Media Planner

Media Planner Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Media Planner job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Media Planning
  • Advertising
  • Media Buying
  • Marketing Strategy
  • Social Media Marketing
  • Media Strategy
  • Online Advertising
  •  Find out what your resume's missing
  • Market Research
  • Digital Marketing
  • Marketing
  • Brand Management
  • Digital Media
  • Integrated Marketing
  • Social Media
  • Online Marketing
  • Competitive Analysis
  • Digital Strategy
  • Mobile Marketing
  • Google Ads
  • Client Services
  • DoubleClick
  • comScore
  • Kantar
  • Google Analytics
  • Media Tools
  • DCM
  • Facebook
  • Traditional Media
  • Programmatic Media Buying

  •   Show full list

Resume Skills: Analytics Tools

  • Google Analytics
  • Adobe Analytics
  • Socialbakers
  • Cision
  • Kissmetrics
  • SharpSpring
  • Tableau
  • Social Media Analytics
  • WebTrends
  • Google Tag Manager
  •  Match your resume to these skills

Resume Skills: Media Planning tools

  • Nielsen
  • ComScore
  • Kantar
  • SRDS
  • SIMS
  • Admetrix
  • comScore
  • Google AdWords
  • Facebook Ads Manager
  • Instagram Advertising
  • Comscore
  • Nielsen Ad Intel
  • SQAD
  • Simmons Research
  • Google Analytics
  • Mediaocean Spectra
  • MRI-Simmons
  • Kantar Stradegy
  • TubeMogul
  • Vindico
  •  Match your resume to these skills

