Email Marketing Manager

Email Marketing Manager Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Email Marketing Manager job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Email Marketing
  • Email Strategy
  • Marketing Automation
  • Digital Marketing
  • HTML Emails
  • Email Marketing Software
  • Salesforce Marketing Cloud
  • A/B Testing
  • Online Marketing
  • ExactTarget
  • Google Analytics
  • Email Management
  • Marketing Strategy
  • E-commerce
  • MailChimp
  • Marketo
  • Web Analytics
  • Online Advertising
  • Segmentation
  • Email Design
  •   Show full list

Resume Skills: Email Marketing Software

  • MailChimp
  • Constant Contact
  • GetResponse
  • Drip
  • AWeber
  • SendinBlue

Resume Skills: Customer Relationship Management

  • Salesforce
  • Zoho
  • HubSpot
  • Oracle
  • Dynamics 365
  • Act

Resume Skills: Content Management

  • WordPress
  • Drupal
  • Joomla
  • Squarespace
  • Wix
  • SharePoint

Resume Skills: Data Analytics Tools

  • Google Analytics
  • Tableau
  • Excel
  • SQL
  • Adobe Analytics
  • MixPanel

Resume Skills: Digital Marketing Tools

  • Google AdWords
  • Google Analytics
  • Facebook Business Manager
  • Mailchimp
  • Salesforce
  • Hootsuite

Resume Skills: SEO/SEM

  • Keyword Research
  • On-page SEO
  • Off-page SEO
  • SEM
  • Google Ads
  • Bing Ads

