Advertising Manager

Advertising Manager Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Advertising Manager job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Advertising
  • Online Advertising
  • Digital Marketing
  • Social Media Marketing
  • Online Marketing
  • Sales Research
  • Advertising Sales
  •  Find out what your resume's missing
  • Marketing Strategy
  • Pre-sales
  • Marketing
  • Email Marketing
  • Direct Sales
  • Digital Media
  • Search Engine Marketing (SEM)
  • Social Media
  • Integrated Marketing
  • Facebook
  • Digital Strategy
  • Google Analytics
  • Google Ads
  • Account Management
  • Business-to-Business (B2B)
  • Magazines
  • Publishing
  • Direct Marketing
  • Media Planning
  • Business Development
  • Copywriting

  •   Show full list

Resume Skills: Analytics Software

  • Hootsuite
  • Google Analytics
  • Facebook Business Manager
  • MailChimp
  • HubSpot
  • Salesforce
  • Marketo
  • Eloqua
  • Sprout Social
  • Facebook Insights
  • SEMrush
  • Tableau
  • Hotjar
  •  Match your resume to these skills

Resume Skills: Tools

  • Google Analytics
  • Google AdWords
  • Facebook Ad Manager
  • MailChimp
  • Canva
  • HubSpot
  • Photoshop
  • Sketch
  • Adobe Illustrator
  • InDesign
  • Lightroom
  • Adobe Creative Cloud
  • Facebook Ads Manager
  • LinkedIn Campaign Manager
  • Hootsuite
  • Sprout Social
  • Google Data Studio
  • Tableau
  • Adobe Analytics
  • Moat Analytics
  •  Match your resume to these skills

Resume Skills: Advertising

  • Google AdWords
  • Adobe Creative Cloud
  • Facebook Ads Manager
  • LinkedIn Campaign Manager
  • Hootsuite
  • Sprout Social
  • Facebook Ads
  • Twitter Advertising
  • LinkedIn Advertising
  • Programmatic Display/Banner Ads
  • Video Ads
  •  Match your resume to these skills