Resume Skills: Software

Resume Skills: Advertising Tools

Resume Skills: Additional

Resume Skills: Languages

Resume Skills: Data Analysis Tools

Resume Skills: Content Management Systems

Resume Skills: Collaboration Tools

Resume Skills: Digital Marketing Tools

Resume Skills: Office Tools

Resume Skills: Project Management Tools

Resume Skills: Digital Marketing

Resume Skills: Softwares

Resume Skills: Platforms

Resume Skills: Analytical Tools

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Media Planner Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Media Planner Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Select a free resume example
Your Name
Media Planner
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE January 2022 - Present
Senior Media Planner
Directed successful content-marketing efforts, increasing brand visibility by 40%
Drove mobile marketing endeavors, contributing a 44% increase in mobile user base
Implemented comprehensive media strategies that boosted client acquisition by 30%
Enhanced the digital marketing landscape, achieving a 25% improvement in lead conversions
Managed an integrated marketing campaign leading to a 18% increase in overall sales
Resume Worded June 2018 - December 2021
Media Planner
Formulated an effective online advertising strategy, resulting in a 35% growth rate
Leveraged Google Ads to reach a wider audience; attracted 1000+ potential clients
Undertook media buying for promotional campaigns, reducing costs by 15%
Applied advanced market research methods, identifying new prospects and increasing sales by 12%
Ogilvy March 2015 - May 2018
Junior Media Planner
Assisted in strategic media planning, achieving 90% target audience coverage
Collaborated on digital media projects that enhanced website visitor duration by 30%
Participated in advertising campaign planning, contributing to a 15% increase in customer engagement
Resume Worded University January 2020 - December 2021
Master of Science in Marketing
Specialization in Digital Media Planning
Resume Worded Academic Center July 2011 - April 2015
Bachelor of Arts in Advertising
Minor in Business
Dean's List 2014 (Top 10%)
Media Planning Softwares: Comscore, Nielsen Ad Intel, Kantar, SQAD, Simmons Research
Digital Marketing Tools: Google Adwords, Facebook Ads Manager, SEMRush, Google Analytics
Office Tools: MS Office (Word, Excel, PowerPoint), Google Workspace
Project Management Tools: Slack, Asana, Trello, Jira
Certifications: Google Ads Certification (2022), Facebook Certified Media Planner (2022)
Awards & Achievements: Media Planning Excellence Award - Resume Worded (2020)
Volunteering: Media Consultant - Local Animal Shelter (2016 - present)
Languages: English (Native), Spanish (Conversational)
Your Name
Advertising Strategist
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded February 2022 - Present
Senior Advertising Strategist
Led a cross-functional team to develop and implement effective advertising strategies, leading to a 38% increase in brand recognition
Managed crucial client services, negotiating contracts that resulted in a 15% month-over-month revenue growth
Spearheaded an integrated advertising strategy, improving the return on advertising spend by 26%
Designed innovative mobile marketing campaigns, resulting in a 27% surge in app downloads
Championed data-driven marketing strategy to optimize ad placement, boosting total impressions by 40% August 2019 - January 2022
Advertising Strategist
Devised a competitive brand management strategy, lifting brand loyalty by 25%
Implemented a comprehensive marketing strategy, increasing customer retention by 20%
Supervised social media marketing campaign that improved engagement by 30%
Planned and executed online marketing campaigns, driving a 35% upsurge in website traffic
Leo Burnett January 2016 - July 2019
Assistant Advertising Strategist
Conducted regular competitive analysis to identify market trends, influencing strategy adjustment that increased market share by 10%
Used DoubleClick to streamline ad purchasing, saving the team 8 hours per week
Aided in Social Media ad planning, achieving a 20% rise in followers
Resume Worded Institute February 2022
Certification in Digital Advertising
Earned with Specialization in Advertising Analytics
Resume Worded University December 2015
Master's Degree in Marketing and Advertising
Focus on Strategic Advertising Planning and Execution
Advertising Tools: Google Ads, Facebook Ads Manager, Bing Ads, Twitter Ads, LinkedIn Ads, Instagram Ads
Analytics Tools: Google Analytics, Adobe Analytics, Socialbakers, Cision, Kissmetrics, SharpSpring
Additional Skills: SEO, SEM, PPC, CRM (HubSpot, Zoho, Salesforce), CSS (Basic), HTML (Basic)
Languages: English (Native), Spanish (Fluent), French (Conversational)
Certifications: Google Ads Certified, Facebook Ads Certified, Twitter Ads Certified
Leadership & Volunteering: Mentor at Digital Marketing Newbies Community
Awards: ‘Future Leader in Marketing’ award by American Marketing Association
Professional Affiliations: Active Member of the American Marketing Association, Member of the International Advertising Association
Your Name
Media Strategist
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE March 2022 - Present
Senior Media Strategist
Oversaw development of media strategies, achieving a 36% increase in target audience engagement
Crafted a digital media strategy, registering a 28% rise in organic web traffic
Administered media buying operations, seeing a reduction in total advertising costs by 12%
Deployed successful mobile marketing techniques, leading to a 15% increase in app use
Managed a team of junior strategists, optimized team efficiency by 20%, enhancing project delivery time.
Resume Worded October 2018 - February 2022
Media Strategist
Leveraged Google Ads for optimized ad placement, leading to a 20% increase in click-through rate
Developed online marketing campaigns, producing a 30% surge in online product sales
Implemented media planning strategies, driving a 22% rise in campaign effectiveness
Wieden+Kennedy June 2015 - September 2018
Junior Media Strategist
