Market Research Analyst

Market Research Analyst Resume Keywords and Skills (Hard Skills)

Here are the keywords and skills that appear most frequently on recent Market Research Analyst job postings. In other words, these are the most sought after skills by recruiters and hiring managers. Go to Sample Templates ↓ below to see how to include them on your resume.

Remember that every job is different. Instead of including all keywords on your resume, identify those that are most relevant to the job you're applying to. Use the free Targeted Resume tool to help with this.

Choose a category
  • Market Research
  • Secondary Research
  • Market Analysis
  • Data Analysis
  • Primary Research
  • Marketing
  • Research
  •  Find out what your resume's missing
  • Marketing Strategy
  • Lead Generation
  • Competitive Analysis
  • Quantitative Research
  • Microsoft Access
  • Business Development
  • Analytics
  • Qualitative Research
  • Business Analysis
  • Customer Relationship Management (CRM)
  • Market Intelligence
  • Business Strategy
  • Market Access
  • Survey Design
  • Market Risk
  • Tableau
  • Email Marketing
  • Competitive Intelligence
  • Qualtrics
  • Product Marketing

  •   Show full list

Resume Skills: Tools

  • SAS Analytics
  • Google Analytics
  • Tableau
  • SPSS
  • Excel
  • SQL
  • SurveyMonkey
  • SAS
  • SWOT analysis
  • Statistica
  • Python
  • R
  • Ahrefs
  • Moz
  • Hootsuite
  • Adobe Suite
  • Advanced Excel
  • Microsoft Excel
  • Python (Pandas, NumPy)
  • MS Access
  • CRM systems (SAP, Salesforce)
  •  Match your resume to these skills

Resume Skills: Market Research

  • Market Analysis
  • Consumer Behavior Analysis
  • Competitive Analysis
  • Statistical Analysis
  • Data Collection
  • Consumer Behavior
  • Qualitative Research
  • Quantitative Research
  • Qualitative & Quantitative Research
  • Data Integration
  • Survey Design
  •  Match your resume to these skills

Resume Skills: Data Analysis

Resume Skills: Research Techniques

  • Qualitative Analysis
  • Quantitative Analysis
  • Predictive Analysis
  • Market Segmentation
  • Regression Analysis
  • Data Mining
  • Regression
  • Factor Analysis
  • Multivariate Analysis
  • Hypothesis Testing
  • Chi-Square Test
  • A/B Testing
  • Correlation Analysis
  •  Match your resume to these skills

Resume Skills: Marketing

  • Content Marketing
  • SEO
  • SEM
  • Social Media Advertising
  • CRM
  • Direct Marketing
  • Consumer Behavior Studies
  • Trend Analysis
  • Competitive Analysis
  • Market Segmentation
  • Market Entry Research
  •  Match your resume to these skills

Resume Skills: Project Management

Resume Skills: Technical

Resume Skills: Languages

Resume Skills: Trade Knowledge

Resume Skills: Programming

Resume Skills: Techniques

  Does your resume contain all the right skills? Paste in your resume in the AI Resume Scan ↓ section below and get an instant score.

Compare Your Resume To These Market Research Analyst Skills (ATS Scan)

Paste your resume below and our AI will identify which keywords are missing from your resume from the list above (and what you need to include). Including the right keywords will help you get past Applicant Tracking Systems (i.e. resume screeners) which may scan your resume for keywords to see if you're a match for the job.

Sample Market Research Analyst Resume Examples: How To Include These Skills

Add keywords directly into your resume's work experiences, education or Skills section, like we've shown in the examples below. Use the examples below as inspiration.

