Marketing Associate

Marketing Associate Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Marketing Associate job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Marketing
  • Digital Marketing
  • Social Media Marketing
  • Email Marketing
  • Marketing Strategy
  • Market Research
  • Social Media
  •  Find out what your resume's missing
  • Online Marketing
  • Search Engine Optimization (SEO)
  • Lead Generation
  • Microsoft Access
  • Content Marketing
  • Google Analytics
  • Business Development
  • Advertising
  • Google Ads
  • Adobe Photoshop
  • Adobe InDesign
  • WordPress
  • Sales
  • Adobe Illustrator
  • Event Management

  •   Show full list

Resume Skills: Marketing Tools

  • SEO
  • SEM
  • Google Analytics
  • Google AdWords
  • Social Media Marketing
  • SMM
  • Email Marketing
  • Content Marketing
  • Influencer Marketing
  • AdWords
  • PPC
  • Email marketing
  • Social Media Advertising
  • Hootsuite
  • Buffer
  • Sprout Social
  • Canva
  • MailChimp
  •  Match your resume to these skills

Resume Skills: Programming

Resume Skills: Visualization Tools

Resume Skills: Project Management Tools

Resume Skills: Tools and Platforms

Resume Skills: Design & Video Editing

Resume Skills: Web Development Languages

Resume Skills: Software

Resume Skills: Marketing Research

Resume Skills: Content Creation

Resume Skills: Social Media Platform

Resume Skills: Content Creation Software

Resume Skills: Languages

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Marketing Associate Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Marketing Associate Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Marketing Associate
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded June 2020 - Present
Senior Marketing Specialist
Elevated email marketing campaigns through A/B testing, ultimately generating a 35% increase in open rates and contributing to a 15% revenue growth.
Implemented SEO strategies that boosted website traffic by 50% within six months, leading to higher lead conversions.
Leveraged Google Analytics to evaluate key performance metrics and fine-tune digital marketing approaches, increasing ROI by 20%.
Developed engaging content marketing strategies, increasing blog readership by 30% and enhancing brand visibility.
Initiated a market research project to identify new market trends, resulting in the development of two successful new product lines. January 2018 - May 2020
Marketing Associate
Managed Social Media Marketing campaigns that resulted in a 30% increase in audience engagement and boosted followers by 25%.
Led business development initiatives, successfully opening two new regional markets and contributing to a 20% sales increase.
Innovated lead generation strategies using automation, effectively growing the prospect database by 40% in one year.
Oracle March 2016 - December 2017
Junior Marketing Associate
Assisted in executing targeted online marketing campaigns that led to a 15% increase in web traffic.
Contributed to creating the go-to-market strategy for a new product, resulting in 10% increased sales in its debut quarter.
Compiled and presented Google Ads data to inform marketing decisions, leading to a 10% decrease in ad spend.
Resume Worded University December 2015
Master of Business Administration (MBA) - Marketing
Focused studies on consumer behavior and digital marketing trends.
Resume Worded University May 2010
Bachelor of Commerce - Marketing
Minored in Graphic Design
Awards: Marketing Society President, Dean's List 2009 (Top 5%)
Digital Marketing: SEO, AdWords, PPC, Email marketing, Social Media Advertising
Software: Google Analytics, Hootsuite, Salesforce CRM, Adobe Creative Suite
Marketing Research: Quantitative and Qualitative Data Analysis, Market Segmentation, Trend Analysis
Content Creation: Copywriting, Blogging, Video Editing, Infographic Design
Certifications: Google Analytics Individual Qualification, Certified Content Marketing Specialist
Leadership & Volunteering: Youth Marketing Mentor - Junior Achievement, Fundraising Chair - Local Animal Shelter
Projects: Coordinated successful viral marketing campaign, generating 3 Million+ video views
Your Name
Digital Marketing Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded February 2021 - Present
Digital Marketing Manager
Oversaw the execution of compelling digital marketing campaigns, amplifying website traffic by 40% and increasing lead generation by 20%.
Designed and implemented a coherent Social Media Marketing strategy, escalating brand follower count by 50%.
Utilized Google Analytics to monitor website performance, identified areas of improvement, boosting audience retention by 10%.
Expanded business development by initiating partnership with two industry influencers, creating a direct sales increase of 15%.
Led a team in conducting comprehensive market research, pinpointing new market opportunities which elevated customer base by 15%. May 2019 - January 2021
Digital Marketing Specialist
Played a key role in developing and executing successful email marketing campaigns, resulting in better target audience reach and 25% more website visits.
Conducting A/B testing on the company’s landing page which improved the conversion rate by 30%.
Successfully improved SEO rankings of key product pages leading to a 20% increase in organic web traffic.
Adobe March 2017 - April 2019
Marketing Associate
Contributed to the launch of a new product line, resulting in 15% increased company sales.
Aided in social media content creation, which improved engagement rate by 30%
Utilized Adobe Photoshop and InDesign to create compelling visual content for company's social media channels.
Resume Worded Institute February 2021
Certified Digital Marketing Professional
Gained expertise in optimizing digital marketing strategies through various online channels
Resume Worded University February 2017
Master of Business Administration - Marketing
Specialization in Digital Marketing and Advertising
Graduated with Distinction
Digital Marketing: SEO, SEM, SMM, Email Marketing, Content Marketing, Influencer Marketing
Tools and Platforms: Google Analytics, Google AdWords, Facebook Ads Manager, MailChimp, WordPress, Hootsuite
Design & Video Editing: Adobe Photoshop, Adobe InDesign, Adobe Premiere Pro, Canva
Web Development Languages: HTML, CSS, JavaScript (Basic), Python (Basic)
Certifications: Google Ads Certifications, HubSpot Content Marketing Certification
Leadership & Volunteering: Marketing Lead, Resume Worded Charity Drive 2020
Publications: Authored a series of articles on 'Emerging Trends in Digital Marketing' for blog
Awards: Digital Marketer of the Year, Resume Worded 2021, Marketing Excellence Award, 2020
Your Name
Social Media Marketing Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded July 2019 - Present
Social Media Manager
Spearheaded the development and implementation of strategic social media marketing plans, boosting brand awareness and engagement rates by 45%.
Introduced and monitored email marketing campaigns, leading to a 20% uptick in conversion rates.
Utilized Google Analytics for continual performance evaluation, adjusting strategies and facilitating a 25% traffic increase to the firm’s blog.
Conducted market research to understand customer behaviour and preferences, leading to a 15% increase in customer retention.
Led the business development team to form three strategic partnerships, accounting for a 30% increase in annual sales. January 2017 - June 2019
Social Media Marketing Specialist
Efficiently increased the company’s social media following by 60% through strategic content planning and scheduling.
Launched an innovative lead generation campaign resulting in a 20% increment in qualified leads.
Contributed to the email marketing team, successfully increasing open rates by 30%.
Microsoft August 2016 - December 2016
Online Marketing Assistant
Supported the development of online marketing tactics that increased website traffic by 25%.
Assisted in designing creative visuals for campaigns using Adobe Illustrator.
Participated in Google Ad campaigns, resulting in an improvement in the click-through rate by 15%.
Resume Worded Institute June 2016
MBA - Marketing & Brand Management
Winner: Stock Market Simulation Game (1st Prize)
Resume Worded University June 2014
Bachelor of Engineering - Information Technology
Active member in Tech Club
Coursework in data management and web development
Social Media Platform: Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, YouTube
Marketing Tools: Hootsuite, Buffer, Sprout Social, Canva, MailChimp, Google Analytics
Content Creation Software: Adobe Suite (Photoshop, Illustrator, InDesign), Microsoft Office, WordPress
Languages: English (Native), Spanish (Conversational)
Certifications: Google Digital Garage - Fundamentals of Digital Marketing (2019), Hootsuite Social Media Marketing Certification (2017)
Leadership & Volunteering: Volunteer with Habitat for Humanity, Social Media Committee (2017-Present)
Projects: Redesigned company blog layout leading to an increase of 40% in reader time on site