Assisted in creating media strategies, contributing to a 10% climb in audience reach
Participated in digital media planning, led to an 15% improvement in digital ad engagement
Resume Worded Institute March 2022
Master of Business Administration - Marketing
Specialization in Media Communication
Resume Worded University June 2015
Bachelor in Mass Communication
Major in Advertising & Public Relations
Achievements: Awarded the RW Excellence in Communication
Media Planning Tools: Nielsen, ComScore, Kantar, SRDS, SIMS, Admetrix
Data Analysis Tools: Google Analytics, Adobe Site Catalyst, SPSS, Tableau
Content Management Systems: WordPress, Drupal, Joomla, Squarespace
Collaboration Tools: Asana, Trello, Slack, Google Workspace
Certifications: Certified Digital Marketing Professional (CDMP) - Digital Marketing Institute, Social Media Marketing Certification - Hootsuite
Volunteering: Media Consultant for 'ProBono Publico' - a non-profit legal aid organization (2015-Present)
Projects: Online Media Advertising Campaign for 'Live Green Initiative' - Achieved 140% of engagement targets
Your Name
Digital Media Planner
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2021 - Present
Senior Digital Media Planner
Strategized and executed all digital media activities, leading to a 35% increase in brand visibility in Q4, 2021
Implemented Programmatic Media Buying, saving 25% campaign costs through efficient real-time bidding
Optimized the use of Google Ads, improving click-through-rates by 15%
Coordinated with sales team to strategize integrated marketing efforts, resulting in a 20% increase in lead conversions
Designed and deployed targeted Facebook campaigns, uplifting social media engagement by 30% July 2018 - December 2020
Digital Media Executive
Increased website traffic by 28% by proficiently utilizing SEO techniques
Employed comScore to provide detailed customer insights, facilitating the creation of more effective marketing campaigns
Helped increase online revenue by 35% by designing engaging display advertisements
Publicis Media January 2016 - June 2018
Media Buying Analyst
Assisted in media planning, supporting the team's decision-making through comprehensive analytics
Provided consistent market trend reports that proved instrumental in steering strategy
Contributed to the streamlining of media buying activities reducing average lead response time by 10%
Resume Worded Academic Center February 2021
Certification in Advanced Programmatic Advertising
Part-Time Certification alongside Senior Digital Media Planner role at Resume Worded
Resume Worded University June 2018
Master of Business Administration (MBA) - Marketing and Digital Media
Specialization in Digital Advertising and Media Buying
Award: Outstanding Graduate, Marketing and Digital Media
Digital Advertising: Programmatic Advertising, SEM, SEO, Retargeting, Social Media Advertising, Display Ads
Media Buying & Planning Tools: Nielsen IMS, Comscore, AppNexus, Mediaocean, Google Ad Manager, Taboola
Analytics Tools: Google Analytics, Tableau, Google Data Studio, R (intermediate), SQL (intermediate), Excel (Advanced)
Other Skills: Budgeting & Forecasting, Vendor Management, Performance Reporting, Strategic Planning, Client Servicing, Campaign Optimization
Certifications: Google Ads Certification (2020), Facebook Certified Media Buying Professional (2019)
Leadership & Volunteering: Chair, 'Digital Savvy' - A non-profit promoting digital literacy in schools (Present), Member, Internet Advertising Bureau (IAB) (2016-Present)
Awards: Digital Marketer of the Year, (2019), Exceptional Performance Award, Publicis Media (2017)
Conferences & Workshops: Participant, 'AdTech: Future of Digital Advertising' conference (2020), Workshop Attendee, 'Decoding Programmatic Buying and RTB' (2019)
Your Name
Media Planner
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2019 - Present
Senior Media Planner
Developed media planning strategies that saw a 25% increase in customer reach
Leveraged the use of Google Analytics to evaluate campaign performance and optimize future efforts
Managed a diverse team of digital strategists, contributing to a 20% uplift in team productivity
Directed the implementation of a mobile marketing initiative, resulting in a 30% increase in mobile user engagement
Orchestrated successful integrated marketing campaigns for key clients improving client retention by 15% October 2016 - December 2018
Media Planning Specialist
Generated comprehensive consumer insights reports utilizing comScore, enhancing the effectiveness of media planning
Played a key role in team that achieved a 30% increase in online ad revenue
Contributed to the reduction of marketing expenditure by 15% through data-driven strategic planning
Mindshare June 2016 - September 2016
Media Intern
Assisted in executing effective media strategies, learning industry best practices
Gained exposure to online marketing platforms like Google Ads, Facebook Ads
Introduced to using DFP and DoubleClick for seamless, efficient ad communications
Resume Worded University August 2016
Master's in Media and Communications
Specialization in Digital Media Planning
Resume Worded Institute May 2014
Bachelor of Arts in Advertising
Major in Media Studies, Minor in Marketing
Received 'Outstanding Achievement Award' in Media Planning
Media Marketing Tools: Nielsen, comScore, Kantar, TubeMogul, Vindico
Platforms: Facebook Ads Manager, Google Ads, Snapchat Ad Manager, Twitter Ads, LinkedIn Marketing Solutions
Software: MS Office, Adobe Creative Suite, Keynote, Slack, Trello
Analytical Tools: Google Analytics, Tableau, Moat Analytics, Excel (Advanced)
Certifications: Certified Digital Media Professional from Interactive Advertising Bureau (IAB), Google Certified Mobile Advertising Specialist
Awards: Earned 'Media Planner of the Year' award in Resume Worded for three consecutive years (2019-2021)
Volunteering: Volunteer Media Strategist for local non-profit organization - Planned successful ad campaigns leading to 30% increase in donations
Publications: Authored research paper 'Evolving Landscape of Digital Advertising' published in the Journal of Advertising Research
Your Name
Media Strategy Planner
