Digital Analyst

Digital Analyst Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Digital Analyst job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Google Analytics
  • Digital Marketing
  • Web Analytics
  • Digital Strategy
  • Data Analysis
  • Analytics
  • Data Visualization
  •  Find out what your resume's missing
  • Social Media Marketing
  • Search Engine Marketing (SEM)
  • Google Ads
  • Online Marketing
  • Market Research
  • E-commerce
  • User Experience (UX)
  • Marketing Strategy
  • Online Advertising
  • Marketing
  • Search Engine Optimization (SEO)
  • Business Intelligence (BI)
  • SQL
  • Adobe Analytics
  • Google Tag Manager
  • Tableau
  • Pay Per Click (PPC)
  • Data Analytics
  • HTML
  • Email Marketing

  •   Show full list

Resume Skills: Analytics Tools

Resume Skills: Programming

Resume Skills: Digital Marketing

Resume Skills: Data Visualization

Resume Skills: Big Data Technologies

Resume Skills: Project Management Tools

Resume Skills: Marketing Tools

Resume Skills: Additional

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Digital Analyst Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Digital Analyst Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Digital Analyst
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded December 2019 - Present
Digital Analyst
Optimized online marketing strategies resulting in a 25% increase in lead conversions.
Implemented Google Analytics leading to insights into visitor behavior, driving UX improvements and yielding a 15% rise in site engagement.
Developed data visualization dashboards detailing KPIs, contributing to data-driven decision making.
Incorporated SEO techniques, driving a 35% increase in organic search traffic.
Leveraged BI tools to analyze social media marketing effectiveness, amplifying reach by 20%. January 2018 - November 2019
Digital Marketing Specialist
Increased online revenue by $1M in a year by implementing advanced SEM techniques.
Designed, launched and managed paid Google Ads campaigns resulting in an overall increase in organic website traffic by 40%.
Created data analysis methodology that improved campaign efficiency by identifying low-performing segments.
Google April 2016 - December 2017
Marketing Analyst
Achieved a 10% promotion rate by refining the marketing strategy through data-driven methods.
Collaborated on a cross-functional team, saving 20 hours per week on resource allocation with efficient process flows.
Resume Worded Academic Center December 2017
Master of Science - Digital Marketing
Received 'Outstanding Project' award for final semester assignment on SEO strategies
Resume Worded Institute April 2016
Google Analytics IQ Certification
Learned advanced concepts like attribution modeling and analytics reporting
Digital Marketing: SEO, SEM, Content Marketing, Social Media Marketing, Email Marketing, Mobile Marketing
Analytics & Reporting Tools: Google Analytics, Hootsuite, HubSpot, SEMrush, MailChimp, Facebook Insights
Programming & Design: HTML, CSS, JavaScript, Adobe Photoshop, Adobe Illustrator
Project Management Tools: Jira, Trello, Asana, Slack, Microsoft Teams
Projects: Professionally managed and optimized a client's Google Ads campaign, increasing their website traffic by 80%
Awards: Received 'Digital Marketer of the Year' award at for my innovative social media promotional campaigns
Volunteering: Volunteered as a marketing consultant for a local non-profit, helping them increase their donor base by 30%
Certifications: Hootsuite Certified Social Marketing Professional, HubSpot Content Marketing Certification
Your Name
Digital Marketing Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE October 2020 - Present
Digital Marketing Specialist
Boosted customer acquisition through targeted web analytics, which increased conversion rates by 30%.
Used SQL to analyze market trends, contributing to a 25% increase in quarterly sales.
Increased email open rates by 25% through UX optimization based on user behaviour insights from Google Analytics.
Promoted within 8 months due to successful data-driven online advertising initiatives.
Incorporated Adobe Analytics into SEO strategies resulting in a 40% increase in website rankings.
Adobe Systems June 2017 - September 2020
Digital Analyst
Executed online marketing strategies to enhance E-commerce lead generation, increasing sales by 20%.
Handled channel attribution analysis to increase the ROI by 15% using Adobe Analytics.
Implemented A/B testing on website landing pages leading to a 15% improvement in CTR.
Microsoft February 2015 - May 2017
Marketing Coordinator
Grew followers by 50% on social media platforms through innovative marketing campaigns.
Analysed SEM reports regularly to optimize campaign performance and enhanced conversion rates by 25%.
Resume Worded Institute September 2020
Certified Digital Marketing Professional (CDMP)
This course comprised modules on SEO, Social Media Marketing, and Content Marketing
Resume Worded University April 2015
Bachelor of Business Administration - Marketing
Awards: Dean's List 2014 (Top 10%)
Participated and won in several business competitions, focusing on new product marketing strategies
Marketing Tools: Google Analytics, SEMRush, Yoast SEO, Moz, Adobe Creative Suite, Net-Results, CRM systems (HubSpot, Salesforce)
Digital Marketing Techniques: SEO, PPC, Content Marketing, Social Media Marketing, E-Mail Marketing, Web Analytics
Programming and Markup Languages: HTML, CSS, JavaScript, WordPress
Additional Skills: Video Editing (Premiere Pro), Graphic Design (Photoshop, Canva), Copywriting, Google Ads
Certifications: Google Analytics Certification, Adobe Certified Expert (ACE)
Conferences & Workshops: Participated in several prestigious digital marketing conferences including SMX, Pubcon and Adobe Summit.
Volunteering: Mentor at Girls Who Code, Teaching digital marketing for underprivileged kids
Projects: Developed and managed a personal blog on Digital Marketing techniques, attracting over 10,000 readers.
Your Name
Web Analytics Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded April 2020 - Present
Web Analytics Specialist
Developed custom Google Analytics reporting dashboards to track KPIs yielding in a strategic enhancement of digital marketing efforts.
Implemented SEM tactics which increased qualified web traffic by 30%.
Maximized data accuracy by refining data collection methods in Adobe Analytics, enhancing decision-making process across domains.
Enhanced customer experience on the website by continuously testing and improving UX interface.
Analyzed E-commerce data to identify customer pain points and implemented improvements that increased sales by 15%.
Salesforce January 2018 - March 2020
Digital Analyst
Spearheaded a digital strategy that increased visitor engagement by 20%.
Conducted thorough market research to inform data-driven marketing strategies.
Introduced automated reporting functionality saving the marketing department 5 hours weekly.
IBM August 2016 - December 2017
Data Analyst Intern
Assisted in optimizing the marketing strategy by providing data driven feedback.
Streamlined data processing operations by conducting rigorous data auditing, consequently reducing error rates by 10%.
Resume Worded Institute March 2020
Certified Professional in Web Analytics
Focused on holistic web analytics strategy, understanding customer journey, and utilizing data
Resume Worded University May 2017
Bachelor of Science in Data Science
Concentration in Applied Statistics
Won Institute's Data Science Cup competition (2017)
Analytics Tools: Google Analytics, Salesforce Marketing Cloud, Adobe Analytics, SAS, SPSS
Programming: SQL, R, Python, Java, HTML, CSS, JavaScript
Data Visualization: Tableau, PowerBI, D3.js, ggplot
Big Data Technologies: Hadoop, Hive, Spark, Azure
Certifications: Google Analytics IQ Certification, Tableau Certified Data Analyst
Projects: Developed a predictive model for customer behavior leading to a 20% increase in conversions
Professional Development: Attended Adobe Analytics Experience Conference (2019)