How do I add skills to a Marketing Associate resume?

Review the job posting closely.

Go through the Marketing Associate posting you're applying to, and identify hard skills the company is looking for. For example, skills like Digital Marketing, Marketing Strategy and Social Media are possible skills. These are skills you should try to include on your resume.

Add industry skills like Market Research and Marketing.

Add other common skills from your industry - such as Online Marketing, Email Marketing and Social Media Marketing - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Adobe Photoshop, Sales and Advertising - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Emphasize your communication skills.

Communication is often an important component of the role of a Marketing Associate, so when writing your resume, include examples of how you communicated with stakeholders, team members or customers, or produced content.

Emphasize your marketing experience.

In your Marketing Associate resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

Use the exact job title.

Try to add the exact job title, Marketing Associate, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Marketing Associate Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Marketing Associate job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Marketing Associate Skills and Keywords to Include On Your Resume

Marketing Associate Soft Skills

Here are common soft skills that appear on Marketing Associate job postings. Unlike hard skills, which refer to tools, software or techniques, soft skills focus on character traits and interpersonal skills. Instead of listing these phrases on your resume, try to show them through your bullet points like in the examples below.

  • Communication

Tip: Do not list these words or phrases on your resume, and instead focus on the hard skills we described above.

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Marketing Associate Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Operations Associate (Entry Level Operations Manager)

Resume Example
Creative Marketing Director

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Browse Skills from Similar Jobs

Frequently Asked Questions

What skills should you put on a Marketing Associate resume?

The most common skills and keywords we found on Marketing Associate resumes and job postings were Marketing, Digital Marketing, Social Media Marketing, Email Marketing, Marketing Strategy, Market Research, Social Media and Online Marketing.

Skills like Content Marketing, Adobe Photoshop, Adobe Illustrator, Sales and Advertising also appeared on related job postings.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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