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded March 2020 - Present
Senior Media Strategy Planner
Created annual media plan that resulted in 20% increase in brand engagement
Leveraged Digital Strategy to optimize ROI on campaigns, increasing overall ROI by 15%
Supervised a cross-functional team to deliver high-impact online advertising campaigns
Championed the use of Google Analytics to gain deeper insights into user behavior, improving targeting
Implemented DoubleClick for Publishers to streamline ad serving operations increasing ad impressions by 25% August 2016 - February 2020
Media Strategy Associate
Adopted DoubleClick for effective media buying, reducing costs by 15%
Contributed to a 40% spike in social media engagement through the development of impactful content
Facilitated the integration of Google Ads to the media strategy, driving a 30% uplift in website traffic
Dentsu Aegis Network January 2015 - July 2016
Junior Media Planner
Learned the nuances of online marketing, supporting more targeted ad placements
Exposed to integrated marketing practices, contributing to a holistic approach to reach consumer bases
Assisted in the effective coordination of display advertising, contributing to a 20% increase in ad visibility
Resume Worded University August 2016
Master's Degree in Marketing & Strategic Management
Awarded Merit Scholarship for academic performance.
Resume Worded Institute May 2014
Certification in Digital Media Planning
Program length: 6 Months
Part-time certification concurrent with employment at Dentsu Aegis Network
Research & Analysis: Audience analysis, Competition analysis, SWOT analysis, Business intelligence, Data visualization, Social media listening tool
Media Planning & Buying Tools: Nielsen AdIntel, Kantar Stradegy, comScore, Google Trends, NeuroInsights, MediaTools
Digital Marketing & SEO: Google Adwords, SEMrush, Moz, Google Analytics, Social media ad platforms, A/B testing
Project Management & Collaboration Tools: Workfront, Slack, Microsoft Teams, Trello, Google Workspace, Asana
Certifications: Google Analytics Individual Qualification (2022), Facebook BluePrint Media Planning Professional Certification
Projects: Captains of Industry Podcast (Research and Content Developer, Sound Design)
Awards & Achievements: The Carat Crystal Award for Best Media Strategy (2019), The Radio Mercury Award Finalist, Radio Advertising Bureau (2018)
Memberships: Active member of 4A's (American Association of Advertising Agencies), The Advertising Club
Your Name
Media Associate
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded June 2020 - Present
Senior Media Associate
Orchestrated strategic digital media campaigns that boosted online engagement by 35%
Devised and implemented a progressive media buying strategy that led to a 22% increase in ad impressions
Leveraged Google Analytics to obtain actionable insights, optimizing media performance and elevating ROI by 18%
Applied Adobe Creative Suite skills to produce captivating media content, increasing click-through rates by 40%
Proficiently balanced digital marketing and media planning for diverse client portfolio, bringing in 15 new high-profile clients
BuzzFeed January 2018 - May 2020
Media Associate
Implemented targeted social media marketing strategies resulting in a 30% rise in customer engagement
Enhanced digital media strategies using Google Ads, pushing web traffic by 25%
Directed programmatic media buying initiatives, optimizing spend and improving ad targeting efficiency by 20%
Streamlined company's media budgeting process, reducing overhead costs by 10% November 2015 - December 2017
Junior Media Associate
Managed and executed Facebook and online advertising campaigns leading to a 15% increase in followers
Assisted with editing and video production which improved content quality and boosted website visits by 20%
Utilized MBOX skills to automate media processes, saving 5 hours weekly
Resume Worded Institute June 2020
Certification in Advanced Media Analytics
Completed with Distinction
Resume Worded University May 2015
Bachelor of Arts in Media Studies
Focus on Digital Media
Graduated Cum Laude
Media Production: Adobe Premiere Pro, Adobe After Effects, Final Cut Pro, Avid Media Composer, DaVinci Resolve, Lightworks
Digital Marketing: Google Analytics, Adobe Analytics, Facebook Ads, Google Ads, Twitter Ad Campaigns, SEO
Content Creation: WordPress, Photoshop, Canva, Google Docs, Microsoft Office, Illustrator
Social Media: Instagram (Business Suite), Facebook (Creator Studio), Twitter (Media Studio), LinkedIn (Campaign Manager), TikTok (Business Center), Hootsuite
Certifications: Google Analytics IQ Certified, Facebook Blueprint Certified, Adobe Premiere Pro Certified
Leadership & Volunteering: Media Team Lead at XYZ NGO, Volunteer Content Creator for ABC Foundation
Projects: Created and managed personal lifestyle blog, gaining over 10,000 unique visitors monthly
Awards: BuzzFeed Top Performers Award (2019), Digital Media Professional of the Year (2018)
Your Name
Digital Media Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded April 2020 - Present
Senior Digital Media Specialist
Led development and execution of digital media strategies, resulting in 30% more website conversions
Spearheaded cross-platform digital marketing campaigns, boosting overall brand visibility by 45%
Leveraged DoubleClick for dynamic content serving, increasing ad engagement rate by 25%
Optimized digital media buing by analyzing performance metrics via Google Analytics, enhancing campaign ROI by 22%
Managed media planning tasks, reducing wasted ad spend by 17% and improving campaign efficiency
Taboola October 2017 - March 2020
Digital Media Specialist
Implemented video production and editing tasks, resulting in a 35% increase in video shares
Launched effective Google Ads campaigns that drove a 30% boost in PPC traffic
Employed Adobe Premiere Pro for final video edits, raising view rate by 20%
Administered programmatic media buying, lifting click-through rate by 25% July 2015 - September 2017
Digital Media Assistant
Engaged in Adobe Photoshop for superior design rendering, accelerating social media ‘Likes’ by 15%