Select a free resume example
Your Name
Market Development Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2022 - Present
Market Development Manager
Leveraged robust sales operations to grow revenue by $5 million while increasing team efficiency by 25%
Implemented innovative marketing strategy, leading to product launch with 8% market share expansion
Led key account development initiatives, increasing client portfolio by 15%
Executed comprehensive product development, leading to 35% increase in product range
Enhanced sales process by incorporating, improving sales tracking and forecasting accuracy by 20% January 2020 - December 2021
Senior Business Developer
Expedited market development through strategic sales management, leading to 20% annual growth
Boosted business development through account management, increasing account holdings by 30%
Initiated product marketing efforts, amplifying brand visibility across multiple digital platforms
Streamlined direct sales operations, resulting in 15% reduction in operating overheads
AT&T July 2017 - December 2019
Sales Executive
Increased annual sales by 25% through strategic sales presentations and cold calling
Successfully improved customer relationships, leading to 50% reduction in support issues
Resume Worded University May 2019
Master's in Business Administration
Specialization in Advanced Sales and Marketing Strategies
Resume Worded Institute May 2015
Bachelor of Business Administration - Marketing
Minors in Strategic Communication and Digital Marketing
Honors: Dean's List 2013 - 2015 (Top 10%)
Business Development: Lead Generation, Prospecting, Client Retention, Business Growth Strategies, Product Development, Price Negotiation
Marketing: SEO, SEM, Content Marketing, Social Media Marketing, Brand Development, Market Research, Google Analytics
Technical Skills: CRM (Salesforce, Zoho, Hubspot), Market Analysis Tools (Tableau, Looker), Microsoft Suite (Word, Excel, PowerPoint), Project Management (Trello, Asana), Email Marketing (Mailchimp)
Languages: English (Native), Spanish (Conversational), French (Basic)
Certifications: Certified Professional Salesperson (CPSP) - National Association of Sales Professionals (NASP), 2020; Business Development and Innovation Certificate - MIT Sloan School of Management, 2019
Leadership & Volunteering: Resume Worded Outreach Program (Founder and Chair, Implemented marketing and sales strategies leading to 20% growth in engagement)
Awards: Sales Manager of The Year - AT&T, 2019; Top New Sales Professional -, 2020
Professional Development: Completed multiple professional workshops on Product Lifecycle Management, Lead Generation Techniques, and Effective Customer Retention Strategies
Your Name
Business Development Manager
City, Country  •  (123) 456-789  •  [email protected]  •
Microsoft February 2022 - Present
Business Development Manager
Spearheaded market development efforts, resulting in 10 new product launches
Boosted sales by 20% through proficient sales management
Established critical partnerships for account management, promoting revenue growth by 25%
Enhanced sales operations by launching an efficient marketing strategy, escalating sales by 30%
Created a streamlined sales process, reducing processing time by 25% February 2019 - January 2022
Sales Team Lead
Successfully led key account development, resulting in a 20% increase in major client acquisition
Applied direct sales techniques to attain a 10% increase in sales
Implemented for better sales tracking and accurate forecasting
Verizon January 2017 - January 2019
Sales Representative
Increased annual sales by 15% through strategic sales presentations
Reduced customer support issues by 40% through proactive client relationship management
Resume Worded University June 2016
Master of Business Administration - Sales Management
Ranked in Top 10% of the class, specialized in Strategic Sales and Marketing
Resume Worded Academic Center May 2014
Bachelor of Science - Business Administration
Minors in Marketing and Management
Awards: Resume Worded Academic Excellence Award - Business (Top 5%)
Software: Microsoft Office Suite, CRM Software (Salesforce, Zoho), Project Management Tools (JIRA, Asana), Video Conferencing Software (Zoom, Teams)
Sales and Marketing Skills: B2B Sales, Direct Sales, Cold Calling, Sales Prospecting, Market Research, Competitive Analysis
Financial Acumen: Revenue Forecasting, Budget Management, P&L Management, Financial Analysis, Business Valuation
Languages: English (Native), Spanish (Conversational), French (Basic)
Certifications: Certified Professional Sales Person (CPSP), Strategic Sales Management Certification from Harvard Business School Online
Leadership & Volunteering: Secretary, Professional Sales Association (February 2017 - January 2019), Volunteer, Business Development Outreach Program (January 2016 - December 2016)
Projects: Established a Business Development Blog with 100+ uniquely written articles
Awards: Sales Team Lead of the Year Award at (2020), Top Sales Representative Award at Verizon (2018)
Your Name
Market Research Analyst
City, Country  •  (123) 456-789  •  [email protected]  •
Kantar January 2019 - Present
Senior Market Research Analyst
Created and executed market analysis strategies resulting in a 30% increase in lead generation activity, using a combination of primary and secondary research techniques.
Implemented effective market intelligence tools to gather insights on competitors, resulting in a 20% boost in competitive advantage.
Guided business strategy development by producing detailed market access reports highlighting potential areas for expansion, contributing to 15% business growth.
Conducted quarterly qualitative research surveys, yielding a 40% improvement in customer relationship management.
Collaborated with the business development team to refine CRM approaches, leading to a 25% increase in customer retention and growth.
Nielsen Holdings August 2016 - December 2018
Associate Market Research Analyst
Developed efficient market research approaches, leading to an increase in survey response rates by 35%.
