Marketing Automation Specialist

Marketing Automation Specialist Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Marketing Automation Specialist job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Marketing Automation
  • Marketo
  • Eloqua
  • Email Marketing
  • Pardot
  • Salesforce.com
  • Lead Scoring
  •  Find out what your resume's missing
  • Salesforce Marketing Cloud
  • Marketing Operations
  • Digital Marketing
  • Lead Generation
  • HubSpot
  • Demand Generation
  • HTML Emails
  • Email Strategy
  • Google Analytics
  • Marketing Analytics
  • B2B Marketing
  • Marketing Strategy
  • Email Marketing Software

  •   Show full list

Resume Skills: Marketing Tools

  • Adobe Creative Suite
  • SEMRush
  • Hootsuite
  • Google Analytics
  • BuzzSumo
  • MailChimp
  • Constant Contact
  • AWeber
  • Klaviyo
  • SendGrid
  • Drip
  • GetResponse
  • HubSpot
  • Marketo
  • Pardot
  • Act-On
  • Eloqua
  • Mailchimp
  • Salesforce Marketing Cloud
  • ActiveCampaign
  • ReachForce
  • Sprout Social
  • SharpSpring
  •  Match your resume to these skills

Resume Skills: Data Analytics

Resume Skills: Project Management

Resume Skills: CRM

Resume Skills: SEO/SEM

Resume Skills: Languages

Resume Skills: Analytical Tools

Resume Skills: Programming

Resume Skills: Digital Marketing

Resume Skills: Other Tools

Resume Skills: Content Creation

Resume Skills: Data Analysis Tools

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Marketing Automation Specialist Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Marketing Automation Specialist Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Senior Digital Marketing Specialist
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded June 2020 - Present
Lead Digital Marketing Specialist
Oversaw Marketo utilization for multi-channel campaign management, increasing marketing campaign ROI by 35%.
Led a team in implementing Pardot for B2B marketing automation, achieving a 40% uplift in lead generation.
Revamped email strategy using dynamic content and optimizing HTML emails, leading to a 25% rise in personalized user interactions.
Leveraged Google Analytics for monitoring and analysis, driving a 20% improvement in website traffic and user engagement.
Integrated HubSpot into digital marketing strategy, resulting in a 50% boost in conversion rates.
Oracle April 2018 - May 2020
Digital Marketing Specialist
Automated email campaigns using Eloqua, improving email deliverability and engagement by 30%.
Implemented marketing analytics to optimize SEO and paid campaigns, driving a 25% increase in qualified leads.
Supported shift from convention marketing to digital strategy, improving marketing efficiency by 35%.
Coached.com February 2016 - March 2018
Marketing Coordinator
Managed utilization of email marketing software causing a 20% surge in the success of email marketing campaigns.
Assisted in architecting a holistic marketing plan, leading to a 15% increase in product visibility.
Utilized Salesforce Marketing Cloud for customer segmentation, resulting in a 25% increase in targeted communication.
EDUCATION
Resume Worded University June 2020
Master of Business Administration - Digital Marketing
Focused coursework: Advanced Digital Marketing, SEO strategies, Social Media Analytics
Resume Worded Academic Center February 2016
Bachelor of Science in Business Administration - Marketing
Coursework: Marketing Principles, Consumer Behavior, Market Research, Integrated Marketing Communications, Marketing Management
SKILLS
Marketing Tools: Adobe Creative Suite, SEMRush, Hootsuite, Google Analytics, BuzzSumo, MailChimp
SEO/SEM Skills: Keyword Research, Link Building, SEO Content, PPC Campaigns, Google AdWords, Data Analysis
Project Management: Trello, Asana, Slack, Google Suite
Languages: English (Native), Spanish (Conversational)
OTHER
Certifications: Google Ads Certified, Certified in SEO from eMarketing Institute, HubSpot's Inbound Certification
Awards: Digital Marketer of the Year at Oracle, 2019
Leadership & Volunteering: Mentor at The Next Marketing Genius Program, Marketing Lead for Working Mother's Network
Projects: Developed and implemented a digital marketing strategy that increased website traffic by 30% at Resume Worded
Your Name
Senior Marketing Operations Specialist
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded March 2019 - Present
Senior Marketing Operations Specialist
Streamlined marketing operations through Marketo integration which led to a 35% increase in workflow efficiency.
Championed Pardot and Salesforce.com for improved lead scoring, generating a 30% growth in lead quality.
Pioneered a winning email marketing strategy through effective HTML emails, achieving a 40% improvement in email open rates.
Deployed Google Analytics for deep insight into user engagement, achieving 20% increase in site visit duration.
Optimized demand generation initiatives by integrating HubSpot, boosting qualified lead conversion by 50%.
Salesforce January 2017 - February 2019
Marketing Operations Specialist
Used Eloqua for email campaign automation, leading a 30% surge in user response.
Implemented marketing analytics to drive B2B marketing strategies, leading to a 25% in increase in customer acquisition.
Transformed traditional marketing methods into automated systems, gaining 40% efficiency in marketing operations.
Coached.com August 2015 - December 2016
Marketing Analyst
Managed email marketing software to improve outreach, resulting in a 20% increase in subscriber engagement.
Collaborated in designing a comprehensive marketing strategy, driving a 15% growth in brand awareness.
Leveraged Salesforce Marketing Cloud to optimize lead flow, leading to a 30% increase in quality leads.
EDUCATION
Resume Worded University May 2015
Master of Business Administration - Marketing
Concentration in digital marketing strategy
Resume Worded Academic Center June 2013
Certified Marketing Management Professional
Focused on strategic marketing techniques and market research
SKILLS
Marketing Automation: HubSpot, Marketo, Pardot, Salesforce Marketing Cloud, Eloqua, ActiveCampaign
Analytics & Reporting: Google Analytics, Tableau, Datorama, Microsoft Power BI, Adobe Analytics
CRM & Databases: Salesforce, Zoho, Microsoft Dynamics 365, SQL
OTHER
Certifications: Google Analytics Individual Qualification (2020), Certified Prototype Developer
Leadership & Volunteering: Mentor, American Marketing Association (2018-Present)
Publications: Author of 'Modern Marketing Metrics', published in Journal of Marketing Research (2018)
Projects: Led integrated digital marketing campaign for product launch, resulted in a 75% increase in lead generation