Contributed to media planning process, aiding in a 10% increase in ROI of marketing spend
Assisted in optimized online advertising, resulting in 20% boost in ad impressions
Resume Worded University July 2018
Master of Science in Digital Media Management
Specialization in Digital Marketing Analytics
Resume Worded Institute May 2015
Bachelor of Arts in Mass Communication and Media Studies
Minors in Graphic Design and Computer Science
Awards: Outstanding Graduate in Digital Media Production
Design Software: Photoshop (Advanced), Illustrator (Proficient), InDesign (Proficient), Canva (Proficient)
Web Development and SEO: HTML (Proficient), CSS (Advanced), JavaScript (Intermediate), WordPress (Expert), SEO Best Practices
Digital Marketing: Google AdWords (Expert), Email Marketing (MailChimp, Constant Contact), Social Media Marketing (LinkedIn, Instagram, Facebook, Twitter)
Data Analysis: Google Analytics (Expert), SPSS (Intermediate), Data Visualization (Tableau), Web Metrics
Certifications: Google Ads Search Certification, Google Analytics Individual Qualification, Adobe Certified Expert in Photoshop CC
Leadership & Volunteering: President - New York Advertisers Association (2019 - Present), Volunteer Graphic Designer - Feed the Children Foundation (2016 - Present)
Projects: Successfully led a cross-functional team to develop 'The Digital Dose', a weekly podcast that discusses emerging trends in the digital media landscape
Your Name
Media Planner
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded May 2020 - Present
Senior Media Planner
Directed an ROI-driven media strategy, growing marketing revenue by 40%
Implemented effective media buying plans for 25+ clients, optimizing ad spend by 30%
Utilized data from Google Analytics to create tailored media plans, increasing client satisfaction by 15%
Devised comprehensive social media marketing campaigns, spurring customer interaction rate by 35%
Managed the development of engaging video content using Adobe Premiere Pro which boosted views by 45%
BBC Worldwide February 2018 - April 2020
Media Planner
Conceptualized digital media campaigns, resulting in a 20% rise in brand recognition
Led targeted online advertising operations, boosting ad conversion rates by 30%
Utilized Adobe Photoshop for compelling content creation, lifting engagement by 25%
Streamlined media buying processes, contributing to a 15% reduction in cost per acquisition December 2015 - January 2018
Assistant Media Planner
Completed data analysis tasks with Google Analytics leading to a 12% increase in data-driven decision making
Designed creatives using Adobe Creative Suite, driving follower-count by 15%
Supported media buying operations, resulting in a 10% increase in advertising placement efficiency
Resume Worded Academic Center January 2015
Master of Business Administration - Marketing
Concentration in Digital Strategy and Media Planning
Resume Worded University May 2013
Bachelor of Arts - Communications Studies
Minors in Marketing and Graphic Design
Awards: Dean's List (Top 10% of class)
Media Planning Softwares: Comscore, Nielsen Ad Intel, Google Analytics, Mediaocean Spectra, MRI-Simmons, Kantar Stradegy
Digital Marketing: SEO/SEM, Google Ads, Social Media Advertising (Facebook, LinkedIn, Instagram), Email Marketing, Content Management
Softwares: MS Office Suite (Advanced in Excel and PowerPoint), Adobe Creative Cloud, CRM tools (Salesforce, Zoho)
Languages: English (Native), French (Conversational)
Certifications: Google Ads Certification, Hootsuite Social Marketing Certification
Awards & Recognition: Winner, BBC Worldwide Media Planner of the Year 2019
Volunteering: Media Consultant, Nonprofit Marketing Network
Professional Development: Attended industry conferences such as Advertising Week and Digital Summit
Your Name
Media Consultant
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded June 2018 - Present
Senior Media Consultant
Instituted a new digital marketing strategy that bolstered online advertising reach by 30% leading to an increase in revenue by $500k
Championed the optimization of search engine campaigns which led to a 40% increase in overall lead generation
Streamlined social media marketing strategies across various platforms increasing follower count by 20%
Conducted media planning that led to an increase of PR engagement by 15%, boosting company's public image
Supervised a dynamic team to effectively execute our strategic marketing plan leading to a 25% increase in organic traffic and heightening overall brand presence January 2015 - May 2018
Media Consultant
Developed an astute online marketing plan that improved the company's online presence by 34%
Orchestrated advertising sales strategies that shored up revenue by $400k
Employed SEO techniques to augment the company's visibility on top search engines leading to 30% organic growth of the company's site
Spearheaded effective media planning strategies to increase engagement with tier-1 media houses by 40%
Omnicom Media Group February 2012 - December 2014
Junior Media Consultant
Implemented a robust email marketing strategy to cultivate and maintain client relationships. This led to a client retention rate of above 90%
Assisted with marketing strategies, contributing to an increment in sales by 25% annually
Improved company's ad generation technique which led to a 20% growth in Leads generated
Resume Worded University May 2018
Master of Business Administration (MBA) - Media Management
Awards: Summa Cum Laude
Resume Worded Academic Center December 2011
Professional Certificate in Media Strategy
Coursework: Media Planning, Advertising and Promotions
Part-Time Study
Media Tools: AVID, Final Cut Pro, Wordpress, Google Analytics, Adobe Creative Suite, Buffer
Techniques: Media Planning, Search Engine Optimization, Social Media Marketing, Content Strategy, Web Analytics, Media Buying
Programming & Design: HTML, XML, CSS, JavaScript, Photoshop, InDesign
Languages: English (Native), Spanish (Conversational), French (Basic)
Certifications: Google AdWords Certified, Facebook Blueprint Certified
Leadership & Volunteering: Media Professional Network (Board Member and Treasurer), Mentor for Young Media Professionals Program
