Creative Marketing Director

Creative Marketing Director Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Creative Marketing Director job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Art Direction
  • Brand Development
  • Digital Marketing
  • Social Media Marketing
  • Graphic Design
  • Creative Strategy
  • Branding & Identity
  •  Find out what your resume's missing
  • Advertising
  • Marketing Strategy
  • Adobe Illustrator
  • Adobe Creative Suite
  • Email Marketing
  • Photography
  • Web Design
  • Adobe Photoshop
  • Online Marketing
  • Logo Design
  • Branding
  • Adobe InDesign
  • Marketing

  •   Show full list

Resume Skills: CRM Software

  • Salesforce
  • Marketo
  • Hubspot
  • Google Analytics
  • SEMrush
  • MailChimp
  • Moz
  • Adobe Photoshop
  • Google Ads
  • Facebook Ads
  • Mailchimp
  • SEO Spider
  • Canva
  • Zoho CRM
  • HubSpot CRM
  • Insightly
  • Pipedrive
  • Freshsales
  • Microsoft Office (Excel, PowerPoint, Word)
  • Adobe Suite (Illustrator, Photoshop, InDesign)
  • Hootsuite
  • Tableau
  • Social Media Management (LinkedIn, Twitter, Facebook, Instagram)
  • SEO
  • Adobe Creative Suite
  • InDesign
  • Photoshop
  • Illustrator
  • Sketch
  •  Match your resume to these skills

Resume Skills: Content Marketing

  • SEO
  • SEM
  • SMM
  • Email Marketing
  • Content Marketing
  • Web Analytics
  • Blogging
  • Social Media Marketing
  • Copywriting
  • SEO Content Development
  • Web Content Management
  •  Match your resume to these skills

Resume Skills: Project Management

Resume Skills: Languages

Resume Skills: Strategy & Planning

Resume Skills: Content Management Systems

Resume Skills: Data Analysis Tools

Resume Skills: Advertising Tools

Resume Skills: Analytics

Resume Skills: Branding

Resume Skills: Marketing Communication

  • Integrated Marketing Communication (IMC)
  • Costumer Relationship Management (CRM)
  • Social Media Advertising
  • Data-Driven Marketing
  • Content Strategy
  • Market Research Design
  •  Match your resume to these skills