Resume Skills: Design

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Canva
  • Sketch

Resume Skills: Languages

  • English
  • Spanish
  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Sample Email Marketing Manager Resume: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Email Marketing Manager
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE April 2020 - Present
Email Marketing Manager
Revamped email marketing strategy by implementing segmentation, increasing click-through rate by 32%
Conducted A/B testing on numerous campaigns to ensure the most effective approach, leading to a 25% growth in open rates
Overhauled our Salesforce Marketing Cloud operation, optimising workflow and boosting ROI by 18%
Led the design and coding of HTML emails that increased mobile conversion rates by 15%
Implemented new email metrics tracking with Google Analytics, improving insight into user behaviour by 50%
Resume Worded July 2018 - March 2020
Senior Email Marketer
Developed and executed digital marketing strategies resulting in a 28% increase in sales
Expanded email database by 60% using data-driven customer acquisition strategies
Enabled enhanced e-commerce tracking with Google Analytics to increase conversions by 15%
Microsoft December 2015 - June 2018
Email Marketing Specialist
Utilised Marketo to increase email marketing automation leading to a 22% boost in productivity
Improved email deliverability by 18% through application of stricter precampaign tests
Created attention-grabbing email designs to raise click-to-open rates by 25%
Resume Worded Academic Center March 2020
Certified Professional in Email Marketing
Developed expertise in data-driven, result-oriented Email Marketing Strategies
Resume Worded University December 2015
Bachelor of Science in Business Administration and Marketing
Specialized in Digital Marketing
Awards: Dean's List 2014 (Top 10%)
Email Marketing Software: MailChimp, Constant Contact, GetResponse, Drip, AWeber, SendinBlue
Customer Relationship Management: Salesforce, Zoho, HubSpot, Oracle, Dynamics 365, Act
Content Management: WordPress, Drupal, Joomla, Squarespace, Wix, SharePoint
Data Analytics Tools: Google Analytics, Tableau, Excel (Advanced), SQL, Adobe Analytics, MixPanel
Certifications: Google Analytics Individual Qualification (2021), HubSpot Email Marketing Certification (2018)
Professional Development: Attended annual Email Marketing Summit (2016-2020), Participated in Online Marketing Certified Professional (OMCP) workshop
Projects: Developed a comprehensive email marketing campaign for a local non-profit, resulting in 20% increase in donor engagement
Leadership & Volunteering: Organizer, Marketing Gurus Meetup Group
Your Name
Digital Marketing Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded February 2019 - Present
Digital Marketing Manager
Increased online advertising ROI by 22% through strategic use of Google Analytics
Enhanced email strategy by integrating MailChimp, increasing subscription rates by 35%
Orchestrated online marketing campaigns that resulted in a 28% rise in overall company sales
Leveraged A/B testing to optimise email headlines, increasing open rates by 20% March 2016 - January 2019
Email Marketing Specialist
Increased email deliverability by 20% utilising Salesforce Marketing Cloud
Executed marketing campaigns via email with a response rate increase of 30%
Spearheaded the segmenting of audiences, increasing personalised interactions by 45%
Adobe May 2014 - February 2016
Marketing Assistant
Supported the implementation of an email marketing strategy, seeing a 15% boost in customer engagement
Assisted in the creation of eye-catching email templates, resulting in an increase in click-to-open rates by 20%
Resume Worded Institute January 2019
Certified Digital Marketing Professional (CDMP)
Specialization in Social Media Marketing and E-mail Marketing
Resume Worded University May 2014
Bachelor of Science in Marketing
Minors in Graphic Design
Awards: Dean's List 2012-2014 (Top 10%)
Digital Marketing Tools: Google AdWords, Google Analytics, Facebook Business Manager, Mailchimp, Salesforce, Hootsuite
SEO/SEM: Keyword Research, On-page SEO, Off-page SEO, SEM, Google Ads, Bing Ads
Design: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Canva, Sketch
Languages: English (Native), Spanish (Conversational)
Certifications: Google Ads Search Certification, Google Analytics Individual Qualification, HubSpot Email Marketing Certification
Projects: Implemented SEO strategies leading to 40% increase in organic traffic for Resume Worded, Designed and executed successful Holiday email campaign resulting in 150% increase in sales for
Volunteering: Marketing Consultant for local Non-Profit Organizations
Leadership: Mentor and Trainer for new Marketing Assistant hires at Adobe
Your Name
Marketing Automation Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE August 2018 - Present
Marketing Automation Specialist
Implemented advanced segmentation in our email marketing strategy, resulting in a 30% increase in customer engagement
Used Salesforce Marketing Cloud for a 100% increase in email marketing automation
Developed detailed email metrics tracking with Google Analytics, improving insight into user behaviour by 50%
Resume Worded April 2015 - July 2018
Email Marketing Specialist
Boosted click-through rates by 28% through the use of dynamic email designs
Increased email database by 40% via data-driven customer acquisition strategies
Enhanced email deliverability by applying stricter pre-campaign tests, achieving an 20% improvement rate
Oracle June 2013 - March 2015
Marketing Coordinator
Implemented new email campaign tactics, raising the click-to-open rate by 20%
Helped optimise email testing protocols, increasing the effectiveness of campaigns by 15%
Resume Worded Academic Center May 2013
Master of Business Administration - Marketing
Specialization in Digital Marketing Strategy
Resume Worded University June 2011
Bachelor of Science - Business administration
Minored in Computer Information Systems
Dean's List: 2010 - 2011 (Top 10% of Class)
Certifications: Certified Professional Marketer (CPM), Academy of Marketing Science. HubSpot Marketing Software Certification.
Leadership & Volunteering: Marketing Mentor, Youth Business Club (2017 - Present). Community Manager, Local Digital Marketers Meetup Group.
Projects: Developed and executed full-cycle email marketing campaign that boosted customer engagement by 50%.
Continuing Education: Completed Advanced course in Search Engine Optimization, Udemy. (2019)

Compare Your Resume To These Email Marketing Manager Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

How do I add skills to an Email Marketing Manager resume?

Review the job posting closely.

Go through the Email Marketing Manager posting you're applying to, and identify hard skills the company is looking for. For example, skills like HTML Emails, Marketing Automation and Salesforce Marketing Cloud are possible skills. These are skills you should try to include on your resume.

Add industry skills like Digital Marketing and Email Strategy.

Add other common skills from your industry - such as A/B Testing, Email Marketing and Email Marketing Software - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Web Analytics, Segmentation and Google Analytics - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on an Email Marketing Manager resume, so try to include any examples of where you led a project or managed other people.

Emphasize your marketing experience.

In your Email Marketing Manager resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

Use the exact job title.

Try to add the exact job title, Email Marketing Manager, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Email Marketing Manager Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Email Marketing Manager job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Email Marketing Manager Skills and Keywords to Include On Your Resume

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Email Marketing Manager Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

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Frequently Asked Questions

What skills should you add to an Email Marketing Manager resume?

The most common skills and keywords we found on Email Marketing Manager resumes and job postings were Email Marketing, Email Strategy, Marketing Automation, Digital Marketing, HTML Emails, Email Marketing Software, Salesforce Marketing Cloud and A/B Testing.

Skills like Google Analytics, Web Analytics, Segmentation, Marketo and Online Marketing also appeared on related job postings.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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