Advertising Specialist

Advertising Specialist Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Advertising Specialist job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Advertising
  • Online Advertising
  • Digital Marketing
  • Social Media Marketing
  • Online Marketing
  • Marketing
  • Marketing Strategy
  •  Find out what your resume's missing
  • Google Analytics
  • Social Media
  • Digital Media
  • Email Marketing
  • Adobe Photoshop
  • Google Ads
  • Facebook
  • Advertising Operations
  • DoubleClick for Publishers (DFP)
  • Copywriting
  • Adobe InDesign
  • Public Relations
  • Search Engine Marketing (SEM)

  •   Show full list

Resume Skills: Analytics & SEO

  • Google Analytics
  • Twitter Analytics
  • Instagram Insights
  • Keyword Research
  • SEO optimization
  • SEMRush
  • Hootsuite
  • CRM Software (HubSpot, Salesforce)
  • Adobe Analytics
  • Microsoft Power BI
  • Tableau
  • Google Search Console
  • Ahrefs
  • Moz
  •  Match your resume to these skills

Resume Skills: Advertising Software

  • Google Ads
  • Facebook Advertising
  • Twitter Ads
  • LinkedIn Ads
  • Programmatic Ads
  • Taboola Dashboard
  • Facebook for Business
  • Instagram for Business
  • Bing Ads
  • Facebook Ads
  • Instagram Ads
  •  Match your resume to these skills

