Sports Manager

Sports Manager Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Sports Manager job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Sports
  • Sports Management
  • Sports Marketing
  • Athletics
  • Event Management
  • Social Media
  • Event Planning
  • Sports Coaching
  • Sports Medicine
  • Sponsorship
  • Public Relations
  • Coaching
  • Social Media Marketing
  • Marketing
  • Customer Service
  • Facebook
  •   Show full list

Resume Skills: Event Planning

  • Budget Planning
  • Venue Selection
  • Risk Assessment
  • Sponsor Acquisition
  • Marketing Negotiation
  • Security Planning
  • Vendor Negotiation
  • Thematic Planning
  • Risk Management
  • Budgeting
  • Event Promotion

Resume Skills: Sports Management

  • Contract Negotiation
  • Public Relations
  • Scheduling
  • Nutrition Advice
  • Injury Management
  • Performance Metrics
  • Athletic Training
  • Sports Psychology
  • Fundraising
  • Recruitment

Resume Skills: Software

  • Microsoft Office
  • Teamsnap
  • Sports Connect
  • Hudl
  • SportsPress
  • Microsoft Office Suite
  • Adobe Creative Suite
  • Event Management Software (Cvent, Eventbrite)
  • CRM Software (Salesforce)
  • SAP Sports One
  • Catapult Sports
  • Sportscode

Resume Skills: Technological Proficiency

  • Microsoft Office Suite
  • Sports Analytics Software
  • Social Media Platforms
  • CRM Software

Resume Skills: Languages

  • English
  • Spanish
  • Spanish (Professional Proficiency)
  • French

Resume Skills: Management

  • Budgeting
  • Strategic Planning
  • Sports Program Development
  • Facility Management
  • Regulatory Compliance
  • Staff Development

Resume Skills: Coaching Techniques

  • Fitness Assessment
  • Exercise Planning
  • Health Promotion
  • Talent Scouting
  • Game Strategy Development
  • Injury Prevention Strategies

Resume Skills: Leadership

  • Staff Supervision
  • Resource Allocation
  • Team Coordination
  • Stakeholder Management

Resume Skills: Coaching

  • Team Motivation
  • Performance Analysis
  • Strength and Conditioning
  • Injury Prevention
  • Dietary Advice

