Market Research Manager

Market Research Manager Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Market Research Manager job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Market Research
  • Quantitative Research
  • Qualitative Research
  • Market Analysis
  • Competitive Intelligence
  • Competitive Analysis
  • Customer Insight
  •  Find out what your resume's missing
  • Segmentation
  • Analytics
  • Marketing Strategy
  • Consumer Behavior
  • Primary Research
  • Strategy
  • Survey Design
  • Focus Groups
  • Advertising Research
  • Product Management
  • Consumer Insight
  • Product Marketing
  • Qualitative & Quantitative Research Methodologies

  •   Show full list

Resume Skills: Research Methods

  • Qualitative Research
  • Quantitative Research
  • Focus Groups
  • Online Surveys
  • A/B Testing
  • Customer Journey Mapping
  • Usability Testing
  • Survey Design
  • Interview Administration
  • User Testing
  •  Match your resume to these skills

Resume Skills: Research Tools

Resume Skills: Data Analysis

  • R
  • Python
  • Linear Regression
  • Logistic Regression
  • Machine Learning (Random Forest, Neural Networks)
  • SPSS
  • SAS
  • Excel
  • Tableau
  • SQL
  • Google Analytics
  •  Match your resume to these skills

Resume Skills: Software Proficiency

Resume Skills: Strategy Planning & SEO Tools

Resume Skills: Marketing Tools and Software

Resume Skills: Software

Resume Skills: Data Analysis Techniques

Resume Skills: Project Management Tools

Resume Skills: Quantitative Analysis

Resume Skills: Programming

Resume Skills: Other Business

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Market Research Manager Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Market Research Manager Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Choose a template
Your Name
Market Research Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded May 2019 - Present
Market Research Manager
Directed the application of quantitative research methodologies to segment the consumer base resulting in a 15% increase in targeted marketing efficiency.
Spearheaded competitive analysis initiatives against 7 industry competitors, unveiling opportunities for strategic positioning.
Implemented an innovative market research strategy that boosted customer insight accuracy by 20%, leading to improved product management decisions.
Led focus groups and surveys to gather consumer insights, successfully identifying emerging trends and demands in the current market.
Increased brand's competitive intelligence by crafting a proactive marketing strategy based on market analysis and consumer behavior trends. December 2016 - April 2019
Assistant Market Research Manager
Contributed to the design and execution of qualitative research approaches, significantly improving advertising research metrics.
Assisted in conducting competitive analysis that led to a 10% strategic advantage over peers in the market.
Supported the team in obtaining customer insights via primary research methodologies, harnessing data for effective segmentation strategies.
Played a principal role in developing marketing strategy based on consumer behavior and market analysis.
Nielsen July 2014 - November 2016
Market Research Analyst
Collected and analyzed market data leading to key insights that informed a successful product marketing campaign.
Conducted detailed quantitative research that helped the company reduce its operational cost by 8%.
Participated in designing and conducting surveys alongside focus groups, significantly improving data collection.
Resume Worded University May 2016
Master of Business Administration - Marketing
Specialized course in Market Research Techniques
Resume Worded Academic Center June 2014
Bachelor of Commerce - Marketing
Minors in Statistics
Member of the Dean’s List (Top 10%)
Software: MS Office Suite, SAS, SPSS, Google Analytics, Tableau
Data Analysis Techniques: Marketing Analytics, Trend Analysis, Competitive Analysis, SWOT Analysis
Research Methods: Survey Design, Focus Groups, Interview Administration, User Testing
Project Management Tools: Asana, Trello, JIRA, Slack
Certifications: Certified Market Research Professional (CMRP), Google Analytics Individual Qualification (GAIQ)
Projects: Developed a market research strategy for a startup that increased their customer base by 20% in the first quarter
Volunteering: Market Research Advisor, Nonprofit Marketing Association
Your Name
Market Analyst
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2018 - Present
Market Analyst
Drove market analysis projects, revealing key growth areas which led to a 18% increase in revenue.
Employed analytics tools to conduct competitive intelligence activities, enhancing our brand's market positioning.
Initiated quantitative & qualitative research methodologies, resulting in valuable consumer insights that informed product development.
Created segmentation strategies from data gathered through market research, boosting campaign effectiveness.
Effected a 12% increase in sales by deriving fresh advertising research insights from primary and secondary data. May 2015 - December 2017
Research Analyst
Applied a variety of research methodologies to gather consumer insights leading to improved business strategies.
Carried out comprehensive market analysis to determine business performance and inform marketing strategy.
Enhanced competitive analysis efforts through data-driven approaches, enabling proactive business decisions.
Involved in the launch of focus groups and surveys for improved customer interaction and data gathering.
Kantar September 2013 - April 2015
Junior Research Analyst
Assisted in conducting and interpreting market research studies, contributing to product marketing actions.
Supported in acquiring data for competitive analysis, assisting the team in strategic planning.
Contributed to business strategy development based on market trend analysis and consumer behavior insights.
Resume Worded University August 2013
Master's in Market Research and Analytics
Concentration in Quantitative Analysis
Resume Worded University May 2011
Bachelor of Business Administration - Marketing
Minor in Statistics
Honors: Dean's list 2011 (Top 5%)
Quantitative Analysis: Big Data Analysis, Predictive Analytics, Descriptive Statistics, Statistical Modeling, Quantitative Reporting, Data Interpretation
Market Research Tools: SPSS, Tableau, Google Analytics, Salesforce, MarketSight, Confirmit
Programming: R, Python, SAS, SQL, Java, C++
Other Business Skills: Strategic Planning, Project Management, Financial Analysis, Corporate Communications, Report Writing, Presentation Skills
Certifications: Certified Market Research Analyst (2019), Data Architecture Course - Coursera (2021)
Leadership & Volunteering: Mentor - American Market Research Association (2018-Present), Chess Club - Volunteer Coach (2017-2018)
Projects: Market Trends Prediction - Predicted upcoming trends in the e-commerce sector using predictive analysis and machine learning (2020), Consumer Behavior Study - Conducted a detailed study on consumer behavior during holiday season sale, impacting business strategy positively (2019)
Awards: Employee of the Year (2019, 2020), Research Paper of the Year - American Market Research Association (2020)
Your Name
Market Strategy Lead
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded February 2020 - Present
Market Strategy Lead
Engineered a market strategy that grew revenues by 22% within the first year.
Implemented advanced analytics measures for competitive intelligence, improving strategic decision making by 30%.
Guided market research team in deploying qualitative and quantitative research methodologies, resulting in deeper consumer insight.
Leveraged focus group findings to design a product management strategy that saw three products take the lead in their respective segments.
Led a team in creating advertising research protocols that enhanced customer engagement by 14%. July 2016 - January 2020
Senior Market Research Analyst
Orchestrated a dynamic market analysis protocol that unveiled new profitable market niches.
Championed an intensive competitive analysis leading to a 10% increase in market share.
Collected and analysed primary research data to derive segmentation strategies for product marketing.
Innovated on traditional research approaches to elicit detailed customer insights, impacting marketing strategy positively.
Deloitte June 2013 - June 2016
Market Research Analyst
Maintained and used a variety of quantitative research tools to provide actionable insights for clients.
Contributed to analyzing market trends and competitive landscape which led to 5% increase in market share.
Participated in product marketing strategies based on the analysis of consumer behavior trends.
Resume Worded Institute February 2020
Certified Market Research Professional (CMRP)
Coursework: Advanced Research Methods, Data Analysis & Strategy Planning
Resume Worded University May 2013
Master of Business Administration (MBA) - Marketing
Concentration in Market Research and Analysis, Ranked top 5% in class
Research Methodologies: Quantitative Research, Qualitative Research, A/B Testing, Customer Journey Mapping, Focus Groups, Usability Testing
Data Analysis Tools: SPSS, SAS, Excel, Tableau, SQL, Google Analytics, Python
Strategy Planning & SEO Tools: SWOT Analysis, Competitive Analysis, Google Keyword Planner, SEMRush, MOZ, Marketo
Marketing Tools and Software: Salesforce, HubSpot, Adobe Photoshop, Adobe Illustrator, WordPress, Canva
Certifications: Google Analytics Certified (2024), HubSpot Inbound Marketing Certification (2023)
Awards: 'Top Performer Award' in 2021 for strategic contribution
Leadership & Volunteering: Market Strategy Experts Association - Committee Chair (2019 - Present), Annual Fundraising Event for Children's Education - Volunteer Coordinator (2017-Present)
Publications: Co-author of 'The Power of Data-Driven Marketing Strategy' published in the Journal of Marketing & Business Research, 2021

