Here are the keywords and skills that appear most frequently on recent Content Analyst job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.
Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.
Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.
Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.
Go through the Content Analyst posting you're applying to, and identify hard skills the company is looking for. For example, skills like SEO Copywriting, Journalism and Search Engine Optimization (SEO) are possible skills. These are skills you should try to include on your resume.
The following word cloud highlights the most popular keywords that appear on Content Analyst job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.
Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.
A digital content creator specializes in creating content for digital platforms. These platforms may include social media, blogs, websites, etc. Because of the digital aspect, this position calls for someone with expertise in the internet, SEO, social media trends, online advertising trends, etc. So ensure that you list any educational background that indicates knowledge in any of the above, or experience that will indicate the same. You will also want your experience to show that you are skilled in more than one digital platform. So don’t fall into the trap of only listing social-media-related tasks that you have completed. It may be very popular currently, but employers might be looking for a content creator for other digital platforms as well.
Companies do not just hire content creators for cool content. A company’s end goal is almost always to make money or increase brand awareness. So they need content that will connect with their client base and convince them to make purchases. If you have figures of how much money a previous client made thanks to your content, be sure to include that in your resume.
If you are creating a digital content creator resume, ensure that your skills section is equally specific to digital-related skills. Include skills like SEO expertise, social media analytic expertise, WordPress expertise, etc.
As the name suggests, video content creators specialize in producing video material for their clients. The video content may range from advertising material to instructional videos to just pure entertainment. You may be able to create this content on your own, with your team, or with the client’s team. Because of the time and money it takes to produce videos, communication skills are incredibly important to ensure that all involved parties are on the same page before and during production. Your resume should highlight your video-producing experience and any success your previous content has had. Even more importantly, you will want to clearly list all video editing software or other video production software & hardware that you are experienced with. This sample resume does both very effectively.
Creating video content is a multi-step process from concept development, to video production, to editing and publishing. To have your resume stand out from the crowd, highlight any experience in as many of the stages of production as possible. A client is more likely to hire someone who can create a script for a video and edit the video, as opposed to someone who can only create the script.
Technology is always advancing, and content creation programs are always improving. Ensure that you stay up-to-date with the latest software programs. And if you want to bolster your resume, get yourself certified as an expert in those programs. You can get certified by taking a short course offered by the software company or by an e-learning platform. It’s just one way to put you above the rest.
A marketing content creator specializes in conceptualizing and creating engaging content that will result in higher sales or visibility for their client. Beyond creating the content, you will be expected to create marketing strategies, and monitor how well a marketing campaign is doing using analytical tools. Having an educational background in digital marketing would be highly beneficial, as would any digital marketing experience you have had in the content creation field or outside of it. In addition, having strong communication skills is essential, as you will most likely find yourself collaborating with others in the course of the marketing campaign.
At its core, the goal of marketing is sales. So showing potential employers how effective your content is at creating sales is paramount. Include figures of how many sales your marketing content brought in, to impress your potential employers and stand out from the crowd.
Potential employers need to feel confident that you actually have expertise in marketing and are not just a general content creator. An easy way to prove this is to list any marketing-related certification you may have. This may be from your educational background, or a marketing-specific course you did online. For bonus points, take a marketing course that is content-creation-specific.
As the name suggests, social media content creators create content meant for release on social media platforms. Many social media content creators are also ‘influencers’ and will be paid to attract the attention of their sizeable followers to a specific brand or product. Other social media content creators will work within a company or as freelancers, creating content for the company’s social media channels. Being a social media content creator requires you to have an acute understanding of each social media channel, the algorithms behind it, and what kind of content attracts engagement. Show your understanding of social media on your resume by showing the success of your previous campaigns, or by listing any certifications you have taken that are social media related.
Creative content writers create copies that require creativity and imagination. This is in contrast to more technical copies such as manuals or guidebooks. Creative content can include blogs, ebooks, advertisements, poems, etc. You must be able to think outside the box and create unique copies to thrive in this position. Your resume should focus on your experience writing creative copies and any background in the arts or a similar field is likely to be attractive to a recruiter. Here is a sample resume for a creative content writer.
Being able to create content in multiple languages is a huge advantage and is very attractive to recruiters. It means you can translate your work and also expands the number of companies you can apply to, and countries you can apply in.
Content is written to be consumed. Your content, therefore, needs to be very engaging. Show recruiters that you can create engaging content by using metrics. This resume does this effectively. E.g. this applicant’s copy ‘[shot] engagement up by 200% within 5 months of [a] campaign.
As the name suggests, these content writers write copies for digital platforms. A couple of examples of digital platforms include websites, social media, emails, blogs, etc. Consumers are inundated with digital content all day, so you need to create particularly engaging content to be successful. You also need to be knowledgeable about the digital space and how to use SEOs to get as many viewers to read your content. Recruiters will be looking for any qualification that shows your expertise in the digital space, as well as any qualifications or experience to show your creativity and success in creating copies. Here is a resume sample from an entry-level digital content writer.
Your skills list should show recruiters that you are experienced with digital media tools and concepts. These skills can include SEO, JavaScript, WordPress, etc.
The most common skills and keywords we found on Content Analyst resumes and job postings were Content Marketing, Digital Marketing, Search Engine Optimization (SEO), Content Management, Social Media, SEO Copywriting, Web Content Writing and Journalism.
Skills like Adobe Photoshop, Email Marketing, Copy Editing, Facebook and Blogging also appeared on related job postings.
While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.
It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.
Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.