Generated a monthly analytics report providing insights that led to a 20% increase in marketing strategy effectiveness.
Utilized Microsoft Access to manage and analyze large data sets, improving data access efficiency by 30%.
Resume Worded May 2016 - July 2016
Market Research Intern
Conducted primary and secondary market research to aid in the development of marketing strategies.
Assisted in the creation of competitive analysis reports, resulting in vital changes to the company's market approach.
Utilized CRM tools to manage and streamline the customer experience process.
Resume Worded Institute August 2018
Certificate in Advanced Statistical Analysis
Special focus on market trends and data interpretation techniques
Resume Worded University May 2016
Master of Business Administration - Marketing Analytics
Graduated with Honors, top 10% of the class
Coursework in consumer behavior, market segmentation and predictive modeling
Research & Analysis Tools: SPSS, SurveyMonkey, Google Analytics, SAS, Tableau, SWOT analysis, STATA
Technical Skills: Statistical Analysis, Big Data Management(Redshift, Hadoop), SQL, Excel, PowerPoint
Marketing: Consumer Behavior Studies, Trend Analysis, Competitive Analysis, Market Segmentation, Market Entry Research
Languages: English (Native), Spanish (Conversational), French (Basic)
Certifications: Certified Market Research Professional (CMRP) by the Marketing Research Association, 2020
Awards: Nielsen Excellence Award - Outstanding Data Analysis, 2018
Professional Development: Attended annual Market Research conferences hosted by American Marketing Association, 2016-present
Volunteering: Tutoring young adults in Mathematics and Statistics at the local community center since 2019
Your Name
Research Consultant
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE July 2018 - Present
Senior Research Consultant
Led a team of junior research consultants to conduct comprehensive primary and secondary research, leading to a 35% increase in quality market insights.
Designed and implemented a refined survey design process which resulted in a 50% increase in survey participation.
Successfully navigated a complex market intelligence framework to determine competitor strategies, leading to a 20% increase in our market share.
Provided analytical insights for business development initiatives which spurred a 30% increase in new client acquisitions.
Developed a customized CRM approach which resulted in a 25% increase in customer engagement and satisfaction.
Kantar October 2015 - June 2018
Junior Research Consultant
Executed market analysis projects that led to a 15% increase in targeted marketing strategies.
Managed complex databases using MS Access, increasing data retrieval efficiency by 20%.
Contributed to the creation of business strategies via in-depth market access analyses.
Resume Worded June 2015 - September 2015
Research Intern
Assisted in performing detailed market research to optimize company's marketing strategies.
Contributed to competitive analysis reports, revealing key insights about the market landscape.
Utilized CRM software to streamline the customer feedback process, enhancing customer experience.
Resume Worded University May 2017
Master's in Market Research
Thesis: 'Implementing Predictive Analysis for Consumer Behavior'
Resume Worded Institute May 2015
Bachelor of Science in Statistics
Graduated Cum Laude
Member of the American Statistical Association
Research Techniques: Qualitative Analysis, Quantitative Analysis, Predictive Analysis, Market Segmentation, Regression Analysis, Data Mining
Software & Tools: SPSS, SAS, Statistica, Tableau, Python, R
Trade Knowledge: Consumer Behavior, Market Trend Analysis, Statistical Data Interpretation, Experimental Designing, Survey Methodology, Hypothesis Testing
Languages: English (Native), Spanish (Fluent), German (Conversational)
Certifications: Certified Market Research Professional (CMRP) - Marketing Research Association, 2017
Leadership & Volunteering: Volunteer Data Analyst - Make a Change Foundation, 2018-Present, Organizer of Mini-Data-thon - a nationwide event for aspiring researchers, 2019-Present
Projects: Project lead on 'Market Segmentation Strategies' - a project funded by Resume Worded Institute, resulting in a published paper, 2016
Continued Education: Attended the 2019 and 2020 Annual Conference of the American Statistical Association
Your Name
Business Analyst
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE February 2017 - Present
Business Analyst
Leveraged market intelligence insights to advise on business strategy, which contributed to a 20% increase in revenue.
Enhanced lead generation by 30% through precision marketing strategies backed by detailed market research.
Developed a custom CRM system to improve customer management which led to a 25% increase in customer retention.
Produced monthly analytics reports that drove an improvement in marketing strategy effectiveness by 20%.
Created a streamlined data analysis process using Microsoft Access, which improved data handling efficiency by 40%.
Mckinsey & Company July 2014 - January 2017
Assistant Business Analyst
Conducted primary market research to gather data for ongoing market analysis projects.
Contributed to business development initiatives through active involvement in client acquisition strategies.
Generated timely market access reports, paving the way for new avenues of business expansion.
Resume Worded May 2014 - June 2014
Intern Business Analyst
Assisted in conducting market research to aid in strategy formulation.
Helped produce competitive analysis reports to gain a clearer picture of the market.
Resume Worded Institute December 2016
Master of Business Administration (MBA)
Focus on Business Analytics and Market Research
Resume Worded University May 2014
Bachelor of Science in Business Administration
Minors in Computer Science and Statistics
Data Analysis: Microsoft Excel, VBA, PowerPoint, MySQL, SQL Server, Tableau
Programming: Python (Pandas), Java, PHP
