Director Of Search Marketing

Director Of Search Marketing Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Director Of Search Marketing job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Pay Per Click (PPC)
  • Search Engine Marketing (SEM)
  • Online Marketing
  • Paid Search Strategy
  • Paid Search Campaigns
  • Conversion Optimization
  • Google Ads
  • Online Advertising
  • Search Advertising
  • Digital Strategy
  • Search Engine Optimization (SEO)
  • Web Analytics
  • Digital Marketing
  • Google Analytics
  • Advertising
  • Mobile Marketing
  • Lead Generation
  • Marketing Strategy
  • Analytics
  • E-commerce
  •   Show full list

Resume Skills: Marketing Tools

  • Google Analytics
  • Google Adwords
  • Moz
  • SEMrush
  • Buzzsumo
  • Ahrefs
  • SEO
  • SEM
  • PPC
  • Google AdWords
  • CRM
  • Google Ads
  • Facebook Ad Manager
  • MailChimp
  • Marketo
  • SEMRush
  • Yoast

Resume Skills: Web Development & Design

  • HTML
  • CSS
  • JavaScript
  • WordPress
  • Yoast SEO
  • HTML5/CSS3
  • Adobe Photoshop
  • Adobe Premier Pro
  • Wix
  • Elementor
  • Shopify

Resume Skills: Project Management

  • JIRA
  • Trello
  • Microsoft Project
  • Google Workspace
  • Jira
  • Asana
  • Confluence
  • Slack
  • G Suite

Resume Skills: SEO Techniques

  • Keyword Research
  • On-page Optimization
  • Off-page Optimization
  • Link Building
  • Content Marketing

Resume Skills: Software

  • MS Office Suite
  • Adobe Creative Suite
  • Mailchimp
  • WordPress
  • HubSpot
  • Salesforce

