Public Relations Manager

Public Relations Manager Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Public Relations Manager job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Public Relations
  • Social Media Marketing
  • Event Management
  • Marketing
  • Social Media
  • Marketing Strategy
  • Media Relations
  •  Find out what your resume's missing
  • Press Releases
  • Advertising
  • Corporate Communications
  • Blogging
  • Copywriting
  • Digital Marketing
  • Event Planning
  • Mazut
  • Strategic Communications
  • Management
  • Digital Media
  • Online Marketing
  • Brand Management
  • Journalism
  • Internal Communications
  • Market Research

  •   Show full list

Resume Skills: Communication

  • Media Relations
  • Press Release Writing
  • Speech Writing
  • Public Speaking
  • Corporate Communication
  • Crisis Management
  • Content Presentation
  • Crisis Communication
  • Brand Management
  • Reputation Management
  •  Match your resume to these skills

Resume Skills: Software

Resume Skills: Planning & Strategy

  • Press Release Writing
  • Media Relations
  • Content Presentation
  • Crisis Communication
  • Brand Management
  • Reputation Management
  • Publicity Campaigns
  • Strategic Planning
  • Messaging Strategy
  • Social Media Strategy
  •  Match your resume to these skills

Resume Skills: Public Relations

  • Press Release Writing
  • Media Relations
  • Content Presentation
  • Crisis Communication
  • Brand Management
  • Reputation Management
  • Strategic Communication
  • Brand Image Management
  • Strategic Communications
  • Crisis Management
  • Speech Writing
  • Client Relations
  • Brand Development
  •  Match your resume to these skills

Resume Skills: Research

Resume Skills: Marketing & Event Planning

Resume Skills: Technical Tools

  • Microsoft Office Suite
  • Adobe Creative Suite
  • Google Analytics
  • SEO tools (Ahrefs, SEMrush)
  • Stata
  • Hootsuite
  • Canva Pro
  • PitchEngine
  • G-suite
  • Content Management Systems
  • Social Media Scheduling tools(Pingdom, Buffer)
  • SEO/SEM tools
  •  Match your resume to these skills

Resume Skills: Social Media

Resume Skills: Languages

Resume Skills: PR Tools

Resume Skills: Content Creation

Resume Skills: Corporate Communications

Resume Skills: Public Relations Tools

Resume Skills: Project Management

Resume Skills: Content Management Systems

Resume Skills: Office and Collaboration Tools

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Public Relations Manager Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Public Relations Manager Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Select a free resume example
Your Name
Community Relations Manager
Fort Worth, USA  •  (123) 456-789  •  yourname@resumeworded.com  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded  - Charlotte, USAJanuary 2022 - Present
Community Relations Manager
Managed and upgraded the company's digital community development, growing membership by 35% within a year.
Developed and directed strategic communications, and public relations campaigns and achieved a 40% increase in brand visibility.
Initiated effective social media marketing strategies that delivered a 30% boost in audience interaction and engagement.
Organized and supervised 5 key community outreach and fundraising events, amassing a total of $200K towards community projects.
Used metrics-driven approach to identify opportunities for community engagement, resulting in a 25% boost in volunteer participation.
Coached.com  - Los Angeles, USAMarch 2019 - December 2021
Public Relations Specialist
Harnessed the power of social media and digital marketing strategy to increase site traffic by 45% over two years.
Orchestrated comprehensive public relations campaigns, which boosted company's image and customer base by 30%
Coordinated and conducted highly successful community outreach programs that improved company-public relationships by 40%.
American Red Cross  - Sydney, AustraliaJanuary 2016 - February 2019
Community Development Assistant
Implemented aggressive promotional strategies yielding an 18% surge in public interest in the company’s initiatives.
Played a key role in event planning and management, successfully organizing 10+ community events each year.
Facilitated and maintained relationships with key stakeholders, increasing corporate sponsorships by 20%.
EDUCATION
Resume Worded Academic Center  - London, UKDecember 2018
Master of Business Administration - Public Relations
Specialization in Community Development and Engagement
Resume Worded University  - Austin, USAMay 2015
Bachelor of Arts - Communications Studies
Graduated Cum Laude
Coursework included: Public Relations, Media Studies, Conflict Resolution
SKILLS
Public Relations Software: Meltwater, Cision PR, Prowly, Muck Rack, Sprout Social, Prezly
Communication Tools: Slack, Trello, Asana, MS Teams, Skype, Microsoft Office Suite (Word, Excel, PowerPoint)
Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest
Languages: English (Native), Spanish (Conversational), French (Basic)
OTHER
Certifications: Certificate in Digital Marketing - Google (2021), Crisis Communication - FEMA (2018)
Leadership & Volunteering: Project Manager - Neighborhood Cleanup Initiative, Public Relations Society of America (Current Member, Former Chapter President)
Projects: Developed and implemented successful PR strategy for launch of Coached.com's new mobile app, resulting in 25% user increase
Community Relations Manager

How do I add skills to a Public Relations Manager resume?

1
Review the job posting closely.

Go through the Public Relations Manager posting you're applying to, and identify hard skills the company is looking for. For example, skills like Media Relations, Public Relations and Press Releases are possible skills. These are skills you should try to include on your resume.

2
Add industry skills like Social Media and Event Management.

Add other common skills from your industry - such as Marketing Strategy, Marketing and Social Media Marketing - into your resume if they're relevant.

3
Add skills into your work experience.

Incorporate skills - like Advertising, Brand Management and Management - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

4
Show examples of where you trained people.

On Public Relations Manager resumes, you should give specific accomplishments that involve you training others, whether that's in your team or other stakeholders.

5
Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Public Relations Manager resume, so try to include any examples of where you led a project or managed other people.

6
Use the exact job title.

Try to add the exact job title, Public Relations Manager, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Public Relations Manager Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Public Relations Manager job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Public Relations Manager Skills and Keywords to Include On Your Resume

Public Relations Manager Soft Skills

Here are common soft skills that appear on Public Relations Manager job postings. Unlike hard skills, which refer to tools, software or techniques, soft skills focus on character traits and interpersonal skills. Instead of listing these phrases on your resume, try to show them through your bullet points like in the examples below.

  • Public Speaking

Tip: Do not list these words or phrases on your resume, and instead focus on the hard skills we described above.

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Public Relations Manager Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Public Relations Manager


Resume Example
Director of Public Policy


Resume Example
Professional


Resume Example
Highlights (Free)


Resume Example
Modern Two-Column


Resume Example
Clean Modern


Browse Skills from Similar Jobs

Frequently Asked Questions

What skills should you put on a Public Relations Manager resume?

The most common skills and keywords we found on Public Relations Manager resumes and job postings were Public Relations, Social Media Marketing, Event Management, Marketing, Social Media, Marketing Strategy, Media Relations and Press Releases.

Skills like Blogging, Advertising, Brand Management, Event Planning and Management also appeared on related job postings.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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