Techniques: SWOT Analysis, PEST Analysis, Gap Analysis, Cost-Benefit Analysis, Risk Analysis
Project Management: Microsoft Project, JIRA, Trello, Basecamp
Certifications: Certified Business Analysis Professional (CBAP), Certified Management Consultant (CMC)
Leadership & Volunteering: Lead organizer for Annual Mckinsey & Company Charity Event, Volunteer Tutor for Business Students at Local High School
Projects: Conducted a successful case study on Operational Efficiency for which led to a 20% cost reduction
Courses: Advanced Tableau Course for Business Intelligence, Python for Data Analysis
Your Name
Market Research Consultant
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE June 2020 - Present
Senior Market Research Analyst
Spearheaded a team in applying quantitative research methods to generate persuasive customer insights, resulting in a 45% increase in targeted marketing efficiency.
Built a dynamic market segmentation model which aided strategic decision-making and lead to 30% improved customer engagement.
Conducted advanced competitive analysis using online research tools to provide business-critical recommendations, leading to a 20% increase in market share.
Established a comprehensive survey research system that enhanced the quality of primary research data, improving analytics accuracy by 30%.
Designed and executed focus groups with key stakeholders to gather qualitative research data, providing valuable consumer behavior insights and informing marketing strategy adjustments.
Resume Worded July 2018 - June 2020
Market Research Associate
Executed market research and analysis, leveraging consumer insights to optimize product offerings, raising sales by 35%.
Incorporated metrics from questionnaire design into market research projects, providing 10% more accurate data for company decision-makers.
Leveraged competitive intelligence to augment market entry strategies and resulted in 15% increased brand visibility.
Created data-centric presentations to deliver compelling business insights to stakeholders, influencing a revamp of the company’s marketing strategy and a 25% increase in revenue.
Nielsen Holdings January 2016 - July 2018
Junior Research Analyst
Contributed to the development of survey design methodologies which enhanced response rate by 16%.
Assisted in the analysis of advertising research data, revealing significant trends that led to a 12% increase in the efficiency of campaign spending.
Impacted company growth by implementing a weekly report system, providing analysis of relevant industry trends and competitive insight.
Resume Worded Institute June 2018
Master of Business Administration (MBA) - Marketing
Focus on Consumer Behavior and Market Intelligence Research
Resume Worded University May 2015
Bachelor's degree - Business and Marketing
Top 10% in class
Minored in Statistics and Data Analysis
Statistical Software: IBM SPSS, Stata, SAS, Minitab, and R
Data Visualization Tools: Tableau, Microsoft Power BI, Google Charts, and QlikView
Survey and Research Tools: SurveyMonkey, Qualtrics, Google Forms, G Suite, and Salesforce
Languages: English (Native), Spanish (Conversational), German (Basic)
Certifications: Certified Market Research Professional (CMRP) from Marketing Research Association (MRA)
Leadership & Volunteering: Mentor for Marketing Research at the Charity Right Foundation
Projects: Developed and implemented a comprehensive market research project for a local charity, resulting in 30% increase in funding
Your Name
Market Research Strategist
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2021 - Present
Senior Market Research Strategist
Orchestrated the primary research efforts integrating quantitative data with customers’ reviews, increased the effectiveness of the feedback integration by 50%.
Implemented an innovative survey design, enhancing customer insight and feedback funnel, which improved customer satisfaction by 30%.
Investigated consumer behavior through segmentation and micro-segmentation techniques, contributing to advertising research and ultimately to a 40% increase in targeted approach efficiency.
Led a team in strategic market analysis, reveling untapped opportunities and enhancing revenue stream by 35%.
Improved customer insight methods by incorporating qualitative and quantitative research techniques to provide a 360-degree view of the consumer, leading to the execution of a more accurate marketing strategy. March 2018 - January 2021
Market Research Consultant
Managed online research processes to identify key market trends, thus enabling the company to successfully penetrate a new market segment and grow market share by 20%.
Conducted advanced business insights analysis on competitive brands which influenced the company's strategic plan and resulted in a revenue increase of 25%.
Customized and managed questionnaire designs as a part of wider marketing research effort, improved respondent rate by 25%.
Ipsos June 2015 - February 2018
Research Analyst
Collaborated on questionnaire designs for primary research, leading to the gathering of more focused data and a 10% increase in respondent rate.
Performed and interpreted competitive analysis sheds light on the performance potential, leading to a 15% increase in the company’s market share.
Contributed to consumer insight analysis, providing valuable data for the marketing strategy revamp which resulted in a 10% rise in sales.
Resume Worded University June 2016
Master of Business Administration - Market Research
Concentration in Consumer Behavior, Statistical Analysis
Resume Worded Institute January 2018
Professional Certificate in Data Analysis and Presentation Skill
Part-time Certification, Acquired skills in data visualization tools and techniques
Research Tools: SPSS, SAS, Tableau, Stata, Excel
Analytical Skills: Data Analysis, Statistical Modeling, Predictive Analysis, Quantitative Research
Operational Skills: Trend Analysis, Marketing Management, Strategic Planning, Competitive Analysis
Languages: English (Native), Spanish (Conversational)