Projects: Developed a successful media campaign strategy for a Fortune 500 company, leading to a 30% increase in brand awareness
Awards: Media Maven of the Year 2019, Best Media Strategy 2017
Your Name
Media Strategist
City, Country  •  (123) 456-789  •  [email protected]  •
iProspect July 2017 - Present
Senior Media Strategist
Led a cross-functional team in formulating digital media strategies that increased customer engagement by 35% annually
Negotiated advertising contracts with vendors to realize 15% savings to the advertising budget, contributing to increased profitability
Confidently managed A/B testing on social media platforms, which sped up lead conversion rate by 30%
Conducted comprehensive SEM analyses to better understand consumer behavior resulting in a 40% increase in site visibility on SERPs
Facilitated workshops on video editing and production techniques, subsequently increasing staff's proficiency and department output by 20%
Resume Worded May 2015 - June 2017
Media Strategist
Spearheaded the development and execution of online marketing campaigns that led to a 30% reduction in client churn
Redesigned and implemented innovative social media campaigns that improved brand awareness by 50%
Analyzed different marketing strategies leading to an increment of 25% in sales and revenue
Collaborated with the sales team to drive a 40% increase in advertising sales through strategic planning
Carat April 2013 - April 2015
Junior Media Strategist
Played key role in email marketing campaigns that improved customer retention by 20%
Performed editing tasks for video content, leading to a company-wide increase in video production quality by 15%
Initiated and managed Facebook advertising campaign that bolstered customer engagement by 30%
Resume Worded Institute October 2016
Certified Digital Marketing Professional
360-degree learning approach covering various aspects of digital marketing
Resume Worded University April 2013
Bachelor of Science - Media Communication & Management
Specialization in Digital Media and Strategic Media Management
Awards: Dean's List 2012 (Top 10%), Resume Worded Scholar (Full Tuition Merit Scholarship)
Media Management Tools: Nielsen, MediaMath, Google Ads, Adroll, Hootsuite, Adobe Analytics
Data Analysis & Reporting: Google Analytics, Tableau, Microsoft Excel, SQL, Omniture
Project Management Tools: Jira, Asana, Trello, Slack
Languages: English (Native), Spanish (Conversational), French (Basic)
Certifications: Google Ads Certification (2022), Facebook Certified Media Planning Professional (2021)
Leadership & Volunteering: Founding Member of Marketing for Non-profits, a volunteer group advising small charities on marketing strategy (2018-Present)
Projects: Developed a strategic media plan that increased website traffic by 30% for the ‘Startup Weekend’ project.
Awards: Received the ‘Best Media Strategy Award’ at the iProspect Annual Awards 2019
Your Name
Digital Media Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE August 2016 - Present
Senior Digital Media Specialist
Engineered a robust digital marketing strategy that increased traffic to the company's website by 30%
Directed an effective SEO campaign, improving organic site visits by 40% within the first year
Strategically managed an advertising budget of $200k, increasing ROI by 25%
Delivered comprehensive video editing training to junior staff resulting in a 20% increase in production quality
Managed online advertising campaigns, leading to a 35% increase in new client acquisition
GroupM January 2012 - July 2016
Digital Media Specialist
Spearheaded a team to develop and implement digital marketing strategies, boosting online sales by 25%
Orchestrated successful lead generation strategies, which resulted in a 30% increase in customer database
Navigated SEM campaigns, achieving a 25% increase in organic search engine rankings
Conducted media planning, resulting in the formation of three long-term partnerships with top-tier media outlets
Mindshare June 2010 - December 2011
Digital Media Associate
Assisted in the execution of digital media campaigns which led to a 20% increase in brand recognition
Supported team in managing a $150k advertising budget leading to a 10% reduction in expenditures
Aided in the SEO process, contributing significantly to a 15% increase in page rankings on Google and other search engines
Resume Worded Institute July 2016
Certified Digital Marketing Professional
Specialized training in online advertising, social media marketing, mobile marketing, and web analytics
Resume Worded University May 2010
Bachelor of Arts in Media Studies
Minors in Business Studies and Technology
Award: Media Studies Top Student Award (highest grade in major)
Digital Marketing Software: Adobe Creative Suite, Google Ads, Facebook Ads Manager, Hootsuite, SEMRush, MailChimp
Web Design: HTML, CSS, JavaScript, WordPress, Webflow, Bootstrap
Data Analysis: Google Analytics, Tableau, Excel, SQL
Content Creation: Copywriting, Video Editing (Final Cut Pro, Adobe Premier), SEO Optimization
Certifications: Google Analytics IQ Certification (2021), Hootsuite Social Marketing Certification (2020)
Awards: GroupM Digital Innovator Award (2015), Mindshare Rising Star Award (2011)
Volunteering: Media Mentor, Resume Worded Youth Initiative (2010-present)
Projects: Developed and launched personal blog, 'Digital Digest', featuring industry news, trends and tutorials
Your Name
Media Coordinator
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE May 2021 - Present
Media Coordinator
Increased online advertising visibility by 25% by implementing a comprehensive digital strategy including Google Ads and Facebook marketing.
Boosted social media marketing engagement by 60% by implementing strategic media planning and tailored content.
Achieved an overall 30% increase in website traffic through a focused digital media campaign highlighting the company's main services.
Resume Worded January 2020 - April 2021
Media Specialist
Designed and executed a media buying plan resulting in a 20% spike in qualified leads.
Utilized Google Analytics to analyze media strategy effectiveness and made adjustments improving digital marketing return on investment by 15%.