Resume Skills: Communication Tools

Resume Skills: Public Relations

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Creative Marketing Director Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Creative Marketing Director Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Select a free resume example
Your Name
Creative Marketing Director
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded January 2022 - Present
Creative Marketing Director
Orchestrated and executed the company's rebrand, leading to a 30% increase in brand awareness and recognition within a quarter.
Implemented data-driven decision-making processes, enhancing marketing strategy effectiveness by 20%.
Spearheaded SEO strategy that increased organic traffic by 45% over 6 months.
Developed content strategies using AI technology, increasing engagement by 35%
Led a team of 15 creatives in producing high impact multi-channel campaigns.
Coached.com December 2019 - Present
Senior Marketing Manager
Spearheaded a team of 10 in the development of a cross-organizational marketing strategy, leading to a 30% increase in brand visibility and recognition within 12 months
Launched an international promotional campaign which escalated global sales by 20%
Implemented advanced analytical tools for niche identification, resulting in a 25% uptick in qualified leads.
Managed an annual budget of over $5 million, optimizing expenses and saving 15% without compromising on quality.
Designed and executed a high-impact content marketing strategy leading to a rise of 50% in organic web traffic within a year
Coached.com June 2018 - December 2021
Marketing Manager
Increased website conversion rates by 25% through targeted A/B testing methods.
Managed company's social media campaigns, resulting in 30% follower growth quarter over quarter.
Led cross-departmental collaboration to unify brand messages across all platforms.
Resume Worded August 2016 - November 2019
Marketing Manager
Orchestrated an extensive SEO strategy that catapulted the website ranking, resulting in a 33% increase in organic website traffic.
Revamped product positioning and brand image to target untapped audience demographics, growing market share by 18%.
Led the marketing automation initiative to streamline processes and increase team productivity by 20%.
Oracle May 2015 - May 2018
Senior Marketing Specialist
Coordinated an integrated outbound marketing campaign leading to $10M in year-end revenues.
Used influencer marketing techniques, raising brand profile and leading to a 20% increase in market share.
Apple Inc. January 2014 - July 2016
Marketing Specialist
Developed a social media strategy, expanding the reach by 45% and driving an increase of 30% in engagement rate.
Drafted promotional materials and landing pages that boosted lead generation by 25%.
Improved email marketing campaign performance by introducing A/B split testing, leading to 15% higher click-through rate.
EDUCATION
Resume Worded University August 2019
Master of Business Administration - Marketing
Focused on Advanced Marketing Strategies and Consumer Behavior
Recipient of Resume Worded Excellence Scholarship in Marketing
Resume Worded Academic Center May 2017
Professional Certification in Digital Marketing
Specialized in Digital Marketing Strategies and Search Engine Optimization
SKILLS
Digital Marketing Tools: Google Analytics, Google Ads, Facebook Ads, Mailchimp, SEO Spider, Canva
Content Management Systems: WordPress, HubSpot, Wix, Squarespace, Sitecore, Drupal
CRM Software: Salesforce, Zoho CRM, HubSpot CRM, Insightly, Pipedrive, Freshsales
Data Analysis Tools: Tableau, Microsoft Excel, SPSS, SAS, RapidMiner, Python (Pandas, NumPy)
OTHER
Certifications: Google Ads Display Certification (2023), Facebook BluePrint Certification
Leadership & Volunteering: Marketing Mentor at Resume Worded's Entrepreneurial Program, Volunteer at local animal shelter
Awards: Winner - 'Best Marketing Campaign' at Resume Worded's Annual Review (2020), Silver Stevie Winner in the Marketing Campaign of the Year Category (2021)
Publications: Authored 'Understanding Consumer Behavior in a Digital Age', published in the Journal of Digital Marketing
Your Name
Vice President of Marketing
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Salesforce May 2022 - Present
Vice President of Marketing
Launched a new product line that reached $5M in revenue within the first quarter.
Leveraged automation tools to streamline processes, increasing team efficiency by 25%.
Led a successful merger of marketing departments, resulting in 30% reduced overhead and increased synergies.
Established industry thought leadership via an authored syndicated column, increasing reach by 30%.
Orchestrated and managed a team of 30 professionals to achieve strategic objectives.
Coached.com November 2017 - April 2022
Marketing Director
Led the creation of a new UX/UI for the company's landing page, increasing returning visitors by 40%.
Aligned messaging across all channels, optimizing conversions by 30%.
Developed a data-driven marketing strategy, increasing ROI by 20%.
Google July 2013 - October 2017
Digital Marketing Strategist
Reorganized company’s homepage, achieving a 35% improvement in bounce rate.
Implemented Google Analytics to track key metrics, driving more targeted, successful campaigns.
Enabled greater understanding of customer behavior utilizing heat map analysis, leading to a 15% increase in conversions.
EDUCATION
Resume Worded University May 2022
Master of Business Administration (MBA) - Marketing
Focus on Marketing Analytics and Consumer Behavior
Resume Worded Academic Center May 2013