How do I add skills to a Marketing Automation Specialist resume?

1
Review the job posting closely.

Go through the Marketing Automation Specialist posting you're applying to, and identify hard skills the company is looking for. For example, skills like Salesforce Marketing Cloud, Eloqua and Lead Scoring are possible skills. These are skills you should try to include on your resume.

2
Add industry skills like Pardot and Salesforce.com.

Add other common skills from your industry - such as Marketo, Email Marketing and Marketing Automation - into your resume if they're relevant.

3
Add skills into your work experience.

Incorporate skills - like Lead Generation, Marketing Analytics and Marketing Strategy - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

4
Show how you have strong attention to detail.

A good Marketing Automation Specialist has strong attention to detail, so try to include examples of where you handled complex projects or processes.

5
Emphasize your marketing experience.

In your Marketing Automation Specialist resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

6
Use the exact job title.

Try to add the exact job title, Marketing Automation Specialist, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Marketing Automation Specialist Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Marketing Automation Specialist job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Marketing Automation Specialist Skills and Keywords to Include On Your Resume

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Marketing Automation Specialist Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Product Marketing Manager


Resume Example
Social Media Marketing Manager


Resume Example
Creative Marketing Director


Resume Example
Product Marketing Manager


Resume Example
Social Media Marketing Manager


Resume Example
Digital Marketing Manager


Browse Skills from Similar Jobs

Frequently Asked Questions

What skills do hiring managers want to see on a Marketing Automation Specialist resume?

The most common skills and keywords we found on Marketing Automation Specialist resumes and job postings were Marketing Automation, Marketo, Eloqua, Email Marketing, Pardot, Salesforce.com, Lead Scoring and Salesforce Marketing Cloud.

Skills like Lead Generation, Marketing Analytics, Marketing Strategy, Google Analytics and Marketing Operations also appeared on related job postings.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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