Certifications: Google Analytics Certified, Certified Market Research Professional (CMRP)
Leadership & Volunteering: Active Member of the Market Research Society, Frequent Career Mentor at
Publications: Published author in 'Journal of Market Research' on modern consumer behaviors
Projects: Developed a strategic plan for an eCommerce startup leading to an increase in customer retention by 30%
Your Name
Consumer Insights Analyst
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE August 2018 - Present
Senior Consumer Insights Analyst
Championed the data consolidation and analytics initiative that provided comprehensive consumer insights that drove a 40% rise in targeted marketing success.
Applied qualitative and quantitative research methods for in-depth customer understanding, resulting in a 30% increase in repeat customers.
Produced a market segmentation analysis that revealed an unexploited niche, the targeting of which led to an increase in market share by 20%.
Influenced marketing strategy adjustments by presenting persuasive business insights from consumer behavior studies, leading to 35% improvement in campaign outcomes.
Enhanced the brand’s competitive intelligence by integrating diverse data sources into a unified analytical framework resulting in a 25% increase in brand engagement.
Resume Worded August 2016 - July 2018
Consumer Research Specialist
Masterminded an innovative survey design that yielded rich qualitative data, boosting the quality of customer insight and contributing 15% to business growth.
Provided strategic advice to the product development team through in-depth consumer behavior research, driving product improvement and a 10% increase in customer satisfaction.
Leveraged advertising research to optimize campaign strategy, leading to a 20% lift in the company's return on advertising spend.
Forrester January 2014 - July 2016
Market Research Assistant
Implemented market research methodologies, improved depth and breadth of consumer insights and contributed 10% towards company growth.
Utilized online research tools for competitive analysis, providing essential insights that informed strategic adjustments and led to a 12% rise in market share.
Synthesized research findings into detailed reports, offering actionable insights to the marketing team, and was instrumental in driving a 10% rise in campaign engagement.
Resume Worded Academic Center January 2018
Master of Business Administration - Specialization in Marketing Research
Concentrations in Marketing Analytics
Resume Worded University December 2013
Bachelor of Science - Business Administration
Minors in Statistics
Awards: Resume Worded Scholar (Top 5% of class)
Analytics Software: Spreadsheets (Advanced), SAS, SPSS (Proficient), NVivo (Advanced), Qualtrics (Advanced)
Technical: Tableau, Google Analytics, Python (Pandas, NumPy), R, SQL, HTML/CSS
Market Research Techniques: SWOT Analysis, Market Segmentation, Trend Analysis, Competitive Analysis, Consumer Behavior
Languages: English (Native), Spanish (Fluent), German (Intermediate)
Certifications: Certified Market Research Professional (CMRP)
Professional Development: Ongoing participation in Market Research Society (MRS) Workshops and Webinars
Volunteering: Mentor at New Marketeers, a nonprofit that empowers young professionals with market research skills.
Projects: Designed and executed a comprehensive market analysis project for a local startup, resulting in a 15% increase in their market share.
Your Name
Director Consumer Insights
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE January 2022 - Present
Director Consumer Insights
Championed consumer insights strategy based on consumer behavior, increasing shopper marketing efficiency by 28%
Leveraged qualitative and quantitative research methodologies to drive 18% increase in product innovation
Initiated brand management strategies using insightful competitive analyses, boosting market share by 25%
Implemented robust analytics tools to deliver strategic insights, driving a 32% increase in brand equity.
Transformed market research practices by infusing the FMCG perspective, enabling a 10% reduction in operational costs.
Resume Worded April 2018 - December 2021
Senior Manager, Consumer Insights
Led customer segmentation initiative which boosted targeted marketing strategy success by 45%
Influenced decision-making by offering consumer insight, leading to a 12% growth in sales
Directed focus groups to gather market research, leading to 10% improvement in customer-retention
Procter & Gamble January 2015 – March 2018
Consumer Insights Analyst
Deployed data analytics to provide a comprehensive view of consumer products performance, increasing sales by $1.5M
Assisted the marketing strategy team by developing market analysis, enhancing campaign reach by 38%
Resume Worded Institute January 2015
Master of Business Administration (MBA) - Market Research
Emphasis on Consumer Behaviour and Statistical Analysis
Resume Worded University May 2012
Bachelor of Science - Psychology
Minor in Statistical Analysis
Awards: Dean's List 2011 (Top 10%)
Data Analysis: SPSS, R, Google Analytics, Excel, Tableau
Market Research: Consumer Insight, Survey Design, Focus Groups, Competitive Analysis, Data Intuition, Ethnography
Collaboration Tools: Slack, Google Workspace, Microsoft Teams, Asana, Trello
Certifications: Certified Marketing Research Analyst (2020), Advanced SPSS User Certification (2019)
Leadership & Volunteering: Lead - Resume Worded Consumer Insight Webinar Series (2021 - Present)
Projects: Published a capstone project on 'Consumer Perceptions of Sustainable Products'
Your Name
Associate Director, Consumer Insights
City, Country  •  (123) 456-789  •  [email protected]  •
EXPERIENCE March 2021 - Present
Associate Director, Consumer Insights
Masterminded customer insight-based strategic recommendations, increasing brand management efficiency by 35%
Cultivated segmentation strategies, improving sales of consumer products by 20%
Facilitated focus group discussions to gain consumer insight, driving a 15% increase in targeted marketing campaigns