Resume Skills: Administrative

  • Budgeting
  • Scheduling
  • Talent Scouting
  • Event Planning
  • Negotiation
  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Sample Sports Manager Resume: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Sports Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded April 2018 - Present
Head Sports Manager
Elevated overall guest satisfaction rates by 25% by strategizing and implementing an intuitive digital ticket management system.
Secured a high-profile, 3-year sponsorship deal worth $1M, increasing the company's sports event budget by 35%.
Boosted social media engagement by 50% through innovative sports event promotion strategies, enhancing brand visibility.
Coordinated successful sports events involving over 10,000 participants, managing logistics, resource allocation, and staff supervision.
Leveraged sports medicine and athletic insights to design health and safety policies, reducing injury rates by 20%. March 2015 - March 2018
Senior Sports Manager
Increased customer retention by 30% by fostering a customer-centric culture focused on delivering exceptional hospitality.
Spearheaded a targeted social media marketing campaign that grew Facebook following by 40%, expanding our reach significantly.
Operationalized a new sports coaching training program that improved coach performance and athlete satisfaction by 25%.
Led a diverse team of 20 associates, delivering consistent on-time event completions with 95% positive feedback.
Nike, Inc. January 2012 - February 2015
Assistant Sports Manager
Enhanced event planning efficiency by introducing a streamlined checklist system which resulted in a 30% decrease in errors.
Collaborated with marketing teams to execute in-store signing events leading to a 15% increase in sales.
Negotiated partnerships with local athletic organizations, yielding an 18% increase in brand visibility.
Resume Worded Academic Center January 2012
Master's in Sports Management
Specialized in Sports Marketing and Events Management
Resume Worded University June 2010
Bachelor of Science in Physical Education
Concentration in Sports Administration
Recipient of 'Outstanding Student' award
Sporting Event Management: Budget Planning, Venue Selection, Risk Assessment, Sponsor Acquisition, Marketing Negotiation, Security Planning
Athlete Management: Contract Negotiation, Public Relations, Scheduling, Nutrition Advice, Injury Management, Performance Metrics
Technological Proficiency: Microsoft Office Suite (Expert), Sports Analytics Software, Social Media Platforms (Expert), CRM Software
Languages: English (Native), Spanish (Conversational)
Certifications: Certified Sports Professional (CSP), Project Management Certification
Leadership & Volunteering: National Sports Professionals Association (Board Member, 2018 - Present), Local Youth Soccer Coach (2012 - Present)
Projects: Community Fitness Program (Managed and executed an initiative to raise awareness about fitness among youth, 2015)
Awards: Sports Manager of the Year (2019), Excellence in Leadership Award (2017)
Your Name
Athletic Director
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE February 2016 - Present
Executive Athletic Director
Restructured the student-athlete support system, leading to a 25% increase in academic performances.
Increased exposure and raised $2M for athletic programs through successful campaign management, growing our sports budget by 30%.
Implemented a comprehensive sports medicine program emphasizing injury prevention, reducing player injuries by 15%.
Vastly improved social media presence by leading a cohesive content marketing strategy, achieving a 60% increase in organic followers.
Facilitated collaboration with university departments and community stakeholders to ensure a well-rounded sport and academic experience for athletes.
Resume Worded June 2012 - January 2016
Senior Athletic Director
Successfully branded various athletic departments, increasing event attendance rates by 38% annually.
Promoted a culture of sportsmanship, respect, and accountability, recognized with a 20% increase in team morale scores.
Developed strategic plans for marketing and sponsorship for sports events, leading to a 30% increase in annual funds raised.
Resume Worded University January 2012
Master of Business Administration - Sports Management
Concentration in Athletic Leadership & Communication
Resume Worded University June 2008
Bachelor of Science - Health and Physical Education/Fitness
Awards: Academic Achievement Award in Health and Fitness, Dean's List 2006-2008 (Top 5%)
Management: Budgeting, Strategic Planning, Sports Program Development, Facility Management, Regulatory Compliance, Staff Development
Coaching Techniques: Fitness Assessment, Exercise Planning, Health Promotion, Talent Scouting, Game Strategy Development, Injury Prevention Strategies
Tools and Software: Microsoft Office (Advanced), Teamsnap (Intermediate), Sports Connect (Advanced), Hudl (Expert), SportsPress (Intermediate)
Certifications: Certified Athletic Administrator, National Interscholastic Athletic Administrators Association (2016), Certified Strength and Conditioning Specialist, National Strength and Conditioning Association (2012)
Leadership & Volunteering: Fundraiser Organizer - Annual Charity Sports Events, Volunteer Coach - Local Youth Soccer League
Projects: Coordinated Intra-university Sports Championship (2020), Initiated Fitness and Health Webinar Series for athletes
Your Name
Event Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded May 2017 - Present
Thematic Sports Event Manager
Increased event attendance by 35% through a creative, audience-tailored marketing approach using various social media platforms.
Managed a 10% budget increase through optimization of resources and meticulous negotiation with vendors.
Led a cross-functional team of 15, ensuring successful planning and execution of over 50 large-scale sports events annually.
Implemented new tracking procedures for post-event analysis resulting in 20% increased efficiency for future events.
Developed a successful policy and procedure manual improving operational consistency in event management. February 2014 - April 2017
Senior Event Planner
Designed and launched a new ticketing platform that increased sales by 40% and improved the consumer experience.
Built strong relationships with high-value clients, retaining their business for multiple events thereby increasing annual revenue by 15%.
Collaborated with PR teams to manage high-impact sports event publicity, boosting spectator turnout by 30%.
Under Armour, Inc. August 2009 - January 2014
Event Coordinator
Strategically coordinated sponsorships resulting in a 20% increase in event funding.
Revamped event vendor contract protocols, achieving a 15% reduction in event-related costs.
Drove a customer-focused event strategy that increased repeat attendees by 25%.
Resume Worded Academic Center April 2017
Certified Meeting Professional (CMP)
Part-time certification concurrent with employment at Resume Worded
Resume Worded University May 2009
Bachelor of Business Administration - Event Management
Minors in Public Relations and Marketing
Extracurricular: Vice President of Events, Student Union
Event Planning: Venue Selection, Vendor Negotiation, Thematic Planning, Risk Management, Budgeting, Event Promotion
Software: Microsoft Office Suite, Adobe Creative Suite, Event Management Software (Cvent, Eventbrite), CRM Software (Salesforce)
Leadership Skills: Staff Supervision, Resource Allocation, Team Coordination, Stakeholder Management
Languages: English (Native), Spanish (Professional Proficiency), French (Conversational)
Certifications: Digital Marketing Specialist Certification (2020), Advanced Diploma in Public Relations (2017)
Professional Affiliations: Member, Professional Convention Management Association (PCMA); Member, International Live Events Association (ILEA)
Community Involvement: Volunteer Event Planner, Local Animal Shelter Fundraisers (2014-Present)
Projects: Planned and executed launch event for new product line at Resume Worded, resulting in 25% sales increase.

Compare Your Resume To These Sports Manager Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

How do I add skills to a Sports Manager resume?

Review the job posting closely.

Go through the Sports Manager posting you're applying to, and identify hard skills the company is looking for. For example, skills like Sports Marketing, Event Planning and Sports Management are possible skills. These are skills you should try to include on your resume.

Add industry skills like Social Media and Athletics.

Add other common skills from your industry - such as Sports Coaching, Sports and Event Management - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Customer Service, Sports Medicine and Sponsorship - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Show examples of where you trained people.

On Sports Manager resumes, you should give specific accomplishments that involve you training others, whether that's in your team or other stakeholders.

Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Sports Manager resume, so try to include any examples of where you led a project or managed other people.

Use the exact job title.

Try to add the exact job title, Sports Manager, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Sports Manager Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Sports Manager job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Sports Manager Skills and Keywords to Include On Your Resume

Sports Manager Soft Skills

Here are common soft skills that appear on Sports Manager job postings. Unlike hard skills, which refer to tools, software or techniques, soft skills focus on character traits and interpersonal skills. Instead of listing these phrases on your resume, try to show them through your bullet points like in the examples below.

  • Communication

Tip: Do not list these words or phrases on your resume, and instead focus on the hard skills we described above.

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Sports Manager Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example

Resume Example
Highlights (Free)

Resume Example
Modern Two-Column

Resume Example
Clean Modern

Resume Example
Entry-Level (Free)

Resume Example

Browse Skills from Similar Jobs

Frequently Asked Questions

What skills should you put on a Sports Manager resume?

Here are some of the most popular skills we see on Sports Manager resumes:

  • Sports
  • Sports Management
  • Sports Marketing
  • Athletics
  • Event Management
  • Social Media
  • Event Planning
  • Sports Coaching

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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