How do I add skills to a Digital Analyst resume?

Review the job posting closely.

Go through the Digital Analyst posting you're applying to, and identify hard skills the company is looking for. For example, skills like Digital Strategy, Digital Marketing and Web Analytics are possible skills. These are skills you should try to include on your resume.

Add industry skills like Data Visualization and Google Analytics.

Add other common skills from your industry - such as Analytics, Social Media Marketing and Data Analysis - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Marketing Strategy, SQL and Data Analytics - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Emphasize your ability to solve problems.

Recruiters want to know that you're the kind of person that can solve new and challenging problems. In your Digital Analyst resume, highlight projects that involved problems that were technically complex or mattered to the company.

Show evidence of your analytical skills.

Analytical skills involve your ability to break down a problem and come up with effective solutions. On Digital Analyst resumes, hiring managers want to see evidence of how you analyzed quantitative or qualitative data.

Use the exact job title.

Try to add the exact job title, Digital Analyst, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Digital Analyst Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Digital Analyst job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Digital Analyst Skills and Keywords to Include On Your Resume

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Digital Analyst Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Entry Level Digital Marketing

Resume Example
Senior Digital Marketing Manager

Resume Example
Chief Digital Officer

Resume Example
Entry Level Digital Marketing

Resume Example
Senior Digital Marketing Manager

Resume Example

Browse Skills from Similar Jobs

Frequently Asked Questions

What skills should you put on a Digital Analyst resume?

On top Digital Analyst resumes, skills like Google Analytics, Digital Marketing, Web Analytics, Digital Strategy, Data Analysis, Analytics, Data Visualization and Social Media Marketing appear most often.

Depending on the exact role you're applying to, skills like Search Engine Marketing (SEM), Marketing Strategy, Email Marketing, SQL and Data Analytics can also be effective keywords to include on your resume.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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