How do I add skills to a Market Research Manager resume?

Review the job posting closely.

Go through the Market Research Manager posting you're applying to, and identify hard skills the company is looking for. For example, skills like Qualitative Research, Customer Insight and Competitive Intelligence are possible skills. These are skills you should try to include on your resume.

Add industry skills like Competitive Analysis and Quantitative Research.

Add other common skills from your industry - such as Market Analysis, Market Research and Segmentation - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like Product Management, Consumer Behavior and Product Marketing - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Show examples of where you trained people.

On Market Research Manager resumes, you should give specific accomplishments that involve you training others, whether that's in your team or other stakeholders.

Highlight leadership and management skills.

Hiring managers often want to see evidence of leadership and management on a Market Research Manager resume, so try to include any examples of where you led a project or managed other people.

Use the exact job title.

Try to add the exact job title, Market Research Manager, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Market Research Manager Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Market Research Manager job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Market Research Manager Skills and Keywords to Include On Your Resume

Get your Resume Instantly Checked, For Free

Upload your resume and we'll spot the issues in it before an actual Market Research Manager recruiter sees it. For free.

Market Research Manager Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

Resume Example
Clinical Research Assistant

Resume Example
Laboratory Research Assistant

Resume Example
Graduate Research Assistant

Resume Example
Chemistry Research Student

Resume Example
Policy and Research Policy Analyst

Resume Example
Equity Research Associate

Browse Skills from Similar Jobs

Frequently Asked Questions

What skills should you add to a Market Research Manager resume?

Some effective Market Research Manager skills you can add to your resume include:

  • Market Research
  • Quantitative Research
  • Qualitative Research
  • Market Analysis
  • Competitive Intelligence
  • Competitive Analysis
  • Customer Insight
  • Segmentation

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

© 2024 Resume Worded. All rights reserved.

Get expert insights from hiring managers