Implemented an email marketing program which led to a 10% increase in customer conversions.
Omnicom Group February 2018 - December 2019
Marketing Assistant
Contributed to the marketing strategy that increased company social media following by 34% through Facebook and online advertising.
Managed editing process for digital content resulting in a 20% decrease in errors and an increase in customer engagement.
Tracked marketing campaigns using comScore, refining the approach resulting in a 15% efficiency improvement in advertising budget allocation.
Resume Worded Academic Center January 2020
Master of Business Administration - Marketing and Analytics
Concentration in Marketing Strategy, Digital Marketing, Market Research, Advanced Analytics and Data Mining
Resume Worded University March 2018
Bachelor of Arts - Communication Studies
Specialized in Mass Media and Digital Communication
Honors: Summa Cum Laude (Top 5%)
Digital Marketing Tools: Google AdWords, Google Analytics, SEMRush, MOZ, BuzzSumo
Social Media: Facebook Ads Manager, Instagram for Business, LinkedIn Advertising, Hootsuite, TweetDeck
Design & Video Editing: Canva, Adobe Photoshop, Adobe Premier, InDesign, Final Cut Pro
Data Analytics: Excel (Advanced), Tableau, SQL, SPSS
Certifications: Google AdWords Certified, Certified Marketing Manager, Google Analytics IQ
Awards: Resume Worded ROI Performer (2021), Media Maven of the Year (2020)
Volunteering: Marketing and Communication Specialist, Global Give Back Circle International
Your Name
Media Planner
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded July 2021 - Present
Media Planner
Increased client digital marketing engagement by 50% through strategic planning and efficient media buying.
Utilized Google Analytics to provide detailed analysis of marketing campaigns, improving the digital strategy effectiveness by 40%.
Managed a cross-platform media strategy including Facebook Marketing and Google Ads, which boosted engagement metrics by 30%. September 2019 - June 2021
Marketing Coordinator
Executed online advertising initiatives, resulting in 25% growth in customer base.
Implemented successful social media strategies that resulted in a 15% increase in sales and company visibility.
Monitored Google Analytics to continuously optimize digital media efforts, improving the conversion rate by 20%.
Warner Media Group June 2018 - August 2019
Marketing Intern
Assisted with marketing strategy development, contributing to an increase in customer engagement by 30%.
Supported media planning efforts, contributing to a 20% increase in media outreach.
Performed editing tasks on digital content, resulting in a 10% decrease in production errors.
Resume Worded Academic Center June 2018
Master of Business Administration - Marketing
Specialization: Digital Marketing and Media Planning
Resume Worded University May 2016
Bachelor of Arts - Communications
Minors in Business and Advertising
Awards: Dean's List 2015 - 2016 (Top 10%)
Media Planning tools: Nielsen, comScore, Kantar, Google AdWords, Facebook Ads Manager, Instagram Advertising
Software & Platforms: MS Office Suite (Advanced), Adobe Creative Suite, CRM Software (Salesforce, HubSpot)
Analytics & Tracking: Google Analytics, SEO/SEM, Tableau, Social Media Analytics, WebTrends, Google Tag Manager
Languages: English (Native), Spanish (Fluent), French (Conversational)
Certifications: Google Ads Search Certification (2021), Hootsuite Social Marketing Certification (2020)
Projects: Led a six-month project on market research and media planning for local clothing brand, resulting in 40% increase in brand visibility
Volunteering: Regional Chair, Advertising Club (2017 - Present)
Awards: Marketing Excellence Award, (2020)
Your Name
Social Media Coordinator
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE July 2020 - Present
Social Media Coordinator
Argued in strategic planning sessions that resulted in broadening social media marketing, leading to a 45% increase in target audience.
Executed Facebook and online advertising campaigns that resulted in a 30% increase in brand engagement.
Analyzed Google Analytics data to refine social media strategy, increasing customer conversions by 15%.
Resume Worded May 2018 - June 2020
Digital Media Specialist
Implemented a new digital marketing approach, resulting in a 35% increase in qualified leads.
Coordinated email marketing campaign that achieved a 20% growth in the customer base.
Improved ad placement process using comScore analysis, leading to a 10% increase in advertising efficiency.
ViacomCBS January 2017 - April 2018
Marketing Assistant
Participated in the creation of marketing strategies which boosted the company's social media following by 30%.
Monitored and conducted editing tasks for digital and social media content, leading to a 15% decrease in errors.
Assisted in the development of a comprehensive online marketing strategy resulting in a 10% increase in website traffic.
Resume Worded University June 2016
Master of Business Administration - Marketing
Courses focused on consumer behavior, digital marketing strategy, and data-driven decision making
Resume Worded Institute December 2018
Certified Digital Marketing Professional
Part-time course completed alongside role at Resume Worded
Digital Marketing: Search Engine Optimization (SEO), Pay-Per-Click (PPC), Email Marketing, Social Media Advertising
Content Management Systems: WordPress, Drupal, Joomla, Adobe Experience Manager
Social Media Platforms: Facebook, Twitter, LinkedIn, Instagram, Pinterest, TikTok, Snapchat
Analytical Tools: Google Analytics, Hootsuite, Buffer, SEMrush, Sprout Social, BuzzSumo
Certifications: Google Analytics Individual Qualification, Facebook Certified Digital Marketing Associate
Leadership & Volunteering: Led social media initiatives at Local Women Entrepreneur Network, Volunteer with Digital Marketing mentorship program
Projects: Designed and managed a successful social media campaign for a local charity resulting in 30% increase in donations
Courses: Advanced Social Media Marketing - Coursera, SEO-Driven Content Marketing - Udemy