Resume Skills: Digital Marketing

Resume Skills: Other

Resume Skills: Project Management tools

Resume Skills: Languages

Resume Skills: Data Analysis

Resume Skills: Content Management

Resume Skills: Collaboration Tools

Resume Skills: Design & Editing software

Resume Skills: Ad Platform Expertise

Resume Skills: General

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Advertising Manager Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Advertising Manager Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Advertising Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2022 - Present
Advertising Manager
Developed a breakthrough cross-channel digital marketing strategy that led to a 45% increase in online engagement
Executed integrated marketing campaigns on Google Ads and Facebook, reaching an audience of over 2 million
Decreased the cost per acquisition by 35% by optimizing online advertising efforts through continuous A/B testing and data analysis
Increased advertising sales by 30% within one year by establishing strong relationships with key clients and partners
Increased email marketing response rate by 20% by implementing targeted and personalized content strategy January 2018 - December 2021
Senior Advertising Specialist
Spearheaded an innovative social media marketing approach that improved brand visibility by 40%
Proactively led direct sales strategy, contributing to a 15% growth in company revenue
Implemented organic search engine marketing (SEM) strategies, boosting website traffic by 60%
Google May 2015 - December 2017
Advertising Coordinator
Managed a diverse portfolio of digital media projects, ensuring 100% on-time delivery
Stacked expertise in Google Analytics to monitor, measure and analyze campaign performance, enhancing conversion rates by 25%
Successfully facilitated account management activities for over 60 high-value clients
Resume Worded University June 2015
Master of Business Administration - Marketing
Focus on Digital Marketing and Communication
Resume Worded Institute May 2012
Bachelor of Arts - Graphic Design
Minor in Business Administration
Dean's List 2011 (Top 10%)
Ad creation tools: Photoshop, Canva, Sketch, Adobe Illustrator, InDesign, Lightroom
Marketing software: Hootsuite, Google Analytics, Facebook Business Manager, MailChimp, HubSpot, Salesforce
Project Management tools: Trello, Asana, Microsoft Project, JIRA, Basecamp, Notion
Languages: English (Native), Spanish (Conversational), French (Basic), Mandarin (Basic)
Certifications: Google Ads Certification, Facebook Certified Media Buying Professional
Leadership & Volunteering: Coached Junior Advertising Professionals at Resume Worded (2023 - Present), Volunteer Graphic Designer for Coached Foundation (2018 - 2021)
Awards: Google Ads All Star (2022), 'Top Marketer' at (2019)
Conferences & workshops: Regular Attendee at AD:TECH and Advertising Week, Completed 'Brand Storytelling' Workshop at Resume Worded Institute
Your Name
Digital Marketing Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded February 2022 - Present
Digital Marketing Manager
Created a robust online marketing strategy that increased website traffic by 50%
Drove 25% growth in market share by pioneering cutting-edge digital media campaigns
Garnered an increase of $5M in annual revenues by successfully managing advertising budgets across multiple platforms
Delivered a 30% increase in conversion rates by leveraging tailored email marketing campaigns
Bolstered our social media presence by driving 40% increase in followers across Facebook, Twitter, and Instagram August 2018 - January 2022
Senior Digital Marketing Specialist
Grew customer acquisition by 45% through a targeted SEM strategy
Harnessed data analysis to improve online advertising performance by 35%
Streamlined pre-sales activities, achieving a 20% improvement in the sales cycle
Facebook April 2015 - July 2018
Digital Marketing Associate
Implemented data-driven Google Ads campaigns, enhancing click-through rates (CTRs) by 20%
Efficiently coordinated digital marketing efforts, scaling social media following by 60%
Achieved client retention rate of 90% through effective account management practices
Resume Worded Institute February 2022
Certified Digital Marketing Professional (CDMP)
Awarded with ‘Outstanding Achievement’ for best project
Resume Worded University April 2015
Master of Business Administration - Marketing
Concentration in Digital Marketing
Graduated summa cum laude, Dean's List 2015
Digital Marketing: SEO, SEM, PPC, Email Marketing, Social Media Marketing, Content Marketing
Tools: Google Analytics, Google AdWords, Facebook Ad Manager, MailChimp, Canva, HubSpot
Other Skills: Copywriting, A/B Testing, Customer Journey Mapping, Conversion Optimization, Marketing Automation, ROI/Performance Reporting
Certifications: Google Analytics Individual Qualification (GAIQ), Facebook Certified Digital Marketing Associate
Projects: Developed and executed digital marketing strategy for ‘XYZ Brand’, increasing monthly sales by 35% in 6 months
Volunteering: Digital Marketing Advisor, Nonprofit Organization (Helped increase online donations by 50% in one quarter)
Awards: Received ‘Employee of the Year’ for outstanding performance at (2019)
Your Name
Digital Advertising Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded March 2022 - Present
Digital Advertising Specialist
Boosted website traffic by 40% through deployment of multichannel online marketing efforts
Elevated Google Ads performance by 25% using rigorous A/B testing
Improved customer engagement by 30% by devising compelling content for social media marketing campaigns
Oversaw email marketing efforts, resulting in a 20% uptick in lead generation
Enforced a sales research strategy that elevated sales by 15% July 2018 - February 2022
Lead Advertising Analyst
Spearheaded an integrated marketing strategy, increasing customer base by 25%
Enhanced advertising sales by 20% by refining pre-sales process
Leveraged Google Analytics to drive a 35% improvement in campaign effectiveness
Microsoft June 2015 - June 2018
Advertising Associate
Drove a 20% increase in brand awareness via effective social media strategies
Managed digital media initiatives, resulting in a 15% increase in online customer engagement
Maintained client satisfaction by efficiently managing 50+ key accounts
Resume Worded University June 2015
Master of Business Administration - Marketing
Concentration in Digital Marketing and Advertising
Awards: Dean's List 2015 (Top 5%)
Resume Worded Academic Center January 2013
Certificate in Digital Media and Online Advertising
Advised on the development of digital ad campaigns for student-run businesses
Ad Platform Expertise: Google Ads, Facebook Ads Manager, Instagram Ads, LinkedIn Campaign Manager, Programmatic Trading Platforms
Analytics Tools: Google Analytics, Google Data Studio, Tableau, Adobe Analytics, Moat Analytics
Digital Marketing Skills: SEO (Advanced), SEM (Expert), Email Marketing (Advanced), Content Marketing (Expert), A/B Testing (Expert)
General Skills: Project Management, Budgeting & Forecasting, Product Launch, Team Leadership, Campaign Strategy & Execution
Certifications: Google Ads Certification, Facebook Blueprint Certification, Certified Digital Marketing Professional (DMI)
Leadership & Volunteering: Mentor at Advertising Professional Society, Volunteer Advertising Consultant for Local Businesses (2019-Present), Board Member - Resume Worded University Alumni Association (2018-Present)
Awards: ‘Employee of the Year’ at (2020), ‘Innovator Award’ at Microsoft (2017)
Projects: Developed a comprehensive digital marketing strategy for a startup resulting in a 60% increase in qualified leads, Led a successful SEO project that resulted in a 120% increase in organic search traffic

How do I add skills to an Advertising Manager resume?

Review the job posting closely.

Go through the Advertising Manager posting you're applying to, and identify hard skills the company is looking for. For example, skills like Advertising Sales, Sales Research and Advertising are possible skills. These are skills you should try to include on your resume.

Add industry skills like Marketing Strategy and Online Marketing.

Add other common skills from your industry - such as Online Advertising, Social Media Marketing and Digital Marketing - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Copywriting, Pre-sales and Google Analytics - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Show examples of where you trained people.

On Advertising Manager resumes, you should give specific accomplishments that involve you training others, whether that's in your team or other stakeholders.

Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on an Advertising Manager resume, so try to include any examples of where you led a project or managed other people.

Use the exact job title.

Try to add the exact job title, Advertising Manager, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Advertising Manager Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Advertising Manager job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Advertising Manager Skills and Keywords to Include On Your Resume

Get your Resume Instantly Checked, For Free

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Advertising Manager Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example

Resume Example
Highlights (Free)

Resume Example
Modern Two-Column

Resume Example
Clean Modern

Resume Example
Entry-Level (Free)

Resume Example

Browse Skills from Similar Jobs

Frequently Asked Questions

What hard skills should you include on an Advertising Manager resume?

Some effective Advertising Manager skills you can add to your resume include:

  • Advertising
  • Online Advertising
  • Digital Marketing
  • Social Media Marketing
  • Online Marketing
  • Sales Research
  • Advertising Sales
  • Marketing Strategy

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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