Resume Skills: Social Media

  • Facebook
  • LinkedIn
  • Twitter
  • Instagram
  • YouTube
  • Pinterest

Resume Skills: A/B Testing & Analytics

  • Optimizely
  • Google Tag Manager
  • Crazy Egg
  • Kissmetrics

Resume Skills: E-Commerce

  • Amazon Advertising
  • WooCommerce
  • Magento
  • Product Listing
  • Conversion Rate Optimization
  • Content Marketing
  • Email marketing
  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Sample Director Of Search Marketing Resume: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Director Of Search Marketing
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2022 - Present
Director Of Search Marketing
Pioneered a comprehensive digital strategy that increased web traffic by 120% through SEO and SEM.
Led a cross-functional team of 10 to manage and optimize online advertising, securing a 35% increase in lead generation.
Transformed our Google Ads campaign strategy, resulting in a 40% reduction in cost per click and increasing conversion rates by 15%.
Implemented web analytic tools to provide detailed reports affecting advertising, boosting the return on Ad spend by 50%.
Enhanced e-commerce operations, leading to a 25% increase in online sales.
Google April 2018 - December 2021
Senior SEO Manager
Orchestrated a new paid search strategy, yielding a 30% growth in click-through rates.
Designed an intuitive digital marketing campaign, which resulted in a 10% increase in organic search traffic.
Utilized Google Analytics to track trends and adjust PPC advertising strategies, boosting ROI by 45%. February 2014 - March 2018
Digital Marketing Specialist
Initiated effective online marketing campaigns, increasing brand awareness by 20%.
Contributed to conversion optimization strategies, increasing site-wide conversion rates by 15%.
Managed and optimized search advertising with a focus on mobile marketing, resulting in a 30% rise in mobile conversions.
Resume Worded University December 2016
Master of Business Administration - Marketing
Specialization in Digital Marketing & SEO
Resume Worded Academic Center May 2012
Bachelor of Science - Information Systems
Minor in Marketing, Awards: Dean's List 2010-2012 (Top 10%)
Marketing Tools: Google Analytics, Google Adwords, Moz, SEMrush, Buzzsumo, Ahrefs
SEO Techniques: Keyword Research, On-page Optimization, Off-page Optimization, Link Building, Content Marketing
Programming & Web Technologies: HTML, CSS, JavaScript, WordPress, Yoast SEO
Project Management: JIRA, Trello, Microsoft Project, Google Workspace
Certifications: Google Ads Search Certification (2021), HubSpot Inbound Marketing Certification (2020)
Leadership & Volunteering: Clean Internet Initiative (Volunteer SEO Advisor) - help nonprofit organizations increase online visibility
Awards: Google All-Star Marketing Award Winner (2019)
Projects: Launched a personal blog that reaches over 20,000 monthly visitors through organic search
Your Name
Head Of Digital Marketing
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded March 2022 - Present
Head Of Digital Marketing
Increased the effectiveness of our PPC advertising by 25% by refining the paid search campaigns.
Increased overall web traffic by 40% through an integrated SEM and SEO strategy.
Led the development and execution of a comprehensive online marketing strategy, leading to a 15% increase in brand recall.
Utilized Google Ads to increase our digital footprint, which resulted in a 30% improvement in ad performance.
Analyzed web analytics data to inform decision-making in online advertising, leading to a significant decrease in bounce rates by 22%.
Facebook January 2016 - February 2022
Digital Marketing Manager
Boosted conversion rate by 18% by fine-tuning our digital strategy.
Spearheaded an industry-leading team to optimize our PPC campaigns, achieving a 25% reduction in customer acquisition cost.
Leveraged web analytics to gain actionable insights, resulting in a 20% increase in digital ROI.
Amazon August 2011 - December 2015
Online Advertising Strategist
Optimized the search advertising strategies for a portfolio of high-value clients, netting an average of 10% growth in online conversions.
Performed in-depth digital market analysis to understand popular e-commerce trends, facilitating a 15% increase in sales.
Enhanced audience targeting in paid search campaigns, leading to a 12% reduction in cost per acquisition.
Resume Worded Academic Center Dec 2021
Executive Master in Business Administration (EMBA)
Training in marketing analytics, SEO, and project management
Resume Worded University Jun 2011
Bachelor of Science in Business Administration - Marketing
Minor in computer science
Activities: Business Society Vice-Chairperson
Digital Marketing Tools: Google Ads, Facebook Ad Manager, MailChimp, Marketo, Google Analytics, SEMRush, Yoast, Ahrefs
Web Development & Design: HTML5/CSS3, JavaScript (Intermediate), Adobe Photoshop, Adobe Premier Pro, WordPress, Wix, Elementor, Shopify
E-Commerce Skills: Amazon Advertising, WooCommerce, Magento, Product Listing, Conversion Rate Optimization, SEO/SEM, Content Marketing, Email marketing
Project Management Tools: Jira, Asana, Trello, Confluence, Slack, G Suite
Certifications: HubSpot Inbound Marketing Certification, Certified Professional in Digital Marketing (CPDM)
Publications & Speaking: Author of 'Mastering Digital Marketing', Speaker at Digital Summit 2022
Awards & Recognition: Digital Marketing Influencer- Social Media Marketing Awards 2021
Volunteering: Provided marketing strategies for local small businesses, 2016-present
Your Name
Digital Marketing Director
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE November 2021 - Present
Digital Marketing Director
Led influential search marketing strategies, resulting in a 22% increase in organic traffic.
Orchestrated a digital strategy through SEM and PPC campaigns achieving a 28% lift in conversions.
Increased e-commerce revenue by 40% by leveraging web analytic tools for strategic decision-making.
Managed a dynamic team to implement effective Google Ads techniques, resulting in a significant improvement in Ad efficiency by 30%.
Increased customer engagement by 45% by implementing data-driven online marketing campaigns encompassing mobile and search advertising.
Microsoft June 2018 - October 2021
Marketing Strategy Manager
Created and executed a data-driven marketing strategy, leading to a 35% increase in annual sales.
Increased website traffic by 20% via effective Google Ad campaigns and optimization of SEO practices.
Developed innovative paid search strategies, resulting in a 23% increase in lead generation.
Apple January 2013 - May 2018
Digital Marketing Analyst
Executed online marketing initiatives that boosted customer acquisition rates by 18%
Reduced acquisition costs by 12% through effective use of search advertising mechanisms.
Initiated a mobile marketing strategy that boosted mobile conversions by 10%.
Resume Worded University June 2013
Master of Business Administration (MBA)
Emphasis in Marketing
Resume Worded University May 2011
Bachelor of Science in Digital Marketing
Minor in Graphic Design
Top 10% of class
Digital Marketing: SEO, SEM, PPC, Google Analytics, Google AdWords, CRM
Software: MS Office Suite, Adobe Creative Suite, Mailchimp, WordPress, HubSpot, Salesforce
Social Media: Facebook, LinkedIn, Twitter, Instagram, YouTube, Pinterest
A/B Testing & Analytics: Optimizely, Google Tag Manager, Crazy Egg, Kissmetrics
Certifications: Google Ads Certification, Facebook Blueprint Certification, HubSpot Inbound Marketing Certification
Leadership & Volunteering: Digital Marketing Institute - Member and Mentor, Nonprofit Technology Network - Volunteer Digital Marketer
Conferences & Courses: Attended MozCon and Marketing Analytics Summit, Completed 'Advanced Social Media Marketing' course on Coursera
Awards: Microsoft Performance Award 2019, Apple Innovator of the Year Award 2017

Compare Your Resume To These Director Of Search Marketing Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

How do I add skills to a Director Of Search Marketing resume?

Review the job posting closely.

Go through the Director Of Search Marketing posting you're applying to, and identify hard skills the company is looking for. For example, skills like Online Advertising, Paid Search Strategy and Search Engine Marketing (SEM) are possible skills. These are skills you should try to include on your resume.

Add industry skills like Google Ads and Online Marketing.

Add other common skills from your industry - such as Pay Per Click (PPC), Conversion Optimization and Paid Search Campaigns - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Analytics, Search Engine Optimization (SEO) and Search Advertising - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Director Of Search Marketing resume, so try to include any examples of where you led a project or managed other people.

Emphasize your marketing experience.

In your Director Of Search Marketing resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

Use the exact job title.

Try to add the exact job title, Director Of Search Marketing, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Director Of Search Marketing Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Director Of Search Marketing job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Director Of Search Marketing Skills and Keywords to Include On Your Resume

Get your Resume Instantly Checked, For Free

Upload your resume and we'll spot the issues in it before an actual Director Of Search Marketing recruiter sees it. For free.

Director Of Search Marketing Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Creative Marketing Director

Resume Example
Product Marketing Manager

Resume Example
Social Media Marketing Manager

Resume Example
Digital Marketing Manager

Browse Skills from Similar Jobs

Frequently Asked Questions

What are the top skills you should add to your Director Of Search Marketing resume?

On top Director Of Search Marketing resumes, skills like Pay Per Click (PPC), Search Engine Marketing (SEM), Online Marketing, Paid Search Strategy, Paid Search Campaigns, Conversion Optimization, Google Ads and Online Advertising appear most often.

Depending on the exact role you're applying to, skills like Search Engine Optimization (SEO), Lead Generation, Analytics, Mobile Marketing and Search Advertising can also be effective keywords to include on your resume.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

© 2023 Resume Worded. All rights reserved.