How do I add skills to a Media Planner resume?

Review the job posting closely.

Go through the Media Planner posting you're applying to, and identify hard skills the company is looking for. For example, skills like Online Advertising, Social Media Marketing and Market Research are possible skills. These are skills you should try to include on your resume.

Add industry skills like Media Buying and Media Planning.

Add other common skills from your industry - such as Marketing Strategy, Advertising and Media Strategy - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Online Marketing, Facebook and Social Media - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Showcase your design and creative skills.

A popular skill set for a Media Planner is creativity and design, so try to include evidence of them on your resume.

Use the exact job title.

Try to add the exact job title, Media Planner, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Media Planner Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Media Planner job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Media Planner Skills and Keywords to Include On Your Resume

Resume Skills and Keywords from Related Jobs

We also found variations and further specializations to your job title. Browse through the related job titles to find additional keywords that you can include into your resume.

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Media Planner Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Social Media Manager

Resume Example
Senior Social Media Manager

Resume Example
Social Media Marketing Manager

Resume Example
Entry Level Social Media Manager

Resume Example
Social Media Strategist

Resume Example
Social Media Marketing Manager

Browse Skills from Similar Jobs

Frequently Asked Questions

What skills should you add to a Media Planner resume?

On top Media Planner resumes, skills like Media Planning, Advertising, Media Buying, Marketing Strategy, Social Media Marketing, Media Strategy, Online Advertising and Market Research appear most often.

Depending on the exact role you're applying to, skills like Facebook, Social Media, Online Marketing, DoubleClick and Brand Management can also be effective keywords to include on your resume.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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