Deployed FMCG strategies on competitive analysis, resulting in a 12% decrease in marketing expenses
Transformed quantitative research methodologies to align with company's analytics goals, leading to a 10% increase in product innovation.
Resume Worded July 2016 - February 2021
Consumer Insights Manager
Delivered strategic insights grounded in consumer behavior, enhancing shopper marketing by 22%
Successfully leveraged market research for brand equity enhancement, increasing brand value by 38%
Spearheaded the marketing strategy team to infuse market analysis into campaign development, achieving a 12% increase in customer retention.
Unilever May 2012 – June 2016
Consumer Insights Strategist
Pioneered in driving consumer insights, aiding in the growth of sales by $1.8M
Executed extensive qualitative research, leading to a 30% enhancement in targeted marketing initiatives
Resume Worded Institute June 2012
Master's in Marketing
Specialization in Consumer Behavior Studies
Resume Worded University May 2010
Bachelor of Business Administration
Minor in Data Analysis
Awards: Recognized as 'Top Marketing Decoder' (5 out of 500 pupils)
Analyst Tools: Google Analytics, Tableau, Adobe Analytics, Snowflake, Looker, Excel
Survey Platforms: Qualtrics, SurveyMonkey, Typeform, Google Forms, Zoho Survey, Formstack
Data Analysis: Regression analysis, A/B testing, SQL querying, Chi-square test, T-test, ANOVA
Research Techniques: Quantitative research, Qualitative research, Ethnography, Focus groups, Surveys, Interviews
Certifications: Certified in Analytics using R, Coursera (2020)
Projects: Analyzed over 10,000 customer responses to support product development for startup, 'FreshStart' (2021)
Seminars & Workshops: Lead speaker at 'Decoding Consumer Mindset' seminar at the Consumer Affairs Forum (2021)
Volunteering: Strategist for non-profit 'Smile Connect', driving 40% increase in donations through audience targeting
Your Name
Head of Consumer Insights
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded June 2020 - Present
Head of Consumer Insights
Architected and executed a robust brand management process using valuable consumer insights, driving brand equity growth by 40%
Utilized consumer behavior insights to crystalize segmentation strategies, leading to a 30% increase in focused marketing efforts
Revamped analytics methodologies in accordance to quantitative research, increasing consumer product sales by 18%
Directed competitive analysis to shape FMCG strategies, reducing operational costs by 15%
Revitalized complete market research operations by integrating data analytics, achieving a 20% increase in strategic insights. January 2016 - May 2020
Consumer Insights Director
Spearheaded initiative to study trends in consumer behavior, leading to 12% boost in product innovation
Guided the development of consumer insight-based marketing strategy leading to a 15% growth in market share
Championed shopper marketing initiatives using market analysis, leading to a 10% growth in customer acquisition.
Nestle April 2011 – December 2015
Consumer Insights Specialist
Implemented innovative market research practices, reducing costs by 20%
Provided consumer product analytics, aiding in the increase of sales by $1M
Assisted the brand management team by providing consumer insights, leading to the creation of two new market-leading products
Resume Worded University May 2010
Master of Business Administration - Marketing
Concentration in Consumer Behavior and Data Analytics
Resume Worded Institute May 2008
Bachelor of Science - Psychology
Minors in Statistics and Marketing
Graduated Cum Laude (Top 15%)
Research Methodologies: Quantitative Research, Qualitative Research, Ethnography, NPS, Customer Journey Maps
Data Analysis Tools: R (Advanced), Python (Intermediate), Excel (Advanced), Tableau, SPSS
Others: Consumer Behavior Analysis, Competitor Analysis, A/B Testing, Market Segmentation, Trends Forecasting
Certifications: Certified Market Research Professional (CMRP), Certified Professional Researcher (PRC)
Leadership & Volunteering: Market Research Society (Member and Volunteer), Probono Consultant at local Non-profits
Publications: Published a paper on 'Leveraging Consumer Insights for Effective Marketing' in the Journal of Market Research
Your Name
Media Analyst
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded September 2019 - Present
Senior Media Analyst
Designed dynamic PPC campaigns which increased revenue by 37% within the first year and led to long-term business expansion potential.
Implemented advanced Google Analytics techniques, enabling 40% greater detail in tracking site visitor behavior and patterns.
Led an analytical review of major media channels, optimizing media strategy and improving overall ROI by 28%.
Leveraged expertise in search engine marketing and social media marketing leading to a 25% increase in lead generation.
Developed an innovative media planning process that streamlined operations and improved team efficiency by 35%. January 2016 - August 2019
Media Analyst
Successfully launched 15 online marketing initiatives that increased brand visibility by 45%.
Utilized Google Ads and Bing Ads to drive 23% more web traffic.
Conducted thorough data analysis that uncovered opportunities to increase online advertising revenue by 35%.
Generated comprehensive market research reports which informed company-wide media strategy and led to 14% increase in customer engagement.
MediaScope May 2014 - December 2015
Junior Media Analyst
Contributed to the creation of monthly media analysis reports, identifying trends and insights that helped to increase customer retention by 20%.
Assisted in the management of SEM campaigns leading to a 15% increase in conversions.
RFacilitated social media marketing initiatives leading to a 12% increase in organic engagement.
Resume Worded University May 2018
Master of Business Administration (MBA) - Marketing and Digital Media
Concentration in Digital Marketing
Received the varsity award for best marketing plan
Resume Worded Academic Center May 2014