Bachelor of Commerce - Marketing Management
Graduated with Distinction, Top 10% of the class
Minors in Business Analytics and Entrepreneurship
SKILLS
Marketing Software: Salesforce, Marketo, Hubspot, Google Analytics, SEMrush, MailChimp
Digital Marketing: SEO, SEM, SMM, Email Marketing, Content Marketing, Web Analytics
Project Management: Agile, Scrum, Trello, Jira, Asana, Slack
Languages: English (Native), Spanish (Conversational), French (Basic)
OTHER
Certifications: Digital Marketing Specialist, Certified by Google (2021), Certified Product Manager - Associate, AIPMM (2020)
Leadership & Volunteering: American Marketing Association, Chapter President (2019-2021), Mentor at Big Brothers Big Sisters
Awards: Forbes 30 Under 30 in Marketing & Advertising (2021), Salesforce MVP (2022)
Publications: Authored 'The Digital Marketing Bible' published by HarperCollins(2020), Regular Contributor to 'Marketing Week' (2018-Present)
Your Name
Marketing Strategy Director
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded January 2020 - Present
Head of Marketing Strategy
Guided a team of 8 in constructing an efficient market entry strategy for new products, gaining an initial market share of 13%
Streamlined a differentiated content strategy increasing social media followers by 35%
Crafted a comprehensive digital marketing strategy, driving an annual average web traffic increase of 200%
Aligned sales and marketing strategies leading to a growth of 25% in cross-selling profits.
Leveraged AI and machine learning tools to forecast marketing tendencies, thus improving campaign planning and performance by 20%
Google Inc. June 2015 - December 2019
Marketing Strategy Manager
Conceptualized and implemented an integrated marketing strategy resulting in 40% revenue lift in targeted segments.
Revitalized dated marketing collateral, resulting in a 30% spike in audience engagement.
Coordinated an aggressive lead generation strategy, boosting sales-ready leads by 20%.
Coached.com April 2013 - May 2015
Marketing Analyst
Conducted extensive market research to inform marketing strategies, driving 25% increase in target market penetration.
Enhanced business-customer interactions by establishing effective CRM practices, resulting in a 15% rise in customer retention rate.
Initiated competitive analysis that identified market gaps and opportunities, increasing business profitability by 10%.
EDUCATION
Resume Worded University May 2013
Master of Business Administration (MBA) - Marketing
Specialization: Digital Marketing and Product Strategy
Resume Worded Institute June 2011
Bachelor's Degree - Business Management
Minor in Advertising
Dean's List 2010 (Top 10%)
SKILLS
Digital Marketing Tools: Google Analytics, SEMrush, Moz, Adobe Photoshop, Salesforce, MailChimp
Strategy & Planning: SWOT Analysis, PESTEL Analysis, Brand Positioning, Market Segmentation, Pricing Strategies
Content Marketing: Blogging, Social Media Marketing, Email Marketing, Copywriting, SEO Content Development, Web Content Management
Project Management: Agile, Scrum, Kanban, Project Charter, Gantt Charts, Stakeholder Management
OTHER
Certifications: Certified Digital Marketing Professional (CDMP) - Digital Marketing Institute, Online Marketing Certified Professional (OMCP) - OMCP
Leadership & Volunteering: American Marketing Association (Board Member), Ad Council Volunteer (2017-Present)
Courses: Advanced Google Analytics - Google Skillshop, Ultimate Google Ads / AdWords Course – Udemy
Projects: Led cross-functional team to develop and implement digital marketing strategy for a non-profit, which increased their donations by 30%
Your Name
Brand Development Director
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded February 2021 - Present
Brand Development Director
Established comprehensive brand guidelines that amplified the company’s global presence by 28%
Advised on the development and launch of two signature product lines, increasing the customer base by 25%
Oversaw company-wide rebranding initiative leading to a 45% boost in social media engagement
Optimized the communication strategy to reinvent the brand image, amplifying market presence by 18%
Championed a brand differentiation initiative, providing a competitive edge and increasing the market share by 15%
Coached.com July 2017 - January 2021
Senior Brand Manager
Piloted the launch of a new brand identity increasing customer loyalty by 20%
Directed digital marketing strategies for the brand, leading to a 35% increase in online sales.
Steered a product messaging revamp, resulting in a 30% surge in product awareness.
Nike, Inc. March 2014 - June 2017
Brand Manager
Engineered a proactive brand positioning strategy that boosted brand visibility by 20%
Transcended conventional marketing with innovative campaigns, capturing a 15% increase in younger demographic.
Strengthened brand reputation via strategic collaborations and partnerships, leading to an increase of 10% in cross-brands sales.
EDUCATION
Resume Worded Institute June 2017
Executive MBA in Marketing
Specialization in Brand Management
Resume Worded University May 2014
Bachelor of Business Administration (BBA) - Marketing
Minors in Advertising and Sales
Received 'Best Capstone Project' Award
SKILLS
Branding: Brand Development, Rebranding, Brand Identity, Market Positioning, Differentiation Strategy, Value Proposition Design
Marketing Communication: Integrated Marketing Communication (IMC), Costumer Relationship Management (CRM), Social Media Advertising, Data-Driven Marketing, Content Strategy, Market Research Design
