Digital Marketing Director

Digital Marketing Director Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Digital Marketing Director job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Add keywords directly into your resume's work experiences, education or Skills section.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Digital Marketing
  • Search Engine Optimization (SEO)
  • Digital Strategy
  • Search Engine Marketing (SEM)
  • Email Marketing
  • Online Marketing
  • Google Analytics
  • Pay Per Click (PPC)
  • Online Advertising
  • Web Analytics
  • Marketing Strategy
  • Content Marketing
  • Lead Generation
  • Google Ads
  • Integrated Marketing
  • Social Media Marketing
  • Advertising
  • E-commerce
  • Content Strategy
  • Digital Media
  • Social Media
  • Web Design
  • Social Media Optimization (SMO)
  • Marketing
  • Google Webmaster Tools
  •   Show full list

Resume Skills: Marketing Tools

  • SEO
  • SEM
  • PPC
  • Google Analytics
  • Google AdWords
  • CRM
  • CRM Systems
  • Email Marketing
  • Social Media Marketing
  • Content Marketing
  • SMM
  • Mobile Marketing
  • Microsoft Dynamics
  • Moz
  • HubSpot
  • SEMRush
  • Marketo
  • SEMrush
  • Ahrefs
  • MailChimp
  • Hootsuite
  • Canva
  • Facebook Ads Manager
  • Mailchimp

Resume Skills: SEO/SEM

  • Optimizely
  • Google Tag Manager
  • Crazy Egg
  • Kissmetrics
  • Keyword Research
  • Onpage SEO
  • Link Building
  • PPC
  • AdWords
  • Landing Page Optimization
  • PPC Campaigns

Resume Skills: Software

  • Google AdWords
  • Google Analytics
  • Facebook Ads Manager
  • Mailchimp
  • Canva
  • HubSpot
  • MS Office Suite
  • Adobe Creative Suite
  • WordPress
  • Salesforce

Resume Skills: Social Media

  • Facebook
  • LinkedIn
  • Twitter
  • Instagram
  • YouTube
  • Pinterest
  • Facebook Ads Manager
  • Hootsuite
  • Sprout Social
  • LinkedIn Marketing
  • Twitter Ads
  • Instagram Ads
  • YouTube Advertising

Resume Skills: Web Development

  • HTML
  • CSS
  • JavaScript
  • WordPress
  • Bootstrap
  • Adobe Photoshop

Resume Skills: Languages

  • English
  • Spanish (Fluent)
  • French

Resume Skills: Other Tools

  • CRM (Salesforce)
  • CMS (WordPress)
  • HTML/CSS basics
  • Data Analysis (Excel, Google Sheets)
  • AB Testing

Resume Skills: Content creation & Management

  • WordPress
  • Yoast SEO
  • Hubspot
  • Adobe Photoshop
  • Adobe InDesign

Resume Skills: Data Analysis Tools

  • Tableau
  • Google Data Studio
  • Microsoft Excel
  • SPSS

Resume Skills: Programming

  • Python (Pandas, Numpy)
  • JavaScript
  • SQL
  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Sample Digital Marketing Director Resume: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Your Name
Digital Marketing Director
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE October 2017 - Present
Senior Manager, Digital Marketing
Streamlined email marketing campaigns resulting in a 30% increase in open rates and a 15% improvement in click-through rates using customer segmentation strategies.
Led a cross-functional team of 14 to execute integrated marketing campaigns, leading to an overall 18% increase in company revenues.
Implemented web analytics tools to monitor online marketing trends, influencing business decisions and leading to a 10% growth in web traffic.
Comprehensively incorporated SEO and PPC strategies into the digital marketing blueprint, causing a 35% uplift in organic search results and a 40% increase in relevant traffic.
Converted social media platforms into significant traffic sources, resulting in a growth of 50% in referral traffic and 26% boost in conversions.
Google June 2014 - September 2017
Digital Marketing Manager
Increased lead generation by 45% through innovative content marketing and optimization of landing pages.
Utilized Google analytics and ads for targeted online advertising, reducing customer acquisition costs by 25%.
Developed a cohesive digital marketing strategy aligning SEM and SEO, enhancing visibility and increasing organic web traffic by 30%.
Resume Worded November 2011 - May 2014
SEO Specialist
Achieved a 70% increase in website visibility on search engines by executing robust SEO strategies.
Boosted site speed by 30%, contributing to a 20% reduction in bounce rates.
Propelled the site's ranking to the first page of Google for 50+ strategic keywords in under a year.
Resume Worded University September 2013
Master of Business Administration (MBA) - Marketing
Graduated with Honors
Resume Worded Institute May 2011
Bachelor of Science - Business Administration
Specialized in Digital Advertising
Awards: Business Student of the Year (2010), Dean's List 2010-2011
Digital Marketing Tools: Google Analytics, SEMrush, Moz, Ahrefs, MailChimp, HubSpot
SEO & SEM: Keyword Research, Onpage SEO, Link Building, PPC, AdWords, Google Tag Manager
Social Media: Facebook Ads Manager, Hootsuite, Sprout Social, LinkedIn Marketing, Twitter Ads
Other Tools & Skills: CRM (Salesforce), CMS (WordPress), HTML/CSS basics, Data Analysis (Excel, Google Sheets), AB Testing
Certifications: Google Ads Certification, Google Analytics Certification, HubSpot Inbound Marketing Certification
Projects: Developed and executed digital marketing strategy for a start-up, successfully increasing online presence by 50% in 6 months
Leadership & Volunteering: Coached junior marketers at Google on digital marketing strategies and career development (2015-2017)
Professional Growth: Regular attendee of digital marketing conferences, webinars, and workshops

Compare Your Resume To These Digital Marketing Director Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

How do I add skills to a Digital Marketing Director resume?

Review the job posting closely.

Go through the Digital Marketing Director posting you're applying to, and identify hard skills the company is looking for. For example, skills like Online Marketing, Google Analytics and Search Engine Marketing (SEM) are possible skills. These are skills you should try to include on your resume.

Add industry skills like Search Engine Optimization (SEO) and Pay Per Click (PPC).

Add other common skills from your industry - such as Digital Strategy, Email Marketing and Digital Marketing - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Online Advertising, Marketing Strategy and Content Marketing - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Digital Marketing Director resume, so try to include any examples of where you led a project or managed other people.

Emphasize your marketing experience.

In your Digital Marketing Director resume, try to highlight any technical marketing experience, whether that's experience with digital marketing tools, or developing marketing plans. We've highlighted examples in the infographic for reference.

Use the exact job title.

Try to add the exact job title, Digital Marketing Director, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Digital Marketing Director Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Digital Marketing Director job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Digital Marketing Director Skills and Keywords to Include On Your Resume

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Digital Marketing Director Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
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Resume Example
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Frequently Asked Questions

What are the top skills you should add to your Digital Marketing Director resume?

Here are some of the most popular skills we see on Digital Marketing Director resumes:

  • Digital Marketing
  • Search Engine Optimization (SEO)
  • Digital Strategy
  • Search Engine Marketing (SEM)
  • Email Marketing
  • Online Marketing
  • Google Analytics
  • Pay Per Click (PPC)

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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