Director Of Public Relations

Director Of Public Relations Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Director Of Public Relations job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Public Relations
  • Press Releases
  • Media Relations
  • Crisis Communications
  • Copywriting
  • Social Media Marketing
  • Corporate Communications
  •  Find out what your resume's missing
  • Social Media
  • Strategic Communications
  • Event Management
  • Marketing Strategy
  • Communications Planning
  • Internal Communications
  • Brand Development
  • Digital Marketing
  • Digital Media
  • Marketing
  • Content Strategy
  • Journalism
  • Strategy
  • Blogging
  • Event Planning
  • Facebook
  • Advertising
  • Writing
  • Publicity
  • Editing
  • Newsletters

  •   Show full list

Resume Skills: Communication & PR

  • Press Release Writing
  • Media Relations
  • Crisis Management
  • Inbound PR
  • Digital PR
  • PR Analytics
  • Strategic Communications
  • Public Relations
  • Crisis Communications
  • Copywriting
  • Content Creation
  • Content Management Systems (WordPress, Drupal)
  •  Match your resume to these skills

Resume Skills: PR Tools

  • Cision PR
  • Meltwater
  • BuzzSumo
  • PR Newswire
  • Canva
  • Microsoft Suite (Excel, PowerPoint, Word)
  • Cision
  • Google Media Relations
  • Constant Contact
  • Eventbrite
  • Bitly
  •  Match your resume to these skills