Tools & Software: Microsoft Office (Excel, PowerPoint, Word), Salesforce, Google Analytics, Adobe Suite (Illustrator, Photoshop, InDesign), Hootsuite, Tableau
OTHER
Certifications: Google Analytics Individual Qualification, Hootsuite Social Marketing Certification, Brand Management: Aligning Business, Brand and Behaviour (Coursera)
Leadership & Volunteering: President, Marketing Association, Resume Worded University, Mentor: CMO Next Gen, Board Member and Chair: Marketing Pro Foundation
Awards: Coached.com 'Leadership Award' (2019), Nike's 'Brand Visionary' Award (2016)
Publications: Featured Writer, Brand Quarterly Magazine, Published 'The Role of Brand Identity in Modern Marketing', Branded Magazine
Your Name
Advertising Director
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Coached.com June 2019 - Present
Advertising Director
Devised an advertising plan for product launch which generated 30% more sales during first quarter.
Influenced a 20% rise in repeat customers by cultivating an effective customer loyalty program.
Initiated programmatic advertising which boosted marketing ROI by 29%.
Formulated and implemented a comprehensive social media advertising strategy which improved organic reach by 40%
Spearheaded a strategic partnership with influencers leading to a 35% uplift in brand engagement.
Resume Worded April 2016 - May 2019
Senior Advertising Manager
Introduced re-targeting tactics and digital ad optimization, multiplying site traffic by two-fold.
Optimized PPC campaigns resulting in 30% cost-per-click reduction while increasing click through rate by 20%.
Managed a portfolio of over $3 million ad-spend effectively, reducing wasteful expenditure by 10%.
Amazon Inc. February 2014 - March 2016
Advertising Coordinator
Managed and coordinated productive relationships with media outlets, securing a 20% increase in media coverage.
Streamlined tracking system of advertising campaigns, improving the efficiency by 25%.
Contributed to creative brainstorming sessions, resulting in a 15% surge in innovative ad concepts.
EDUCATION
Resume Worded University June 2012
Master of Business Administration - Marketing
Specialized in Brand Development and Consumer Behavior
Resume Worded Academic Center May 2008
Bachelor of Arts - Sociology and Media Studies
Courses in Advertising Theory, Contemporary Visual Culture, and Social Aspects of Mass Media
SKILLS
Advertising Tools: Google Adwords, Facebook Ads Manager, TikTok Ads Platform, Instagram Ads, LinkedIn Ads, Twitter Ads
Analytics: Google Analytics, SEMRush, Salesforce, Tableau, WebTrends, A/B Testing
Design Software: Adobe Creative Suite, InDesign, Photoshop, Illustrator, Sketch, Canva
Project Management Software: Asana, Trello, Jira, Zoho Projects, Smartsheet, Basecamp
OTHER
Certifications: Google AdWords Certified, Certified Professional Marketer (AMA - PCM®)
Awards: Winner - Best Integrated Advertising Campaign, American Marketing Association, 2018
Projects: Conceptualized and led 'Smash The Stigma' campaign for mental health, reaching over two million people online
Professional Associations: National member - American Marketing Association (AMA), National member - Public Relations Society of America (PRSA)
Your Name
Corporate Communications Director
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded May 2020 - Present
Director of Corporate Communications
Implemented a strategic communications plan, boosting company’s media exposure by 35%
Led a media crisis response team, minimizing potentially detrimental coverage by 40%
Initiated and maintained key media relationships, resulting in a 30% increase in positive press coverage.
Spearheaded effective internal communication strategy, enhancing employee engagement by 22%
Launched a proactive PR and media strategy, amplifying Earned Media Value by 20%
Coached.com November 2015 - April 2020
Public Relations Manager
Managed and leveraged relationships with key media outlets, gaining 25% more media coverage.
Streamlined message dissemination and increased communication efficiency by 20% by implementing an intranet portal.
Garnered significant industry recognition by crafting and implementing award applications.
Microsoft June 2013 - October 2015
PR Specialist
Strategically pitched stories to media outlets, producing a 15% uplift in media mentions.
Successfully managed the company's public image during a product recall, minimizing negative press by 20%.
Implemented a robust crisis communication plan, reducing response time by 30% and preventing reputational damage.
EDUCATION
Resume Worded Institute May 2013
Master in Business Administration (MBA)
Specialized in Corporate Strategy and Communications
Resume Worded University June 2011
Bachelor of Arts in Communication
Focused on Public Relations
Minor in Business Administration
SKILLS
Communication Tools: Microsoft Suite (Word, PowerPoint, Excel, Outlook), CMS, Adobe InDesign, Photoshop
Public Relations: Press Releases, Media Contacts, Crisis Management, Event Planning, Public Speaking, Reputation Management
Social Media & Web: Social Media Management (LinkedIn, Twitter, Facebook, Instagram), SEO, Google Analytics
Languages: English (Native), Spanish (Conversational)
OTHER
Certifications: Certificate in Corporate Communications (Resume Worded Institute, 2020), Certified Public Relations Specialist
Projects: Led communication strategy for Resume Worded's product launch, resulting in 40% increase in user sign-ups
Awards: Communications Director of the Year, Resume Worded (2021), Most Innovative PR Campaign, Coached.com (2018)
Leadership & Volunteering: Board Member, Resume Worded Foundation (2019 - Present), Communications Chair, PR Association (2015 - 2017)