Bachelor of Arts - Communications
Majored in Journalism
Minored in Data Analysis and Studies
Media Analysis: Media Monitoring, Public Relations, Social Media Measurement, Quantitative Research, Qualitative Analysis, Content Measurement
Software and Platforms: Google Analytics, Microsoft Excel (Advanced), Brandwatch, Netbase, Sprout Social, Meltwater
Programming: HTML, CSS, JavaScript, SQL
Languages: English (Native), Spanish (Proficient), French (Basic)
Certifications: Google Analytics Certification, Microsoft Excel Expert Certification
Projects: Developed a comprehensive social media analysis for 'XYZ' startup leading to a 30% increase in their online engagement
Leadership & Volunteering: Social Media Manager for Local Charity Organization (2015-present)
Awards: Awarded Media Analyst of the Year by for continuous outstanding performance in 2018
Your Name
Digital Marketing Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded February 2019 - Present
Senior Digital Marketing Specialist
Strategically planned robust Google Ads campaigns, resulting in a 33% increase in conversions.
Managed 10+ PPC campaigns boosting company revenue by $250,000 in the first year.
Established an innovative comprehensive digital media strategy that grew web traffic by 40%.
Tapped into data analysis methodologies to determine campaign effectiveness, identifying areas for improvement and increasing campaign efficiency by 25%.
Effectively used Facebook marketing to increase social media engagement by 60%. June 2015 - January 2019
Digital Marketing Specialist
Developed and implemented SEO strategies that improved organic search results by 35%.
Effectively managed online advertising campaigns through the use of DoubleClick, resulting in a 28% increase in ad performance.
Led market research efforts that informed online marketing initiatives, leading to a 20% increase in target audience reach.
Digitechie January 2013 - May 2015
Associate Digital Marketing Specialist
Assisted in the implementation of robust SEM strategies that plummeted bounce rate by 15%.
Contributed to campaign management operations, culminating in a 20% increase in ROI.
Participated in essential market research activities that informed SEO strategy and increased organic traffic by 10%.
Resume Worded University January 2011 - December 2012
Master of Business Administration - Marketing
Specialization in Digital Marketing
Award: Top Graduate in Marketing (2012)
Resume Worded Institute August 2007 - May 2011
Bachelor of Science - Business Administration
Concentration in Marketing
Part-time during 2013 - 2015 while working at Digitechie
Digital Marketing: SEO, SEM, Social Media Advertising, Email Marketing, Content Marketing, Web Analytics
Marketing Software: Google Ads,Google Analytics, Mailchimp, Hootsuite, SEMrush, Yoast SEO
Key Skills: Campaign Management, A/B Testing, Conversion Optimization, Performance Tracking, Marketing Strategy Development, ROI Measurement
Additional Skills: MS Excel (Advanced), MS PowerPoint, Adobe Photoshop, Adobe Illustrator, WordPress
Certifications: Google Analytics IQ Certification, Certified Digital Marketing Professional from Digital Marketing Institute
Trainings: Advanced Social Media Marketing course from LinkedIn Learning, SEO Specialist Masterclass from Udemy
Publications: Authored a popular Digital Marketing Ebook 'Mastering Marketing' published on Amazon in 2017
Volunteering: Volunteer Digital Marketer for local animal shelter, increasing website traffic by over 50%
Your Name
SEM Specialist
City, Country  •  (123) 456-789  •  [email protected]  •
Resume Worded January 2020 - Present
Senior SEM Specialist
Spearheaded a comprehensive, cost-effective SEM strategy that resulted in a 50% increase in website traffic.
Maximized reach of Google Ads campaigns, successfully boosting conversion rates by 32% within six months.
Facilitated detailed media analysis processes to glean data-informed insights, resulting in 40% improvement in campaign targeting.
Integrated social media marketing efforts into SEM strategy, leading to 20% more conversions from these platforms.
Applied advanced Google Analytics techniques to offer precise tracking of campaign performance, improving SEM optimizations by 35%. April 2016 - December 2019
SEM Specialist
Developed search engine marketing campaigns that contributed to a 30% improvement in organic search rankings.
Managed targeted PPC campaigns on both Google and Bing, leading to a 15% reduction in average CPC.
Utilized media analysis methodologies to refine and optimize media strategy, resulting in a 25% increase in campaign ROI.
SEMMasters August 2013 - March 2016
SEM Associate
Participated in the creation and execution of SEM campaigns that drove a 25% increase in website traffic.
Assisted with digital marketing initiatives, leading to a 20% overall increase in digital leads.
Contributed to campaign management, facilitating efficient operation and a 7% increase in campaign success rate.
Resume Worded Institute 2020
Certified Digital Marketing Professional (CDMP)
Certification focuses on the enhancement of the deep understanding of SEM, SEO, and online advertising
Resume Worded University 2012
Master of Business Administration - Internet Marketing
Concentration in search engine marketing and strategic digital advertising.
SEM Tools: Google AdWords, Bing Ads, SEMRush, Google Analytics, Moz, Keyword Planner
Technical: HTML, CSS, JavaScript, WordPress, A/B Testing, SEO
Platforms: Facebook Ads Manager, LinkedIn Advertising, Adobe Marketing Cloud, HubSpot
Analytics: Data Analysis, Conversion Rate Optimization, ROI Calculation, Performance Metrics, Google Data Studio
Certifications: Google AdWords Certification (2020), Facebook Certified Advertising Professional (2018)
Leadership & Volunteering: Mentor at Google Summer of Code, Co-host of SEM Talk Podcast
Projects: Developed and executed SEM campaign for a startup, increased website traffic by 70% in 3 months
Awards: Resume Worded 'Digital Marketing Person of the Year' (2021), 'SEM Master' Award (2018)