Resume Skills: Design Tools

Resume Skills: Software & Tools

Resume Skills: Designing & Editing

Resume Skills: Languages

Resume Skills: Managing and Creating Content

Resume Skills: Project Management

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Advertising Specialist Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Advertising Specialist Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Advertising Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded February 2018 - Present
Senior Advertising Specialist
Conceptualized and incorporated innovative online advertising strategies, contributing to a 45% increase in brand visibility.
Leveraged Google Analytics and Digital Marketing to enhance our client’s return on advertising spend by 20%.
Implemented advanced use of Adobe Photoshop and InDesign to deliver engaging ad content, improving campaign performance by 30%. January 2015 - January 2018
Advertising Associate
Developed targeted Online Marketing initiatives that grew customer base by 25%.
Employed data-driven approach using Google Ads and Facebook insights to boost ad engagement by 15%.
Enhanced Social Media Marketing, generating an increase in user interaction by 30%.
Omnicom Group June 2012 - December 2014
Junior Advertising Executive
Executed email marketing campaigns, resulting in a 20% increase in conversion rates.
Assisted in the implementation of the DoubleClick for Publishers (DFP) system, leading to improved advertising operations.
Collaborated on creative ad copywriting, supporting a 10% increase in click-through rates.
Resume Worded University January 2018
Master of Business Administration - Marketing
Concentration in Digital Advertising Technologies
Resume Worded Academic Center May 2012
Bachelor of Arts - Advertising
Projects: Rebranding a Local Business, Social Media Marketing Strategy
Awards: Dean's List 2011, Winner of University Advertising Competition 2012
Advertising Software: Google Ads, Facebook for Business, Instagram for Business, Twitter Ads, Bing Ads, LinkedIn Ads
Analytics Tools: Google Analytics, Adobe Analytics, Microsoft Power BI, Tableau
Managing and Creating Content: Adobe Creative Suite, WordPress, MailChimp, Buffer, Canva
Languages: English (Native), Spanish (Conversational)
Certifications: Google Ads Certified, Certified Professional Marketer - Digital (American Marketing Association)
Leadership & Volunteering: Member of Ad Club - Resume Worded Academic Center, Volunteer - Community Advertising workshops
Projects: Developed and executed complete marketing plan for local nonprofit, resulting in a 25% increase in online donations
Awards: Winner - Best Ad Campaign (2017), Honorable Mention - Omnicom Group Innovative Advertising Competition (2014)
Your Name
Advertising Analyst
City, Country  •  (123) 456-789  •  [email protected]  •
Google January 2019 - Present
Senior Advertising Analyst
Utilized Google Analytics to identify strategies for boosting ad performance, leading to a 25% improvement in click rates.
Executed quantitative and qualitative analysis of ad campaigns, resulting in a 15% improvement in ROI.
Incorporated machine learning models to optimize ad bidding, bringing about a 30% improvement in CPC.
Resume Worded May 2015 - December 2018
Advertising Strategist
Developed targeted social media strategies that increased followers by 30%.
Designed an innovative Online Marketing plan, attracting a younger, more digitally savvy demographic.
Increased client satisfaction rate by implementing client feedback into marketing strategies.
BBDO July 2012 - April 2015
Junior Advertising Analyst
Conducted analysis to measure ad performance, leading to a 20% increase in ad revenues.
Analyzed competitor strategies to gain a comprehensive market understanding, leading to the development of more effective ad campaigns.
Used Search Engine Marketing (SEM) effectively to maximize the client's online presence.
Resume Worded Institute January 2010 - December 2011
Master's Degree in Advertising
Specialized in Digital Advertising Strategy and Creative Development
Recipient of the Presidential Award for Academic Excellence
Resume Worded University August 2006 - May 2010
Bachelor of Business Administration - Marketing
Minors in Communication Studies
Honors: Dean's List 2008, 2009, 2010
Advertising Platforms: Google Ads, Facebook Ads, Instagram Ads, Bing Ads, LinkedIn Ads
Analytics and SEO Tools: Google Analytics, SEMRush, Google Search Console, Ahrefs, Moz
Design Tools: Adobe Photoshop, Adobe Illustrator, Canva, CorelDraw
Project Management: Asana, Trello, Slack, Microsoft Project, Jira
Certifications: Google Ads Certification, Bing Ads Accreditation, Hootsuite Social Marketing Certification
Conferences & Seminars: Regular attendee at the SXSW and Cannes Lions Festival (2014 - 2020)
Leadership & Volunteering: Volunteer marketer for the annual 'United Way Campaign'
Projects: Launched a personal blog discussing effective advertising strategies, gaining over 2,000 unique views a month
Your Name
Advertising Coordinator
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE October 2018 - Present
Senior Advertising Coordinator
Managed a diverse portfolio of client accounts, ensuring digital marketing campaigns were delivered on time and within budget.
Introduced A/B testing for email marketing, leading to a 20% improvement in open rates.
Coordinated with creative team and clients to manage content for advertising campaigns, reducing lead time by 10%. June 2014 - September 2018
Advertising Coordinator
Conducted Public Relations and Online Advertising seminars, resulting in 20% account growth.
Implemented project management software that improved team productivity by 30%.
Coordinated effectively with copywriters and graphic artists, boosting on-time project completion from 70% to 98%.
Publicis March 2012 - May 2014
Junior Advertising Assistant
Assisted in organizing and implementing ad campaigns in print and digital media, helping to boost sales by 15%.
Increased client base by conducting proactive market research.
Assisted in the launch of a major ad campaign, which led to a 10% increase in customer acquisition.
Resume Worded Institute May 2017
Certified Advertising Professional (CAP) Program
Awarded certification after rigorous training and examination process
Resume Worded University May 2012
Bachelor of Science in Marketing
Emphasis on Consumer Behavior, Market Research
Associate Member, Advertising Club
Digital Advertising Tools: Google Ads, Facebook Advertising, Twitter Ads, LinkedIn Ads, Programmatic Ads, Taboola Dashboard
Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Sketch, CorelDraw
Analytics Tools: Google Analytics, SEMRush, Hootsuite, CRM Software (HubSpot, Salesforce)
Languages: English (Native), Spanish (Advanced), Mandarin (Intermediate)
Certifications: Google Ads Search Certification (2020), LinkedIn Marketing Solutions - Blueprint Certification (2019)
Awards & Recognition: Employee of the year at (2018), Innovative Ad Campaign of the Year (2016)
Volunteering: YWCA- Mentor for the Young Women’s Leadership Program, Digital marketing trainer at the Tenacious Marketing Forum
Courses: SEM & SEO - Udacity, Business Interpretation and Reporting using Data Analytics - Coursera

How do I add skills to an Advertising Specialist resume?

Review the job posting closely.

Go through the Advertising Specialist posting you're applying to, and identify hard skills the company is looking for. For example, skills like Marketing Strategy, Advertising and Online Marketing are possible skills. These are skills you should try to include on your resume.

Add industry skills like Online Advertising and Google Analytics.

Add other common skills from your industry - such as Marketing, Digital Marketing and Social Media Marketing - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Social Media, DoubleClick for Publishers (DFP) and Public Relations - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Show how you have strong attention to detail.

A good Advertising Specialist has strong attention to detail, so try to include examples of where you handled complex projects or processes.

Use the exact job title.

Try to add the exact job title, Advertising Specialist, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Advertising Specialist Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Advertising Specialist job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Advertising Specialist Skills and Keywords to Include On Your Resume

Get your Resume Instantly Checked, For Free

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Advertising Specialist Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example

Resume Example
Highlights (Free)

Resume Example
Modern Two-Column

Resume Example
Clean Modern

Resume Example
Entry-Level (Free)

Resume Example

Browse Skills from Similar Jobs

Frequently Asked Questions

What are the top skills you should add to your Advertising Specialist resume?

The most common skills and keywords we found on Advertising Specialist resumes and job postings were Advertising, Online Advertising, Digital Marketing, Social Media Marketing, Online Marketing, Marketing, Marketing Strategy and Google Analytics.

Skills like Email Marketing, Copywriting, Public Relations, DoubleClick for Publishers (DFP) and Social Media also appeared on related job postings.

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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