How do I add skills to a Creative Marketing Director resume?

1
Review the job posting closely.

Go through the Creative Marketing Director posting you're applying to, and identify hard skills the company is looking for. For example, skills like Branding & Identity, Digital Marketing and Advertising are possible skills. These are skills you should try to include on your resume.

2
Add industry skills like Art Direction and Graphic Design.

Add other common skills from your industry - such as Creative Strategy, Brand Development and Social Media Marketing - into your resume if they're relevant.

3
Add skills into your work experience.

Incorporate skills - like Adobe Creative Suite, Marketing Strategy and Adobe InDesign - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

4
Emphasize your marketing experience.

In your Creative Marketing Director resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

5
Showcase your design and creative skills.

A popular skill set for a Creative Marketing Director is creativity and design, so try to include evidence of them on your resume.

6
Use the exact job title.

Try to add the exact job title, Creative Marketing Director, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Creative Marketing Director Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Creative Marketing Director job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Creative Marketing Director Skills and Keywords to Include On Your Resume

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Creative Marketing Director Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Product Marketing Manager


Resume Example
Social Media Marketing Manager


Resume Example
Associate Creative Director


Resume Example
Creative Marketing Director


Resume Example
Chief Creative Officer


Resume Example
Product Marketing Manager


Browse Skills from Similar Jobs

Frequently Asked Questions

What are the top skills you should add to your Creative Marketing Director resume?

Some popular Creative Marketing Director hard skills are Art Direction, Brand Development, Digital Marketing, Social Media Marketing, Graphic Design, Creative Strategy, Branding & Identity and Advertising.

Depending on the job you apply to, skills like Adobe Creative Suite, Logo Design, Adobe InDesign, Online Marketing and Marketing Strategy can also be good to include on your resume.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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