How do I add skills to a Market Research Analyst resume?

Review the job posting closely.

Go through the Market Research Analyst posting you're applying to, and identify hard skills the company is looking for. For example, skills like Marketing Strategy, Primary Research and Market Research are possible skills. These are skills you should try to include on your resume.

Add industry skills like Market Analysis and Secondary Research.

Add other common skills from your industry - such as Data Analysis, Research and Marketing - into your resume if they're relevant.

Add skills into your work experience.

Incorporate skills - like IBM SPSS, Product Marketing and Business Strategy - into your work experience too. This shows hiring managers that you have practical experience with these tools, techniques and skills.

Emphasize your ability to solve problems.

Recruiters want to know that you're the kind of person that can solve new and challenging problems. In your Market Research Analyst resume, highlight projects that involved problems that were technically complex or mattered to the company.

Show evidence of your analytical skills.

Analytical skills involve your ability to break down a problem and come up with effective solutions. On Market Research Analyst resumes, hiring managers want to see evidence of how you analyzed quantitative or qualitative data.

Use the exact job title.

Try to add the exact job title, Market Research Analyst, somewhere into your resume to get past resume screeners. See the infographic for how to do this.

Word Cloud for Market Research Analyst Skills & Keywords

The following word cloud highlights the most popular keywords that appear on Market Research Analyst job descriptions. The bigger the word, the more frequently it shows up on employer's job postings. If you have experience with these keywords, include them on your resume.

Top Market Research Analyst Skills and Keywords to Include On Your Resume

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Market Research Analyst Resume Templates

Here are examples of proven resumes in related jobs and industries, approved by experienced hiring managers. Use them as inspiration when you're writing your own resume. You can even download and edit the resume template in Google Docs.

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Browse Skills from Similar Jobs

Frequently Asked Questions

What are the top skills you should add to your Market Research Analyst resume?

Here are some of the most popular skills we see on Market Research Analyst resumes:

  • Market Research
  • Secondary Research
  • Market Analysis
  • Data Analysis
  • Primary Research
  • Marketing
  • Research
  • Marketing Strategy

Target your Resume to a Job Description

While the keywords above are a good indication of what skills you need on your resume, you should try to find additional keywords that are specific to the job. To do this, use the free Targeted Resume tool. It analyzes the job you are applying to and finds the most important keywords you need on your resume.

It is personalized to your resume, and is the best way to ensure your resume will pass the automated resume filters.

Start targeting your resume

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