Increasing your visibility on LinkedIn is more than just an occasional update. It's about strategically positioning yourself to catch the attention of potential employers, colleagues, and industry leaders. With the right techniques, LinkedIn becomes a powerful tool to amplify your professional presence and open doors to new networking opportunities.

Increasing LinkedIn views generally requires optimizing your LinkedIn profile, engaging with active groups, posting personal anecdotes and stories, and prioritizing quality connections. Read on to learn how to get more views on your LinkedIn profile and posts.

How to get more views on your LinkedIn profile

If you want to increase your LinkedIn visibility, there are a few different strategies you can use. Here are a few ways to increase your profile views.

Keyword optimization

If you only take one strategy from this article, make sure it’s this one: In order to be found on LinkedIn, you need to optimize your profile with keywords.

For example, a recruiter looking to fill an SEO marketing role might search for “SEO marketing” or “SEO marketer” on the platform. If you include these words in your profile, you are more likely to appear in a recruiter’s search results.

Headline
Your headline is the little snippet of information people see when your profile pops up in search results. You absolutely need to have a few keywords here that are relevant to the job or industry you want to work in.

If you work in digital marketing, for example, your headline could look something like this: Digital Marketing Specialist | SEO Expert | Content Strategist.

To identify the right keywords for your profile, examine active job postings for the role you're targeting.

For instance, if you're aiming for a 'Digital Marketing Specialist' role, repeated terms like 'SEO', 'Google Analytics', 'Content Strategy', and 'PPC Campaigns' could be vital keywords for your LinkedIn profile.

Summary
Your summary is one of the first sections people see when they navigate to your profile, so it needs to pack a punch. If you have any extra keywords that didn’t make it into your headline, put them here.

This is the perfect place to let some of your personality shine through, so go ahead and craft a narrative here that explains the type of work you’re doing and where you want to go. This way, recruiters and hiring managers can get a sense of how your past experiences and triumphs will make you successful at their company.

Experience
At its most basic level, the “Experience” section is where you list the jobs you’ve had and the companies you’ve worked for. However, it’s also a place where you can (and should) include keywords to double down on your searchability.

You can do this by detailing your experiences in the “Description” section for each job role you include. The “Description” is the best place to list any industry-specific platforms or tools you used on the job. For example, if you worked with Quickbooks in your last finance role, mention it in the description for that position.

Skills & Endorsements
LinkedIn has a separate section for "Skills & Endorsements". Here, you can list various skills you possess, from specific tools and platforms to broader abilities like leadership or project management. Your profile's credibility can be enhanced when other members endorse you for these skills.

It's essential to include the most relevant and crucial skills you want to showcase to potential employers and peers. For example, if "Quickbooks" is a significant tool you've used across multiple roles, you can add it to the "Skills" section.

Optimizing your LinkedIn profile can feel intimidating, but you don’t have to do it alone. Use Resume Worded’s free LinkedIn profile review to make sure your profile is recruiter-ready before you post it online.

Engage with others’ content

Now that your profile is up to par, it’s time to start engaging with others’ content. When you react to or comment on others’ posts or updates, different users are more likely to see your name pop up in their feed. This, in turn, may grow your reputation and make people more likely to interact with your content.

In general, you should aim to engage with at least three to five relevant posts within your industry per week. These can be from people you know personally, thought experts in your field, or updates from the brands and companies you follow.

While it’s important to engage with others’ content if you want to get more views on your profile, make sure your responses are authentic. Nobody wants spammy or self-promoting comments cluttering their feed.

So, before you comment on an update or like a post, make sure it’s genuine.

Participate actively in LinkedIn groups

If you want more people to see your LinkedIn profile, you need to join groups. Groups are a top-notch way to connect with like-minded people. The more relationships you build within your group, the better your chances are of getting members to view your profile.

Just like in the real world, LinkedIn’s virtual groups are centered around the talents and passions people have in common. You can join groups based on your industry, specific job, or even a niche skill set you possess. Groups can be massive ecosystems or micro-communities. Find one that suits you, and then start contributing.

When you’re in a group, the other members are more likely to see your content day in and day out. If they like what you post, they’ll want to learn more about you and head over to your profile. If you’re in a group with potential employers, this can also result in future job offers down the line.

How to get more views on LinkedIn posts

Another great way to get more views on LinkedIn is to drive traffic to your posts. Usually, these posts consist of professional updates, insights, or industry news articles you want to share with your network. If you want to establish yourself as a thought leader in your field, posting on LinkedIn is a must. When it comes to getting more views on your LinkedIn posts, there are a few basic strategies you can use. Remember:

• Less is more. Shorter posts do better than longer ones. Most users don’t have a lot of time to read a lengthy post, so you need to communicate your message as quickly and concisely as possible.
• Structure matters. Break up your content into bite-sized paragraphs. This is easier on the eye for mobile and desktop users.
• Incorporate visuals and multimedia. Why write a post that’s 100 words long when a picture or video can convey the same message? Multimedia and graphics are efficient ways to share ideas with your network.

Pitfalls to avoid that affect your LinkedIn visibility

Now that you know how to make your profile pop, there are some LinkedIn pitfalls to avoid. When you’re on the platform, don’t:

• Over-promote. Strike a balance between self-promotion and elevating others’ content. If you only post about yourself, you’re in a silo. Join the community and celebrate others’ work, too.
• Post irrelevant content. Your LinkedIn profile is an extension of your professional self. Make sure your posts are relevant to the industry you want to work in.
• Neglect engagement. People have short memories. Make sure you stay on the top of their minds by posting or commenting on a consistent schedule.
• Use too many buzzwords. Keywords are great, but make sure you’re not stuffing your content with buzzwords that hold no value. Your content needs to sound authentic, so use language that feels natural.

Whether you’re actively looking for a job or you want to build your online presence, you need to be active on LinkedIn. With steady effort and a consistent workflow, you’ll be able to optimize your profile and increase your views.