Resume Skills: Social Media

Resume Skills: Content Management

Resume Skills: Project Management

Resume Skills: Languages

Resume Skills: Technical Tools

  • Microsoft Suite (Excel, Word, PowerPoint, Outlook)
  • Google Suite (Docs, Sheets, Slides, Gmail)
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  •  Match your resume to these skills
  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Director Of Public Relations Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Director Of Public Relations Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Director Of Public Relations
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2022 - Present
Director of Public Relations
Spearheaded a comprehensive communications plan, which boosted brand perception by 45% through strategic media relations, compelling press releases, and influential crisis communications.
Revitalized the corporate communications model, resulting in 30% improvement in team efficiency and enhanced internal communications.
Championed a social media marketing strategy, leading to a 50% increase in organic traffic and improved brand engagement.
Coordinated high profile events management, increasing feed coverage by 60% and strengthening company's external relations.
Pioneered innovative digital media content strategies that amplified online presence by 40% and significantly boosted digital marketing initiatives.
Edelman June 2016 - December 2021
Senior PR Manager
Led the development and execution of a highly successful marketing strategy, increasing brand recognition by 35%.
Orchestrated a blogging initiative that elevated online visibility, resulting in a 45% increase in website traffic.
Implemented a results-driven media relations campaign, garnering extensive national coverage and increasing audience engagement by 20%. February 2012 - June 2016
PR Specialist
Managed a strategic communications approach that facilitated a 25% improvement in media partnerships.
Directed crisis communications, effectively mitigating the negative impact of potential company's image threats.
Promoted client stories through press releases, significantly boosting brand reputation and stakeholder trust.
Resume Worded University July 2011
Master's in Public Relations and Corporate Communications
Concentration in Strategic and Crisis Communications
Resume Worded University May 2008
Bachelor of Arts in Business Administration
Minors in Marketing and Media Studies
Awards: Resume Worded Academic Excellence Award (Top 5%)
PR Tools: Cision, PR Newswire, Google Media Relations, Constant Contact, Eventbrite, Bitly
Social Media Platforms: Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat
Languages: English (Native), Spanish (Conversational)
Certifications: Google Analytics Individual Qualification, HubSpot Inbound Marketing Certification
Leadership & Volunteering: Public Relations Society of America (Board Member and Chair), Mentoring junior PR professionals (Volunteer)
Projects: Oversaw national PR campaign for high-profile product launch, increasing sales by 20%
Your Name
Senior PR Manager
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE January 2021 - Present
Senior PR Manager
Developed and implemented an engaging marketing strategy that increased lead generation by 30%, substantiating company's growth.
Crafted effective internal communications, promoting team collaboration and increasing productivity by 20%.
Implemented a robust public relations approach, solidifying key media relationships and amplifying brand visibility.
Created an integrated digital media plan, enhancing online brand development by 40%.
Led successful crisis communications to expertly diffuse reputational threats, elevating the company's credibility and trustworthiness.
Burson Cohn and Wolfe April 2015 - December 2020
PR Strategy Lead
Drove a data-driven content strategy that increased audience engagement by 30% and web traffic by 35%.
Coordinated high impact event management activities, increasing brand exposure and media attention.
Streamlined corporate communications, enhancing team collaboration and improving efficiency by 25%.
Resume Worded May 2011 - March 2015
Communication Specialist
Executed targeted press releases that bolstered company messaging and enhanced stakeholder communication.
Contributed to the development of a strategic communications plan, driving brand competitiveness and market visibility.
Managed social media channels, driving user engagement and boosting follower count by 20%.
Resume Worded Institute January 2021
Certified Public Relations Counselor (CPRC)
Earned high-profile PR certification during tenure at
Resume Worded University May 2011
Master of Business Administration (MBA) - Marketing Concentration
Specialized Core Courses: PR Management, Branding and Consumer Behavior
PR & Communications: Press Release Writing, Media Relations, Crisis Management, Inbound PR, Digital PR, PR Analytics
PR Software: Cision PR, Meltwater, BuzzSumo, PR Newswire, Canva, Microsoft Suite (Excel, PowerPoint, Word)
Content Management: Content Strategy, Social Media Management, SEO, Google Analytics, Content Marketing, Copywriting
Project Management: Workflow Management, Timeline Development, Stakeholder Communication, Budget Management, Vendor Negotiation, Risk Assessment
Certifications: Google Analytics Certified, Certified Content Marketer - Copyblogger
Leadership & Volunteering: Member of Public Relations Society of America (PRSA), Community Media Workshop volunteer
Awards: PRWeek Award: Best Internal Communication 2019, Bulldog Reporter's PR Agency of the Year 2016
Publications: Authored pieces on various PR practices in industry publications such as PR Week and PR News
Your Name
Corporate Communications Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded February 2020 - Present
Corporate Communications Manager
Developed and executed a successful marketing strategy, increasing sales by $1.2M year-over-year.
Implemented an effective crisis communication strategy, reducing PR issues by 50%.
Initiated a digital marketing project that increased website traffic by 40% and improved search engine ranking.
Led a comprehensive internal and corporate communications strategy that improved employee engagement by 25%.
Oversaw event management for high-profile corporate events, improving client relations and company visibility.
Weber Shandwick June 2014 - January 2020
Senior Communications Specialist
Coordinated an effective communications planning strategy, leading to a 30% improvement in campaign performance.
Managed content strategy for brand's online platforms, resulting in boosted web traffic by 40%.
Introduced innovative PR procedures, resulting in improved processes and increased team efficiency by 20%. July 2010 - June 2014
PR Associate
Enhanced media relations, resulting in a 25% increase in brand exposure.
Assisted in developing and implementing a blogging strategy, resulting in a significant growth in reader engagement.
Participated in the designing of a strategic communications plan, contributing to improved brand visibility and engagement.
Resume Worded University May 2014
Master's in Business Administration - Strategic Communication
Focus: Corporate Communications and Public Relations
Resume Worded Academic Center June 2010
Bachelor of Arts - Journalism
Minor in Business Management
Awards: Dean's List 2010
Technical Tools: Microsoft Suite (Excel, Word, PowerPoint, Outlook), Google Suite (Docs, Sheets, Slides, Gmail), Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Social Media: Facebook, LinkedIn, Twitter, Instagram, Youtube, Hootsuite, Buffer
Communication & PR: Strategic Communications, Public Relations, Media Relations, Crisis Communications, Copywriting, Content Creation, Content Management Systems (WordPress, Drupal)
Languages: English (Native), Spanish (Fluent)
Certifications: Google Digital Marketing Certification, HubSpot Inbound Marketing Certification
Courses: Public Speaking Mastery, Dale Carnegie Training
Leadership & Volunteering: Leadership - Board Member, Local PR Association; Volunteering - Communications Lead, Literacy Non-Profit
Projects: Launched company blog, increasing web traffic by 30%, Organized corporate annual events with 1000+ attendees

How do I add skills to a Director Of Public Relations resume?

Review the job posting closely.

Go through the Director Of Public Relations posting you're applying to, and identify hard skills the company is looking for. For example, skills like Social Media Marketing, Copywriting and Crisis Communications are possible skills. These are skills you should try to include on your resume.

Add industry skills like Corporate Communications and Public Relations.

Add other common skills from your industry - such as Press Releases, Media Relations and Social Media - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Newsletters, Strategic Communications and Facebook - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Director Of Public Relations resume, so try to include any examples of where you led a project or managed other people.

Use the exact job title.

Try to add the exact job title, Director Of Public Relations, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Director Of Public Relations Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Director Of Public Relations job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Director Of Public Relations Skills and Keywords to Include On Your Resume

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Director Of Public Relations Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Public Relations Manager

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Director of Public Policy

Resume Example

Resume Example
Highlights (Free)

Resume Example
Modern Two-Column

Resume Example
Clean Modern

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Frequently Asked Questions

What skills do hiring managers want to see on a Director Of Public Relations resume?

The most common skills and keywords we found on Director Of Public Relations resumes and job postings were Public Relations, Press Releases, Media Relations, Crisis Communications, Copywriting, Social Media Marketing, Corporate Communications and Social Media.

Skills like Newsletters, Strategic Communications, Facebook, Publicity and Journalism also appeared on related job postings.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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