforts which increased company visibility by 20%
Led the authoring of engaging blogs, resulting in a 15% increase in website engagement
Collaborated effectively with marketing team to deliver persuasive digital product brochures, boosting product sales by 25% March 2015 - July 2017
Marketing Content Writer
Produced and proofread web content, resulting in a more unified brand voice
Contributed to the creation of promotional materials, marking a 10% improvement in market reach
Assisted in the development of a monthly company newsletter, thereby improving internal communication
Resume Worded Institute Dec 2017
Master of Business Administration (MBA) - Marketing
Concentration in Digital Marketing and Brand Strategy
Resume Worded University May 2015
Bachelor of Arts - English Literature
Minors in Communications and Media Studies
Senior Capstone Project on 'Impact of Storytelling in Advertising'
Content Development: Copywriting, SEO Writing, Blog Posts, E-books, White Papers, Social Media Posts, Press Releases
Marketing Software: HubSpot, Google Analytics, Hootsuite, MailChimp, WordPress, Yoast SEO, Salesforce Marketing Cloud
Miscellaneous: HTML/CSS (Basic), Image Editing (Intermediate), Project Management (Advanced), Content Strategy
Certifications: Google Certified Professional - Content Marketer, HubSpot Inbound Marketing Certification
Projects: Established and Lead the 'Content Creators Weekly', a group dedicated to honing writing skills, generating new content ideas
Volunteering: Mentor for writing students at the local community centre, Working on a Digital Marketing eBook (Expected publish date: Summer 2023)
Your Name
Marketing Copywriter
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded February 2019 - Present
Senior Marketing Copywriter
Crafted compelling copy for sales and marketing collateral, resulting in a 40% increase in lead generation
Directed strategic storytelling for online product descriptions, leading to a 25% boost in e-commerce sales
Managed the company's public relations copywriting, securing widespread media coverage
Led a team of writers, driving a 30% increase in content production without compromising quality
Steered the creation of persuasive content for email marketing, translating to a 20% spike in email response rates
Microsoft June 2016 - January 2019
Marketing Copywriter
Developed persuasive copy for advertising campaigns, escalating consumer inquiries by 20%
Collaborated with the marketing team to create SEO-enriched content, leading to a 15% surge in website traffic
Authored monthly company newsletters, maintaining consistently high employee engagement January 2014 - May 2016
Entry-level Copywriter
Assisted in writing blog posts on various topics, resulting in increased traffic and higher search engine rankings
Helped edit company's marketing communications, effectively reducing errors by 10%
Contributed to writing press releases, leading to a rise in media coverage
Resume Worded Institute February 2017
Certified Professional Copywriter
Coursework involved in-depth study of copywriting, sales tactics, and consumer psychology
Resume Worded University May 2013
Bachelor of Arts in English with emphasis on Creative Writing
Graduated with Honors
Member of the National English Honor Society
Copywriting Tools: Microsoft Office Suite,, Google Docs, Hubspot
Digital Marketing: SEO, SEM, Google Analytics, Keyword Research, Google Adwords, Content Management Systems
Graphics & Video: Adobe Creative Suite, Canva, Photoshop, Illustrator, InDesign, Final Cut Pro
Languages: English (Native), Spanish (Conversational)
Certifications: Google Ads Display Certification, Content Marketing Certified - HubSpot Academy
Awards: Best Overall Marketing Copy - Resume Worded, Microsoft's Outstanding Copywriter (2018)
Associations: Member of American Writers & Artists Inc., and Professional Copywriters' Club
Volunteering: Mentor with Career Coaches for Students, Write content for several Non-Profit Organisations

How do I add skills to a Marketing Communications Writer resume?

Review the job posting closely.

Go through the Marketing Communications Writer posting you're applying to, and identify hard skills the company is looking for. For example, skills like Copy Editing, Web Content Writing and Principal Investments are possible skills. These are skills you should try to include on your resume.

Add industry skills like Storytelling and Writing.

Add other common skills from your industry - such as Press Releases, Copywriting and Newsletters - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Strategic Communications, Digital Marketing and Media Relations - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Describe your experience with public speaking.

Public speaking experience shows Marketing Communications Writer hiring managers that you are able to communicate effectively, to audiences small and large.

Emphasize your marketing experience.

In your Marketing Communications Writer resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

Use the exact job title.

Try to add the exact job title, Marketing Communications Writer, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Marketing Communications Writer Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Marketing Communications Writer job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Marketing Communications Writer Skills and Keywords to Include On Your Resume

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Marketing Communications Writer Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Product Marketing Manager

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Social Media Marketing Manager

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Creative Marketing Director

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Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Digital Marketing Manager

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Frequently Asked Questions

What skills should you add to a Marketing Communications Writer resume?

On top Marketing Communications Writer resumes, skills like Principal Investments, Web Content Writing, Copywriting, Newsletters, Writing, Press Releases, Storytelling and Copy Editing appear most often.

Depending on the exact role you're applying to, skills like Blogging, Media Relations, Digital Marketing, Strategic Communications and Content Management can also be effective keywords to include on your resume.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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